Key Outcomes from Best Case Scenario’s Engagement:
- Seamless event production that not only wowed the audience but also exceeded our client’s expectations, ensuring a memorable experience.
- Introduced new features and sustainable practices, keeping eco-conscious attendees in mind and aligning with ADMA’s sustainability goals.
- Boosted audience interaction by incorporating interactive elements such as the mosaic activity wall and the Capability Compass booth, enhancing engagement with ADMA’s new capabilities offering.
About ADMA
ADMA (Association for Data-driven Marketing & Advertising) is Australia’s leading industry body for data-driven marketing, advertising, and customer experience professionals. They serve marketers, advertisers, and data specialists, providing them with industry insights, training, and certification programs. ADMA focuses on helping its members navigate the complexities of data privacy, regulatory compliance, and innovative marketing strategies to drive business growth and success. Their events, like the Global Forum, offer thought leadership and networking opportunities for professionals across various industries.
About ADMA’s Global Forum 2024
ADMA Global Forum is a one-day event that attracts over 700 marketing leaders. The theme for 2024 was, ‘Elevate for the Future’ which addressed key issues in the marketing industry and aimed to assist marketers in preparing for the future.
With thought-provoking speakers and sessions, the forum covered topics like privacy changes, CX-driven growth, and long-term branding. Notable speakers included Joanna Robinson, CMO of The Iconic, Mark Ritson, renowned marketing professor and Lucinda Barlow, Head of International Marketing, Uber. Andrea Martens, ADMA CEO, opened the day with reflections on regulatory reform and the capability crisis. The event was led by Holly Ransom, with keynote contribution from Scott Galloway and Tom Goodwin.
Best Case Scenario’s Key Responsibilities
Event Production & MC, Speaker Coordination
Best Case Scenario played a critical role in event production. Working closely with Holly Ransom, the MC, BCS ensured smooth transitions between speakers by co-developing a script that maintained engagement throughout the day. Every introduction was crafted with context, aligning with the event’s key themes to keep the audience connected.
AV & Virtual Coordination BCS handled all audiovisual elements, including managing autocue and dynamic speaker slides designed for the supersized LED screen.
One of the highlights was managing the virtual appearances of high-profile speakers. Scott Galloway, professor of marketing at NYU and serial entrepreneur, joined remotely from Chicago, while Mark Ritson presented from the UK.
Despite the complexity of coordinating international speakers, BCS ensured a seamless delivery that kept the audience engaged. Additionally, the production and creation of the Global Forum’s introduction video set an energetic tone for the day.
Tom Goodwin, speaker at ADMA Global Forum 2024, praised the BCS team, saying, “In all my speaking engagements, your team was the best—calm, brilliant, and fun to work with.”
On-Site Branding & Booth Development
BCS brought ADMA’s vision to life through vibrant on-site branding. A key feature was the red reflective stage floor, which added a professional and sleek aesthetic, enhancing the visual appeal in photographs. We also developed an interactive booth to launch the ADMA Capability Compass, a tool designed to give attendees insights into marketing capabilities and skills.
The mosaic activity, where delegates could build an image, was a huge success, creating a lasting memory. Branded table placements, feather banners, and escalator branding ensured the ADMA Forum’s presence was felt throughout the venue.
Delegate Coordination
BCS managed every aspect of the delegate experience, from pre-event registration to ensuring seamless online and on-site attendance. Pre-event care included tailored communications to ensure a smooth registration process, and during the forum, attendees were taken care of from arrival to entertainment.
Budget Management & Entertainment Coordination
BCS took the lead in budget management, ensuring transparency and alignment with ADMA’s financial goals. We negotiated the best rates with suppliers, keeping costs in check without compromising quality. For the entertainment, BCS curated a variety of experiences that catered to different attendee preferences, allowing everyone to relax and enjoy after the formal sessions concluded.
Operations Management
BCS meticulously planned event operations, crafting detailed run sheets to ensure smooth transitions for speakers and staff. Our on-site team coordinated everything, from staff management to a comprehensive bump-in schedule, ensuring everyone knew their roles and timelines. Our work-in-progress (WIP) updates kept the ADMA team well-informed throughout the event planning process.
Sponsor Coordination & Social Media Management
BCS worked closely with event sponsors, ensuring their brands were well-represented across the forum and that their presence delivered on ROI. We also created the event’s social media assets, generating vibrant posts that showcased speakers, sponsors, and agenda highlights, building excitement and engagement pre-event.
Through our partnership with ADMA, Best Case Scenario successfully delivered a standout Global Forum, ensuring every aspect—from speaker management to branding—reflected the professionalism and forward-thinking approach of the organisation.
Please reach out to us if you need help with your next event.
