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Here’s something I don’t write about often: events thriving in financial uncertainty.
The ‘Event Industry Report 2024: Australian Edition’ by Cvent highlights a surge in optimism, with 68% of event organisers planning to expand their portfolios.
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The ‘Event Industry Report 2024: Australian Edition’ by Cvent highlights a surge in optimism, with 68% of event organisers planning to expand their portfolios.
I have always avoided spray and pray marketing and have always
Our last blog looked at burnout amongst marketing professionals for a variety of reasons such as the high volume of mundane tasks, deadlines and more. We now look at how AI can help marketing professionals to win back time but also how it is reshaping how they engage audiences, personalise experiences, and measure success. This blog explores five key AI applications in event marketing, backed by compelling statistics and insights.