Overview
Best Case Scenario (BCS) partnered with Elastic to deliver the “Week of Wonder,” a multi-day engagement program combining thought leadership, hands-on innovation, and executive connection.
At its core was ElasticON Sydney, the flagship conference that brought together developers, engineers, customers, and partners to explore the power of Elastic’s unified AI platform across search, observability, and security.
The program required seamless execution across multiple formats, audiences, and environments, while maintaining the global standards expected of the Elastic brand.
The Challenge
ElasticON is a globally recognised conference series, designed to connect and inspire the Elastic community through deep technical content across all three pillars and peer engagement.
For the ANZ edition, Elastic required a delivery partner who could not only execute the conference, but extend its impact beyond a single day, a partner that could:
- Deliver a premium conference experience aligned with global ElasticON standards
- Manage complex event logistics and technical production
- Ensure strong attendee engagement for a highly technical audience
- Curate interactive breakout environments, integrating sponsor showcases, live demos, and peer-to-peer engagement
- Coordinate speaker management, staging, and content delivery
- Extend the flagship event into a multi-day programme to maximise impact
- Provide a seamless experience for customers, partners, and developers
The Solution
BCS worked closely with Elastic’s regional and global teams to deliver a fully integrated event execution model, supporting both strategic planning and onsite delivery.
ElasticON Sydney: The Main Event
Thursday 5 March 2026
The flagship conference brought together the Australian Elastic community for a full day of content, connection, and celebration:
- Keynote and Plenary: Global and regional leaders on stage, including Ken Exner (Global Chief Product Officer)
- Three Breakout Streams: Deep-dive sessions across Search AI, Observability, and Security
- Networking Drinks: Community connection time
- Partner Awards Dinner: Evening celebration recognising partner excellence
Key Deliverables:
Event Design & Planning
- Venue sourcing and event layout planning
- Audience flow design for sessions and networking
- Coordination with global ElasticON branding and content frameworks
Speaker & Content Management
- Speaker briefing packs with technical session requirements
- Run sheet coordination and stage management
- Seamless delivery of keynote, plenary, and breakout sessions
Technical Production
- Full audiovisual production including staging, lighting, and presentation support
- Technical integration for demos and live presentations
- High-quality environment for a developer-focused audience
Attendee Experience
- Onsite registration and event logistics management
- Networking areas and community engagement spaces
- Smooth flow between keynotes, breakout sessions, and sponsor interactions
“A Week of Wonder”: Extending the Impact
To maximise the value of ElasticON Sydney, Elastic expanded the programme into a multi-day experience. BCS supported delivery across the full week:
Day | Event | BCS Role |
Monday 2 March | Hackathon with HackDays Australia (AWS-sponsored) | Supplier introduction and coordination with Vivify Labs |
Tuesday 3 March | Decision Maker Lunch / Elastic Intelligence Forum featuring Tracey Spicer AM | Full event delivery |
Thursday 5 March | ElasticON Sydney (Keynote, Plenary, Breakouts, Drinks) Partner Awards Dinner | Full event delivery |
(Note: Three technical workshops on Tuesday were delivered separately by Elastic.)
Programme Highlights
Tracey Spicer at the Decision Maker Lunch
Award-winning journalist and advocate Tracey Spicer joined the Elastic Intelligence Forum, bringing her perspective on technology, leadership, and change to an executive audience of senior technology decision-makers.
Forge the Future Hackathon
BCS facilitated the supplier introduction and coordination for the AWS-sponsored hackathon, delivered in partnership with Vivify Labs. The tech-for-good event brought together developers to build solutions addressing real community challenges.
The Outcome
ElasticON Sydney and the surrounding “Week of Wonder” programme delivered a high-impact experience for the ANZ Elastic community, reinforcing Elastic’s leadership as a unified AI platform for search, observability, and security.
Key outcomes included:
- 68% attendance rate for ElasticON Sydney, exceptional for a free event
- Enterprise-grade audience: Senior technology leaders from ASX, Westpac, Woolworths, Google, nbn, Optus, Deloitte, EY, IAG, and Tata Consultancy Services
- C-suite and decision-maker attendance: CEOs, CIOs, Partners, Global Cybersecurity Leaders, and Heads of Digital Experience
- Multi-format delivery: Hackathon, executive forum with Tracey Spicer, main conference, and awards dinner executed seamlessly
- Platinum sponsor activations for AWS and Microsoft
- Positive feedback from both the Elastic team and attendees
Client Impact
By partnering with BCS, Elastic was able to deliver a world-class event experience in the ANZ region, strengthening its community and creating meaningful engagement with customers and partners.
The programme demonstrated how careful event strategy, strong production capability, and technical event expertise can translate complex technology messaging into an engaging live experience, extended across a full week of connected moments designed to inspire and activate the Elastic community.
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