Overview
Best Case Scenario (BCS) helped SugarCRM at their exhibitor stand activation requirements at Australian Manufacturing Week, providing comprehensive project management and sponsorship support to ensure a successful exhibition.
Key Areas of Support
Project Management
BCS tracked the project using work-in-progress (WIP) documentation, hosted regular check-in meetings, and maintained action lists, keeping the project on track and meeting sponsorship deliverable deadlines.
Merchandise & Supplier Management
Coordinated with suppliers, including Ucon booth builders, printers, photographers, and merchandise vendors, ensuring timely service delivery.
On-site Support
BCS oversaw the event setup and breakdown, handling logistics, AV testing, merchandise unpacking, booth management, and courier arrangements.
Sponsorship Support
BCS managed booth build, AV, and other sponsorship deliverables, ensuring all deadlines were met through the exhibitor portal. A ‘know before you go’ briefing pack was also created
Results
Increased Brand Visibility: Provided an excellent opportunity to highlight SugarCRM’s innovative offerings, raising awareness among industry leaders and potential clients.
Engagement and Insight Sharing: The design of the stand enabled SugarCRM representatives to exchange insights and foster discussions that explored future opportunities, reinforcing our position as a thought leader in the industry.
Connection Building: The event proved to be highly productive, generating significant interest and establishing connections that could lead to valuable collaborations in the future.
