Categories
Case Study Finance Start-Up Technology

FinTech Market Mission

image of statistics on a laptop screen

The Brief

To design a program that was fully immersive and could rival a physical mission. To source and work with local trade partners and incubators who could attract FinTech’s who are serious about expanding into Australia, FinTech’s looking to expand to the UK and scale-ups from Western Australia looking to expand to the UK.

It was important to craft a programme that was balanced enough to provide scale-ups with the information they needed to set up in Australia and the UK, to keep participants engaged and be highly interactive with open channels of communication.

They needed us to:

  • A fully immersive program scheduled over ten days to accommodate multiple time-zones. Including:
    1. Keynote presentations from Industry experts and Government Ministers
    1. Workshops such as ‘setting up a business in Australia’
    1. Pitch day for scale-ups to pitch to potential local investors
    1. Breakout sessions
    1. Networking sessions
    1. 1-on-1 meetings
  • Content creation
  • Managing the virtual platform and sessions
  • Technical support
  • Speaker sourcing and management
    1. A dynamic MC
    1. Sourcing key speakers and innovators from the FinTech
    1. Community
    1. Script preparation
    1. Keynote performance coaching
    1. Rehearsal management
  • Secure Government support and buy-in

The Market Mission was insightful and well run. If you’re looking to break into a new market, these seminars can save you an awful amount of time, money, and pain. Access to senior people in the industry, even at the government level, is impressive.”

The Solution

The Virtual Trade Mission was a huge success. A large part was the ability to secure Government support from Senator Jane Hume, the Federal Coalition’s Assistant Minister for Superannuation, Financial Services and Financial Technology, who launched the Australian virtual FinTech Market Mission. The Australian launch event had over 150 registered participants from nine countries.

For the mission, the program attracted:

  • 18 FinTech’s looking to expand into Australia
  • 18 FinTech’s looking to expand to the UK and
  • 10 scale-ups from Western Australia looking to expand to the U.K

The programme development was instrumental in bringing together key representatives from KPMG, FinTech Australia, Victorian Government, NSW Government, Trade & Investment Queensland as well as start-up communities such as Stone & Chalk & York Butter Factory, Innovation Hub, Australian Securities and Investments Commission (ASIC), Austrade, Ecosystm and many more. Following the event, these trade mission champions aim to keep the wheels of innovation and growth in motion during these challenging times.

Australian firms keen to take part in world first virtual fintech trade mission

The Results

The Client

Best Case Scenario were delighted to coordinate the virtual trade mission for 18 rising FinTech Scale-Ups, from UK, NZ, Sweden and India. The two-week virtual event featured more than 50 speakers including Senator Jane Hume, Assistant Minister for Superannuation, Financial Services and Financial Technology.

We connected key stakeholders made up of forward-thinking business leaders and in-market experts to impart tangible advice to setting up in Australia and the resources available to assist growth.

Categories
Case Study Finance Government Industry Associations SMB Technology

AIIA NSW Government Special Interest Group

Group of people at AIIA NSW Government Special Interest Group Conference

The Brief

Frequent breakfast briefings and a flagship forum attracting hundreds of key executives.

The brief within NSW, the Healthcare, Government, Banking & Financial Services Special Interest Groups (SIGs) each host three breakfast briefings and a flagship forum event throughout the year. The breakfast briefings attract on average 100+ attendees and the flagship forum events bring in an audience of 200+ attendees per event. These typically consist of a keynote speaker address, followed by a panel discussion with 3-4 esteemed industry and government executives.

In addition to the SIG focused events, the AIIA run national flagship events that are aligned to their strategic initiatives and policies. The national events will vary from full day conferences to award ceremonies and gala dinners, with an audience of 200-250 attendees.

The Solution

Best Case Scenario’s responsibilities include pre-event planning comprising of creating and managing the NSW event calendar, budget management, developing event content and speaker recruitment in collaboration with the SIG and AIIA, marketing, sponsorship sales, operations, on-site management and support, speaker and sponsorship liaison, delegate generation and management, coordination of SIG and Council meetings, management of delegate surveys and post-event analysis.

Planning multiple events requires tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the events.

For example:

  • Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities.
  • Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc…
  • Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables.

The following are just some of the Government Special Interest Group events Best Case Scenario manage:

AIIA NSW Briefing: Ministeral Update - Best Case Scenario Event Management

The Results

  • NSW SIG has the strongest event programme across AIIA
  • One of the most well attended SIGs
  • Supports member retention and assists with new member acquisition
Australian healthcare and hospitals association logo
The Client

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s Special Interest Group (SIGs) program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The SIGs are aligned with the AIIA Strategic Framework and provide a practical implementation of the AIIA values, but each SIG defines its own purpose, goals and activities.  These Government Special Interest Groups focus on working with state and territory governments to improve digital policy and use of technology. The NSW Government SIG works with government to improve Digital policy, projects, procurement and SME access.