Building B2B marketing strategies grounded in robust data insights and comprehensive research

Best Case Scenario has worked with change maker: Berne Gibbons. Berne is renowned for her exceptional knowledge and her innovative ideas that have been implemented successfully and adopted throughout her career. AFR 100 Women of Influence.

Best Case Scenario has worked with change-maker: Berne Gibbons.

Explore Our Results-Oriented Services

As a Sydney-based agency established in 2007.

A trusted partner to our clients, we take pride in our ability to deliver exceptional results that drive business growth and success.

best case scenario B2B Marketing strategies
B2B Marketing Strategy
best case scenario solution - event technology solutions
Sales enablement
best case scenario solution -event planning and solutions
B2B Event Planning and Logistics
best case scenario solution - targeted marketing for growth
B2B Targeted Event Marketing

Services Overview

Our offerings encompass everything from the granular level of data analysis to the creation of consumable content that drives sales and marketing performance.

We work with technology innovators to boost engagement with the Government, Healthcare, Enterprise, Banking and Financial sectors since 2007.

Explore Event Packages

“Microsoft worked with BCS to deliver a national series of events, to Educators around Australia, with an international guest speaker as the headline. The entire event series was managed with a detailed approach, and the BCS team delivered a high engagement, well executed, thoughtful event. The team went over and above as needed, and nothing was ever too hard, or out of scope.”

Emily Weight, Product Manager, Microsoft Devices and Surface, Education | Microsoft Tweet

Organising Events Since 2007

Why Are We Different?

What sets us apart from others is our network of industry associations and clients, combined with our belief in the power of people and technology to drive meaningful change. Our team includes members who have been with us for many years, and three of our team members actually met while working as event directors for research company Gartner.

Through our comprehensive marketing strategy, event planning and execution services, we help our clients achieve their goals and create successful events that have a lasting impact.

We go above and beyond to meet our clients’ engagement needs and have a proven track record of creating Best Case Scenarios through our event expertise. Some examples of our work include:

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  • Bringing together various Government stakeholders to discuss the impact of technology on their sector.
  • Hosting hybrid conferences for healthcare associations and technology innovators who prioritize value-based healthcare strategies.
  • Providing peer-to-peer engagement opportunities for technology innovators to showcase their capabilities through unique data insights to healthcare or government tech buyers.
  • Coordinating large conferences and exhibition spaces for innovators looking to bring together government and healthcare tech buyers to propel tech adoption within these key sectors, ultimately improving patient outcomes and citizen experiences.
  • Developing marketing strategies and plans for technology vendors

Case Studies

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Healthcare Conference
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Government Webinar
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Technology Conference
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Education roadshow
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Association Awards

B2B Targeted Event Marketing

By working with our experienced team of event planners and marketing professionals, you can be confident that your B2B technology event will be a success, resonating with technology buyers looking to engage with  Australian Government,  Financial and Healthcare sectors.

Our approach is rooted in our deep understanding of the market dynamics and strong network of contacts in the Australian technology, financial, government and healthcare industry sectors.

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Key Benefits
  • Expertise in event planning: We know how to make sure that every detail is taken care of, from venue selection to catering to audiovisual setup.

  • Understanding of the technology industry: We specialize in B2B technology events, and we know the unique challenges and opportunities that come with marketing technology products and services. 

  • Targeted marketing to technology buyers: Our B2B targeted event marketing services are designed to reach technology buyers within specific industries, including Government, Financial Services, Healthcare.

  • Buyer persona development: We believe that creating buyer personas is an essential step in any effective marketing strategy. Buyer personas are fictional representations of your ideal customers that are based on research and data. They help you understand who your customers are, what motivates them, and how you can best communicate with them.

  • Customised event experiences: We work closely with our clients to create customised event experiences that align with their goals and objectives. Whether you’re looking to launch a new product, generate leads, or build brand awareness, we can help you create an event that delivers results.

  • Measurable ROI: At Best Case Scenario, we understand that our clients need to see a return on investment from their B2B targeted event marketing efforts. That’s why we track and analyse the results of each event we plan, including attendance, engagement, and conversions, to ensure that we’re delivering measurable ROI for our clients.

B2B Marketing Strategy

At Best Case Scenario, we understand that effective B2B marketing is more than just executing individual tactics like events, email campaigns or SEO. It’s about developing a comprehensive strategy that aligns with your business goals, engages your target audience, and ultimately drives revenue growth.

Our team of experts not only has extensive experience in event marketing, but we are also well-versed in developing and executing wider strategic marketing plans. Our approach takes a holistic view of your business, analysing key factors like industry trends, target audience insights, competitive analysis, and business objectives.  By working with us, you can be confident that your marketing efforts are aligned with your business objectives, and that you’re generating a positive return on investment.

best case scenario B2B Marketing strategies
Key Benefits
  • Comprehensive approach: We take a comprehensive approach to B2B marketing, developing a strategy that aligns with your business goals and targets your ideal audience. We help you develop a comprehensive marketing plan that encompasses a range of tactics to achieve your business objectives.

  • Audience targeting: We help you understand your target audience’s needs and behaviors, and develop messaging that resonates with them. This enables you to build stronger relationships with your prospects and customers, and drive greater engagement and conversions.

  • Increased brand awareness: Our B2B marketing and strategy services are designed to help you increase your brand awareness in your target market. This helps you stand out from the competition and generate more leads, opportunities, and revenue for your business.

  • Measurable results: We track and measure the success of every marketing tactic we execute, enabling us to optimise and refine our approach over time. This enables you to make data-driven decisions and understand the impact of your marketing efforts on key business outcomes.

  • Business-focused: We understand how to ensure that marketing strategy and tactics influence key business outcomes. 

Sales Enablement

Our sales enablement service at BCS is expertly crafted to equip your sales force with the knowledge, content, and tools they need to succeed. By harnessing the latest in data analytics and market research, we provide your team with actionable insights that resonate with today’s tech buyers. Our sale enablement workshops are designed to refine your team’s skills, ensuring they can effectively communicate the value proposition of your tech solutions.

With BCS, empower your sales team to transform leads into lasting partnerships and drive the business success you aim for.

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What to expect 

  • Access to the latest market research reports:  Our collaboration with premier research partners forms the backbone of our innovative sales strategies.  Our aim is to empower sales teams with the intelligence they need to lead with confidence, turning every conversation into an opportunity for growth and transformation.
  • Workshops:  We host educational workshops with our  research partner. It is structured to feature the latest market findings, led by the analyst/author of these findings and an interactive session focusing on sales and marketing alignment. Workshop outcomes include:
    • Equip the account team with the latest research and insights for informed sales strategies.
    • Develop buyer personas to understand and cater to each group’s unique motivations, challenges, and behaviors.
    • Align products and services with the detailed needs of each persona for a personalized sales approach.
    • Create tailored messaging for each buyer group to support their journey from initial awareness to active engagement

  • Sales tools & Marketing resources

    We transform data insights into compelling content and practical sales tools designed to guide prospects through every stage of the buyer’s journey. We can craft engaging blogs that distill complex data into narratives, resonating with early-stage awareness and sparking interest. We can  translate insights into visually captivating infographics that succinctly communicate value propositions, perfect for those evaluating options.

    For prospects closer to decision-making, we can host roundtable discussions, offering a platform for in-depth exploration of topics.

    Our suite of content, tailored across different formats, ensures that the sales team has the right tools at the right time to educate, engage, and convert prospects into customers, solidifying the path from awareness to the final handshake.

B2B Event Planning & Logistics

At Best Case Scenario, event planning and logistics is our bread and butter. We have years of experience in creating and executing successful events for a wide range of clients, including industry leaders like Microsoft and Broadcom.

Our team of experienced event planners and logistics experts knows what it takes to plan and execute flawless events. From large-scale conferences to small business meetings, we have the knowledge, skills, and resources to deliver exceptional results.

best case scenario solution -event planning and solutions
Key Benefits
  • End-to-end event management: We provide end-to-end event management services, covering everything from venue selection and catering to audiovisual setup and post-event analysis. We take care of all the details, so you can focus on your business objectives.

  • Personalised event experiences: We work closely with our clients to create personalised event experiences that align with their goals and objectives. Whether you’re looking to launch a new product, generate leads, or build brand awareness, we can help you create an event that delivers results.

  • Experienced event logistics: Our logistics team is experienced in handling all aspects of event logistics, from shipping and handling to onsite setup and teardown. We ensure that your event runs smoothly and that your attendees have a sublime experience.

  • Reputation for excellence: We have a reputation for excellence in the event planning industry, with a proven track record of delivering successful events for a wide range of clients. Our team is dedicated to ensuring that every event we plan and execute meets the highest standards of quality and professionalism.

  • Successful partnerships: We have a proven track record of successful partnerships with clients like Microsoft and Broadcom. We understand the unique needs and challenges of each client and work closely with them to create events that exceed their expectations.

What our clients say