
What AI Governance Can Teach the Events Industry
By Luli Adeyemo. I recently came across research that made me think differently about the Australian events industry. Not in a critical way, in a

By Luli Adeyemo. I recently came across research that made me think differently about the Australian events industry. Not in a critical way, in a

For the second year running, Best Case Scenario was invited by the Association for Data-Driven Marketing and Advertising (ADMA) to help them deliver the 2025

Partnering with Purpose: BCS Supports the AWSN Summit 2025 We’re thrilled to announce that Best Case Scenario will support the Australian Women in Security Network

Anatomy of a B2B Community-Driven Event Campaign A successful B2B community-centric event campaign unfolds in defined stages—each an opportunity to build trust, demonstrate value, and

By Jen Murray, Marketing Consultant, Best Case Scenario One of the most common questions we get from our B2B tech clients is: “What percentage

If you’ve ever attended a massive conference, you’ll know the feeling—rushing from session to session, barely making real connections, and struggling to find the most
Episode #1 – Government Policy Driving Innovation
With Corrie McLeod & James Riley, InnovationAus