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Luli Adeyemo is The Featured Guest | FOR LOVE & MONEY- THE PODCAST

For the love of money podcast featuring Luli Adeyemo
Carolyn Butler-Madden from The Cause Effect Consultancy podcast invited Director of Best Case Scenario to join her podcast to mark International Women's Day 2023. The conversation will help women and men who are considering a career change into the field of technology, or those who are in technology but may want to move to a more creative role within the sector.

Themes Discussed Included:

  • Luli Adeyemo provides a quoteBest Case Scenario’s journey from its origins to becoming a marketing agency and events company, to recognising their underlying purpose to “empower changemakers”

  • The impact that clarifying and articulating their purpose has had on Best Case Scenario, including recognising when they should walk away from a client opportunity

  • The dramatic cost of the pandemic to BCS and the wider events sector and how their purpose guided the team’s response to it, bucking the industry trend and taking them back to their roots; in the process, enabling them to rediscover their sizzle

  • The importance of loving yourself and self-care

  • Luli’s career path, her experiences and realisations that inspired her to lead change, break down barriers and fight for equity and access within the tech industry

  • Her move to Australia with Gartner and how the lack of support she experienced led her to start her agency, Best Case Scenario (BCS)

  • Luli discusses TechDiversity Awards and their mission to make diversity & inclusion the #1 business priority in Australia.

  • She shares her pride in the creation of the TechDiversity Academy and we discuss the integration of Luli’s personal purpose, the purpose of Best Case Scenario and the purpose of TechDiversity

  • The technology industry having an identity crisis and the perceptions that need to change so we can diversify the technology workforce

  • The TechDiversity Awards Program and why they created the Tech for Good category

  • The importance of equity and understanding that it’s not about equality for everyone, but instead understanding people’s differences, to provide the same opportunity and access to all

  • TechDiversity’s vision for the industry, our wider workforce and society and what they’re doing to achieve it



Listen to the full podcast here

Tell me more about Best Case Scenario 

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at

Event branding, marketing and communications

  • Marcom scheduling
  • Content creation
  • Communications
  • Social Media Campaigns

Event operations

  • Project Management
  • Risk Management, OH&S
  • COVID Safety
  • Compliance
Venue Management
  • Venue sourcing
  • Venue Liaison
  • Food & Beverage
  • Audio Visual
  • Accommodation bookings
  • Website support & Management
  • Website set up & management.
  • Site testing
Virtual event platform set up
  • Platform set up
  • Speaker support
  • Livestreaming set up
  • Secure viewing

Event registration management

  • Registration set up
  • Ticket pipelines
  • Reporting

Program development

  • Agenda creation
  • Agenda management across platforms
 Financial management & budgeting
  • Budget creation
  • Supplier management
  • Data management
Speaker Sourcing & Management
  • Abstract submission process
  • Speaker invitations
  • Speaker briefing packs
  • Speaker support

Partnership support services

  • Pipeline creation
  • Partnership deliverable management

Onsite Event Support

  • Production management
  • Venue management
  • Registration services
  • Exhibition support

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