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Helping Tech Sales & Marketing Professionals Sell To Government

I have witnessed first-hand the struggles that small to large enterprises face when selling their technology to Government buying teams. The process can be a long and arduous one, with many obstacles and challenges to overcome.
Picture of Luli Adeyemo
Luli Adeyemo

www.linkedin.com/in/luliadeyemo

For many years now I had conversations with sales and marketing teams who use large amounts of their already stretched resources to create solid sales and marketing strategies to meet their KPIs. I have also, in the past worked with industry associations hosting events for technology innovators and Government representatives to get them to work together to ensure that everyone gets a fair outcome, a sort of match-making session.

Challenges still exist, and those of you who know me, know that I am enthusiastic about the power of data insights to drive successful marketing and sales campaigns.

That is why I have decided to host a series of four insightful 15-minute discussions with an expert Government sales executive who has designed a government market intelligence platform that helps tech sales and marketing teams use real data insights for successful outcomes.

We all know that data-driven insights are the only robust method to ensure success, a recent Gartner study revealed that Government attributes 68% of tech buying process delays to a lack of specific information from the technology provider. I am surprised by this result, and I am sure there are many of you who disagree with this percentage.

Selling to Government is not an easy task, but with the right information and strategies, it can be a successful and profitable endeavour.

The aim of these discussions is to provide sales and marketing with actionable insights and tips that they can take back to their organisations and use to improve their success in selling to Government. Even if you cannot attend the live sessions, we will send you the recording and summary from each discussion, so you can still benefit from the information shared.

During our discussion series, we will explore how Tendertrace’s data insights can help technology companies navigate the complex and often frustrating process of selling into Government.

For many years now I had conversations with sales and marketing teams who use large amounts of their already stretched resources to create solid sales and marketing strategies to meet their KPIs. I have also, in the past worked with industry associations hosting events for technology innovators and Government representatives to get them to work together to ensure that everyone gets a fair outcome, a sort of match-making session.

Challenges still exist, and those of you who know me, know that I am enthusiastic about the power of data insights to drive successful marketing and sales campaigns.

That is why I have decided to host a series of four insightful 15-minute discussions with an expert Government sales executive who has designed a government market intelligence platform that helps tech sales and marketing teams use real data insights for successful outcomes.

We all know that data-driven insights are the only robust method to ensure success, a recent Gartner study revealed that Government attributes 68% of tech buying process delays to a lack of specific information from the technology provider. I am surprised by this result, and I am sure there are many of you who disagree with this percentage.

For many years now I had conversations with sales and marketing teams who use large amounts of their already stretched resources to create solid sales and marketing strategies to meet their KPIs. I have also, in the past worked with industry associations hosting events for technology innovators and Government representatives to get them to work together to ensure that everyone gets a fair outcome, a sort of match-making session.

Challenges still exist, and those of you who know me, know that I am enthusiastic about the power of data insights to drive successful marketing and sales campaigns.

That is why I have decided to host a series of four insightful 15-minute discussions with an expert Government sales executive who has designed a government market intelligence platform that helps tech sales and marketing teams use real data insights for successful outcomes.

We all know that data-driven insights are the only robust method to ensure success, a recent Gartner study revealed that Government attributes 68% of tech buying process delays to a lack of specific information from the technology provider. I am surprised by this result, and I am sure there are many of you who disagree with this percentage.

There are four sessions

10th May @5pm
Are you tired of not hitting the mark with Government buying teams when it comes to selling tech? Read more…

Dates to be released for the following sessions shortly, to receive updates please follow Tendertrace on LinkedIN.

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