What Percentage of Business Should You Expect from Your Event?
June 30, 2025
By Jen Murray, Marketing Consultant, Best Case Scenario One of the most common questions we get from our B2B tech clients is: “What percentage
By Jen Murray, Marketing Consultant, Best Case Scenario One of the most common questions we get from our B2B tech clients is: “What percentage
If you’ve ever attended a massive conference, you’ll know the feeling—rushing from session to session, barely making real connections, and struggling to find the most
When it comes to B2B marketing and event management, flexibility and control is important. More than ever, clients want the ability to select only the
When it comes to event planning, understanding your audience is crucial, especially when building an agenda and selecting speakers. But the work doesn’t stop there.
I’m freshly energised from a whirlwind two weeks! from mentoring at SXSW Sydney last week to MCing the Women’s Agenda Leadership Awards in Melbourne last
Many of our clients come to us because they may be the ‘lone marketing professional’ within their organisation. What we mean by this is that they may not have a local marketing and operations team to support them.
Episode #1 – Government Policy Driving Innovation
With Corrie McLeod & James Riley, InnovationAus
