News and Insights

AI in marketing
Our last blog looked at burnout amongst marketing professionals for a variety of reasons such as the high volume of mundane tasks, deadlines and more. We now look at how AI can help marketing professionals to win back time but also how it is reshaping how they engage audiences, personalise experiences, and measure success. This blog explores five key AI applications in event marketing, backed by compelling statistics and insights.
  1. Enhanced Personalization through AI-Powered Recommendations AI algorithms excel in analysing attendee data, enabling event marketers to offer highly personalised content and experiences. By evaluating past behaviors, preferences, and engagement levels, AI can tailor event suggestions, workshops, and networking opportunities to individual attendees.

Statistic: According to a Salesforce report, 84% of customers say being treated like a person, not a number, is crucial to winning their business.

People around a desk

2. Predictive Analytics for Better Event Planning
Predictive analytics, a cornerstone of AI, helps marketers forecast trends, attendee preferences, and potential event outcomes. This foresight allows for more strategic planning, resource allocation, and targeted marketing efforts.

Insight: AI-driven predictive analytics can increase attendee satisfaction by up to 20%, as per a study by EventMB.

3. Real-Time Engagement Analysis AI tools can track and analyse attendee engagement in real-time, offering immediate insights into what’s working and what’s not. This capability allows for on-the-fly adjustments to enhance attendee experiences and engagement levels.

Statistic: Events using AI for real-time engagement have seen a 30% increase in attendee interaction, according to a report by Bizzabo.

4. AI in Event Marketing ROI Measurement Determining the ROI of an event is complex, but AI simplifies it by analysing vast amounts of data to pinpoint the most impactful aspects of an event. AI can track attendee journey, engagement, and post-event behavior to accurately assess the event’s success.

Insight: Companies using AI for event ROI measurement have reported a 15% more accurate assessment of their events’ success, as per a study by Gartner.

5. Chatbots for Enhanced Attendee Experience AI-powered chatbots can provide instant responses to attendee queries, offer personalised recommendations, and assist in navigation during events. This not only improves the attendee experience but also reduces the workload on event staff.

Statistic: A survey by Drift found that 40% of consumers prefer interacting with chatbots for timely and accurate responses during events.

 

 AI is rapidly becoming an indispensable tool in the arsenal of event marketers. From personalisation to predictive analytics, real-time engagement, ROI measurement, and chatbots, AI’s applications are diverse and impactful. By embracing these AI-driven strategies, event marketing professionals can create more engaging, efficient, and successful events, ensuring a memorable experience for every attendee.

Download a marketing tech landscape from here

We will most certainly be trying out some of these tools on behalf of our clients. 

Martech map
Source: https://martechmap.com/signup

 

 

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