1,200 ATTENDEES
120 SPEAKERS
50+ EXHIBITORS
The Challenge
IoT Impact had been run internally on a university campus. While content was strong, the delegate experience, operational rigour and commercial outcomes did not reflect the ambitions of a national peak body convening C-level technology leaders, government stakeholders and global solution providers.
The brief to BCS was clear: professionalise every touchpoint of the conference, from pre-event marketing through to onsite execution and post-event reporting, while scaling attendee numbers, attracting premium exhibitors and
elevating the overall delegate experience.
The IoT Impact engagement mirrors the core requirements of a Snowflake conference programme. Both demand the
orchestration of a technically sophisticated audience at scale, the seamless coordination of multi-stream content and exhibition elements, and the ability to translate complex technology narratives into compelling delegate experiences.
The feedback from attendees, speakers and exhibitors alike was outstanding. With so many stakeholders, the BCS team also had to be very flexible to change and adapt, which they did with good spirit and dedication.
Our Solution
Programme & Content Development
We partnered closely with the IoTAA board and sector committees to craft a programme that reflected the breadth and depth of Australia’s IoT ecosystem. This collaborative approach ensured that content was genuinely industry- driven
rather than vendor-led – a critical distinction for audiences of technical decision-makers.
- Programme architecture: 120 speakers across 4 concurrent breakout streams covering sectors including energy, water, manufacturing, smart cities, health and food & agribusiness.
- Format innovation: BCS identified the opportunity to introduce pre-conference workshops as an additional learning layer. These were well received by delegates and positioned as a value-add to help attendees extract maximum benefit from the main conference.
- Content management: Ongoing maintenance of the conference website with updated session descriptions, programme schedules and confirmed speaker profiles.
- Speaker coordination: End-to-end management of 120 speakers including briefing documents, registration, communications, run sheets and moderator scripts.
Venue & Logistics Management
The move from a university campus to the Hyatt Regency Sydney was central to the professionalisation brief. BCS managed the full venue relationship and all logistics associated with a complex multi stream conference and exhibition.
- Venue liaison: Complete management of room allocations, F&B, exhibition layout, AV requirements, directional signage and all health and safety matters for the expo floor.
- Exhibition delivery: Design, sales and operational management of 50+ exhibitor booths, including all deliverables, deadlines and on-site requirements.
- Supplier coordination: Management of all third-party suppliers across AV, print, signage and design, with centralised budget tracking and procurement.
Delegate Management & Technology
Sponsorship & Commercial Management
- Sponsorship sales: Identification, outreach and conversion of 50+ exhibitors and sponsors, selling all available inventory.
- Benefit fulfilment: End-to-end delivery of sponsor entitlements, including branding, speaking opportunities, digital exposure and on-site activations.
- Partner ecosystem: Management of relationships with major technology partners, including coordination with Microsoft’s events team for their AI-focused presence, which subsequently evolved into an ongoing multi-event support programme.
Marketing & Digital Campaign
BCS delivered the full marketing programme, from strategy through to execution, driving both delegate attendance and sponsor value across digital and direct channels.
- Strategy & execution: End-to-end marketing including web design, registration platform UX, EDM campaigns, social media, partner marketing, media partnerships, sponsor marketing and data management.
- Influencer marketing: A targeted strand of the campaign focused on industry influencer engagement, delivering a significant increase in IoTAA’s social media engagement.
- Targeted outreach: Deployment of LinkedIn Sales Navigator to connect directly with C-level decision makers across key industry verticals.
- Design management: All print and digital design assets including programmes, signage, EDMs and social content, managed through a centralised creative workflow.
Project Management & Controls
Throughout the eight-month engagement, BCS maintained rigorous project discipline to ensure the conference met its objectives on time and within budget.
- Detailed project timelines with milestone tracking and dependency management.
- Weekly WIP reports providing transparent progress updates to the IoTAA board.
- Centralised budget creation, supplier quote management, invoice processing and real-time budget tracking.
- Integrated risk management covering venue, technology, speakers, sponsors and delegate logistics.
Additional Outcomes
- IoT Impact consolidated its position as Australia’s flagship IoT conference, drawing regional, national and global technology providers.
- The pre-conference workshops introduced by BCS became an expected part of the programme, enhancing delegate value and extending the event’s commercial footprint.
- The influencer marketing campaign delivered a measurable uplift in IoTAA’s social media engagement and follower base, creating lasting value beyond the event itself.
- BCS’s relationship with Microsoft’s events team, initiated through IoT Impact, evolved into an ongoing multi-event support programme across AI-focused events and summits.
