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ADMA Global Forum | Supporting the Future of Marketing

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We’re absolutely thrilled to share some behind-the-scenes insights into our partnership with ADMA for their upcoming Global Forum.

Working with ADMA, a name synonymous with innovation in data-driven marketing, has been an inspiring journey for us so far, especially as we help orchestrate one of the most anticipated events in the marketing world, set for August 20th at the Sofitel Wentworth, Sydney.

This collaboration is not just a project for us at Best Case Scenario; it’s a perfect alignment of values and visions.

Why Partnering with Associations Like ADMA is Special

Associations like ADMA aren’t driven by product launches; their core mission is to serve their community. They focus on providing education, support, and insights and fostering thought leadership.  We thrive on contributing to initiatives that are genuinely purpose-led. Working with ADMA allows us to be part of something that truly aims to enrich the industry.

Our own community of marketing professionals will have the invaluable opportunity to engage with a dynamic lineup of speakers. This year’s ADMA Global Forum is themed “Elevate for the Future of Marketing”, focusing on equipping marketers with the skills and insights necessary to excel in an ever-evolving landscape. The conference features thought leaders like Scott Galloway, Tom Goodwin and Lucinda Barlow, who bring invaluable global perspectives on technological advancements, brand dynamics, and cultural influence in marketing. Their contributions are geared towards challenging conventional thinking and inspiring marketers to strategically position themselves for future developments, ensuring the forum not only informs but also transforms attendees’ approach to the marketing discipline.  For the full speaker line-up please visit here.

How We’re Contributing

Operations: BCS will manage end-to-end logistics, ensuring every aspect of the event from venue management to speaker and sponsor coordination is handled with precision. Our operations team brings creativity to logistical tasks, turning standard operational deliverables into experiences that resonate with attendees and elevate the overall ambiance of the forum.
Creative and Content: In our role, we focused on crafting the creative elements for social media to ensure that the theme “Elevate” was prominently featured and effectively communicated. This involved a strategic approach to visual and content development, aligning with the forum’s innovative vision.
Anticipating Success: As the event approaches, our excitement mirrors that of the attendees. We are committed to delivering an exceptional experience that not only meets but exceeds the expectations of all stakeholders involved.<

Looking Ahead

As we continue to prepare for this incredible event, our excitement builds. We are eager to see how our collaborative efforts will come to fruition at the forum. It’s about creating a space where learning and connectivity go beyond the conventional, driven by a shared commitment to advancing the marketing profession.

Join us as we celebrate innovation and community at the ADMA Global Forum.

Learn more about the ADMA Global Forum and what it has to offer.

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Blog News Technology

The fusion of data and strategy is about creating connections that count

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Luli Adeyemo

Director & Founder of Best Case Scenario

I have always avoided spray and pray marketing and have always been in search of a more robust data-driven approach of understanding audiences.  

The idea of disseminating content to indifferent audiences, based solely on generic criteria like job titles and company names, was far from appealing. It seemed too impersonal, too disconnected. I believed there had to be a better way—a method that could leverage the advancements in data analytics to pinpoint our clients’ ideal audience with precision.

And indeed, there was. Through diligent exploration, I discovered innovative data-driven solutions that transformed our approach, allowing us to engage audiences more meaningfully and effectively on behalf of our clients. 

I have always been committed to ensuring that BCS’s content creation expertise not only captivates but also precisely targets the right audience for our clients.  

Over the past few months my focus has been really understanding the B2B evolution from traditional marketing and sales strategies to data-driven approaches. It really marks a significant shift, one that I have navigated firsthand. I was on a mission to bridge the gap between BCS (Best Case Scenario) creating compelling content for the right audience.  

Technographics – meet my new best friend.

To be honest, lead generation was not the cornerstone of Best Case Scenario’s service suite. However, the landscape of audience engagement began to shift. I delved into the rich possibilities offered by data analytics, discovering how Technographics and intent data could not only match but also predict the perfect audience for any given even program or campaign. This exploration into market opportunities, technology stack adoption, and buyer behaviours transformed my approach.

Buyer Propensity Rating – another great acquaintance of mine

One tool that stood out was the ability to leverage Buyer Propensity Rating. It is a game-changer, sifting through the noise to spotlight the most promising prospects. This is not about generating leads; it is about generating the right leads. The shift from a broad approach to a focused, data-driven strategy underscores the power of understanding and action. It is about making informed decisions that not only resonate with audiences but also drive them towards meaningful engagement.
As I reflect on this journey, I am reminded of the importance of evolving and adapting. The launch of my agency’s new solution – TechPulse ABM is a testament to this growth. It embodies our commitment to leveraging advanced analytics and personalised engagement strategies, ensuring we are not just reaching out to accounts but nurturing high-value relationships on behalf of our clients.

Why ABM? 67% improvement in deal closing rates 

Research from Forrester shows that Marketers strongly agree that personalised content (56%) and advanced data management (43%) are keys to ABM’s success. 

According to research by Sirius Decisions (Forrester), about 70% of B2B companies are already focusing on driving ABM programs, so it makes sense to meet this demand.  

There has always been a focus on lead generation from our clients, but ABM is now part of a broader strategy that also emphasises new business generation, customer retention, and pipeline acceleration.  

Furthermore, companies that align their sales and marketing teams through ABM strategies see a 67% improvement in deal closing rates (source: Propello), underscoring the importance of collaboration between these two functions.

Take a step toward a data-enriched future 

For those ready to explore the depths of their market potential, I invite you to take a step towards a data-enriched future. Provide us with your target audience market, country, specific technology, and let us delve into your top targets. This no-obligation exploration is the first step toward uncovering the vast opportunities that await. 

Click Here

In this journey, remember: “The fusion of data and strategy isn’t just about better marketing; it’s about creating connections that count.” 

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Blog Case Study Featured Government News

Driving Meaningful Change: Let’s Rock Unveils the Power of Inclusive Workplaces

BCS Lets Rock Website Banner

As the partnership unfolded, our shared vision became more apparent, —to celebrate diversity and champion inclusive workplaces. Our values aligned perfectly, fuelling our passion to support their ground-breaking initiative, Let’s Rock NSW, which was a transformative event that asked attendees to ‘Rethink Disability’ by challenging perceptions, sparking conversations, and activating lasting change.

This gathering brought together an extraordinary ensemble—NSW public sector employees, people with disability working in the public sector, esteemed senior executives, and passionate representatives from the disability sector. It was a harmonious tapestry of collaboration and inclusivity.

NSW Department of Customer Service photo of the Let’s Rock NSW event.

Image:  NSW Government’s first statewide hybrid disability inclusion event Let’s Rock NSW (source: LinkedIn post of NSW Department of Customer Service)

BCS’s involvement in Let’s Rock NSW was more than just to support their event operations; it was an unwavering commitment to how we too needed to redefine disability as we knew it. We both understood that diversity and inclusion were not just abstract concepts but vital pillars for innovation and success. This event became the perfect platform to showcase the positive impact of inclusive practices and shatter preconceived notions about disability.

Within the Let’s Rock event, a beacon of change/action emerged—the captivating keynote speaker, Dylan Alcott AO. As a world-renowned wheelchair tennis player, Paralympic gold medalist, and relentless disability advocate, Dylan shared his remarkable journey and accomplishments. His presence illuminated the room, igniting a collective realisation that assumptions should not be made about people with disability and that they quite often possess immeasurable talent that as an employer, you could be missing out on.  Through his story, attendees were compelled to create inclusive environments where everyone’s unique abilities were celebrated.

The event unfolded with a riveting panel discussion, where experts delved into the barriers encountered when striving for diverse workplaces. Their insights and lived experiences sparked a fire within attendees, challenging them to question traditional norms and embrace fresh perspectives.

Let’s Rock NSW shattered the glass ceiling of conventional thinking surrounding disability and inclusion. It showcased success stories and emphasised the immeasurable value of diverse perspectives. It became an embodiment of the contributions people with disability make in the NSW public sector. BCS felt an immense pride in being part of an initiative that invited attendees to revolutionise their mindset and strive for transformative change.

The impact of Let’s Rock NSW was profound and enduring. Participants departed with a renewed commitment to foster inclusive workplaces and become agents of change. They experienced a paradigm shift—a revelation that diversity and inclusion were not just buzzwords but catalysts for innovation, growth, and societal progress.

BCS want to share this remarkable collaboration and the tale of Let’s Rock NSW, with their own clients, illustrating NSW Government’s unwavering journey towards creating a truly diverse workforce.

Being part of this event is an affirmation that when organisations embrace diversity, equity, and inclusion, they set the stage for true greatness. And with each collaboration, BCS sought to propel this revelation forward, illuminating the path towards a brighter, more inclusive future.

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Blog Government News

Helping Tech Sales & Marketing Professionals Sell To Government

Picture of Luli Adeyemo
Luli Adeyemo

www.linkedin.com/in/luliadeyemo

For many years now I had conversations with sales and marketing teams who use large amounts of their already stretched resources to create solid sales and marketing strategies to meet their KPIs. I have also, in the past worked with industry associations hosting events for technology innovators and Government representatives to get them to work together to ensure that everyone gets a fair outcome, a sort of match-making session.

Challenges still exist, and those of you who know me, know that I am enthusiastic about the power of data insights to drive successful marketing and sales campaigns.

That is why I have decided to host a series of four insightful 15-minute discussions with an expert Government sales executive who has designed a government market intelligence platform that helps tech sales and marketing teams use real data insights for successful outcomes.

We all know that data-driven insights are the only robust method to ensure success, a recent Gartner study revealed that Government attributes 68% of tech buying process delays to a lack of specific information from the technology provider. I am surprised by this result, and I am sure there are many of you who disagree with this percentage.

Selling to Government is not an easy task, but with the right information and strategies, it can be a successful and profitable endeavour.

The aim of these discussions is to provide sales and marketing with actionable insights and tips that they can take back to their organisations and use to improve their success in selling to Government. Even if you cannot attend the live sessions, we will send you the recording and summary from each discussion, so you can still benefit from the information shared.

During our discussion series, we will explore how Tendertrace’s data insights can help technology companies navigate the complex and often frustrating process of selling into Government.

For many years now I had conversations with sales and marketing teams who use large amounts of their already stretched resources to create solid sales and marketing strategies to meet their KPIs. I have also, in the past worked with industry associations hosting events for technology innovators and Government representatives to get them to work together to ensure that everyone gets a fair outcome, a sort of match-making session.

Challenges still exist, and those of you who know me, know that I am enthusiastic about the power of data insights to drive successful marketing and sales campaigns.

That is why I have decided to host a series of four insightful 15-minute discussions with an expert Government sales executive who has designed a government market intelligence platform that helps tech sales and marketing teams use real data insights for successful outcomes.

We all know that data-driven insights are the only robust method to ensure success, a recent Gartner study revealed that Government attributes 68% of tech buying process delays to a lack of specific information from the technology provider. I am surprised by this result, and I am sure there are many of you who disagree with this percentage.

For many years now I had conversations with sales and marketing teams who use large amounts of their already stretched resources to create solid sales and marketing strategies to meet their KPIs. I have also, in the past worked with industry associations hosting events for technology innovators and Government representatives to get them to work together to ensure that everyone gets a fair outcome, a sort of match-making session.

Challenges still exist, and those of you who know me, know that I am enthusiastic about the power of data insights to drive successful marketing and sales campaigns.

That is why I have decided to host a series of four insightful 15-minute discussions with an expert Government sales executive who has designed a government market intelligence platform that helps tech sales and marketing teams use real data insights for successful outcomes.

We all know that data-driven insights are the only robust method to ensure success, a recent Gartner study revealed that Government attributes 68% of tech buying process delays to a lack of specific information from the technology provider. I am surprised by this result, and I am sure there are many of you who disagree with this percentage.

There are four sessions

10th May @5pm
Are you tired of not hitting the mark with Government buying teams when it comes to selling tech? Read more…

Dates to be released for the following sessions shortly, to receive updates please follow Tendertrace on LinkedIN.

How are tech sales and marketing professionals staying ahead of competitors when it comes to the Australian Government selecting cyber security solutions? Read more…

Why selling digital transformation services to the Australian Government requires a deep understanding of their ever-changing tech buying patterns. Read more…

Government Data centre and cloud service providers must be able to sell effectively into legacy infrastructure, how can data insights help drive this

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Government Healthcare News Technology

Real Data Insights Driving Healthcare and Government Engagement

Marketing technology innovations to Healthcare and Government audiences can be tricky. Thankfully, the message of harnessing technology for better patient outcomes and better citizen experience strongly resonates beyond the IT community.  Today, this message is more meaningful to key stakeholders within Government and Healthcare. However, cutting through this message to open up growth opportunities for technology innovators to engage with technology buyers within these sectors remains a challenge. 

Energise Engagement with Healthcare Buyers

Access Case Study

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers.
Click Here

We have had many conversations with overseas technology innovators looking to expand to Australia, and the writing is on the wall; both sectors plan to increase investment in technology.

According to the HIMSS Future of Healthcare Report, 80% of healthcare providers plan to increase investment in technology and digital solutions over the next five years. 

Last year it was announced the Digital Transformation Agency (DTA), will receive an additional AU$ 59 million over four years to continue to provide enhanced digital and IT oversight and advice. Their mission is to drive and secure the Australian Government’s investment in Australia’s digital future.

How can technology innovators harness this investment?

The most common pain point for technology marketers from our experience is engagement at the top to middle of the funnel – from creating awareness, initiating engagement, and maintaining meaningful engagement to guide audiences through the funnel, transitioning into loyal customers.

We’ve seen the most effective engagement campaigns driven by real data insights. What does this mean?

A lot has happened over the past two years within Government and Healthcare and understanding these changes through data insights on customers, markets, and industries will pinpoint the most productive allocation of marketing budget to effectively craft and personalise messages that engage audiences.

An close up image someone taking notes in a strategy meeting

Our own technology clients appreciate the power of data-driven insights for marketing purposes, with 64% of marketers surveyed stating they ‘strongly agree’ data-driven marketing is crucial to their companies, according to research by CMO by Adobe.

In 2021, our client engagement programs aimed at Healthcare and Government initiated with research and the collection and interpretation of data to shape audience engagement campaigns. This then enabled us to build buyer personas and create targeted content, and off the back of these insights present findings to both sales and marketing.

It’s not surprising the most popular marketing offerings to our technology clients in 2021 included:

  • Technology user research in Healthcare, FSI and Government
  • Sales and Marketing Alignment Workshops
  • Buyer Persona Creation
  • Targeted Content Creation

Healthcare and Government Stakeholder Engagement

Thankfully, among our technology community there has been a massive shift of focus from quick wins and lead generation to meaningful stakeholder engagement within the Healthcare and Government communities. Our partnerships with associations, lobbyists and Government agencies places us in a great position to advise and guide technology innovators on how they can make an impact in the future of Healthcare and Government sectors.

Read more about our work with partners here.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

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Featured Industry Associations News

Facilitating the rise of AI in Australia

Australia's AI industry

Reading recent headlines in the media you could be mistaken in thinking that AI is still in the innovation stage of the product adoption curve, headlines such as ‘Can AI help where humans cannot?’ and my favourite ‘Sorry Professor, AI did my homework’. 

There is no doubt that technology leaders need to maximise AI value, and it is encouraging to see that a critical technology such as AI now gains momentum in the mainstream.  A study from Deloitte supports this with 66% of organisations in their study, consider AI to be critical to their success. 

Since we announced our partnership with Queensland AI Hub (a Queensland Government Initiative) in March last year, we have had the pleasure of being part their community and witness the growth, advocacy and promotion of the business capabilities of Australia’s AI industry.

It’s exciting to be part of something that is building Australia’s AI industry into an innovative, sustainable, and globally competitive place.

Australia – The Innovation Nation

I recently read that If digital goods and services were a sector, it would be the 4th largest export sector for Australia. Isn’t this an amazing statistic?

Also, the department of foreign affairs also published that by 2030, digital trade will enable an estimated A$192 billion of economic value in Australia’s domestic economy. 

So, there is no doubt that Australia’s innovation savviness is one of its greatest exports. I moderated a panel at the Australian Grand Prix Corporation breakfast in Melbourne last month, the goal was to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future between the UK and Australia was truly met.  All positive indicators that Australia is ‘the innovation nation’.

Rise of AI in Australia

Export Market Development Program

Queensland AI Hub has just launched the Export Market Development Program (EMDP) and have selected our team to provide strategic marketing and engagement support.

We will support the recruitment of a cohort of 25 AI businesses and start-ups.  The grant will equip them with the right tools, skills and insights to prepare and successfully launch their products/services to international markets.

Our experience in this area includes successfully helping scaleups who are in the phase of evaluating their readiness to expand internationally,  contributing to the program’s success.

An awareness campaign of the EMDP has just been launched to ignite engagement. Our tasks include:

  • Develop a Marketing campaign project plan – includes the identification of key channels to reach AI businesses who are ready to expand.  Our team  will leverage our deep relationships with key technology associations who represent tech innovators across many sectors.
  • Craft assets to ease user experience and clearly guide applications from awareness through to action.  The focus is on clearly highlighting the benefits of the program and create social media assets with a strong call to action.
  • Create an engaging theme and a selection of educational marketing assets such as a landing page with payment gateway.
  • Support the application process, to ensure a smooth and pleasing experience.   Tap into our industry expertise and knowledge to vet each application through an interview process to create a short list of the best-fit applicants.

Applications are now open to apply for the grant, just visit the link. The deadline for applications is Wednesday, 25 May 2022.  Please share!

Other great initiatives Queensland AI Hub are supporting
  • Supporting researchers at The University of Queensland where they are using AI – embodied in robotics and virtual reality (VR) – to better understand and accelerate neurological recovery after stroke.
  • And Rockhampton Regional Council‘s Advance Rockhampton team to help facilitate industry engagement and enhance AI capability development in the region – helping to improve industry productivity, generate jobs and increase market access for regional businesses through the adoption of AI.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Blog News Technology

What Does The Future of B2B Events Look Like?

This has been challenging for some agencies, for Best Case Scenario we took this in our stride due to our vast experience in event production, logistics and technical expertise at the highest level.

Now restrictions have eased, the demand for in-person is greater than ever, however the threat of lockdowns/restrictions is never far away, which is why we can support in-person, virtual, or a hybrid mix of both.

Hybrid experiences require strong tech expertise. More than pure physical or total virtual, the hybrid space often cause complications, however our experience can eliminate this and ensure the event delivers:

  1. Integrity
  2. Acquisition of simultaneous unique content sources
  3. Synthesis of live and pre-recorded content
  4. Engagement for both live and virtual audiences
  5. A mix of speakers/presenters, and performers in various levels of interaction

Expected Outcomes From Excellent Event Planning?

An  event with a very strong technical expertise at the earliest planning stages is key to anticipating and dealing with such factors.  We ensure our team members, partners and clients are tightly aligned, leveraging real-time workflows and processes.

We harmonise across the teams to ensure we are always progressing the project.  We never stop pushing the limits of our space, we always consider ways we can improve performance, timelines and reliability to create a seamless attendee experience.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Blog News

Are B2B Marketing Functions Entering a Period of Rejuvenation?

I attended my first in-person event recently as a delegate and to say that everyone was hungry to meet and greet is an understatement. It’s great to see that B2B organisations are not wasting time and taking advantage of this hunger, my networking calendar is filling up fast!

Event management is in Best Case Scenario’s DNA, but we know that a shift has taken place in terms of how leading tech marketing professionals are using events and content to engage tech buyers.  

A recent US/Canada study conducted by Emerald called “B2B Events Industry Outlook 2022” shows that there is an expectation for sales pipeline attributed to events – live and digital – will make up for the downturn from previous years. It also found that the future was the quality of contacts and engagement levels beyond actual events.

What Plans do Australian Best-in-Class Marketers Have?

Closer to home, research conducted by Greenhat (supported by the Australian Marketing Institute), which surveyed 500+ Australian organisations, has seen a growth in account based marketing and an expression of hope that the persistent gap between sales and marketing alignment is closing in.

Seriously, hats off to Greenhat’s research findings (no pun intended here), they say the results of this report give every reason to believe that we are entering ‘a period of rejuvenation’. I’m ready for this type of positivity and it’s satisfying to see the statistics that echo the type of projects our team have been working such as:

  • Best-in-class marketers are almost 3X more likely to develop personas and customer journey maps
  • 87% ensure that one third of their content generated is thought leadership
  • 34% implemented account based marketing

As observed in Greenhat’s research, marketing goals are best achieved when there is alignment between sales and marketing, therefore we have shaped our event packages to accelerate pipeline generation and shorten sales cycles for more sustainable ROI.

Another positive change I’ve witnessed first-hand is the increased demand of events from our technology clients targeting Government and Healthcare, both in person and virtual as part of an overall engagement strategy. 

Due to this increase in demand, our team recently reworked our event management packages to make them available as a stand-alone option or as part of an overall customer engagement strategy.

We are so ready for this period of rejuvenation and remain positive when it comes to working with our clients to propel technology adoption within Government, Healthcare and Finance Service sectors.

accelerate pipeline generation
Download Event Pricing

Due to a recent surge in requests we have created packages to suit every budget and need, we also offer bespoke options to guarantee customer/prospect engagement. 

*Survey included more than 1,000 B2B event planners, vendors/providers and attendees in the United States and Canada to understand how events are driving business growth in an industry that is both recovering and evolving.

Picture of By Luli Adeyemo
By Luli Adeyemo

Gadigal Land | In business to empower change makers. We believe in the power of people to create meaningful change in their workplace, communities and in our wider world - it’s why we exist.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Case Study Healthcare Technology

Data insights for healthcare engagement

The Challenge

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers, a typically competitive landscape where many technology organisations struggle to engage.

The Solution

We worked with our client to develop custom research and use data insights to effectively engage top to the middle of the funnel – from creating awareness, initiating engagement to guiding healthcare technology buyers effectively through the funnel, transitioning into loyal customers.

  • Brainstorm and identify the key areas of interest the study should focus on from data interoperability standards to challenges faced. Identify key personas.
  • Using our analyst experts and best practices build an effective study questions. Then conduct 200 telephonic interviews with pre-qualified respondents in Australia and New Zealand.
  • Maximise investment and use data insights to create key marketing assets to complement the buyers journey from easy to digest data via infographics to whitepapers.
  • Turn data insights in thought leadership.

Output:
Persona Enhancement & Key Data

Data gathered from the study enabled the further development of key personas with a detailed understanding of their key challenges and needs.

A sample of the data points collected in this study can be seen below:

 List title not bold:

  • Business and technology priorities.
  • 3 main technology areas of focus in the next 12 months.
  • Digital transformation needs status.
  • Type of data analysed by personas.
  • Identify Public vs Private hospitals and geographical locations.
  • Rate the level of trust the organisation has with data.

Output:
Study Report & Analyst Q&A

Research Report: Delivered as a ppt report (in pdf format) authored by Ecosystm lead analyst team, this report synthesised data from the survey and incorporated analyst guidance where appropriate. This report provided views by country and persona to provide meaningful and actionable insights for the client.

Analyst Q&A for Stakeholders: Ecosystm’s leading analyst answered questions gathered from our clients’ senior stakeholders. The aim of this session is to equip our client’s executives with a deep understanding of audience needs and be able to better engage with potential clients.

The Client

Our client’s vision is simple; to empower care providers and connect care communities around clearly presented, easy-to-use, and comprehensive health information.

Their connected health solutions enable the healthcare sector to deliver higher-value, more sustainable care.

Categories
Industry Associations News Technology

Supporting industry associations is the key to propelling tech adoption across other industry sectors.

A survey conducted by Bain & Company and Twitter, as part of their ongoing research on how the Covid-19 pandemic is changing B2B marketing dynamics, found that buyers trust community sources over ads and other sources, such as sales reps, webinars and vendor websites. From our experience, this finding is nothing new and existed in pre-pandemic days.

One such community source that has an impact on tech buyers are industry associations who are making valuable contributions to educating sectors such as Government and Healthcare on the importance of tech.

I began volunteering with the AIIA (Australian Information Industry Association) many years ago and most recently with the Tech Council of Australia via my work with #TechDiversity, they are relentlessly propelling tech adoption across industry sectors.

Technology innovators who align with what matters to associations will be seen.

Associations are often overlooked when it comes to technology communication strategies and the impact they have on Government, Healthcare, FSI and other sectors. Many have admirable goals that influence the innovation in Australia such as:

  • Building links with universities and industry to commercialise innovative research

  • Developing effective regulatory settings for a tech-enabled economy

  • Skilling the technology workforce and improving access to talent overseas

  • Boosting Government investment in tech

It’s possible for tech innovators to create a genuine alignment with associations for example, one association we have had the pleasure of working with, Australian Healthcare and Hospitals Association (AHHA), recently released their 2022 election statement. The AHHA is Australia’s national peak body for public and not-for-profit hospitals and healthcare providers, they attract a captive audience.

Their election statement outlines four key areas of reform urgently needed in shifting to more outcomes-focused, value-based health care.

  • Measure and report what matters
  • Build a sustainable and resilient workforce
  • Provide stewardship and support that enables regional innovation and reform
  • Use funding models and incentivise improved health outcomes

Here is an excellent opportunity for technology innovators to get involved in the conversation, to be outwardly focused on how their innovation can impact one or more of the above key areas of reform.

Technology marketing and sales professionals shouldn’t underestimate the importance of their organisation being part of conversations among the tech buyer community.

I regularly speak with tech buyers within Government, Healthcare and FSI and the message from them is consistent, they seek out information from their peers and thought leadership on industry trends that give valuable perspectives.

More tech innovators are seeing this trend and are taking a considered and educated approach when communicating the value of their innovations to industry sectors who will benefit from investing in tech.

Acting as a conduit puts us in a privileged position

Our team are privileged to work with a myriad of industry associations both in Australia and overseas, all trusted voices who represent their industry from Technology, Government, FSI to Healthcare.  

The main motivation for us when working with industry associations is to propel the adoption of technology within sectors that can leverage tech to change lives for good. 

As we continue to work with many other associations beyond just technology, together we are driving purpose-led conversations such as delivering better citizen experience to supporting healthcare professionals via the use of technology.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luliadeyemo@bestcasescenario.com.au

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Australia 2010
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