Our last blog looked at burnout amongst marketing professionals for a variety of reasons such as the high volume of mundane tasks, deadlines and more. We now look at how AI can help marketing professionals to win back time but also how it is reshaping how they engage audiences, personalise experiences, and measure success. This blog explores five key AI applications in event marketing, backed by compelling statistics and insights.

As the year draws to a close, it’s an opportune time for reflection and planning, especially in the dynamic world of B2B marketing. At Best Case Scenario, we understand the unique challenges faced by marketing professionals.

At Best Case Scenario, stillness is a concept we’re unfamiliar with. Every dawn brings a promise of transformative engagements, each tailored to drive meaningful change. The core of our impact in the tech sector is mirrored through the innovative organisations that choose to unite with us on this exhilarating journey. This week was a testament to our unwavering commitment to fostering change, and here’s a glimpse into our ventures.