Case Study Government SMB

Global Trade Market Mission

women entrepreneurs from Sri Lanka being assisted by The export council of Australia's global virtual market mission

The Brief

The Export Council of Australia (ECA) partnered with Best Case Scenario to design and manage the Sri Lankan Women Trading Globally program’s virtual events, aimed at businesses expanding into the Australian market.

The core objective of the program was to provide valuable information, key takeaways, and the necessary tools needed to undertake cross-border trade for 25 women entrepreneurs based in Sri Lanka who were taking part in the program.

There were two engagements organised and managed by Best Case Scenario in conjunction with Export Council of Australia (ECA):

  1. Virtual Trade Missions – This session focussed on setting up the cohort for success. Two panel sessions allowed for an interactive format, helping prepare their business for expansion into Australia.
  2. PitchFest – This session focused on preparing and presenting a business pitch, providing a platform to present in front of an expert panel. The panel provided real-time feedback to each Sri Lankan entrepreneur, focussing on polishing their skills for future pitches.

Our deliverables included:

  • Assist women entrepreneurs from Sri Lanka to enhance their international marketing and business pitching skills.
  • Design the format, structure, and content for two virtual events.
  • Provide virtual delegates with an engaging experience.
  • Deliver seamless technical delivery.
  • Support all panelists and speakers presenting.
  • Craft and communicate pre-event details to cohort members and guests.
  • Post-event follow up materials and resources provided to the cohort.

"We engaged Best Case Scenario to co-deliver sessions on doing business in Australia for Sri Lankan women entrepreneurs. BCS expertly managed the virtual platform and arranged the participation of inspirational industry speakers. In the final PitchFest, the women entrepreneurs demonstrated their enhanced confidence and skills to take on global markets. Thanks to Luli and her team for their enthusiastic support of these women."

Arnold Jorge, CEO, Export Council of Australia
The Solution

Best Case Scenario Marketing worked with the Export Council of Australia (ECA) to assist women entrepreneurs from Sri Lanka to enhance their international marketing and business pitching skills.

The cohort of 25 women-owned businesses, based in Sri Lanka, were either in the fashion, food and beverage, IT, packaging, consulting, or personal care industries. They participated in the Australia Awards Women Trading Globally (WTG) program funded by the Australian Department of Foreign Affairs and Trade and managed by the ECA, assisting women entrepreneurs from developing countries to undertake cross-border trade.

The first event of the program, Virtual Trade Missions, included two panel sessions: ‘Doing Business in Australia’ and ‘Effective Selling’ and were joined by six expert panellists here in Australia:

Kaveeta Ram, Senior Export Product Specialist | Woolworths Group

Clare Menzies, National Sales Manager | Australian international traders

Dr. Pavel Reddy, Managing Director | Clearpoint Ventures

Lara Chrystal, Founder & Director | Matchstick Marketing

Alexi Boyd, Chief Executive Officer | Council of Small Business Organisations Australia (COSBOA)

Julie Trell, Country Lead | SheEO™

The second event in the program ‘PitchFest – Delivering Your Pitch’ was open to any Australian-based organisations, investors, or business leaders interested in watching some exceptional entrepreneurial businesses looking to expand into the region. The PitchFest session provided an opportunity to see each business pitch live with the ability to interact with the cohort.

We were joined by industry experts who shared their insights with the Sri Lankan women entrepreneurs. The experts included:

Julie Trell, Country Lead | SheEO™

Dr. Pavel Reddy, Managing Director | Clearpoint Ventures

Elizabeth Mulhall, Entrepreneur in Residence | Startupbootcamp
Tom Tindall, Director | ORIENTIQUE

Kaveeta Ram, Senior Export Product Specialist | Woolworths Group International

Amy Cheung, CEO | Con Moto and Halls Global

Albert John, Director | Oceania Impex Australia

The Results

Operational Outcomes

  • Assisted in sourcing content – identify speakers, topics and key take homes.
  • Successfully coordinated multiple panellists based in Australia and 25 women entrepreneurs based in Sri Lanka across two virtual events.
  • Seamlessly delivered 2 x 2-hour virtual events with varying technical requirements, including panel sessions, group audience participation, Q&A sessions, and remote screensharing capabilities.
  • Successfully managed the marketing engagement

Engagement Outcomes

  • High engagement – 23 out of 25 cohort members participating in the ‘Virtual Trade Missions’ event.
  • Over 60% attendees were actively engaged in the Q&A sessions.
best case scenarios business partner includes the export council of australia
The Client

The Export Council of Australia are the peak body representing every player in the ecosystem of international trade. Their members are individuals, small, medium, and large enterprises, coming from different industries and sectors. Their member exporters are involved in both the manufacturing of goods and delivery of services in a variety of industries, exporting into a diverse range of markets across the world.

The Export Council of Australia partner with organisation who provide marketing and legal advice, arrange logistics and transport services, and facilitate information flows to ease trade processes. They also collaborate with government departments at the federal, state, and local levels to advance issues that have impact at scale.

The Australia Awards Women Trading Globally program funded by the Department of Foreign Affairs and Trade under the Aid for Trade budget was designed to assist women entrepreneurs from developing countries to undertake international or cross-border business.

Case Study Government Technology

Working from home strategies

childs hands on a laptop keyboard is a parents challenge to working from home

The Brief

RDA Sydney approached Best Case Scenario to develop and host an online webinar targeted at private businesses, government, not-for-profits and other organisations on remote working strategies. The webinar explored how to remain productive and engaged while working remotely.

Pivot from a physical event to an online webinar

BCS where engaged with RDA Sydney back in February 2020 originally for a physical event which quickly pivoted to an online engagement due to the Covid-19 crisis. The webinar theme, topic and speakers were in place within two weeks of discussing an alternative option. The one hour webinar attracted 110 Registrants with a 72% attendance rate and incurred an average attentiveness rate of 100%.

"RDA Sydney hosted a webinar on remote work practises just as there was a massive transition to working from home. Great results from an event pulled together in short order by Luli Adeyemo and her team",

Therese O’ Dwyer, Director of Regional Development/Executive Officer, RDA Sydney
The Solution
  • Sourcing a webinar platform to feature Q&A, Polling, Recording and Live streaming
  • Set-up of webinar platform
  • Creation of branding assets & marketing assets
  • Development of a social media schedule to attract a new audience
  • Created an attractive landing page to capture new leads
  • Scheduling of social media posts across LinkedIn, Twitter and Facebook
  • Monitor campaign performance
  • Secured three diverse and engaging speakers
  • Recruited a seasoned moderator to ensure that delegates got the most out of the webinar
  • Curated the full program and theme
Watch the interview

The Results

Fantastic levels of engagement and feedback.

A key success factor was the diversity of speakers and four perspectives on working from remote working strategies – technology, research, well being and practical experience.

72% attendance rate and incurred an average attentiveness rate of 100%

best case scenarios client list includes regional development australia
The Client

RDA Sydney is a not-for-profit association that seeks to enhance sustainable economic development and employment growth across Sydney.

In this video RDA Sydney discusses how they quickly pivoted their face to face event into an engaging online experience. They discuss how the diversity of speakers was key to getting different perspectives that were of interest to their audience and why a good moderator can improve the overall experience and interaction for attendees.

Case Study Finance Government Industry Associations SMB Technology

AIIA NSW Government Special Interest Group

Group of people at AIIA NSW Government Special Interest Group Conference

The Brief

Frequent breakfast briefings and a flagship forum attracting hundreds of key executives.

The brief within NSW, the Healthcare, Government, Banking & Financial Services Special Interest Groups (SIGs) each host three breakfast briefings and a flagship forum event throughout the year. The breakfast briefings attract on average 100+ attendees and the flagship forum events bring in an audience of 200+ attendees per event. These typically consist of a keynote speaker address, followed by a panel discussion with 3-4 esteemed industry and government executives.

In addition to the SIG focused events, the AIIA run national flagship events that are aligned to their strategic initiatives and policies. The national events will vary from full day conferences to award ceremonies and gala dinners, with an audience of 200-250 attendees.

The Solution

Best Case Scenario’s responsibilities include pre-event planning comprising of creating and managing the NSW event calendar, budget management, developing event content and speaker recruitment in collaboration with the SIG and AIIA, marketing, sponsorship sales, operations, on-site management and support, speaker and sponsorship liaison, delegate generation and management, coordination of SIG and Council meetings, management of delegate surveys and post-event analysis.

Planning multiple events requires tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the events.

For example:

  • Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities.
  • Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc…
  • Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables.

The following are just some of the Government Special Interest Group events Best Case Scenario manage:

AIIA NSW Briefing: Ministeral Update - Best Case Scenario Event Management

The Results

  • NSW SIG has the strongest event programme across AIIA
  • One of the most well attended SIGs
  • Supports member retention and assists with new member acquisition
Australian healthcare and hospitals association logo
The Client

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s Special Interest Group (SIGs) program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The SIGs are aligned with the AIIA Strategic Framework and provide a practical implementation of the AIIA values, but each SIG defines its own purpose, goals and activities.  These Government Special Interest Groups focus on working with state and territory governments to improve digital policy and use of technology. The NSW Government SIG works with government to improve Digital policy, projects, procurement and SME access.

Case Study Government Industry Associations

NSW Government building an inclusive society for all

Bright coloured powder representing diverisity

The Brief

The conference themes were Live, Work and Play and relate to the priority areas as set out in the NSW Disability Inclusion Plan:

  • Employment for people with disability
  • Liveable communities and accessible and inclusive tourism planning
  • Assistive technology and accessible IT to enhance inclusion for all, particularly people with disability

BCS were engaged 14 weeks before the Conference. The conference took place over two days with 85 speakers, four breakout streams, a VIP networking session, exhibition space with 30+ exhibitors plus art installations and entertainment performances.

The Solution

Accessibility was at the heart of this conference, we were required to provide inclusive planning for all aspects of the conference, from onsite logistics to online communications. BCS liaised with the ICC, speakers, exhibitors, vendors and suppliers to ensure that all accessibility requirements were met, from organising wheelchair lifts and ramps for stages, to scheduling Auslan interpreters for delegates.

In addition to this, we created online communications that met the accessibility standards. This required extensive understanding for assistive technology applications and programs and compatibility with websites and emails.

We worked closely with Exhibit Systems to provide exhibitor booths and Arts NSW to coordinate the art installations and performances. For accessibility purposes we worked with Auslan for interpreters and AI media for Live captioning.

Our responsibilities as PCO included:

  • Venue management – ICC liaison across the full programme for F&B, room allocation, AV
  • Delegate Accommodation Options
  • Design of accessible website including registration platform
  • Onsite registration
  • Exhibitor management – once confirmed, managing all exhibitor deliverables and communication
  • Conference speaker management – creating speaker briefing documents and speaker registrations for 85 speakers
  • Run sheet creation
  • Project Management timelines & reporting – weekly WIP updates
  • Supplier Management support
  • Budget Support – sourcing quotes from suppliers and ICC for sign-off

To find out more about NSW Government State of Inclusion Conference.

The Results

  • 30+ Exhibitors
  • 600 Delegates (target 500)
  • 85 Speakers
Live work and Play Conference NSW Gov Logo - Best Case Scenario Event Management
The Client

LIVE, WORK AND PLAY – NSW State of Inclusion Conference 17-18 May 2017, Sydney ICC

The two-day conference was held at the then new International Convention Centre (ICC) in Sydney, the objective of the conference being to showcase the progress being made towards building an inclusive society for all in NSW.

Case Study Government

National healthcare goes digital

Global Digital Health Summit - Best Case Scenario Event Management

The Brief

Best Case Scenario proudly partnered with Australian Digital Health Agency (ADHA) on their engagement campaign.

Our role was to use our vast event planning experience and skill to put in place key processes and infrastructure to ensure the efficient roll out of events associated with this campaign.

The Solution

Multiple events, multiple teams, multiple stakeholders all requiring regular updates, in real time. We developed a bespoke online planning interface for all teams to view the status of: delegate numbers, speaker pipeline & progress, theme and content development status, marketing drop schedule, upcoming deadlines and much more.

It’s a complex network of stakeholders, who now have a streamlined reporting process that prevents loss of information or oversight of critical activities related to their engagement campaign. Our involvement is continuous and we are delighted to be part of such as worthy project.

The Results

  • Developed a bespoke online planning interface
  • Achieved a streamline reporting process among a complex network of stakeholders
bcs client Australian Government - Digital Health Agency logo
The Client

The Australian Digital Health Agency was established in July 2016 by the Australian Government to help improve health outcomes for Australians through the delivery of digital health services and systems.

Also known as simply Digital Health, is the Australian Government statutory agency responsible for My Health Record, Australia’s digital prescriptions and health referral system, and other ‘eHealth’ programs under the national digital health strategy.

Case Study Government Healthcare Industry Associations Technology

NSW Government Health Special Interest Group

e-Health Special Interest Group - Best Case Scenario Event Management

The Background

The NSW Government Health Special Interest Group (SIGs) promotes industry and government collaboration to transform the healthcare industry.

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s SIGs program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The following events are some of the many NSW Healthcare events Best Case Scenario has supported

The Solution
  • Operations Management
  • Sponsor Tracking
  • Speaker Tracking
bcs client AIIA Australian Information Industry Association logo
The Client

The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. We are a not-for-profit organisation to benefit members, and AIIA membership fees are tax deductible. Since 1978, the AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favourable business environment for our members and to contribute to Australia’s economic prosperity.