For the second year running, Best Case Scenario was invited by the Association for Data-Driven Marketing and Advertising (ADMA) to help them deliver the 2025 Global Forum – Australia’s premier B2B marketing conference.
Through comprehensive event management and strategic collaboration, we successfully worked together to create a transformative industry gathering that addressed critical challenges including AI implementation, capability development, and regulatory compliance. The result was a day that shaped the future of marketing leadership across Australia.
Key Results at a Glance:
- 1,000+ marketing professionals engaged across multiple touchpoints
- Flawless coordination of 17 high-profile speakers including international thought leaders
- Comprehensive speaker preparation program ensuring consistent messaging and delivery excellence
- Premium stage design creating compelling visual atmosphere with sustainable material practices
- Advanced production value, creating a broadcast-quality experience for both in-person and virtual audiences
- Zero operational issues across 11 service delivery areas
- Industry-defining conversations on AI, regulation, and capability development
Delivering Strategic Industry Transformation
ADMA approached Best Case Scenario to support their flagship Global Forum 2025 – an event positioned as the marketing industry’s most critical annual gathering. The scope extended far beyond traditional event management; this was about creating the platform where Australia’s marketing leaders would navigate three transformative forces reshaping the profession:
The 2025 Forum required sophisticated coordination across multiple dimensions:
- High-profile speaker management including international thought leaders
- Sponsor experience delivery for Principal Partner Nine and supporting sponsors Google, Heatseeker, and Meta
- Registration and ticketing systems supporting multiple access pathways
- Ensuring the brand was presented with impact and production management
- Hybrid event technology ensuring seamless virtual participation
Best Case Scenario’s Strategic Approach: Partnership-Driven Excellence
Comprehensive Service Delivery Framework
Our collaboration with ADMA encompassed complete end-to-end event management across 11 critical service areas:
Strategic Planning & Management:
- Budget management for suppliers and venue including administration services
- Forum programming support in collaboration with ADMA’s strategic vision
- Ticketing pathways and scheduling coordination
Brand & Digital Experience:
- Registration site recommendation and setup
- On-site brand and marketing communication aligned with ADMA’s “Elevate” positioning and existing brand
- Digital platform management for hybrid participation
Stakeholder Management:
- Sponsor management for major industry partners
- Speaker management for 17 industry leaders including Tom Goodwin, Holly Ransom, and Dr Kellie Nuttall
- Supplier management across all operational areas
Production & Experience Design:
- Production and AV management ensuring flawless technical delivery
- Event management covering all logistical elements
- Entertainment management enhancing networking and engagement
Why Best Case Scenario Champions Innovation-Driven Events
At Best Case Scenario, we’re passionate about supporting events that create meaningful engagement at the intersection of innovation, technology, and marketing. Our partnership with ADMA exemplifies this commitment through several key principles:
Circular Economy Events Leadership: We believe responsible event management extends beyond the event day itself. Our partnership with local companies to repurpose stage backdrop materials into mattresses demonstrates our commitment to circular economy principles. This approach aligns with forward-thinking organisations like ADMA who understand that sustainability and innovation must work hand-in-hand to create meaningful industry transformation.
Strategic Purpose Over Scale: We believe the most impactful events are those that address genuine industry transformation challenges, not just networking opportunities.
Technology as Enhancement: Our approach integrates technology to amplify human connection and strategic thinking, rather than replacing authentic engagement.
Capability Development Focus: We actively support events that build industry capability, particularly in emerging areas like AI implementation and digital transformation.
Community Building: Our operational excellence creates the foundation for meaningful professional relationships that extend far beyond event day.
The ADMA Global Forum partnership demonstrates how Best Case Scenario transforms complex industry challenges into seamless, impactful experiences that drive genuine business outcomes.
Ready For Us to Shape Your Next B2B Event?
The ADMA Global Forum 2025 success story illustrates Best Case Scenario’s unique capability to manage high-stakes industry events where strategic thinking, operational excellence, and meaningful engagement converge.
For business leaders and associations seeking an event management partner who understands the intersection of technology, innovation, and marketing leadership, Best Case Scenario delivers the strategic collaboration and operational excellence required for truly transformative industry gatherings.
Contact us today to discuss how we can help bring your industry transformation vision to life.
Unlock Tailored Event Solutions for 2025
Planning your events for 2025? At Best Case Scenario, we understand that each event is unique, and we’re here to help you bring your vision to life. Our A La Carte Event Services offer flexible, customised solutions that align perfectly with your goals, whether it’s brand awareness, or client engagement.
