CASE STUDY / HEALTH ASSOCIATION CONFERENCE
For over three years Best Case Scenario managed this Health association conference that attracted an influential gathering of health technology professionals in Australia.
CHIK Services provided global communication services that bridge the health and ICT sector, benefited greatly from our expertise in relation to an overhaul of their event management operations. They required a solution that managed their entire event operation process – from managing speakers, sponsors, budgets, tasks, sessions, event marketing and communications, agenda management – right down to name badge printing on the day.
Review the entire event operations process & build an efficient process in it place. This included an overhaul of the following functions:
- Manage speakers
- Sponsor management and recruitment
- Track budgets
- Workflow processes
- Manage session updates for events
- Entire event marketing and communications both planning and execution
- Agenda management and updates
- Right down to name badge printing on the day
It’s a common marketing challenge where many disparate processes and tools are used for event marketing and operations. Problems arise such as insufficient economies of scale and overall customer experience – both negatives on the bottom line.
CHIK Services required a solution that managed their entire event operation process – from managing speakers, sponsors, budgets, tasks, sessions, event marketing and communications, agenda management – right down to name badge printing on the day.
As a non-profit organisation resources and time are tight, so researching the marketplace for a product that could do all of the above wasn’t feasible. For that reason, CHIK Services engaged Best Case Scenario (BCS) to review their event management process for their flagship industry.
Best Case Scenario started out conducting an internal assessment of CHIK Services marketing processes and tools.
“The first objective was to check whether CHIK’s existing processes and tools could be improved and reused. We try to avoid our clients having to reinvent the wheel or reinvest in new tools unless absolutely necessary. Once satisfied that existing resources could not be recycled, BCS used their customer need to market solution assessment tool. Basically this involves matching clients’ needs with a solution that would come to close to delivering their ‘best case solution” , explains Luli Adeyemo, Director, BCS.
Once the correct processes and procedures were in place, BCS ensured all of CHIK’s data was imported and segmented where possible to create an effective and targeted marketing strategy and communications plan that would create awareness, attract sponsors and delegates and secure high profile speakers, setting this event apart from its contemporaries.
- Events & Conference Management
- Delegate & Online Registration
- Streamlined Processes