News and Insights

Best Case Scenario Marketing – Events, Digital Marketing & Engagement

Best Case Scenario at Microsoft
We continue to support our clients to create meaningful engagement, we summarise some of the projects we have been working on from supporting tech associations to sending our team overseas to support Microsoft's education tour needs.

Microsoft Education Tour

Microsoft have been a client of Best Case Scenario for some time and we were delighted when they approached us to manage a study tour to Seattle. 

The study tour included presentations from the leaders of Microsoft Education as well as product specialists, product labs and members of Microsoft research. In addition, delegates had the opportunity to visit local landmarks and sites of interest.

The entire tour logistics was managed by Best Case Scenario, and a special mention to our Senior Operations Director, Stacey Hutchinson who travelled with the group to Seattle. 

One of the highlights of the tour was a visit to Microsoft’s new Industry Experience Center (IEC), which opened last month in Redmond, Washington.

The 23,000-square-foot center showcases 60 fascinating, real-world examples of customers and partners that are innovating their businesses and disrupting markets with Microsoft technologies.

Contact us if you need assistance with product launches, overseas trade missions, and tours. 

Best Case Scenario at Microsoft
Our Senior Operations Director, Stacey Hutchinson at Microsoft, Seattle.

NSW Ministers Forum

We are always delighted to support  meaningful events, especially for the AIIA NSW Council at the AIIA NSW Ministers Forum – .

Attending these events allows our team to hear about key digital priorities of the state, which in turn help our tech clients with their own marketing priorities.

The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia’s digital economy.

Other notable speakers included:

Minister_NSW Government
The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia's digital economy.

Data Insights Driving Event Strategy Planning

We helped a prominent Australian technology association with their future event strategy. 

We started the project by using key data insights to understand audience NPS score, priority personas, consumption of marketing material and behavior. 

The initial phase of the project involved mapping out technology events as potential partners as well as a competitor analysis.  We presented the findings to the client, which were then used as a foundation to recommend a future event strategy.

We developed event guidelines and frameworks for our client who have multiple states hosting their own events, their aim was to create a unified and consistent event strategy to benefit their member base. 

Data insights driving event strategy image
Data insights driving strategy

Stand Out From a Sea of Exhibitors.

‘The force’ was with the Best Case Scenario team as we assisted Broadcom Software exhibit at Gartner IT Symposium/Xpo™ , Gold Coast from 12-14 September.

We were delighted to offer our exhibitor activation services to Broadcom Software, to ensure their stand attracted visitors and engagement.  It’s often a tough gig to ensure our clients stand out among a sea of exhibitors, but with careful planning and preparation, we helped deliver Broadcom’s  stand visitors an awesome experience. 

Please reach out to us and we will send your exhibitor activation packages. 

Broadcom - man on exhibitor stand
Broadcom Software getting into the spirit during Gartner's Symposium

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at

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