In this video Luli Adeyemo announces the launch of CXO Digital Leaders Dialogue with Best Case Scenario’s research partner Ecosystm.  It’s been a long term aim for Luli and her team to host their own series of virtual events.

It’s the combination of our experience in bringing people together to have meaningful discussions and Ecosystm’s self-sustaining online peer-to-peer community, best in class analysts and primary research that makes our online series truly unique, explains Luli Adeyemo, Founder of Best Case Scenario.

The TechDiversity Foundation is thrilled to announce that event management agency, Best Case Scenario will take over the management of the TechDiversity Awards and operation of the TechDiversity Foundation.

The TechDiversity Team believe Luli and Best Case Scenario are the obvious choice – they are committed to diversity in the tech sector, possess an unwavering desire to make a difference and facilitate some of the largest tech events in the country.

After 5 years of running the #TechDiversity Awards we recognise greater fulltime effort is required to take the #TechDiversity Awards to a national stage and to truly celebrate our TechDiversity champions. We couldn’t imagine TechDiversity being in better hands.

“Diversity for the sake of diversity doesn’t work”

Luli Adeyemo, Managing Director of BCS views diversity as a by-product for businesses who put great effort into maximising business success. Luli comments, “Inclusive organisations do not view diversity as just policy, but acknowledge the core value it can bring to organisations – diversity for the sake of diversity doesn’t work. I am extremely excited and grateful that the TechDiversity team approached me to take over the operation of the TechDiversity Foundation and management of the TechDiversity Awards. It’s exhilarating to be part of something that showcases and celebrates the true business value that diversity and inclusivity brings to an organisation”.

It is because of these beliefs that the TechDiversity Foundation approached Luli at the beginning of 2020. Luli will continue the fantastic work of the TechDiversity founders and inspire tech-based organisations to implement long-lasting change around diversity, based on the examples set by others. The TechDiversity team and committee will also continue to have strategic input and act as an advisory to Luli and her team.

Deirdre Diamante, Co-Founder of TechDiversity comments “Luli’s passion for inclusivity in business comes from real life experiences”. Luli’s team were appointed to make Government events digitally inclusive. Since then, Luli has been campaigning to make sure that diversity and inclusion is front and centre for organisations hosting events, resulting in a better delegate experience, increasing delegate attendance and creating a more inclusive event.

“We all agreed at TechDiversity that Luli and her team were a perfect fit – they have supported other non-profit awards ceremonies such as the AIIA’s iAwards which celebrates technology innovation among Government, universities, students and corporates” commented, Soozey Johnstone, TechDiversity Co-Founder.

Luli wants to eliminate any thoughts that inclusivity and diversity is just a tick on an organisation’s corporate social responsibility policy and the TechDiversity Awards 2020 program will be built on the business value diversity and inclusion bring to an organisation.

To support our flagship event, we will be running a series of thought-provoking webinars throughout the year, providing our community and supporting organisations with access to relevant information and resources. This will provide participants the opportunity to engage with speakers, each other and organisations; the opportunity to align their brand and be seen as true leaders in this field.

The first webinar in a series of 4 will tackle ” Why should diversity be top of your recovery strategy?” Smart leaders are currently looking very frankly at their future strategies and considering where their organisation is going to be in the new norm. The priority for leaders is identifying how innovation can spark new growth opportunities. Research supports that diverse companies are better able to win top talent, orient themselves well with their customers and improve decision making.

Attend & gain answers to strategic questions for your business:

• Why the financial returns of companies that invest in diversity are higher than their counterparts?
• How do I create a diverse tech workforce now to mirror economic stages that lay ahead?
• Why ICT professionals are the most in demand
• How technology can enable a diverse work culture
• Where do I start with a diverse workforce? What stakeholders should be involved?

To register for this webinar head to https://us02web.zoom.us/webinar/register/WN_WL4AvDFYTwWCv8FW2DZjSA

For more information, please visit the #TechDiversity website: techdiversityawards.com or
contact us at:

Luli Adeyemo
Best Case Scenario
Director
E: luli@bestcasescenario.com.au
T: 0415 209 334

Stacey Hutchinson
Best Case Scenario
Senior Event Manager
E: stacey@bestcasescenario.com.au
T: 0415 468 075

I have a genuine interest in all of my client’s industries and this is where I learn about trends, opportunities and synergies emerging between different sectors, in particular technology, government and health.  One of the perks of my job is being able to attend our client’s sessions and speak with delegates and speakers.

Yesterday, I was brought to tears by Biomedical engineer Jordan Nguyan, who spoke at a conference Best Case Scenario managed – Private Healthcare Australia Conference.  I was humbled by his mission in life is to improve the lives of as many people as possible and to be a driving force behind positive human and technological evolution into the future.  There were other great sessions also such as ‘Disruption of private health from the inside – will this save the sector?’ and ‘Patient’s and their medical records – much more than just accessing their data’.

November has been a busy month for the team at Best Case Scenario, kicking off with our own event AI-In-Medicine (AIMed) early November. Yesterday, November 28^th was an epic day for the BCS team in terms of event management – between them they ran four events on this day.  A briefing on behalf of AIIA NSW Healthcare Briefing- Local Health Districts, as mentioned above a conference showcasing the best of the Australian Private Healthcare industry, managing Microsoft’s sponsorship engagement at LGIT 2019 Conference and Exhibition that attracted representatives of local government, state government agencies and business corporations and also in Canberra, Microsoft’s excitement days targeted at their clients.

We are truly blessed to be part of the human to human engagement platforms that are important to the lives of Australians.  We of course welcome in 2020 with a plethora of small briefings, intimate round tables, spectacular summits and engaging conferences in our core sectors – Government, Technology & Health.

Human to human engagement is what my team does best, we have capacity to use the experience and knowledge we have gained for new projects. Please email info@bestcasescenario.com.au if you are thinking of ways to engage with your clients.

Luli Adeyemo, Best Case Scenario, Director

The technology industry is fast paced and busy so it’s easy to live in a bubble, this isn’t a bad thing, it just means it’s easier to overlook what is going on outside of our bubble.

For all those corporate executives who were shocked by the revelations of The Royal Commission’s report into institutional responses to child sexual abuse, where over 8,000 private sessions were held with abuse survivors and 4,000 institutes were reviewed over allegations of sexual abuse, there is a way we the corporate world can contribute and prevent this from happening again.

The BCS team are now working on the Safe Children Conference 2019 hosted by The Child Abuse Prevention Service (CAPS) that educates & provides the tools to implement child safe principles recommended in the report from The Royal Commission into institutional responses to child sexual abuse.  We have just finalised the sponsorship packages for the conference and are gearing up to take registrations from agencies and professionals who work with children shortly.

CAPS who host the conference have been running safe children, safe families programs for some time now. Their valuable community work has long reaching consequence for child safety and adult awareness. Their unique programs have significant influence over children’s capacity to understand, absorb and implement protective behaviours information. It’s this proactive approach on educating carers, parents and children to identify early warning signals that will reduce the amount of abuse cases in Australia. CAPs is a not for profit and registered charity, their donations can only go so far.

Part of the reason I took on this project is because I know that large corporates are no longer assessed by their financial performance, social impact and the relationship they have with their community are just as important metrics.  Any organisation can support this from technology, retail, Government to consumer good organisations and more.

“Australian businesses are recognising the intensifying call to action to serve a social purpose, with 84% of Australian survey respondents citing corporate citizenship as important or very important”
Source: Deloitte’s Human Capital Trends

Request a support pack to see how your organisation can help.

Free event assessment | the first 10 requests we receive will qualify for a free B2B event assessment, this offer will include reviewing your operational and marketing activities for a B2B event.

Engagement, the human touch, smaller events, sponsorship fatigue and stuffing the funnel are just some trends discussed by the team.

End user needs are changing the structure of channel partner events
As predicted by Greg Waghorn, Channel Partner Program Director

Greg’s 2019 trend is an interesting prediction and is extremely end user focused, Greg works with the channel and research shows that live events are a priority marketing tactic for channel development and customer acquisition strategies. 81% of marketers use in-person events in their B2B marketing strategy (Content Marketing Institute, 2016).

Greg predicts there will be an increase in the number of multi-vendor/partner events. He justifies this with some observed truths he picked up while working with the channel in 2018.

• End-users have less time to go to a multitude of individual vendor led events
• End-users have the prospect of learning how several products integrate with each other and the business at one session, enabling them to make informed decisions on product selection quicker.
• The channel will be able to create more of a “WOW’ factor at the event, with more funding being available from several stakeholders.

Greg’s observation is also supported by external research, in 2018 Forrester predicted a resurgence of channel partner communities, where like minded, specialized partners share best practices and strength in numbers.

In November, results of the first-ever worldwide study on the economic significance of face-to-face business events were issued by the Events Industry Council (EIC). Australia was ranked 8th out of 50 countries in terms of direct impact of business events on the economy and volume of participants.

More meaningful conversations at events
As predicted by Luli Adeyemo, Director, Best Case Scenario

One trend in the B2B world is a delegate’s desire for meaningful conversations in an intimate setting. This doesn’t mean big events are going to become unpopular, it means that organisers of large events need to factor in opportunities for attendees to have meaningful discussions via smaller workshops/discussion groups.  Through my experience it’s not all about the content and technology developments, it’s about remembering we are human and engaging in the basic human interaction of talking.

Event organisers need to find ways to harness these conversations into action and breathe life into them long after the event has finished.

An increased focus on elevating customer experience at B2B events
As predicted by Jen Le, Event Manager, Best Case Scenario

Jen Le predicts a similar trend on the rise for 2019, an increased focus on elevating customer experience at B2B events. In particular, how exhibitors can leverage their presence in an engaging way that provides value to their audience.
As a hands-on event manager Jen Le has seen the growing focus on conversation and engagement at events.

After all 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Source – Bizzabo.

Prioritise ROI and audience engagement over just selling sponsorship spaces
As predicted by Kei Nakakoji, Event Manager, Best Case Scenario

Kei has identified a necessity as opposed to a trend for 2019, the need for major industry events to prioritise sponsorship and audience engagement over just selling sponsorship spaces.

She believes, the focus on (over) selling sponsorship has started to trump the value delivered back to sponsors, and ultimately the delegate. She was at a major event recently, and every single space was sponsored from the escalator to the floor to the walls of the venue – she questions if it was really that effective and generated an ROI for the sponsor.

The sales and marketing managers Kei speak with are constantly reconsidering how they prioritise and invest their marketing budget.

How can they be smart with how they invest their sponsorship dollars in some of these major industry events?, they certainly face a dilemma for 2019 to either:

1. Choose to be just be another vendor among the sea of competition?
2. Or do they focus their marketing budget on smaller/more focused events that are on the rise?

A shift in focus from stuffing the funnel to a focus on the delegate life cycle
As predicted by Jen Murray, Marketing

This trend has already emerged and is growing, event planners are smart and know that filling the funnel with leads is no longer enough, an increased shift on marketing throughout the entire delegate life cycle is a must.

Smaller events such as summits allow for a more intimate and cohesive marketing technique. Assigning a champion or influencer from the beginning of the campaign gives the event a face and credibility from the start, connections build from delegate awareness right through to the consumption of the event and beyond.

Being real and helpful will still trump at events
As predicted by Stacey Hutchinson, Senior Events & Operations Manager

Stacey is also leaning toward the ‘human interaction’ trend. This is not surprising considering the amount of event tech and automation available through the entire delegate life cycle. She mentions, it’s not unrealistic for a delegate to have their first ‘human’ interaction at an event’s welcoming address. Think about it, a delegate registers online and receives an automated response thanking them, they collect their delegate registration badge from an electronic ticketing machine, they pour their own coffee and sit themselves down in the auditorium.

There is no doubt that the human element at an event results in long-lasting relationships and the formation of genuine partnerships.
Another area that is often lacking in the human element are business events where a contact telephone number or helpline number isn’t available to delegates. This is particularly important for people with a disability, especially since 1 in 4 Australians suffer from some form of disability.

In the events industry we welcome technology advancements, especially those that drive down cost, improve efficiencies and increase engagement. But as for us human event planners, we are not going anywhere so please interact and say hello at the next event you attend.