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B2B Marketing professional - dealing with pressures as year comes to a close
As the year draws to a close, it's an opportune time for reflection and planning, especially in the dynamic world of B2B marketing. At Best Case Scenario, we understand the unique challenges faced by marketing professionals.


The past has been a rollercoaster for Australian employees, including marketing professionals. A University of Melbourne report indicated a significant toll on mental and physical health among workers, with one-third considering quitting due to fatigue and exhaustion. This trend underscores the importance of reviewing our strategies and mental well-being as we move forward.

Photo by Jen Theodore on Unsplash
Photo by Jen Theodore on Unsplash

Planning for 2023

As we step into 2023, it’s crucial to set clear, achievable goals.

We’ve seen the rapid adoption of AI and automation in workplaces, including marketing, this in itself demands a proactive approach to staying ahead of the curve (which is ironic as it is meant to make our lives simpler).   

While most Australians aren’t overly concerned about being replaced by AI and automation, they are cautious adopters of new technologies in the workplace. This cautious approach could contribute to stress and burnout, particularly for marketing professionals who often rely on technology and digital tools for their work.

However, we still need to consider aligning our strategies with these technological advancements while ensuring they complement our human creativity and insight is key.

The report further found that 38% of Australian workers had a chronic illness, and over 40% of them wanted to quit their jobs.

This finding is significant because job dissatisfaction and the desire to quit are often linked to burnout, which may be particularly relevant for marketing professionals dealing with the high-pressure, fast-paced nature of their work

Managing Stress and Work-Life Balance

Let’s get back to achieving that work-life balance, it is more critical than ever.

An article published in HRD reported A staggering 46% of Australian employees reported burnout in 2022, a clear signal that balancing work demands with personal well-being is essential.

At Best Case Scenario, we advocate for the smart delegation of tasks. Outsourcing mundane, time-consuming tasks to trusted partners can free up valuable time, allowing marketing professionals to focus on strategic and creative aspects of their roles.

Looking at Global Marketing Professionals

Globally, the story is similar for marketing. A survey featured in Marketing Mag revealed over 80% of marketing professionals report burnout due to factors like:

  • monotonous tasks,
  • long hours,
  • tough deadlines.
  • and high anxiety.

Solutions for a Smoother Year Ahead

In addressing the challenges of burnout and workload management, one effective strategy is the smart delegation of tasks through outsourcing. Outsourcing routine and time-consuming tasks can be a game-changer. It allows marketing professionals to focus on strategic and creative aspects of their roles, enhancing productivity and job satisfaction.

By partnering with reliable external teams for these tasks, businesses can not only streamline their operations but also provide their core team with the opportunity to focus on growth and innovation. This approach not only aids in managing stress but also fosters a more dynamic and fulfilling work environment.

As we look towards 2023, exploring such collaborative solutions could be key in reshaping our approach to work and well-being.

It’s interesting to note developments like Jasper’s recent launch of its AI Copilot, which promises to ensure that ‘no one should have to work alone again.’

Such innovations could be game-changers in how marketing functions operate. We’re curious to hear your thoughts on this. Do you think technologies like Jasper’s AI Copilot are the future of marketing?

Let us know your views as we collectively navigate these exciting technological advancements in our field, please email our marketing department – with your own views. 

At Best Case Scenario, we offer comprehensive solutions to address challenges that ‘lonely marketing’ professionals face.

Our suite of services includes outsourcing options for routine tasks, strategic planning assistance, and technological tools to streamline workflows.

We believe in empowering marketing professionals to focus on what they do best – innovating and connecting with audiences.

As 2023 approaches, let’s take this opportunity to reset and reorient. By strategically planning, managing stress, and utilising outsourcing solutions, we can navigate the year ahead with greater ease and effectiveness.

Let’s make 2023 a year of growth, balance, and success in the B2B marketing world.

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