Category: Government

The government industry sector, both federal and state

Driving Meaningful Change: Let’s Rock Unveils the Power of Inclusive Workplaces

Post author By theresa Rivera
Post date July 12, 2023

As the partnership unfolded, our shared vision became more apparent, —to celebrate diversity and champion inclusive workplaces. Our values aligned perfectly, fuelling our passion to support their ground-breaking initiative, Let’s Rock NSW, which was a transformative event that asked attendees to ‘Rethink Disability’ by challenging perceptions, sparking conversations, and activating lasting change.

This gathering brought together an extraordinary ensemble—NSW public sector employees, people with disability working in the public sector, esteemed senior executives, and passionate representatives from the disability sector. It was a harmonious tapestry of collaboration and inclusivity.

Image: NSW Government’s first statewide hybrid disability inclusion event Let’s Rock NSW
Source: LinkedIn post of NSW Department of Customer Service

BCS’s involvement in Let’s Rock NSW was more than just to support their event operations; it was an unwavering commitment to how we too needed to redefine disability as we knew it. We both understood that diversity and inclusion were not just abstract concepts but vital pillars for innovation and success. This event became the perfect platform to showcase the positive impact of inclusive practices and shatter preconceived notions about disability. Within the Let’s Rock event, a beacon of change/action emerged—the captivating keynote speaker, Dylan Alcott AO. As a world-renowned wheelchair tennis player, Paralympic gold medalist, and relentless disability advocate, Dylan shared his remarkable journey and accomplishments. His presence illuminated the room, igniting a collective realisation that assumptions should not be made about people with disability and that they quite often possess immeasurable talent that as an employer, you could be missing out on. Through his story, attendees were compelled to create inclusive environments where everyone’s unique abilities were celebrated. The event unfolded with a riveting panel discussion, where experts delved into the barriers encountered when striving for diverse workplaces. Their insights and lived experiences sparked a fire within attendees, challenging them to question traditional norms and embrace fresh perspectives. Let’s Rock NSW shattered the glass ceiling of conventional thinking surrounding disability and inclusion. It showcased success stories and emphasised the immeasurable value of diverse perspectives. It became an embodiment of the contributions people with disability make in the NSW public sector. BCS felt an immense pride in being part of an initiative that invited attendees to revolutionise their mindset and strive for transformative change. The impact of Let’s Rock NSW was profound and enduring. Participants departed with a renewed commitment to foster inclusive workplaces and become agents of change. They experienced a paradigm shift—a revelation that diversity and inclusion were not just buzzwords but catalysts for innovation, growth, and societal progress. BCS want to share this remarkable collaboration and the tale of Let’s Rock NSW, with their own clients, illustrating NSW Government’s unwavering journey towards creating a truly diverse workforce. Being part of this event is an affirmation that when organisations embrace diversity, equity, and inclusion, they set the stage for true greatness. And with each collaboration, BCS sought to propel this revelation forward, illuminating the path towards a brighter, more inclusive future.

Tags Video case study

Case Study Government SMB

Global Trade Market Mission

Post author By Lenka
Post date December 22, 2021

women entrepreneurs from Sri Lanka being assisted by The export council of Australia's global virtual market mission

The Brief

The Export Council of Australia (ECA) partnered with Best Case Scenario to design and manage the Sri Lankan Women Trading Globally program’s virtual events, aimed at businesses expanding into the Australian market.

The core objective of the program was to provide valuable information, key takeaways, and the necessary tools needed to undertake cross-border trade for 25 women entrepreneurs based in Sri Lanka who were taking part in the program.

There were two engagements organised and managed by Best Case Scenario in conjunction with Export Council of Australia (ECA):

Virtual Trade Missions – This session focussed on setting up the cohort for success. Two panel sessions allowed for an interactive format, helping prepare their business for expansion into Australia.
PitchFest – This session focused on preparing and presenting a business pitch, providing a platform to present in front of an expert panel. The panel provided real-time feedback to each Sri Lankan entrepreneur, focussing on polishing their skills for future pitches.

Our deliverables included:

Assist women entrepreneurs from Sri Lanka to enhance their international marketing and business pitching skills.
Design the format, structure, and content for two virtual events.
Provide virtual delegates with an engaging experience.
Deliver seamless technical delivery.
Support all panelists and speakers presenting.
Craft and communicate pre-event details to cohort members and guests.
Post-event follow up materials and resources provided to the cohort.

"We engaged Best Case Scenario to co-deliver sessions on doing business in Australia for Sri Lankan women entrepreneurs. BCS expertly managed the virtual platform and arranged the participation of inspirational industry speakers. In the final PitchFest, the women entrepreneurs demonstrated their enhanced confidence and skills to take on global markets. Thanks to Luli and her team for their enthusiastic support of these women."

Arnold Jorge, CEO, Export Council of Australia

The Solution

Best Case Scenario Marketing worked with the Export Council of Australia (ECA) to assist women entrepreneurs from Sri Lanka to enhance their international marketing and business pitching skills.

The cohort of 25 women-owned businesses, based in Sri Lanka, were either in the fashion, food and beverage, IT, packaging, consulting, or personal care industries. They participated in the Australia Awards Women Trading Globally (WTG) program funded by the Australian Department of Foreign Affairs and Trade and managed by the ECA, assisting women entrepreneurs from developing countries to undertake cross-border trade.

The first event of the program, Virtual Trade Missions, included two panel sessions: ‘Doing Business in Australia’ and ‘Effective Selling’ and were joined by six expert panellists here in Australia:

Kaveeta Ram, Senior Export Product Specialist | Woolworths Group

Clare Menzies, National Sales Manager | Australian international traders

Dr. Pavel Reddy, Managing Director | Clearpoint Ventures

Lara Chrystal, Founder & Director | Matchstick Marketing

Alexi Boyd, Chief Executive Officer | Council of Small Business Organisations Australia (COSBOA)

Julie Trell, Country Lead | SheEO™

The second event in the program ‘PitchFest – Delivering Your Pitch’ was open to any Australian-based organisations, investors, or business leaders interested in watching some exceptional entrepreneurial businesses looking to expand into the region. The PitchFest session provided an opportunity to see each business pitch live with the ability to interact with the cohort.

We were joined by industry experts who shared their insights with the Sri Lankan women entrepreneurs. The experts included:

Julie Trell, Country Lead | SheEO™

Dr. Pavel Reddy, Managing Director | Clearpoint Ventures

Elizabeth Mulhall, Entrepreneur in Residence | Startupbootcamp
Tom Tindall, Director | ORIENTIQUE

Kaveeta Ram, Senior Export Product Specialist | Woolworths Group International

Amy Cheung, CEO | Con Moto and Halls Global

Albert John, Director | Oceania Impex Australia

The Results

Operational Outcomes

Assisted in sourcing content – identify speakers, topics and key take homes.
Successfully coordinated multiple panellists based in Australia and 25 women entrepreneurs based in Sri Lanka across two virtual events.
Seamlessly delivered 2 x 2-hour virtual events with varying technical requirements, including panel sessions, group audience participation, Q&A sessions, and remote screensharing capabilities.
Successfully managed the marketing engagement

Engagement Outcomes

High engagement – 23 out of 25 cohort members participating in the ‘Virtual Trade Missions’ event.
Over 60% attendees were actively engaged in the Q&A sessions.

The Client

The Export Council of Australia are the peak body representing every player in the ecosystem of international trade. Their members are individuals, small, medium, and large enterprises, coming from different industries and sectors. Their member exporters are involved in both the manufacturing of goods and delivery of services in a variety of industries, exporting into a diverse range of markets across the world.

The Export Council of Australia partner with organisation who provide marketing and legal advice, arrange logistics and transport services, and facilitate information flows to ease trade processes. They also collaborate with government departments at the federal, state, and local levels to advance issues that have impact at scale.

The Australia Awards Women Trading Globally program funded by the Department of Foreign Affairs and Trade under the Aid for Trade budget was designed to assist women entrepreneurs from developing countries to undertake international or cross-border business.

Tags Sri Lanka, Technology, Trading Globally, Women

Case Study Government Technology