Best Case Scenario acts as a seamless extension for marketing professionals looking for marketing and event support. We drive meaningful change by providing services to industry associations which support marketing professionals and work with technology providers to improve the education sector and government services.
We are committed to advancing diversity and inclusion in business by supporting #TechDiversity’s purpose to make Diversity & Inclusion the #1 business priority in Australia.
Luli has over 30 years experience curating content for thought leadership discussions and campaigns within the technology, Government, FinTech and health sectors. Prior to running her company Best Case Scenario, Luli worked for Gartner heading up their Asia/Pacific conference business. During this time Luli grew the APAC event business by a staggering 250%. This required managing and launching a portfolio of senior executive programs in Australia, Singapore, India & China.
Luli’s unique professional network has seen her involved in initiatives that propel innovation and business growth, most recently she co-designed a virtual trade mission to Australia and the UK to support scale-ups expand overseas. She secured Government support from Senator Jane Hume, the Federal Coalition’s Assistant Minister for Superannuation as well as other key industry associations and the start up community.
Luli and her team continue to work with clients in curating thought leadership content and delivering it effectively to enrich their client’s customer experiences. Current and past clients include: Microsoft, Intel, AIIA, Newfound Global, HP, ASUS, Dataminr, InfoMedix and more.
Luli is an active member and elected council member of the AIIA (Australian Information Industry Association, a non-profit association leading the Australian ICT industry). Luli also volunteers her time spear heading not for profit #TechDiveristy, a community that aims to make diversity and inclusion the number one business priority in Australia for technology workforces.
In October 2023, Luli won an award at the Women’s agenda as the Leader in Emerging Tech.
Senior Events / Operation Manager
Stacey has over 20+ years corporate experience. She has a strong background in management, communication and client engagement. Stacey’s focus with Best Case Scenario is as Senior Events/Operations Manager, working on multiple key events from conception to completion. Her vast array of experience from project management, training co-ordination, event management right through to office management, leads Stacey to apply a consultative, practical and holistic approach.
Marketing Consultant
Jen joined Best Case Scenario as a marketing consultant in 2007. Prior to being an associate to Best Case Scenario, Jen spent three years with Gartner, marketing their flagship event Symposium/ITxpo in both Europe and Australia. Degree educated in the discipline of marketing; previous roles included marketing a series of product road shows throughout Europe for Wind River Systems. Prior to Wind River, Jen worked for Polycom and launched their channel partner marketing program.
Marketing Coordinator
With more than a decade of event-handling know-how, backed by brand marketing and business development experience, Theresa makes an impactful contribution to all projects involving brand campaigns, product launches, thought leadership and social events. Having a degree in IT, she supports the development and built of several integrated platforms needed for marketing, content management, and customer service.
Before joining Best Case Scenario, Theresa became involved on a yearlong social action program developed for two UN agencies with a goal to support the initiatives set in Southeast Asia.
Creative Consultant
A Creative Designer with a passion for brand identities, Lenka is a designer of all things print and digital. A career spanning 2 decades, having worked in the UK and in Australia, she has the tenacity to get the job done with perfectionism. Supporting marketing teams to reach their KPI’s as well as their clients is always at the core. With an innate affection for sustainability and equal opportunities, Lenka gets a kick out of working for businesses with similar missions.
Through our close partnerships with research firm Ecosystm, associations and government bodies such as Queensland AI Hub, Export Council Australia, IoT Alliance Australia and Australian Healthcare & Hospitals Association, we have built an executive network spanning across many industries, where we are dedicated to helping the Australian and ASEAN CxO community with their strategic challenges.
Reach out if you’d like to understand how you could become a Diversity & Inclusion (D&I) Champion in your organisation.
Are you ready to take one small action towards diversity and inclusion? Take the D&I Pledge today and help us reach half a million pledges by 2025.
B2B Event Management Platform – named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report, we have partnered with RainFocus to service our Australian and New Zealand market.
Tendertrace are our one true source for real-time public sector data insights for our tech customers. We use the power of data to do more business with the Australian public sector. Read more about Tendertrace.
Event production – Professional end to end video, event, virtual & studio production. Corpcast Productions is a full service production facility with real world video, event, virtual event and live streaming experience.
Corpcast ProductionsExhibition design – Australia’s leading exhibition company who will deliver your exhibition with confidence, ensuring it is aligned with your brand and goals. Delivering custom designed and built Exhibition Stands for companies presenting at any and all of Australia’s tradeshows. Ucon work with BCS to deliver standout event exhibition stands for our clients.
Photography – Capturing a compelling picture of a corporate or business event can be a challenge, shoots of people at an event and networking can start to blend together and look the same. KR Photography find interesting shots and produce images that are unique and eye catching.
Creative marketing – Specialists in visual design and storytelling Design Logic are specialists in creating digital and physical content experiences that align with your brand. Designlogic work with your strategic objectives to deliver the creative advice, direction, and assets you need.
We’re absolutely thrilled to share some behind-the-scenes insights into our partnership with ADMA for their upcoming Global Forum 2024.
The ‘Event Industry Report 2024: Australian Edition’ by Cvent highlights a surge in optimism, with 68% of event organisers planning to expand their portfolios.
Why a more robust data-driven approach to understanding audiences will result in more growth.
