Learn about who we are and what drives us

We are a diverse and talented team

Laura Simmons, CEO Theratrak. Enabling better value healthcare through AI

We’re in business to empower change makers

Best Case Scenario prides itself in its ability to act as a seamless extension for marketing professionals looking for marketing and event support.  The Best Case Scenario team is comprised of professionals from diverse backgrounds and experience allowing us to align and respond with our client’s needs and priorities.

We do this in two specific ways

client work

By inspiring and cultivating meaningful conversations through our integrated marketing services – from event planning to persona development we empower our clients to create robust customer engagement strategies. 

Social impact work

TechDiversity – We are committed to advancing diversity and inclusion in business. Our founder, Luli Adeyemo is a Director of #TechDiversity and our team are active in supporting #TechDiversity’s purpose to make Diversity & Inclusion the #1 business priority in Australia.

client work

By inspiring and cultivating meaningful conversations through our integrated marketing services, we empower our clients as change makers; and in turn, their customers or clients. You can learn about our unique approach here.

Social impact work

TechDiversity – We are committed to advancing diversity and inclusion in business. Our founder, Luli Adeyemo is a Director of #TechDiversity and our team are active in supporting #TechDiversity’s purpose to make Diversity & Inclusion the #1 business priority in Australia.

Bambuddha Group – leadership development for dedicated learners who want to make an exceptional impact through leadership in business.

Make diversity and inclusion the #1 business priority in Australia

Reach out if you’d like to understand how you could become a Diversity & Inclusion (D&I) Champion in your organisation.

Are you ready to take one small action towards diversity and inclusion? Take the D&I Pledge today and help us reach half a million pledges by 2025.

Meet the team

The Best Case Scenario team is comprised of professionals from diverse backgrounds and experiences allowing us to align and respond with our client’s needs and priorities.

With over 100 years of combined experience. We manage projects for small to large corporates, non-profit and the start-up community in the following industry verticals – Technology, Finance, Government and Healthcare.

Founder & Managing Director

Luli has over 30 years experience curating content for thought leadership discussions and campaigns within the technology, Government, FinTech and health sectors. Prior to running her company Best Case Scenario, Luli worked for Gartner heading up their Asia/Pacific conference business. During this time Luli grew the APAC event business by a staggering 250%. This required managing and launching a portfolio of senior executive programs in Australia, Singapore, India & China.

Luli’s unique professional network has seen her involved in initiatives that propel innovation and business growth, most recently she co-designed a virtual trade mission to Australia and the UK to support scale-ups expand overseas. She secured Government support from Senator Jane Hume, the Federal Coalition’s Assistant Minister for Superannuation as well as other key industry associations and the start up community.

Luli and her team continue to work with clients in curating thought leadership content and delivering it effectively to enrich their client’s customer experiences. Current and past clients include: Microsoft, Intel, AIIA, Newfound Global, HP, ASUS, Dataminr, InfoMedix and more.

Luli is an active member and elected council member of the AIIA (Australian Information Industry Association, a non-profit association leading the Australian ICT industry). Luli also volunteers her time spear heading not for profit #TechDiveristy, a community that aims to make diversity and inclusion the number one business priority in Australia for technology workforces.

In October 2023, Luli won an award at the Women’s agenda as the Leader in Emerging Tech.

Picture of Stacey Hutchinson<br><p style="color:#666666;">Senior Events / Operation Manager
Stacey Hutchinson

Senior Events / Operation Manager

Stacey has over 20+ years corporate experience. She has a strong background in management, communication and client engagement. Stacey’s focus with Best Case Scenario is as Senior Events/Operations Manager, working on multiple key events from conception to completion. Her vast array of experience from project management, training co-ordination, event management right through to office management, leads Stacey to apply a consultative, practical and holistic approach.

Picture of Jen Murray<br><p style="color:#666666;">Marketing Consultant
Jen Murray

Marketing Consultant

Jen joined Best Case Scenario as a marketing consultant in 2007. Prior to being an associate to Best Case Scenario, Jen spent three years with Gartner, marketing their flagship event Symposium/ITxpo in both Europe and Australia. Degree educated in the discipline of marketing; previous roles included marketing a series of product road shows throughout Europe for Wind River Systems. Prior to Wind River, Jen worked for Polycom and launched their channel partner marketing program.

Picture of Theresa Rivera<br><p style="color:#666666;">Marketing Coordinator
Theresa Rivera

Marketing Coordinator

With more than a decade of event-handling know-how, backed by brand marketing and business development experience, Theresa makes an impactful contribution to all projects involving brand campaigns, product launches, thought leadership and social events. Having a degree in IT, she supports the development and built of several integrated platforms needed for marketing, content management, and customer service.

Before joining Best Case Scenario, Theresa became involved on a yearlong social action program developed for two UN agencies with a goal to support the initiatives set in Southeast Asia.

Picture of Faye Welborn<br><p style="color:#666666;">Partnerships & Content Producer
Faye Welborn

Partnerships & Content Producer

Faye has recently joined BCS after 20 years in TV Production, making shows for the ABC, BBC, Channels 7 & 9 as well as many broadcasters around the world.

She has a scientific, academic background and is a skilled Science & Tech Communicator and problem solver.
Her strong copywriting and storytelling skills allow her to communicate complex concepts, from development through to delivery for any audience.

Faye has a passion for supporting change makers who want to make the world a better place; particularly in the diversity & sustainability spaces and is a member of the Elevation Barn community.

She is excited to have made a move into the Technology sector. It always has and always will be, her life's mission to make science and tech, fun and accessible to all… determined to find ways to inject personality, into ‘the data'. Always looking for ways to make those concepts that have previously made you glaze over…get you so excited that a light bulb goes on!

Her role at BCS is to use her storytelling skills to Create, Produce & Direct video content, for clients, for events & digital.
Faye will also be helping to build the #TechDiversity Community ecosystem, through partnerships, education, and content production.

Our clients

Our extensive network

Through our close partnerships with research firm Ecosystm, associations and government bodies such as Queensland AI Hub, Export Council Australia, IoT Alliance Australia and Australian Healthcare & Hospitals Association, we have built an executive network spanning across many industries, where we are dedicated to helping the Australian and ASEAN CxO community with their strategic challenges.

Tech Council of Australia

We are working with Tech Nation via our not for profit #TechDiversity to fill the digital skills gap. As a campaign partner we are a key intermediary in the tech workforce ecosystem that help prepare or place people in work, but also act as influencer of policy related to training and work. We are briefed regularly on the forum's work to support it and use it as part of our #TechDiversity advocacy efforts.

Export Council of Australia

Best Case Scenario work with the Export Council of Australia on a number of initiatives to drive business growth for Australian organisations overseas. For example we are delivering a Virtual Trade Mission for the Sri Lankan Women Trading Globally program. We also support a series of executive webinars on behalf of ECA and DFAT.

Queensland AI Hub

Our partnership with Queensland AI Hub comes from a genuine interest and passion as technology as an enabler within industry sectors. The Queensland AI Hub brings regions, innovation hubs, universities, industry and government talent together to maximise people development, skills utilisation, investment and develop our collective competitive. We run a number of educational initiatives to drive AI adoption in Healthcare and other industry sectors.

Australian Healthcare & Hospitals Association (AHHA)

Best Case Scenario worked with the AHHA on their Value-Based Health Care Conference an inaugural conference hosted by Continuous Improvement in Care Cancer (CIC Cancer) and the Australian Healthcare & Hospitals Association (AHHA).

Private Healthcare Australia

Private Healthcare Australia (PHA) - PHA engages with government, industry and regulators to constantly promote the best interests of private health fund members. BCS executed their 2019 member conference and did a full market analysis of their member engagement to build into their 2020 strategy and future conference programme.


Best Case scenario developed and delivered their IoT Impact summit in 2019 and worked with their Board and Committees to develop the programme, marketing campaign, partner engagement and sponsorship. Having built out the agenda to feature over 50+ influential speakers, BCS have forged lasting relationships with this network.

Innovation Australia

Along with other business leaders, Best Case Scenario Director, Luli Adeyemo is on the advisory board to help steer the development of InnovationAus, which has now launched - 2021 InnovationAus Awards for Excellence. Celebrating Australian heroes who are driving the wealth-creating innovation and long-term economic and social value for the nation. InnovationAus are publishers of industry news and insights on Australia’s industry policy network.

Tech Nation

Best Case Scenario offer a mentorship program to Tech Nation’s tech scale-ups to de-risk and accelerate their international growth, enhancing the ability for UK digital companies to connect with international customers and investors, and land and expand successfully in Australia.


BCS Founder, Luli Adeyemo is a SheEO Activator meaning she activates members buying power, networks and expertise to create an equitable and sustainable world. Since launching in 2015, 7,000+ Activators around the world have collectively loaned out $7M to support 100+ SheEO Ventures. SheEO is a global community of radically generous women + non-binary folks working on the World’s To-Do List.


Ecosystm is a digital Technology Research and Advisory Platform that brings together tech buyers, vendors and analysts into one integrated platform. Ecosystm is in a unique position to provide BCS and its clients with access to its growing network of technology influencers and can further support their messaging and thought leadership requirements with its unparalleled real-time-research-as-a-service tool.


One of the leading industry associations representing the technology sector in Australia. Best Case Scenario Director, Luli Adeyemo is an elected member of their NSW council. As an agency up until Covid-19 we managed their events across NSW and some national programmes such the Innovation Awards. Luli has worked closely with State Ministers such as Victor Dominello, Minister Dept of Customer Service and Zoran Bolevich, Chief Executive, eHealth NSW.


Best Case Scenario work with thought leaders within Government and a wide-cross sector of industry who are championing diversity and inclusion across technology workforces. We spearhead an educational platform and an awards ceremony which recognises and rewards those who have made a significant impact.

Cultural Infusion

Through our social responsibility brand TechDiversity, we have formed an exciting partnership with Cultural Infusion working with Government and organisations who are keen to use data for evidence-based action to measure the diversity of their workforce and analyse if their workforce is representative of the community.


Practera is an education technology and services company, connecting the world of work and learning through technology. They are an award-winning Government-backed university student engagement program. Practera works with Australian universities to connect skilled research teams with leading businesses.

Our supplier partner network

Our network who help us deliver integrated marketing solutions

B2B Event Management Platform – named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report, we have partnered with RainFocus to service our Australian and New Zealand market. 

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Tendertrace are our one true source for real-time public sector data insights for our tech customers. We use the power of data to do more business with the Australian public sector.  Read more about Tendertrace.

Research – We have teamed up with the disruptors of research, Ecosystm, who are changing the consumption and creation of content for good.  BCS clients have really upped their game when it comes to program creation at events fuelled by their delegate expectation for a more meaningful event experience.  Our partnership with Ecosystm enables a unique opportunity to amplify event experiences for our clients.

Accessibility -Me2 Accessibility are an accessibility consultancy that specialise in helping organisations create and maintain accessible websites, web applications, mobile apps and digital assets.

Audio Visual – Original Syndicate (OGS) is a live and virtual brand experience, broadcast, music and entertainment, consumer and B2B event design and production firm based in NYC and Los Angeles with offices in NW Florida and Sydney, Australia. They have international production capabilities and a network of alliance partners, AV, production, technology, fabrication and integration, located all over the world. Their defining value is streamlined front end strategy-creative-technology alignment, with a highly efficient workflow and pragmatic production delivery system.


Exhibition design – Australia’s leading exhibition company who will deliver your exhibition with confidence, ensuring it is aligned with your brand and goals. Delivering custom designed and built Exhibition Stands for companies presenting at any and all of Australia’s tradeshows. Ucon work with BCS to deliver standout event exhibition stands for our clients.


Photography – Capturing a compelling picture of a corporate or business event can be a challenge, shoots of people at an event and networking can start to blend together and look the same. KR Photography find interesting shots and produce images that are unique and eye catching.


Creative marketing – Specialists in visual design and storytelling Design Logic are specialists in creating digital and physical content experiences that align with your brand. Designlogic work with your strategic objectives to deliver the creative advice, direction, and assets you need.


News & Insights

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5 AI Applications for Event Marketing backed by insights and Statistics

Our last blog looked at burnout amongst marketing professionals for a variety of reasons such as the high volume of mundane tasks, deadlines and more. We now look at how AI can help marketing professionals to win back time but also how it is reshaping how they engage audiences, personalise experiences, and measure success. This blog explores five key AI applications in event marketing, backed by compelling statistics and insights.

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