Category: Case Study

NICE Interactions CX Multi-City Tour

Post author By theresa Rivera
Post date November 8, 2024

Figure 1 Sydney NICE Interactions CX – Engaging Stage Production

At Best Case Scenario (BCS), we are passionate about the transformative power of technology and are dedicated to deeply understanding our clients’ innovations and the people who use them.

Working with NICE was an enriching experience, where we witnessed firsthand the impact of their industry-leading Customer Experience (CX) AI platform. NICE is not just improving operational efficiency in contact centers; they are prioritising the well-being of the people behind those roles, utilising AI to transform CX by merging channels, data, and knowledge for scalable customer success.

About NICE Interactions CX Tour

The NICE Interactions CX Multi-City Tour was a dynamic roadshow that took place across multiple cities in the Australia and New Zealand, including Sydney, Melbourne, Brisbane, Adelaide, Perth, and Auckland.

The event, running during Q3 and Q4 in 2024, was focused on showcasing NICE’s innovations in AI-powered customer experience (CX), digital transformation, and their flagship CXone platform. The tour blends keynote presentations, industry insights, customer sessions, and engaging networking opportunities, providing attendees with insights into transforming customer service and scaling CX solutions across industries.

Key Outcomes from working with Best Case Scenario

Brand Consistency Across All Locations: BCS ensured that every event across the different cities maintained the same high level of service and branding, offering a seamless experience.
Seamless Event Execution: The multi-location event was coordinated flawlessly, maintaining high standards across all venues.

NICE Objectives

Position itself as a thought leader in CX and digital transformation.
Generate interest in AI, Digital, and CXone solutions.
Amplify their NICE Interactions global brand while fostering relationships with customers, partners, and prospects locally.

BCS Role in Event Planning & Execution

Immersive Event Production: We worked closely with NICE to ensure the event’s theme and experiential elements resonated with the audience. From creative entrances to suggesting motivational speakers and influencers, BCS helped create a dynamic and memorable experience that aligned with NICE’s CX-focused solutions.
Comprehensive Multi-City Management: BCS expertly handled the logistics for each event location, ensuring that every aspect—from room setup to branded materials—maintained a high level of consistency. This included coordinating F&B, security, signage, and the transport of equipment across multiple cities.
Audience Engagement: To ensure attendee interaction, BCS introduced experiential elements like the Cloud Men, which connected the event’s theme of art to NICE’s cloud capabilities, along with live artists, interactive photo walls, fire side chats, live bands, networking areas, and live demonstrations of NICE’s advanced CX technologies.

Challenges & Solutions:

Consistency Across Locations: To ensure uniformity, BCS meticulously studied each venue’s floor plan and adapted setups to best utilise the space while maintaining NICE’s branding and attendee experience.
Reducing Drop-out Rates: Through effective scheduling, venue selection, and audience engagement strategies, BCS improved delegate retention, reducing the drop-out rate to 10%.
Additional Services Provided by BCS: AV & Technical Support: BCS managed the technical needs, ensuring high-quality presentations, live demos and engaging panel sessions.
Photography & Videography: Our team briefed and coordinated photographers and videographers at each event to capture key moments, ensuring visual content for post-event use.
Onsite Gamification: Best Case Scenario successfully implemented gamification strategies to foster audience interaction and create a fun, engaging environment at the event.

BCS’s end-to-end management and innovative event production ensured the success of the NICE Interactions CX World Tour. By focusing on brand consistency, reducing drop-out rates, and delivering an immersive experience, BCS helped NICE showcase their cutting-edge CX solutions while engaging a diverse audience across the Asia Pacific region.

Case Study Technology

Best Case Scenario’s Support for SugarCRM at the Australian Manufacturing Week

Post author By theresa Rivera
Post date November 7, 2024

Overview

Best Case Scenario (BCS) helped SugarCRM at their exhibitor stand activation requirements at Australian Manufacturing Week, providing comprehensive project management and sponsorship support to ensure a successful exhibition.

Key Areas of Support

Project Management
BCS tracked the project using work-in-progress (WIP) documentation, hosted regular check-in meetings, and maintained action lists, keeping the project on track and meeting sponsorship deliverable deadlines.

Merchandise & Supplier Management
Coordinated with suppliers, including Ucon booth builders, printers, photographers, and merchandise vendors, ensuring timely service delivery.

On-site Support
BCS oversaw the event setup and breakdown, handling logistics, AV testing, merchandise unpacking, booth management, and courier arrangements.

Sponsorship Support
BCS managed booth build, AV, and other sponsorship deliverables, ensuring all deadlines were met through the exhibitor portal. A ‘know before you go’ briefing pack was also created

Results

Increased Brand Visibility: Provided an excellent opportunity to highlight SugarCRM’s innovative offerings, raising awareness among industry leaders and potential clients.

Engagement and Insight Sharing: The design of the stand enabled SugarCRM representatives to exchange insights and foster discussions that explored future opportunities, reinforcing our position as a thought leader in the industry.

Connection Building: The event proved to be highly productive, generating significant interest and establishing connections that could lead to valuable collaborations in the future.

Case Study Industry Associations

Driving Marketing Innovation: Best Case Scenario’s Role in the 2024 ADMA Global Forum

Post author By Jen
Post date October 1, 2024

Key Outcomes from Best Case Scenario’s Engagement:

Seamless event production that not only wowed the audience but also exceeded our client’s expectations, ensuring a memorable experience.
Introduced new features and sustainable practices, keeping eco-conscious attendees in mind and aligning with ADMA’s sustainability goals.
Boosted audience interaction by incorporating interactive elements such as the mosaic activity wall and the Capability Compass booth, enhancing engagement with ADMA’s new capabilities offering.

"Working with Best Case Scenario transformed ADMA Global Forum 2024. Their precision and attention to detail ensured a seamless and stress-free experience that truly brought our vision to life."

Tracy Ruff Head of Marketing at ADMA

About ADMA

ADMA (Association for Data-driven Marketing & Advertising) is Australia’s leading industry body for data-driven marketing, advertising, and customer experience professionals. They serve marketers, advertisers, and data specialists, providing them with industry insights, training, and certification programs. ADMA focuses on helping its members navigate the complexities of data privacy, regulatory compliance, and innovative marketing strategies to drive business growth and success. Their events, like the Global Forum, offer thought leadership and networking opportunities for professionals across various industries.

About ADMA’s Global Forum 2024

ADMA Global Forum is a one-day event that attracts over 700 marketing leaders. The theme for 2024 was, ‘Elevate for the Future’ which addressed key issues in the marketing industry and aimed to assist marketers in preparing for the future.

With thought-provoking speakers and sessions, the forum covered topics like privacy changes, CX-driven growth, and long-term branding. Notable speakers included Joanna Robinson, CMO of The Iconic, Mark Ritson, renowned marketing professor and Lucinda Barlow, Head of International Marketing, Uber. Andrea Martens, ADMA CEO, opened the day with reflections on regulatory reform and the capability crisis. The event was led by Holly Ransom, with keynote contribution from Scott Galloway and Tom Goodwin.

Best Case Scenario’s Key Responsibilities

Event Production & MC, Speaker Coordination

Best Case Scenario played a critical role in event production. Working closely with Holly Ransom, the MC, BCS ensured smooth transitions between speakers by co-developing a script that maintained engagement throughout the day. Every introduction was crafted with context, aligning with the event’s key themes to keep the audience connected.

AV & Virtual Coordination BCS handled all audiovisual elements, including managing autocue and dynamic speaker slides designed for the supersized LED screen.

One of the highlights was managing the virtual appearances of high-profile speakers. Scott Galloway, professor of marketing at NYU and serial entrepreneur, joined remotely from Chicago, while Mark Ritson presented from the UK.

Despite the complexity of coordinating international speakers, BCS ensured a seamless delivery that kept the audience engaged. Additionally, the production and creation of the Global Forum’s introduction video set an energetic tone for the day.

Tom Goodwin, speaker at ADMA Global Forum 2024, praised the BCS team, saying, “In all my speaking engagements, your team was the best—calm, brilliant, and fun to work with.”

On-Site Branding & Booth Development

BCS brought ADMA’s vision to life through vibrant on-site branding. A key feature was the red reflective stage floor, which added a professional and sleek aesthetic, enhancing the visual appeal in photographs. We also developed an interactive booth to launch the ADMA Capability Compass, a tool designed to give attendees insights into marketing capabilities and skills.

The mosaic activity, where delegates could build an image, was a huge success, creating a lasting memory. Branded table placements, feather banners, and escalator branding ensured the ADMA Forum’s presence was felt throughout the venue.

Delegate Coordination

BCS managed every aspect of the delegate experience, from pre-event registration to ensuring seamless online and on-site attendance. Pre-event care included tailored communications to ensure a smooth registration process, and during the forum, attendees were taken care of from arrival to entertainment.

Budget Management & Entertainment Coordination

BCS took the lead in budget management, ensuring transparency and alignment with ADMA’s financial goals. We negotiated the best rates with suppliers, keeping costs in check without compromising quality. For the entertainment, BCS curated a variety of experiences that catered to different attendee preferences, allowing everyone to relax and enjoy after the formal sessions concluded.

Operations Management

BCS meticulously planned event operations, crafting detailed run sheets to ensure smooth transitions for speakers and staff. Our on-site team coordinated everything, from staff management to a comprehensive bump-in schedule, ensuring everyone knew their roles and timelines. Our work-in-progress (WIP) updates kept the ADMA team well-informed throughout the event planning process.

"I really appreciated how much ADMA prioritised sustainability throughout the event. It was clear they cared deeply about minimising the events environmental footprint, and between our teams, we ensured every detail reflected that commitment. From eco-friendly materials to mindful logistics, it was a pleasure working with such a forward-thinking organisation that aligns so closely with our values."

Stacey Hutchinson Operations Lead at Best Case Scenario

Sponsor Coordination & Social Media Management

BCS worked closely with event sponsors, ensuring their brands were well-represented across the forum and that their presence delivered on ROI. We also created the event’s social media assets, generating vibrant posts that showcased speakers, sponsors, and agenda highlights, building excitement and engagement pre-event.

Through our partnership with ADMA, Best Case Scenario successfully delivered a standout Global Forum, ensuring every aspect—from speaker management to branding—reflected the professionalism and forward-thinking approach of the organisation.

Please reach out to us if you need help with your next event.

"Working with the ADMA team was an absolute pleasure. They are truly professional and know their marketing game inside and out. Their ability to collaborate and execute with precision made the entire process seamless. It was inspiring to see how committed they are to delivering value to their audience and elevating the marketing industry as a whole."

Luli Adeyemo Founder of Best Case Scenario

Case Study News Start-Up Technology

Empowering the Next Generation of Tech Entrepreneurs: The UTS Startups Summit Success Story

Post author By Jen
Post date July 28, 2023

UTS Startups Summit signage on UTS building

The Client

The University of Technology Sydney (UTS) is a public research university located in Sydney, Australia. UTS is one of the leading young universities in the world, renowned for its practice-oriented learning environments, strong research performance, and deep connections with industry. One of their initiatives, UTS Startups, aims to inspire and support UTS students to become tech-enabled entrepreneurs.

The Brief

UTS sought to host the UTS Startups Summit, a first of its kind, large-scale event aimed at inspiring Year Nine and Year Ten high school students to explore the world of tech-enabled entrepreneurship. The event was not just about introducing students to the world of entrepreneurship; it was about showcasing the diversity and inclusivity within the industry and demonstrating that technology underpins so much of what can be achieved.

This vision aligned perfectly with Best Case Scenario’s ethos of working with changemakers who make a significant impact on the technology sector. Best Case Scenario understood that this event was a grassroots initiative designed to make entrepreneurship more appealing and encourage students from all backgrounds and cultures to learn more about the opportunities the tech sector holds for both creatives and tech-minded individuals.

The UTS Startups Summit was seen as an opportunity to ignite curiosity, inspire young minds, and drive the changes we wish to see. The event was designed so that students would not only hear captivating stories from young entrepreneurs who have walked in their shoes but also gain invaluable insights into their journeys, strategies, and identities. This was a chance for students to take their first steps toward their own entrepreneurial dreams.

The brief was clear: to support UTS Startups in creating an event targeted at year 9 and 10 students to ignite and inspire their desire to become tech-enabled entrepreneurs.

The challenge was significant, but Best Case Scenario was ready to rise to it, bringing their expertise in event management and their aligned commitment to diversity and inclusion to the table.

The Solution

Best Case Scenario took on the challenge of providing comprehensive event management services.

Streamlining operations & collaboration, BCS organised WIP documents, action items and ran weekly catch-up meetings. Created and maintained Runsheet’s for operations and production, supported the onsite registration process, documented volunteer roles and responsibilities.
Supporting speaker involvement, developed speaker tracking documents, created speaker briefing packs and supported briefing calls.
For marketing and promotions, Best Case Scenario delivered outreach emails to schools, created promotional assets, and leveraged their own network to support event attendance. They also built a portal for communications and assets, and liaised with the schools to collect transport and attendance details.
In terms of venue management, Best Case Scenario liaised with the venue regarding food and beverage and audiovisual requirements, communicated the run sheet to the venue, confirmed AV requirements, floor plans, and event signage, and provided accessibility information for delegates.
Summit production, we were the main point of contact with ICC AV to ensure the summit delivered a seamless production component. We liaised with speakers and UTS to create the overarching production elements.
Management of the event, Best Case Scenario supported onsite staff for briefings, supported the registration area and help desk and circulated a contact list with mobile numbers to all staff and volunteers, supported the auditorium zoning, reviewed the chain of command in case of emergency and arranged for St John’s ambulance to be in attendance.

The Results

The UTS Startups Summit was a resounding success, attracting thousands of Year Nine and Year Ten high school students.

The event ran smoothly, because of the great collaboration between the UTS Startups team and Best Case Scenario, through joint efforts of meticulous planning and execution ensuring a positive experience for all attendees.

The event was also marked by inspiring words from key figures in education and government. Murat Dizdar, Secretary of the NSW Department of Education, praised the teachers’ dedication, saying, “Understanding entrepreneurship and developing these key skills is a valuable component of your educational journey. To the teachers here, thank you for your dedication in bringing these students to this enriching event and introducing them to new ways of thinking and building skills.”

The Hon Anoulack Chanthivong, NSW Minister for Innovation, Science and Technology, expressed his anticipation for the future, stating, “We’re eagerly awaiting the next generation of entrepreneurs to rise and shape a brighter future.”

Murray Hurps, Director of Entrepreneurship at UTS, praised the event, stating, “The UTS Startups team makes me proud literally every day, but yesterday’s UTS Startups Summit was a new high point.” He also expressed his gratitude towards Best Case Scenario, saying, “A huge thank you to Best Case Scenario for their exceptional event management skills. Their attention to detail, professionalism, and dedication played a significant role in the success of the UTS Startups Summit.”

The UTS Startups Summit is a testament to Best Case Scenario’s commitment to delivering high-quality events and their ability to manage a wide range of event aspects.

Case Study Government News

Driving Meaningful Change: Let’s Rock Unveils the Power of Inclusive Workplaces

Post author By theresa Rivera
Post date July 12, 2023

As the partnership unfolded, our shared vision became more apparent, —to celebrate diversity and champion inclusive workplaces. Our values aligned perfectly, fuelling our passion to support their ground-breaking initiative, Let’s Rock NSW, which was a transformative event that asked attendees to ‘Rethink Disability’ by challenging perceptions, sparking conversations, and activating lasting change.

This gathering brought together an extraordinary ensemble—NSW public sector employees, people with disability working in the public sector, esteemed senior executives, and passionate representatives from the disability sector. It was a harmonious tapestry of collaboration and inclusivity.

Image: NSW Government’s first statewide hybrid disability inclusion event Let’s Rock NSW
Source: LinkedIn post of NSW Department of Customer Service

BCS’s involvement in Let’s Rock NSW was more than just to support their event operations; it was an unwavering commitment to how we too needed to redefine disability as we knew it. We both understood that diversity and inclusion were not just abstract concepts but vital pillars for innovation and success. This event became the perfect platform to showcase the positive impact of inclusive practices and shatter preconceived notions about disability. Within the Let’s Rock event, a beacon of change/action emerged—the captivating keynote speaker, Dylan Alcott AO. As a world-renowned wheelchair tennis player, Paralympic gold medalist, and relentless disability advocate, Dylan shared his remarkable journey and accomplishments. His presence illuminated the room, igniting a collective realisation that assumptions should not be made about people with disability and that they quite often possess immeasurable talent that as an employer, you could be missing out on. Through his story, attendees were compelled to create inclusive environments where everyone’s unique abilities were celebrated. The event unfolded with a riveting panel discussion, where experts delved into the barriers encountered when striving for diverse workplaces. Their insights and lived experiences sparked a fire within attendees, challenging them to question traditional norms and embrace fresh perspectives. Let’s Rock NSW shattered the glass ceiling of conventional thinking surrounding disability and inclusion. It showcased success stories and emphasised the immeasurable value of diverse perspectives. It became an embodiment of the contributions people with disability make in the NSW public sector. BCS felt an immense pride in being part of an initiative that invited attendees to revolutionise their mindset and strive for transformative change. The impact of Let’s Rock NSW was profound and enduring. Participants departed with a renewed commitment to foster inclusive workplaces and become agents of change. They experienced a paradigm shift—a revelation that diversity and inclusion were not just buzzwords but catalysts for innovation, growth, and societal progress. BCS want to share this remarkable collaboration and the tale of Let’s Rock NSW, with their own clients, illustrating NSW Government’s unwavering journey towards creating a truly diverse workforce. Being part of this event is an affirmation that when organisations embrace diversity, equity, and inclusion, they set the stage for true greatness. And with each collaboration, BCS sought to propel this revelation forward, illuminating the path towards a brighter, more inclusive future.

Tags Video case study

News Technology

Harnessing the Power of Video: How Best Case Scenario Helped Interactive Showcase Their Success in a Genuine and Authentic Way

Post author By Jen
Post date May 11, 2023

Interactive approached Best Case Scenario because they needed a production partner who could help them create an authentic, engaging, and professional case study video that highlighted the key points of the project.

Solution:
Best Case Scenario worked closely with Interactive to understand their objectives and gather the key questions they wanted to be answered in the video. They also made sure that the participants felt comfortable and natural during the filming process, so the video didn’t look scripted.

Best Case Scenario collaborated with CorpCast, their event tech partner, to create a professional video that captured the essence of the customer experience. They used their expertise in post-production to enhance the footage, add animations, and create a seamless flow that kept the audience engaged.

Results:

Interactive was extremely pleased with the positive outcome achieved through the video case study. They praised Best Case Scenario’s professionalism and attention to detail, which helped them create a video that accurately reflected the project’s success.

"Working with Best Case Scenario was an excellent experience for our team, hats off to the Best Case Scenario team, they made the participants of the video feel so comfortable and got the best out of them”, quoted Martine Jay, Senior Field Marketing Manager, Interactive. She continued, "They brought a level of expertise and creativity to the project that we wouldn't have been able to achieve on our own. The video they produced was outstanding, and we're confident it will help us drive more business."

Martine Jay, Senior Field Marketing Manager, Interactive Tweet

Conclusion:

Best Case Scenario and video production partner CorpCast were able to deliver a professional video that showcased the project’s success and value to potential clients. Best Case Scenario’s approach to the production process made the participants feel comfortable and natural, resulting in an authentic engagement that resonated with the audience.

Please reach out to Best Case Scenario if you would like to see our case study video package.

Bonus Content – 10 Impactful Guidelines for Case Study Video Creation

By following these tips, you can create impactful B2B video case studies that effectively showcase your success stories and influence potential customers.

Define your objective: Clearly identify the purpose of your video case study. Is it to showcase a successful implementation, highlight customer satisfaction, or demonstrate the benefits of your product/service? Having a clear objective will guide your entire storytelling process.
Select the right customer: Choose a customer whose experience aligns closely with your target audience. Ensure they have achieved significant results or overcome specific challenges with the help of your solution. This will make the case study more relevant and relatable to potential customers.
Plan your story arc: Structure your video case study with a compelling narrative. Start by introducing the customer’s challenge or pain point, then showcase how your product/service provided a solution. Highlight the specific results or outcomes achieved and conclude with a strong call to action.
Keep it concise: B2B audiences have limited attention spans, so keep your video case study concise and focused. Aim for a duration of 2-3 minutes to maintain engagement. Trim unnecessary details and focus on the most impactful aspects of the customer’s journey.
Use visuals effectively: Visuals play a crucial role in capturing viewers’ attention and conveying information. Incorporate engaging footage, relevant product/service demonstrations, and on-screen text to highlight key messages. Consider using graphics, animations, or customer testimonials to enhance the storytelling.
Feature customer testimonials: Include interviews or testimonials from the customer to add credibility and authenticity. Let them share their firsthand experience, challenges faced, and the positive impact your solution had on their business. Authentic and genuine testimonials can greatly influence potential customers.
Showcase measurable results: Highlight the measurable results or key metrics achieved by the customer after implementing your solution. Whether it’s increased revenue, cost savings, improved efficiency, or customer satisfaction, quantifiable outcomes provide tangible evidence of your solution’s value.
Add a strong call to action: End the video case study with a clear call to action, directing viewers on the next steps they should take. This could include visiting your website, contacting your sales team, or requesting a demo. Make it easy for viewers to engage with your company after watching the case study.
Promote and distribute effectively: Once the video case study is ready, ensure it reaches your target audience. Share it on relevant platforms such as your website, social media channels, email newsletters, and industry-specific communities. Consider leveraging paid advertising or partnering with industry influencers to expand its reach.
Measure and optimise: Track the performance of your video case study by monitoring engagement metrics, such as views, click-through rates, and conversions. Use this data to refine your approach and optimise future video case studies for better results.

Tags Video case study

Case Study Healthcare Technology

Data insights for healthcare engagement

Post author By theresa Rivera
Post date March 15, 2022

The Challenge

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers, a typically competitive landscape where many technology organisations struggle to engage.

The Solution

We worked with our client to develop custom research and use data insights to effectively engage top to the middle of the funnel – from creating awareness, initiating engagement to guiding healthcare technology buyers effectively through the funnel, transitioning into loyal customers.

Brainstorm and identify the key areas of interest the study should focus on from data interoperability standards to challenges faced. Identify key personas.
Using our analyst experts and best practices build an effective study questions. Then conduct 200 telephonic interviews with pre-qualified respondents in Australia and New Zealand.
Maximise investment and use data insights to create key marketing assets to complement the buyers journey from easy to digest data via infographics to whitepapers.
Turn data insights in thought leadership.

Output:
Persona Enhancement & Key Data

Data gathered from the study enabled the further development of key personas with a detailed understanding of their key challenges and needs.

A sample of the data points collected in this study can be seen below:

List title not bold:

Business and technology priorities.
3 main technology areas of focus inthe next 12 months.
Digital transformation needs status.
Type of data analysed by personas.
Identify Public vs Private hospitals andgeographical locations.
Rate the level of trust the organisationhas with data.

Output:
Study Report & Analyst Q&A

Research Report: Delivered as a ppt report (in pdf format) authored by Ecosystm lead analyst team, this report synthesised data from the survey and incorporated analyst guidance where appropriate. This report provided views by country and persona to provide meaningful and actionable insights for the client.

Analyst Q&A for Stakeholders: Ecosystm’s leading analyst answered questions gathered from our clients’ senior stakeholders. The aim of this session is to equip our client’s executives with a deep understanding of audience needs and be able to better engage with potential clients.

The Client

Our client’s vision is simple; to empower care providers and connect care communities around clearly presented, easy-to-use, and comprehensive health information.

Their connected health solutions enable the healthcare sector to deliver higher-value, more sustainable care.

Tags buyers, influencers, Technology

Case Study SMB Technology

Australian Go To Market Strategy

Post author By Lenka
Post date December 22, 2021

aerial of a city in rush hour - lei group go to market strategy

The Brief

Initially Leading Edge Group approached Best Case Scenario to assist them with their Go to Market research phase to launch into the Australian market as LEI Group, their Australian arm for their lean education and training initiatives.

They approached Best Case Scenario because of their knowledge and insights into Australian local government, healthcare and relevant associations and universities, who represented their key target audiences

Best Case Scenario conducted a detailed research phase, and once completed, formed the basis for a decision to ‘go or no go’ for business expansion. As a result of the findings the Leading Edge Group then commissioned Best Case Scenario to create a sales and marketing plan to effectively launch LEI Group to both Local Government and Healthcare industry sectors.

"Best Case Scenario supported our go-to-market research phase where they leveraged their expert market research skills, local knowledge, and strong network to make important connections with our audience, as well as forge long-term partnerships with associations and key thought leaders".

Joe Aherne, Founder & CEO, Leading Edge Group

The Solution

Go to Market Strategy Framework for Growth

It was important for Leading Edge Group validate early market assumption and understand if there was a market product fit and what partnerships to forge for a successful launch. In addition, a need there was a to understand if a state-by-state expansion was the most effective approach to enable growth.

The research conducted helped feed into a framework for growth as well as make an informed ‘go or no go’ decision for expansion into the Australian Market.

Research target audiences and shape target personas via primary and secondary research
Understand if the Australian market is big enough and assess the market-product fit
Undertake a detailed competitor analysis including pricing analysis, target audience and marketing effectiveness to feed into refining LEI Group’s USP
Educational delivery formats – explore the demand for online v’s face to face training v’s hybrid formats
Validation – Test key assumptions such as outsourcing business development efforts on the ground and explore opportunities of hiring people first on the ground and recruiting great talent
Business matchmaking – research and prioritise which associations and universities would be best to partnership with for a successful market launch.
Education accreditation – understand the accreditation landscape for both Local Government and Healthcare educational programs and their importance for a successful launch
Present the learnings and make recommendations from the research conducted to the Leading Edge Group’s board members

Sales and Marketing Plan for a Successful Lauch

Develop a comprehensive sales and marketing plan to launch LEI Group lean training to Local Government and Healthcare sectors to include:

SWOT analysis
Market sizing
Sales targets
Persona development
Value and messaging for each persona
Education certification selection
Grant research to assist launch
Key competitors research – revisit top 3
Identify market challenges and how to service them
Develop effective marketing mix
Content marketing schedule
Message testing via an online panel discussion marketed to key target personas within local government
Financial forecasts
Sales strategy

The Results

As a result of the initial Go to Market research conducted by Best Case Scenario, Leading Edge Group commissioned Best Case Scenario to develop a sales and marketing plan to launch their Lean training solution to Local Government and Healthcare Providers.

Primary & Secondary Target Audience research – Best Case Scenario researched 10 competitors all with varying degrees of educational methodologies and formats. This helped determine which educational format was most effective and understand opportunities.

Target audience pain points were also researched in depth via primary and secondary research enabling LEI Group to valid and shape a market-product fit. As a result of these finding, Best Case Scenario were commissioned to create an educational panel discussion between Australian Local Government representatives and industry experts to discuss pain points such as operational efficiencies. This involved selecting the most effective topic based on research, selecting and inviting panel experts and securing an attentive audience made up of local Government representatives.
The panel discussion assisted with generating awareness for LEI Group among local government and resulted in a number of potential opportunities within local government. View panel discussion here.

The panel discussion topic: How a strategic investment in lean methodology leads to great efficiencies.

The Client

Leading Edge Group, is a global leader in the provision of Lean education and training, continuous and process Improvement programs and digital transformation initiatives.

LEI Group is their Australian arm, delivering services to local councils, SMEs, large corporate and healthcare organisation.

Tags Market Mission

Case Study Government SMB

Global Trade Market Mission

Post author By Lenka
Post date December 22, 2021

women entrepreneurs from Sri Lanka being assisted by The export council of Australia's global virtual market mission

The Brief

The Export Council of Australia (ECA) partnered with Best Case Scenario to design and manage the Sri Lankan Women Trading Globally program’s virtual events, aimed at businesses expanding into the Australian market.

The core objective of the program was to provide valuable information, key takeaways, and the necessary tools needed to undertake cross-border trade for 25 women entrepreneurs based in Sri Lanka who were taking part in the program.

There were two engagements organised and managed by Best Case Scenario in conjunction with Export Council of Australia (ECA):

Virtual Trade Missions – This session focussed on setting up the cohort for success. Two panel sessions allowed for an interactive format, helping prepare their business for expansion into Australia.
PitchFest – This session focused on preparing and presenting a business pitch, providing a platform to present in front of an expert panel. The panel provided real-time feedback to each Sri Lankan entrepreneur, focussing on polishing their skills for future pitches.

Our deliverables included:

Assist women entrepreneurs from Sri Lanka to enhance their international marketing and business pitching skills.
Design the format, structure, and content for two virtual events.
Provide virtual delegates with an engaging experience.
Deliver seamless technical delivery.
Support all panelists and speakers presenting.
Craft and communicate pre-event details to cohort members and guests.
Post-event follow up materials and resources provided to the cohort.

"We engaged Best Case Scenario to co-deliver sessions on doing business in Australia for Sri Lankan women entrepreneurs. BCS expertly managed the virtual platform and arranged the participation of inspirational industry speakers. In the final PitchFest, the women entrepreneurs demonstrated their enhanced confidence and skills to take on global markets. Thanks to Luli and her team for their enthusiastic support of these women."

Arnold Jorge, CEO, Export Council of Australia

The Solution

Best Case Scenario Marketing worked with the Export Council of Australia (ECA) to assist women entrepreneurs from Sri Lanka to enhance their international marketing and business pitching skills.

The cohort of 25 women-owned businesses, based in Sri Lanka, were either in the fashion, food and beverage, IT, packaging, consulting, or personal care industries. They participated in the Australia Awards Women Trading Globally (WTG) program funded by the Australian Department of Foreign Affairs and Trade and managed by the ECA, assisting women entrepreneurs from developing countries to undertake cross-border trade.

The first event of the program, Virtual Trade Missions, included two panel sessions: ‘Doing Business in Australia’ and ‘Effective Selling’ and were joined by six expert panellists here in Australia:

Kaveeta Ram, Senior Export Product Specialist | Woolworths Group

Clare Menzies, National Sales Manager | Australian international traders

Dr. Pavel Reddy, Managing Director | Clearpoint Ventures

Lara Chrystal, Founder & Director | Matchstick Marketing

Alexi Boyd, Chief Executive Officer | Council of Small Business Organisations Australia (COSBOA)

Julie Trell, Country Lead | SheEO™

The second event in the program ‘PitchFest – Delivering Your Pitch’ was open to any Australian-based organisations, investors, or business leaders interested in watching some exceptional entrepreneurial businesses looking to expand into the region. The PitchFest session provided an opportunity to see each business pitch live with the ability to interact with the cohort.

We were joined by industry experts who shared their insights with the Sri Lankan women entrepreneurs. The experts included:

Julie Trell, Country Lead | SheEO™

Dr. Pavel Reddy, Managing Director | Clearpoint Ventures

Elizabeth Mulhall, Entrepreneur in Residence | Startupbootcamp
Tom Tindall, Director | ORIENTIQUE

Kaveeta Ram, Senior Export Product Specialist | Woolworths Group International

Amy Cheung, CEO | Con Moto and Halls Global

Albert John, Director | Oceania Impex Australia

The Results

Operational Outcomes

Assisted in sourcing content – identify speakers, topics and key take homes.
Successfully coordinated multiple panellists based in Australia and 25 women entrepreneurs based in Sri Lanka across two virtual events.
Seamlessly delivered 2 x 2-hour virtual events with varying technical requirements, including panel sessions, group audience participation, Q&A sessions, and remote screensharing capabilities.
Successfully managed the marketing engagement

Engagement Outcomes

High engagement – 23 out of 25 cohort members participating in the ‘Virtual Trade Missions’ event.
Over 60% attendees were actively engaged in the Q&A sessions.

The Client

The Export Council of Australia are the peak body representing every player in the ecosystem of international trade. Their members are individuals, small, medium, and large enterprises, coming from different industries and sectors. Their member exporters are involved in both the manufacturing of goods and delivery of services in a variety of industries, exporting into a diverse range of markets across the world.

The Export Council of Australia partner with organisation who provide marketing and legal advice, arrange logistics and transport services, and facilitate information flows to ease trade processes. They also collaborate with government departments at the federal, state, and local levels to advance issues that have impact at scale.

The Australia Awards Women Trading Globally program funded by the Department of Foreign Affairs and Trade under the Aid for Trade budget was designed to assist women entrepreneurs from developing countries to undertake international or cross-border business.

Tags Sri Lanka, Technology, Trading Globally, Women

Case Study Finance Start-Up Technology

FinTech Market Mission

Post author By Lenka
Post date December 17, 2021

The Brief

To design a program that was fully immersive and could rival a physical mission. To source and work with local trade partners and incubators who could attract FinTech’s who are serious about expanding into Australia, FinTech’s looking to expand to the UK and scale-ups from Western Australia looking to expand to the UK.

It was important to craft a programme that was balanced enough to provide scale-ups with the information they needed to set up in Australia and the UK, to keep participants engaged and be highly interactive with open channels of communication.

They needed us to:

A fully immersive program scheduled over ten days to accommodate multiple time-zones. Including:
1. Keynote presentations from Industry experts and Government Ministers
1. Workshops such as ‘setting up a business in Australia’
1. Pitch day for scale-ups to pitch to potential local investors
1. Breakout sessions
1. Networking sessions
1. 1-on-1 meetings
Content creation
Managing the virtual platform and sessions
Technical support
Speaker sourcing and management
1. A dynamic MC
1. Sourcing key speakers and innovators from the FinTech
1. Community
1. Script preparation
1. Keynote performance coaching
1. Rehearsal management
Secure Government support and buy-in

The Market Mission was insightful and well run. If you’re looking to break into a new market, these seminars can save you an awful amount of time, money, and pain. Access to senior people in the industry, even at the government level, is impressive.”

Mike Corbett, Co-Founder, Maxatta

The Solution

The Virtual Trade Mission was a huge success. A large part was the ability to secure Government support from Senator Jane Hume, the Federal Coalition’s Assistant Minister for Superannuation, Financial Services and Financial Technology, who launched the Australian virtual FinTech Market Mission. The Australian launch event had over 150 registered participants from nine countries.

For the mission, the program attracted:

18 FinTech’s looking to expand into Australia
18 FinTech’s looking to expand to the UK and
10 scale-ups from Western Australia looking to expand to the U.K

The programme development was instrumental in bringing together key representatives from KPMG, FinTech Australia, Victorian Government, NSW Government, Trade & Investment Queensland as well as start-up communities such as Stone & Chalk & York Butter Factory, Innovation Hub, Australian Securities and Investments Commission (ASIC), Austrade, Ecosystm and many more. Following the event, these trade mission champions aim to keep the wheels of innovation and growth in motion during these challenging times.

The Results

Partners involved

Participating FinTech scale-ups:

Media Coverage

FinExtra article

InnovationAus article

The Client

Best Case Scenario were delighted to coordinate the virtual trade mission for 18 rising FinTech Scale-Ups, from UK, NZ, Sweden and India. The two-week virtual event featured more than 50 speakers including Senator Jane Hume, Assistant Minister for Superannuation, Financial Services and Financial Technology.

We connected key stakeholders made up of forward-thinking business leaders and in-market experts to impart tangible advice to setting up in Australia and the resources available to assist growth.

Tags Finance, Fintech, Market Mission, Start up, Technology

About NICE Interactions CX Tour

Key Outcomes from working with Best Case Scenario

NICE Objectives

BCS Role in Event Planning & Execution

Challenges & Solutions:

Overview

Key Areas of Support

Results

About ADMA

Best Case Scenario’s Key Responsibilities

Bonus Content – 10 Impactful Guidelines for Case Study Video Creation

The Challenge

The Solution

Output:
Persona Enhancement & Key Data

Output:
Study Report & Analyst Q&A

The Client

The Brief

The Solution

The Results

The panel discussion topic: How a strategic investment in lean methodology leads to great efficiencies.

The Client

The Brief

The Solution

The Results

The Client

The Brief

The Solution

The Results

The Client

PHONE

HEAD OFFICE

© Copyright 2025 | Best Case Scenario

PHONE

HEAD OFFICE

© Copyright 2025 | Best Case Scenario

About NICE Interactions CX Tour

Key Outcomes from working with Best Case Scenario

NICE Objectives

BCS Role in Event Planning & Execution

Challenges & Solutions:

Overview

Key Areas of Support

Results

About ADMA

Best Case Scenario’s Key Responsibilities

Bonus Content – 10 Impactful Guidelines for Case Study Video Creation

The Challenge

The Solution

Output:Persona Enhancement & Key Data

Output:Study Report & Analyst Q&A

The Client

The Brief

The Solution

The Results

The panel discussion topic: How a strategic investment in lean methodology leads to great efficiencies.

The Client

The Brief

The Solution

The Results

The Client

The Brief

The Solution

The Results

The Client

PHONE

HEAD OFFICE

© Copyright 2025 | Best Case Scenario

PHONE

HEAD OFFICE

© Copyright 2025 | Best Case Scenario

Output:
Persona Enhancement & Key Data

Output:
Study Report & Analyst Q&A