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Here’s something I don’t write about often: events thriving in financial uncertainty.
The ‘Event Industry Report 2024: Australian Edition’ by Cvent highlights a surge in optimism, with 68% of event organisers planning to expand their portfolios.
The ‘Event Industry Report 2024: Australian Edition’ by Cvent highlights a surge in optimism, with 68% of event organisers planning to expand their portfolios.
I have always avoided spray and pray marketing and have always been in search of a more robust data driven approach of understanding audiences. The
Our last blog looked at burnout amongst marketing professionals for a variety of reasons such as the high volume of mundane tasks, deadlines and more. We now look at how AI can help marketing professionals to win back time but also how it is reshaping how they engage audiences, personalise experiences, and measure success. This blog explores five key AI applications in event marketing, backed by compelling statistics and insights.
As the year draws to a close, it’s an opportune time for reflection and planning, especially in the dynamic world of B2B marketing. At Best Case Scenario, we understand the unique challenges faced by marketing professionals.
At Best Case Scenario, stillness is a concept we’re unfamiliar with. Every dawn brings a promise of transformative engagements, each tailored to drive meaningful change. The core of our impact in the tech sector is mirrored through the innovative organisations that choose to unite with us on this exhilarating journey. This week was a testament to our unwavering commitment to fostering change, and here’s a glimpse into our ventures.
As someone deeply passionate about technology, I’ve watched its transformative power reshape multiple sectors, from healthcare to government. These industries have leveraged digital tools to improve efficiency, service delivery, and customer engagement, and now, it’s the events sector’s turn.
Episode #1 – Government Policy Driving Innovation
With Corrie McLeod & James Riley, InnovationAus