Learn about who we are and what drives us

We offer four flexible integrated marketing solutions all with the common goal to help business leaders achieve growth.
Laura Simmons, CEO Theratrak. Enabling better value healthcare through AI

We’re in business to empower change makers

At the heart of our business is a belief in the power of people to create meaningful change. In their workplaces, communities and our wider world. It inspires the very reason we exist… to empower change makers.

We do this in two specific ways

client work

By inspiring and cultivating meaningful conversations through our integrated marketing services, we empower our clients as change makers; and in turn, their customers or clients. You can learn about our unique approach here.

Social impact work

TechDiversity – We are committed to advancing diversity and inclusion in business. Our founder, Luli Adeyemo is a Director of #TechDiversity and our team are active in supporting #TechDiversity’s purpose to make Diversity & Inclusion the #1 business priority in Australia.

Bambuddha Group – leadership development for dedicated learners who want to make an exceptional impact through leadership in business.

client work

By inspiring and cultivating meaningful conversations through our integrated marketing services, we empower our clients as change makers; and in turn, their customers or clients. You can learn about our unique approach here.

Social impact work

TechDiversity – We are committed to advancing diversity and inclusion in business. Our founder, Luli Adeyemo is a Director of #TechDiversity and our team are active in supporting #TechDiversity’s purpose to make Diversity & Inclusion the #1 business priority in Australia.

Bambuddha Group – leadership development for dedicated learners who want to make an exceptional impact through leadership in business.

Meet the team

Experienced marketing, operations and strategic staff with over 100 years of combined experience. We manage projects for small to large corporates, non-profit and the start-up community in the following industry verticals – Technology, Finance, Government and Healthcare.
Best Case Scenario Luli Adeyemo Founder, Director

Luli Adeyemo

Founder & Managing Director

Luli has over 30 years experience curating content for thought leadership discussions and campaigns within the technology, Government, FinTech and health sectors. Prior to running her company Best Case Scenario, Luli worked for Gartner heading up their Asia/Pacific conference business. During this time Luli grew the APAC event business by a staggering 250%. This required managing and launching a portfolio of senior executive programs in Australia, Singapore, India & China.

Luli’s unique professional network has seen her involved in initiatives that propel innovation and business growth, most recently she co-designed a virtual trade mission to Australia and the UK to support scale-ups expand overseas. She secured Government support from Senator Jane Hume, the Federal Coalition’s Assistant Minister for Superannuation as well as other key industry associations and the start up community.

Luli and her team continue to work with clients in curating thought leadership content and delivering it effectively to enrich their client’s customer experiences. Current and past clients include: Microsoft, Intel, AIIA, Newfound Global, HP, ASUS, Dataminr, InfoMedix and more.

Luli is an active member and elected council member of the AIIA (Australian Information Industry Association, a non-profit association leading the Australian ICT industry). Luli also volunteers her time spear heading not for profit #TechDiveristy, a community that aims to make diversity and inclusion the number one business priority in Australia for technology workforces.

She is also a member of the WeConnect International a non-profit that connects member buyers to women-owned sellers based.

Stacey Hutchinson<br><p style="color:#666666;">Senior Events / Operation Manager
Stacey Hutchinson

Senior Events / Operation Manager

Stacey has over 20+ years corporate experience. She has a strong background in management, communication and client engagement. Stacey’s focus with Best Case Scenario is as Senior Events/Operations Manager, working on multiple key events from conception to completion. Her vast array of experience from project management, training co-ordination, event management right through to office management, leads Stacey to apply a consultative, practical and holistic approach.

Jen Murray<br><p style="color:#666666;">Marketing Consultant
Jen Murray

Marketing Consultant

Jen joined Best Case Scenario as a marketing consultant in 2007. Prior to being an associate to Best Case Scenario, Jen spent three years with Gartner, marketing their flagship event Symposium/ITxpo in both Europe and Australia. Degree educated in the discipline of marketing; previous roles included marketing a series of product road shows throughout Europe for Wind River Systems. Prior to Wind River, Jen worked for Polycom and launched their channel partner marketing program.

Lara Chrystal<br><p style="color:#666666;">Marketing Consultant
Lara Chrystal

Marketing Consultant

Lara has worked in marketing and events for 15 years, working across markets within the UK, APAC, EU, USA, and SEA regions. She has worked with both big and small brands in industries spanning music, disability, ecommerce, hospitality, live events, sport, and tech. In 2020, Lara wrote and published Make Your Sh*t Look Good, a marketing book designed to help creative small brands navigate marketing best practice post 2020. Lara is dedicated to shifting the way the marketing industry operates, with a focus on driving brand ethics, accessibility, inclusivity, and sustainability. She lives and works on Gadigal Land.

Elizabeth Mulhall<br><p style="color:#666666;">Business Growth Director
Elizabeth Mulhall

Business Growth Director

Elizabeth drives organisations to realise their full growth, cost, and customer experience agendas; with a specialty in large scale and transformation environments, as well as enterprise organisations (programs >$500M). She has established and run large EPMO’s, digital transformations, program and project management and onshore capabilities. Previous experience includes: Entrepreneur in Residence, Startupbootcamp and a lecturer of Masters of Business Information Systems at Torrens University, Australia.

Simone Hulse<br><p style="color:#666666;">Executive Producer
Simone Hulse

Executive Producer

An accomplished Global Executive Producer, Content and Program Leader with over 20 years enterprise and agency experience. Simone’s success has been based on a combination of strong leadership, refined production and operational skills along with the metrics driven delivery of in-depth brand experience campaigns delighting audiences worldwide. She is a results-driven leader responsible for creating and delivering world class opening keynotes, interviews and marquee content, plus leading global production and programs within the technology, business and entertainment industries. Driving and influencing business results that exceed expectations is what Simone does best, coupled with a great passion for mentoring and developing people by creating a culture where people can thrive, grow and continue to be curious. Previous employment includes 10 years at Gartner as Global Executive Producer & Production Center of Excellence Lead.

Theresa Rivera<br><p style="color:#666666;">Marketing Coordinator
Theresa Rivera

Marketing Coordinator

With more than a decade of event-handling know-how backed by brand marketing and business development background, Theresa makes an impactful contribution to all our client projects involving brand campaigns, product launches, thought leadership and social events.

She also became involved on a yearlong social action program developed for two UN agencies with a goal to support the initiatives set in Southeast Asia.

Our clients

Our extensive network

Through our close partnerships with research firm Ecosystm, associations and government bodies such as Queensland AI Hub, Export Council Australia, IoT Alliance Australia and Australian Healthcare & Hospitals Association, we have built an executive network spanning across many industries, where we are dedicated to helping the Australian and ASEAN CxO community with their strategic challenges.

One of the leading industry associations representing the technology sector in Australia. Best Case Scenario Director, Luli Adeyemo is an elected member of their NSW council. As an agency up until Covid-19 we managed their events across NSW and some national programmes such the Innovation Awards. Luli has worked closely with State Ministers such as Victor Dominello, Minister Dept of Customer Service and Zoran Bolevich, Chief Executive, eHealth NSW.
Ecosystm is a digital Technology Research and Advisory Platform that brings together tech buyers, vendors and analysts into one integrated platform. Ecosystm is in a unique position to provide BCS and its clients with access to its growing network of technology influencers and can further support their messaging and thought leadership requirements with its unparalleled real-time-research-as-a-service tool.
Private Healthcare Australia (PHA) - PHA engages with government, industry and regulators to constantly promote the best interests of private health fund members. BCS executed their 2019 member conference and did a full market analysis of their member engagement to build into their 2020 strategy and future conference programme.
Best Case Scenario worked with the AHHA on their Value-Based Health Care Conference an inaugural conference hosted by Continuous Improvement in Care Cancer (CIC Cancer) and the Australian Healthcare & Hospitals Association (AHHA).
Best Case scenario developed and delivered their IoT Impact summit in 2019 and worked with their Board and Committees to develop the programme, marketing campaign, partner engagement and sponsorship. Having built out the agenda to feature over 50+ influential speakers, BCS have forged lasting relationships with this network.
Best Case Scenario work with the Export Council of Australia on a number of initiatives to drive business growth for Australian organisations overseas. For example we are delivering a Virtual Trade Mission for the Sri Lankan Women Trading Globally program. We also support a series of executive webinars on behalf of ECA and DFAT.
Our partnership with Queensland Hub comes from a genuine interest and passion as technology as an enabler within industry sectors. The Queensland AI Hub brings regions, innovation hubs, universities, industry and government talent together to maximise people development, skills utilisation, investment and develop our collective competitive. We run a number of educational initiatives to drive AI adoption in Healthcare and other industry sectors.
Along with other business leaders, Best Case Scenario Director, Luli Adeyemo is on the advisory board to help steer the development of InnovationAus, which has now launched - 2021 InnovationAus Awards for Excellence. Celebrating Australian heroes who are driving the wealth-creating innovation and long-term economic and social value for the nation. InnovationAus are publishers of industry news and insights on Australia’s industry policy network.
Best Case Scenario work with thought leaders within Government and a wide-cross sector of industry who are championing diversity and inclusion across technology workforces. We spearhead an educational platform and an awards ceremony which recognises and rewards those who have made a significant impact.
Through our social responsibility brand TechDiversity, we have formed an exciting partnership with Cultural Infusion working with Government and organisations who are keen to use data for evidence-based action to measure the diversity of their workforce and analyse if their workforce is representative of the community.
Practera is an education technology and services company, connecting the world of work and learning through technology. They are an award-winning Government-backed university student engagement program. Practera works with Australian universities to connect skilled research teams with leading businesses.

Our supplier partner network

Our network who help us deliver integrated marketing solutions
Research – We have teamed up with the disruptors of research, Ecosystm, who are changing the consumption and creation of content for good.  BCS clients have really upped their game when it comes to program creation at events fuelled by their delegate expectation for a more meaningful event experience.  Our partnership with Ecosystm enables a unique opportunity to amplify event experiences for our clients.

Accessibility -Me2 Accessibility are an accessibility consultancy that specialise in helping organisations create and maintain accessible websites, web applications, mobile apps and digital assets.

Audio Visual – Original Syndicate (OGS) is a live and virtual brand experience, broadcast, music and entertainment, consumer and B2B event design and production firm based in NYC and Los Angeles with offices in NW Florida and Sydney, Australia. They have international production capabilities and a network of alliance partners, AV, production, technology, fabrication and integration, located all over the world. Their defining value is streamlined front end strategy-creative-technology alignment, with a highly efficient workflow and pragmatic production delivery system.


Exhibition design – Australia’s leading exhibition company who will deliver your exhibition with confidence, ensuring it is aligned with your brand and goals. Delivering custom designed and built Exhibition Stands for companies presenting at any and all of Australia’s tradeshows. Ucon work with BCS to deliver standout event exhibition stands for our clients.


SEO – Glasshat offer targeted SEO plans that grow traffic, leads and customers. They offer a technology driven, programmatic approach to SEO, and are focused on delivering results. Glasshat started as an SEO consultancy business in 2008.


Photography – Capturing a compelling picture of a corporate or business event can be a challenge, shoots of people at an event and networking can start to blend together and look the same. KR Photography find interesting shots and produce images that are unique and eye catching.


Creative marketing – Specialists in visual design and storytelling Design Logic are specialists in creating digital and physical content experiences that align with your brand. Designlogic work with your strategic objectives to deliver the creative advice, direction, and assets you need.


Make diversity and inclusion the #1 business priority in Australia

Reach out if you’d like to understand how you could become a Diversity & Inclusion (D&I) Champion in your organisation.

Are you ready to take one small action towards diversity and inclusion? Take the D&I Pledge today and help us reach half a million pledges by 2025.

We're excited to share our success stories, news and insights soon. Stay tuned!