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Government Healthcare News Technology

Real Data Insights Driving Healthcare and Government Engagement

Marketing technology innovations to Healthcare and Government audiences can be tricky. Thankfully, the message of harnessing technology for better patient outcomes and better citizen experience strongly resonates beyond the IT community.  Today, this message is more meaningful to key stakeholders within Government and Healthcare. However, cutting through this message to open up growth opportunities for technology innovators to engage with technology buyers within these sectors remains a challenge. 

Energise Engagement with Healthcare Buyers

Access Case Study

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers.

We have had many conversations with overseas technology innovators looking to expand to Australia, and the writing is on the wall; both sectors plan to increase investment in technology.

According to the HIMSS Future of Healthcare Report, 80% of healthcare providers plan to increase investment in technology and digital solutions over the next five years. 

Last year it was announced the Digital Transformation Agency (DTA), will receive an additional AU$ 59 million over four years to continue to provide enhanced digital and IT oversight and advice. Their mission is to drive and secure the Australian Government’s investment in Australia’s digital future.

How can technology innovators harness this investment?

The most common pain point for technology marketers from our experience is engagement at the top to middle of the funnel – from creating awareness, initiating engagement, and maintaining meaningful engagement to guide audiences through the funnel, transitioning into loyal customers.

We’ve seen the most effective engagement campaigns driven by real data insights. What does this mean?

A lot has happened over the past two years within Government and Healthcare and understanding these changes through data insights on customers, markets, and industries will pinpoint the most productive allocation of marketing budget to effectively craft and personalise messages that engage audiences.

An close up image someone taking notes in a strategy meeting

Our own technology clients appreciate the power of data-driven insights for marketing purposes, with 64% of marketers surveyed stating they ‘strongly agree’ data-driven marketing is crucial to their companies, according to research by CMO by Adobe.

In 2021, our client engagement programs aimed at Healthcare and Government initiated with research and the collection and interpretation of data to shape audience engagement campaigns. This then enabled us to build buyer personas and create targeted content, and off the back of these insights present findings to both sales and marketing.

It’s not surprising the most popular marketing offerings to our technology clients in 2021 included:

  • Technology user research in Healthcare, FSI and Government
  • Sales and Marketing Alignment Workshops
  • Buyer Persona Creation
  • Targeted Content Creation

Healthcare and Government Stakeholder Engagement

Thankfully, among our technology community there has been a massive shift of focus from quick wins and lead generation to meaningful stakeholder engagement within the Healthcare and Government communities. Our partnerships with associations, lobbyists and Government agencies places us in a great position to advise and guide technology innovators on how they can make an impact in the future of Healthcare and Government sectors.

Read more about our work with partners here.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

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Blog News Technology

What happened when I was put in the driving seat at the Australian Grand Prix executive breakfast?

Let me start by explaining what I mean by driving seat; I was a discussion moderator at the Australian Grand Prix Corporation breakfast in Melbourne. The breakfast was run by the British Consulate General on the topic ‘The Impact of Innovation’.

I want to start by thanking one of the attendees, Michael Hendricks, Chief Risk Officer, Australia at Revolut for sharing his two-favourite and very poignant take aways from the discussion:

“Real innovation is setting a very ambitious goal that you don’t yet have a solution for” & “Unless we get cognitive diversity, we won’t get innovation”

I would like to also add my own top takeaways, but firstly thank you to such a great panel who made my job as moderator an absolute joy.

We covered a lot of engaging topics, but the following really stood out for me (in my own words);

Failing often spurs on innovation.

Australian culture can in some cases hold back innovation as the fear of failure is too overwhelming. Australia would do well to embrace the UK’s attitude to failure.

The definition of innovation.

Sally-Ann Williams, CEO of Cicada Innovation came from the view point that true innovation needed to be radical innovation, not incremental as often seen here in Australia, playing it too safe.   Pat Symonds, Chief Technical Officer from Formula 1 agreed there was a place for radical information and he came from the school of three types of innovation:

  • Incremental Innovation. Existing Technology, Existing Market.
  • Disruptive Innovation. New Technology, Existing Market.
  • Radical Innovation. New Technology, New Market.
Innovation and Diversity.

Pat Symonds, also raised that at one point in his career as a leader he realised his engineering team, albeit extremely capable – they team had similar experiences and backgrounds, with a lack of diversity in thinking, they got a lot done but,  because they agreed on most things, no one was being challenged with different perspectives. This is where Pat raised the excellent point “Unless we get cognitive diversity, we won’t get innovation”.

Diversity and collaboration.

This insight will certainly shift the perception that Formula 1 is nothing more than a gas guzzling sport. Pat provided two scenarios where they collaborated with other sectors to solve issues beyond the track to hospitals and supermarket isles.
A technology developed in Formula One racing could revolutionise refrigeration in the UK’s supermarkets and convenience stores by drastically reducing the energy needed for cooling.

The design of a new breathing aid developed by engineers at the Mercedes F1 team, University College London (UCL), and clinicians at UCL Hospital have been made freely available to support the global response to Covid-19.

A lifetime of event management and running my own marketing/event agency Best Case Scenario, has put me in a good position to know the key ingredients that made for an outstanding panel such as this;

  • the high quality of the participants themselves
  • putting in the work pre-discussion to understand the different dynamics and qualities of each panelist to bring the best out of a mix of subject matter experts.

Finally, I want to also thank the British Consul-General Victoria for hosting the  discussion that set out to discuss the opportunities and impact of technological innovation between Australia and the United Kingdom. Their goal to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future was truly met.

“I wanted to write to personally thank Luli for participating in our Innovation in the Fast Lane panel on Friday. All your contributions were invaluable, and the result was a fantastic, engaging discussion spanning the importance of diversity and inclusion to get innovation; building a culture of innovation; innovation to solve global challenges; and international collaboration, to name a few topics.”

Mr Steph Lysaght, British Consul-General Victoria, South Australia, Tasmania Tweet

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Blog News Technology

What Does The Future of B2B Events Look Like?

This has been challenging for some agencies, for Best Case Scenario we took this in our stride due to our vast experience in event production, logistics and technical expertise at the highest level.

Now restrictions have eased, the demand for in-person is greater than ever, however the threat of lockdowns/restrictions is never far away, which is why we can support in-person, virtual, or a hybrid mix of both.

Hybrid experiences require strong tech expertise. More than pure physical or total virtual, the hybrid space often cause complications, however our experience can eliminate this and ensure the event delivers:

  1. Integrity
  2. Acquisition of simultaneous unique content sources
  3. Synthesis of live and pre-recorded content
  4. Engagement for both live and virtual audiences
  5. A mix of speakers/presenters, and performers in various levels of interaction

Expected Outcomes From Excellent Event Planning?

An  event with a very strong technical expertise at the earliest planning stages is key to anticipating and dealing with such factors.  We ensure our team members, partners and clients are tightly aligned, leveraging real-time workflows and processes.

We harmonise across the teams to ensure we are always progressing the project.  We never stop pushing the limits of our space, we always consider ways we can improve performance, timelines and reliability to create a seamless attendee experience.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Industry Associations News Technology

Supporting industry associations is the key to propelling tech adoption across other industry sectors.

A survey conducted by Bain & Company and Twitter, as part of their ongoing research on how the Covid-19 pandemic is changing B2B marketing dynamics, found that buyers trust community sources over ads and other sources, such as sales reps, webinars and vendor websites. From our experience, this finding is nothing new and existed in pre-pandemic days.

One such community source that has an impact on tech buyers are industry associations who are making valuable contributions to educating sectors such as Government and Healthcare on the importance of tech.

I began volunteering with the AIIA (Australian Information Industry Association) many years ago and most recently with the Tech Council of Australia via my work with #TechDiversity, they are relentlessly propelling tech adoption across industry sectors.

Technology innovators who align with what matters to associations will be seen.

Associations are often overlooked when it comes to technology communication strategies and the impact they have on Government, Healthcare, FSI and other sectors. Many have admirable goals that influence the innovation in Australia such as:

  • Building links with universities and industry to commercialise innovative research

  • Developing effective regulatory settings for a tech-enabled economy

  • Skilling the technology workforce and improving access to talent overseas

  • Boosting Government investment in tech

It’s possible for tech innovators to create a genuine alignment with associations for example, one association we have had the pleasure of working with, Australian Healthcare and Hospitals Association (AHHA), recently released their 2022 election statement. The AHHA is Australia’s national peak body for public and not-for-profit hospitals and healthcare providers, they attract a captive audience.

Their election statement outlines four key areas of reform urgently needed in shifting to more outcomes-focused, value-based health care.

  • Measure and report what matters
  • Build a sustainable and resilient workforce
  • Provide stewardship and support that enables regional innovation and reform
  • Use funding models and incentivise improved health outcomes

Here is an excellent opportunity for technology innovators to get involved in the conversation, to be outwardly focused on how their innovation can impact one or more of the above key areas of reform.

Technology marketing and sales professionals shouldn’t underestimate the importance of their organisation being part of conversations among the tech buyer community.

I regularly speak with tech buyers within Government, Healthcare and FSI and the message from them is consistent, they seek out information from their peers and thought leadership on industry trends that give valuable perspectives.

More tech innovators are seeing this trend and are taking a considered and educated approach when communicating the value of their innovations to industry sectors who will benefit from investing in tech.

Acting as a conduit puts us in a privileged position

Our team are privileged to work with a myriad of industry associations both in Australia and overseas, all trusted voices who represent their industry from Technology, Government, FSI to Healthcare.  

The main motivation for us when working with industry associations is to propel the adoption of technology within sectors that can leverage tech to change lives for good. 

As we continue to work with many other associations beyond just technology, together we are driving purpose-led conversations such as delivering better citizen experience to supporting healthcare professionals via the use of technology.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luliadeyemo@bestcasescenario.com.au

Categories
Government Healthcare News Technology

Supporting tech innovation as an enabler within Australian Healthcare & Government Sectors

We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Drive conversations in healthcare

We continue to gather a mix of forward thinkers from different skill sets and backgrounds together to have meaningful conversations on what needs to be done when it comes to leveraging technology for better patient outcomes. Last year we worked with our partner Queensland AI Hub to build a forum to discuss AI in Healthcare featuring Queensland University, Metro South Health, Harrison.ai and Deloitte. In 2022 we will continue to drive similar conversations with a variety of stakeholders.

A conduit between Healthcare stakeholders

We are currently engaging with a number of associations, government representatives, regulators, academia, healthtech and patient representatives to collaborate and navigate the complexity of the healthcare sector. Reach out to me to be part of it, 2022 will the year of ‘doers’.

Medical personnel holding a mobile phone, using technology in healthcare

Leverage research to propel better patient outcomes in Healthcare through tech

We will continue to undertake healthcare sector research on behalf of technology leaders to create insightful and educational content on how technology can be leveraged to deliver better patient outcomes. The results of such studies are distributed to our network of associations to reach the users of tech within healthcare settings.

Technology as an enabler in government

Scrabble pieces forming a word 'Government'

Grow diversity within NSW government’s tech supplier network.

Via #TechDiversty foundation we teamed up with Cultural Infusion and approached NSW Government to implement a data driven platform called Diversity Atlas across all strategic partners that provide technology services to the state Government, to understand tech workforce diversity. This is an excellent opportunity for our technology clients to align with a Government procurement process that puts diversity and inclusion as a priority. Reach out to me to find out more.

Data driven insights to help tech innovators sell and market to Government

Provide technology innovators with access to data insights that will enable better ‘matchmaking’ between tech innovation and Government request for tender (RFTs).  Organisations can throw a lot of resource at RFTs with little insights. These data insights help organisations to uncover partnerships for RFT success.  Our clients use this service for competitor insights and plan future resource allocation to submit upcoming RFTs.

Support and attract more talent to the tech sector

Continue to volunteer our time to lead not for profit #TechDiversity foundation, we recently secured a partnership with the Tech Council of Australia and their recently launched initiative; the Digital Employment Forum (DEF). We will support and educate their members so they can attract and retain a diverse and inclusive workforce.

We’ve advised some amazing women-led businesses from Sri-Lanka with the Export Council of Australia and from Canada to New Zealand with SheEO, where we participated in virtual trade events.

We are actively mentoring overseas organisations with setting up and growing their market presence in Australia as part of The International Growth Programme lead by our UK partner TechNation

Group of diverse people sitting and conversing

Continue discussions with key change makers

We are excited to continue insightful conversations from real change makers within our industry – follow and share our podcast

Below are some of the following conversations we will publish this year. 

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Got questions? Email us at info@bestcasescenario.com.au

Categories
Featured Healthcare News Technology

Queensland AI for Healthcare

“This is an exciting time for AI driven Healthcare, according to research company Ecosystm, as vaccine distribution and tracking become crucial, healthcare organisations will opt for a more collaborative, AI driven supply chain. This is just one key indicator that there is a need now more than ever for collaborative opportunities such as the AI Healthcare Forum 2021"

Luli Adeyemo, Director, Best Case Scenario

AI in Healthcare is now truly at the forefront during this COVID-19 era. However, over the past few years it is champions like Queensland AI Hub and Best Case Scenario who have facilitated and encouraged the adoption of AI technologies within the Australian Healthcare sector.

In this new decade they celebrate their newly formed partnership, facilitating a stronger AI community in Australia bringing together clinicians, hospitals leaders, innovators, universities, industry and government talent at the AI Healthcare Forum 2021.

Best Case Scenario will bring to the partnership its significant experience in developing hybrid events in a Covid-19 era as well as its extensive network in the technology and healthcare sector.

“Luli and her team are an obvious partner of choice for the AI Healthcare Forum 2021, their expertise in delivering educational forums both online and face to face backed by their program development, sponsorship engagement and marketing skills is what attracted us to them”

Sue Keay, CEO, Queensland AI Hub

About AI Healthcare Forum 2021

Opportunities are now open to speak and sponsor at the forum, please contact luli@bestcasescenario.com.au to receive more information.

About the Queensland Artificial Intelligence (AI) Hub

Established in April 2020, the Queensland Artificial Intelligence (AI) Hub brings regions, innovation hubs, universities, industry and government talent together to maximise people development, skills utilisation, investment and our competitive edge on a global scale. The Hub connects Queensland’s AI ecosystem and champions the AI community, ensuring our AI creators, investors, industry, government and communities have the right skills and support to understand and implement artificial intelligence at scale. qldaihub.com Sue Keay, CEO, Queensland AI Hub Sue.Keay@qldaihub.com

“Best Case Scenario were approached by Queensland AI Hub to help deliver their AI Healthcare Forum 2021, I was impressed by their impact and influence on the wider AI sector delivering bespoke education and training programs to develop a future-ready workforce, while advocating for AI, advising on government policy and benchmarking global best practices”

Luli Adeyemo, Director, Best Case Scenario

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

bestcasescenario.com.au

Luli Adeyemo, Director, Best Case Scenario

luli@bestcasescenario.com.au

Categories
Featured News Technology

CXO Digital Leaders Dialogue Series launch

In this video Luli Adeyemo announces the launch of CXO Digital Leaders Dialogue with Best Case Scenario’s research partner Ecosystm.  It’s been a long term aim for Luli and her team to host their own series of virtual events.

"It's the combination of our experience in bringing people together to have meaningful discussions and Ecosystm’s self-sustaining online peer-to-peer community, best in class analysts and primary research that makes our online series truly unique"

Luli Adeyemo, Founder of Best Case Scenario.
Categories
News Technology

TechDiversity Foundation appoints new management

The TechDiversity Foundation is thrilled to announce that event management agency, Best Case Scenario will take over the management of the TechDiversity Awards and operation of the TechDiversity Foundation.

The TechDiversity Team believe Luli and Best Case Scenario are the obvious choice – they are committed to diversity in the tech sector, possess an unwavering desire to make a difference and facilitate some of the largest tech events in the country.

After 5 years of running the #TechDiversity Awards we recognise greater full time effort is required to take the #TechDiversity Awards to a national stage and to truly celebrate our TechDiversity champions. We couldn’t imagine TechDiversity being in better hands.

“Diversity for the sake of diversity doesn’t work”

Luli Adeyemo, Managing Director of BCS views diversity as a by-product for businesses who put great effort into maximising business success. Luli comments, “Inclusive organisations do not view diversity as just policy, but acknowledge the core value it can bring to organisations – diversity for the sake of diversity doesn’t work. I am extremely excited and grateful that the TechDiversity team approached me to take over the operation of the TechDiversity Foundation and management of the TechDiversity Awards. It’s exhilarating to be part of something that showcases and celebrates the true business value that diversity and inclusivity brings to an organisation”.

“Luli’s passion for inclusivity in business comes from real life experiences. The Best Case Scenario team were appointed to make Government events digitally inclusive. Since then, Luli has been campaigning to make sure that diversity and inclusion is front and centre for organisations hosting events, resulting in a better delegate experience, increasing delegate attendance and creating a more inclusive event."

Deirdre Diamante, TechDiversity Co-Founder

It is because of these beliefs that the TechDiversity Foundation approached Luli at the beginning of 2020. Luli will continue the fantastic work of the TechDiversity founders and inspire tech-based organisations to implement long-lasting change around diversity, based on the examples set by others. The TechDiversity team and committee will also continue to have strategic input and act as an advisory to Luli and her team.

Luli wants to eliminate any thoughts that inclusivity and diversity is just a tick on an organisation’s corporate social responsibility policy and the TechDiversity Awards 2020 program will be built on the business value diversity and inclusion bring to an organisation.

To support our flagship event, we will be running a series of thought-provoking webinars throughout the year, providing our community and supporting organisations with access to relevant information and resources. This will provide participants the opportunity to engage with speakers, each other and organisations; the opportunity to align their brand and be seen as true leaders in this field.

“We all agreed at TechDiversity that Luli and her team were a perfect fit - they have supported other non-profit awards ceremonies such as the AIIA’s iAwards which celebrates technology innovation among Government, universities, students and corporates.”

Soozey Johnstone, TechDiversity Co-Founder

The first webinar in a series of 4 will tackle ” Why should diversity be top of your recovery strategy?” Smart leaders are currently looking very frankly at their future strategies and considering where their organisation is going to be in the new norm. The priority for leaders is identifying how innovation can spark new growth opportunities. Research supports that diverse companies are better able to win top talent, orient themselves well with their customers and improve decision making.

Gain answers to strategic questions for your business

  • Why the financial returns of companies that invest in diversity are higher than their counterparts?
  • How do I create a diverse tech workforce now to mirror economic stages that lay ahead?
  • Why ICT professionals are the most in demand
  • How technology can enable a diverse work culture
  • Where do I start with a diverse workforce? What stakeholders should be involved?

Register for this webinar

For more information, please visit the TechDiversity or contact Best Case Scenario:

Luli Adeyemo
luli@bestcasescenario.com.au 0415 209 334

Stacey Hutchinson
stacey@bestcasescenario.com.au
0415 468 075

Categories
Finance News Start-Up Technology

Fintech virtual market mission

London, UK & Melbourne, Australia, 2nd July 2020: Global expansion specialists Newfound today announced the first ever virtual fintech trade mission between the UK and the APAC region since the coronavirus shutdown. The mission aims to open export markets, create new jobs, and scale up opportunities for the fintech sector and the broader digital economy across both regions.

The virtual trade mission has won wide support across both public and private sector with launch partners including Best Case Scenario, FinTech Australia, FinTechNZ, Global Victoria, New South Wales Government, Stone and Chalk and Tech Nation.

“This is an exciting event that will showcase the ‘best of the best’ in the fintech industry across both regions, opening new markets and creating opportunity for expansion, growth and jobs as the global economy looks to recover from the devastating impact of the coronavirus.”

Claire Marriott, CEO of Newfound APAC

Newfound will launch the Market Missions programme with a free event on July 15th to be opened by the Lord Mayor of London William Russell. The launch will feature sessions from leading figures in fintech, who will talk about the challenges and opportunities for fintechs scaling to the UK and Australia in the COVID era.

This will be followed by a 2-week digital trade mission to Australia on September 7th and then a UK equivalent commencing on September 14th. The programme featuring 100+ in-market experts will attract high-growth fintech firms from the UK, EMEA and APAC regions.

The trade mission has gained strong support from the fintech sectors lead industry body, FinTech Australia, with CEO Rebecca Schot-Guppy applauding Newfound’s innovative approach in creating a program where UK fintechs can learn and realise the benefits of an Australian expansion, all without leaving home.

“Newfound’s programme works around the limitations of COVID-19, allowing us to keep growing the global renown of our ecosystem in a period where we are largely cut off from the rest of the world.”

Rebecca Schot-Guppy, CEO of FinTech Australia

With the Australian fintech sectors revenue predicted to exceed 4 billion in investment [1] prior to the coronavirus and with more than 50% of Australian fintechs looking to expand overseas, the timing of this world first trade mission could not be better, as Australia and the UK look to recuperate from the devastating economic impact of the coronavirus.

"It is time to help kickstart the world’s economies and Newfound’s Market Mission for fintechs is a significant step in that direction, as we bring these innovative fintech businesses together, who are ready to grow and expand their operations into new markets.”

Peter Gillingwater, Newfound UK’s CEO and Founder

The Newfound fintech trade mission comes on the heels of positive negotiations that are now underway to create a Free Trade Agreement between the UK, Australia and New Zealand, which Mr. Gillingwater says is creating great excitement across both regions.

“Trade deals between nations and trade missions such as these are key to global economic recovery, which must continue, even with closed physical borders,” Mr her said.

To register your interest in Newfound’s Market Missions programme and attend the event on July 15th 2020 please click here.

Categories
News Technology

Microsoft’s Artificial Intelligence 3rd Party Events

The Best Case Scenario event management team are delighted to be part of Microsoft’s goal of successfully demonstrating the practical use of AI today. Microsoft will demonstrate how they are taking an industry-leading approach to responsible and ethical AI. Our job is to ensure that they get the most out of their sponsorship presence at three AI 3rd party events.

The Planning

The team really enjoyed taking part in the journey of providing input for the build and visuals for Microsoft’s exhibitor stand, it is very innovative, creative and interactive with the aim of taking delegates from a general understanding of AI to getting hands on with their tools. Our expert events team started their event management support in Sydney  on September 10th at IoT Impact, a two-day learning campus for Australian business executives. The Best Case Scenario Event Management team will then work with Microsoft on the AI & Machine Learning Summit, September 11-13. It doesn’t stop there, the third event where Microsoft will demonstrate their leadership in AI is at AI Digital Summit Victoria (October 18th).

Juice Bar Powered by AI at the AI & Machine Learning Summit

Microsoft at AI and Machine Learning Summit

Delegates will experience their very own perfect juice powered by Microsoft Azure.  The delegate stands in front of a screen that has a webcam behind it, they are shown three images to evoke a reaction – the AI platform matches the attendee reaction to the images to a juice.

"It’s an event series like this that the team at Best Case Scenario excel at, their ability to move onto the next event seamlessly and get the most out of sponsorship investment through efficiencies and adaptability is of real benefit to our client's ROI".

Luli Adeyemo, Founder of Best Case Scenario.