It started with one question from one stretched marketer. She was the only marketing person in her business, and she came to us with a

By Jen Murray  If you’ve spent any time in B2B events particularly in the technology space you’ll know the uncomfortable truth nobody likes to say

By Luli Adeyemo.  I recently came across research that made me think differently about the Australian events industry. Not in a critical way, in a

For the second year running, Best Case Scenario was invited by the Association for Data-Driven Marketing and Advertising (ADMA) to help them deliver the 2025

Partnering with Purpose: BCS Supports the AWSN Summit 2025 We’re thrilled to announce that Best Case Scenario will support the Australian Women in Security Network

Anatomy of a B2B Community-Driven Event Campaign A successful B2B community-centric event campaign unfolds in defined stages—each an opportunity to build trust, demonstrate value, and