Event Success Story – CHIK disparate event processes and tools streamlined

Chik Health eNation

CHIK Services provide global communication services that bridge the health and ICT sector, benefited greatly from our expertise in relation to an overhaul of their event management operations.  They required a solution that managed their entire event operation process – from managing speakers, sponsors, budgets, tasks, sessions, event marketing and communications, agenda management – right down to name badge printing on the day.

About Our Client - click red line to expand

  • Chik eventsAbout our client: A network of networks, specialising in transformational service reform and the information flows that enable it,CHIK challenges conventional thinking in constructive and positive ways.

    Recognised as the leader in its field in Australia and New Zealand, CHIK Services has a high profile in a further 11 Asia-Pacific nations and a network that encompasses over 144 countries.

     

Value

Removed technical barriers, bringing some functions under a simple to use platform

Identified ideal sponsors, creating relationships and valuable ongoing partnerships

The Project Brief

Review the entire event operations process & build an efficient process in it place.  This included an overhaul of the following functions:-

  • Managing speakers
  • Sponsors management and recruitment
  • Tracking budgets
  • Workflow processes
  • Managing session updates for events
  • Entire event marketing and communications both planning and execution
  • Agenda management and updates
  • Right down to name badge printing on the day
Event Success Story – CHIK disparate event processes and tools streamlined

We needed a supplier who was very familiar with our industry as well as an expert in the field of marketing operations when it came to event management. BCS grasped our pain points immediately and set to work without any hand holding”
Sally Glass, Managing Director, CHIK Services

Time was tight

It’s a common marketing challenge where many disparate processes and tools are used for event marketing and operations. Problems arise such as insufficient economies of scale and overall customer experience – both negatives on the bottom line.
 

CHIK Services required a solution that managed their entire event operation process – from managing speakers, sponsors, budgets, tasks, sessions, event marketing and communications, agenda management – right down to name badge printing on the day.

As a non-profit organisation resources and time are tight, so researching the marketplace for a product that could do all of the above wasn’t feasible. For that reason, CHIK Services engaged Best Case Scenario (BCS) to review their event management process for their flagship industry.

The Journey

Best Case Scenario started out conducting an internal assessment of CHIK Services marketing processes and tools.

“The first objective was to check whether CHIK’s existing processes and tools could be improved and reused. We try to avoid our clients having to reinvent the wheel or reinvest in new tools unless absolutely necessary

Once satisfied that existing resources could not be recycled, BCS used their customer need to market solution assessment tool. Basically this involves matching clients’ needs with a solution that would come to close to delivering their ‘best case solution” , explains Luli Adeyemo, Director, BCS.

Once the correct processes and procedures were in place, BCS ensured all of CHIK’s data was imported and segmented where possible to create an effective and targeted marketing strategy and communications plan that would create awareness, attract sponsors and delegates and secure high profile speakers, setting this event apart from its contemporaries.

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