Themes Discussed Included:
Best Case Scenario’s journey from its origins to becoming a marketing agency and events company, to recognising their underlying purpose to “empower changemakers”The impact that clarifying and articulating their purpose has had on Best Case Scenario, including recognising when they should walk away from a client opportunity
The dramatic cost of the pandemic to BCS and the wider events sector and how their purpose guided the team’s response to it, bucking the industry trend and taking them back to their roots; in the process, enabling them to rediscover their sizzle
The importance of loving yourself and self-care
Luli’s career path, her experiences and realisations that inspired her to lead change, break down barriers and fight for equity and access within the tech industry
Her move to Australia with Gartner and how the lack of support she experienced led her to start her agency, Best Case Scenario (BCS)
Luli discusses TechDiversity Awards and their mission to make diversity & inclusion the #1 business priority in Australia.
She shares her pride in the creation of the TechDiversity Academy and we discuss the integration of Luli’s personal purpose, the purpose of Best Case Scenario and the purpose of TechDiversity
The technology industry having an identity crisis and the perceptions that need to change so we can diversify the technology workforce
The TechDiversity Awards Program and why they created the Tech for Good category
The importance of equity and understanding that it’s not about equality for everyone, but instead understanding people’s differences, to provide the same opportunity and access to all
TechDiversity’s vision for the industry, our wider workforce and society and what they’re doing to achieve it
Tell me more about Best Case Scenario
Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney, Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.
Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au
Event branding, marketing and communications
- Marcom scheduling
- Content creation
- Communications
- Social Media Campaigns
Event operations
- Project Management
- Risk Management, OH&S
- COVID Safety
- Compliance
- Venue sourcing
- Venue Liaison
- Food & Beverage
- Audio Visual
- Accommodation bookings
- Website support & Management
- Website set up & management.
- Site testing
- Platform set up
- Speaker support
- Livestreaming set up
- Secure viewing
Event registration management
- Registration set up
- Ticket pipelines
- Reporting
Program development
- Agenda creation
- Agenda management across platforms
- Budget creation
- Supplier management
- Data management
- Abstract submission process
- Speaker invitations
- Speaker briefing packs
- Speaker support
Partnership support services
- Pipeline creation
- Partnership deliverable management
Onsite Event Support
- Production management
- Venue management
- Registration services
- Exhibition support
