Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo is back again with the highly anticipated ‘In Conversation with Change Makers’ video and podcast series.
Speaking directly with influential change makers within Healthcare, Government, Finance, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.
"We all belong, don’t settle for mediocre, settle for exceptional”
Episode #6
Navigating the Australian Startup Ecosystem
Murray Hurps Director of Entrepreneurship, University of Technology Sydney (UTS)


The sixth anticipated instalment of In Conversation with Change Makers features Murray Hurps, Director of Entrepreneurship at UTS, discussing the challenges for technology startups to obtain adequate means for success.
As the First Director of Entrepreneurship at UTS, Murray is passionate about Australian startups, and sees the biggest risk and opportunity for Australia to be the number of people launching scalable companies. In addition to this, he has developed software used by over 100 million users, implemented the largest survey of Australia’s startup ecosystem, grown Australia’s largest network of startup hubs, designed and implemented Australia’s first data-focused accelerator program for Australia’s oldest company (Westpac). He is currently building the largest community of student-launched startups at UTS.
The UTS Entrepreneur program is an active part of the community and is committed to progressing thoughts, ideas, and beliefs within the university, and understanding the biggest challenges when it comes to depth and breadth of the startup landscape. Students are collaboration with industry, academics and the local startups ecosystem, offering students the opportunity to study entrepreneurship in a practical, immersive way.
In the sixth edition of the ‘In Conversation with Change Makers’ series, Murray and Luli discuss the definition of success and the rapid growth of the entrepreneur field, as well as advice for those who are in the process of beginning their own startup.
Thursday 21 April 2022 | 21 mins
About Best Case Scenario
Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilize industry research to inspire transformational outcomes.
Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.