Category: Technology

The technology industry sector

Empowering the Next Generation of Tech Entrepreneurs: The UTS Startups Summit Success Story

Post author By Jen
Post date July 28, 2023

The Client

The University of Technology Sydney (UTS) is a public research university located in Sydney, Australia. UTS is one of the leading young universities in the world, renowned for its practice-oriented learning environments, strong research performance, and deep connections with industry. One of their initiatives, UTS Startups, aims to inspire and support UTS students to become tech-enabled entrepreneurs.

The Brief

UTS sought to host the UTS Startups Summit, a first of its kind, large-scale event aimed at inspiring Year Nine and Year Ten high school students to explore the world of tech-enabled entrepreneurship. The event was not just about introducing students to the world of entrepreneurship; it was about showcasing the diversity and inclusivity within the industry and demonstrating that technology underpins so much of what can be achieved.

This vision aligned perfectly with Best Case Scenario’s ethos of working with changemakers who make a significant impact on the technology sector. Best Case Scenario understood that this event was a grassroots initiative designed to make entrepreneurship more appealing and encourage students from all backgrounds and cultures to learn more about the opportunities the tech sector holds for both creatives and tech-minded individuals.

The UTS Startups Summit was seen as an opportunity to ignite curiosity, inspire young minds, and drive the changes we wish to see. The event was designed so that students would not only hear captivating stories from young entrepreneurs who have walked in their shoes but also gain invaluable insights into their journeys, strategies, and identities. This was a chance for students to take their first steps toward their own entrepreneurial dreams.

The brief was clear: to support UTS Startups in creating an event targeted at year 9 and 10 students to ignite and inspire their desire to become tech-enabled entrepreneurs.

The challenge was significant, but Best Case Scenario was ready to rise to it, bringing their expertise in event management and their aligned commitment to diversity and inclusion to the table.

The Solution

Best Case Scenario took on the challenge of providing comprehensive event management services.

Streamlining operations & collaboration, BCS organised WIP documents, action items and ran weekly catch-up meetings. Created and maintained Runsheet’s for operations and production, supported the onsite registration process, documented volunteer roles and responsibilities.
Supporting speaker involvement, developed speaker tracking documents, created speaker briefing packs and supported briefing calls.
For marketing and promotions, Best Case Scenario delivered outreach emails to schools, created promotional assets, and leveraged their own network to support event attendance. They also built a portal for communications and assets, and liaised with the schools to collect transport and attendance details.
In terms of venue management, Best Case Scenario liaised with the venue regarding food and beverage and audiovisual requirements, communicated the run sheet to the venue, confirmed AV requirements, floor plans, and event signage, and provided accessibility information for delegates.
Summit production, we were the main point of contact with ICC AV to ensure the summit delivered a seamless production component. We liaised with speakers and UTS to create the overarching production elements.
Management of the event, Best Case Scenario supported onsite staff for briefings, supported the registration area and help desk and circulated a contact list with mobile numbers to all staff and volunteers, supported the auditorium zoning, reviewed the chain of command in case of emergency and arranged for St John’s ambulance to be in attendance.

The Results

The UTS Startups Summit was a resounding success, attracting thousands of Year Nine and Year Ten high school students.

The event ran smoothly, because of the great collaboration between the UTS Startups team and Best Case Scenario, through joint efforts of meticulous planning and execution ensuring a positive experience for all attendees.

The event was also marked by inspiring words from key figures in education and government. Murat Dizdar, Secretary of the NSW Department of Education, praised the teachers’ dedication, saying, “Understanding entrepreneurship and developing these key skills is a valuable component of your educational journey. To the teachers here, thank you for your dedication in bringing these students to this enriching event and introducing them to new ways of thinking and building skills.”

The Hon Anoulack Chanthivong, NSW Minister for Innovation, Science and Technology, expressed his anticipation for the future, stating, “We’re eagerly awaiting the next generation of entrepreneurs to rise and shape a brighter future.”

Murray Hurps, Director of Entrepreneurship at UTS, praised the event, stating, “The UTS Startups team makes me proud literally every day, but yesterday’s UTS Startups Summit was a new high point.” He also expressed his gratitude towards Best Case Scenario, saying, “A huge thank you to Best Case Scenario for their exceptional event management skills. Their attention to detail, professionalism, and dedication played a significant role in the success of the UTS Startups Summit.”

The UTS Startups Summit is a testament to Best Case Scenario’s commitment to delivering high-quality events and their ability to manage a wide range of event aspects.

Reference:

Blog News Technology

Harnessing the Power of Video: How Best Case Scenario Helped Interactive Showcase Their Success in a Genuine and Authentic Way

Post author By Jen
Post date May 11, 2023

Interactive approached Best Case Scenario because they needed a production partner who could help them create an authentic, engaging, and professional case study video that highlighted the key points of the project.

Solution:
Best Case Scenario worked closely with Interactive to understand their objectives and gather the key questions they wanted to be answered in the video. They also made sure that the participants felt comfortable and natural during the filming process, so the video didn’t look scripted.

Best Case Scenario collaborated with CorpCast, their event tech partner, to create a professional video that captured the essence of the customer experience. They used their expertise in post-production to enhance the footage, add animations, and create a seamless flow that kept the audience engaged.

Results:

Interactive was extremely pleased with the positive outcome achieved through the video case study. They praised Best Case Scenario’s professionalism and attention to detail, which helped them create a video that accurately reflected the project’s success.

"Working with Best Case Scenario was an excellent experience for our team, hats off to the Best Case Scenario team, they made the participants of the video feel so comfortable and got the best out of them”, quoted Martine Jay, Senior Field Marketing Manager, Interactive. She continued, "They brought a level of expertise and creativity to the project that we wouldn't have been able to achieve on our own. The video they produced was outstanding, and we're confident it will help us drive more business."

Martine Jay, Senior Field Marketing Manager, Interactive Tweet

Conclusion:

Best Case Scenario and video production partner CorpCast were able to deliver a professional video that showcased the project’s success and value to potential clients. Best Case Scenario’s approach to the production process made the participants feel comfortable and natural, resulting in an authentic engagement that resonated with the audience.

Please reach out to Best Case Scenario if you would like to see our case study video package.

Bonus Content – 10 Impactful Guidelines for Case Study Video Creation

By following these tips, you can create impactful B2B video case studies that effectively showcase your success stories and influence potential customers.

Define your objective: Clearly identify the purpose of your video case study. Is it to showcase a successful implementation, highlight customer satisfaction, or demonstrate the benefits of your product/service? Having a clear objective will guide your entire storytelling process.
Select the right customer: Choose a customer whose experience aligns closely with your target audience. Ensure they have achieved significant results or overcome specific challenges with the help of your solution. This will make the case study more relevant and relatable to potential customers.
Plan your story arc: Structure your video case study with a compelling narrative. Start by introducing the customer’s challenge or pain point, then showcase how your product/service provided a solution. Highlight the specific results or outcomes achieved and conclude with a strong call to action.
Keep it concise: B2B audiences have limited attention spans, so keep your video case study concise and focused. Aim for a duration of 2-3 minutes to maintain engagement. Trim unnecessary details and focus on the most impactful aspects of the customer’s journey.
Use visuals effectively: Visuals play a crucial role in capturing viewers’ attention and conveying information. Incorporate engaging footage, relevant product/service demonstrations, and on-screen text to highlight key messages. Consider using graphics, animations, or customer testimonials to enhance the storytelling.
Feature customer testimonials: Include interviews or testimonials from the customer to add credibility and authenticity. Let them share their firsthand experience, challenges faced, and the positive impact your solution had on their business. Authentic and genuine testimonials can greatly influence potential customers.
Showcase measurable results: Highlight the measurable results or key metrics achieved by the customer after implementing your solution. Whether it’s increased revenue, cost savings, improved efficiency, or customer satisfaction, quantifiable outcomes provide tangible evidence of your solution’s value.
Add a strong call to action: End the video case study with a clear call to action, directing viewers on the next steps they should take. This could include visiting your website, contacting your sales team, or requesting a demo. Make it easy for viewers to engage with your company after watching the case study.
Promote and distribute effectively: Once the video case study is ready, ensure it reaches your target audience. Share it on relevant platforms such as your website, social media channels, email newsletters, and industry-specific communities. Consider leveraging paid advertising or partnering with industry influencers to expand its reach.
Measure and optimise: Track the performance of your video case study by monitoring engagement metrics, such as views, click-through rates, and conversions. Use this data to refine your approach and optimise future video case studies for better results.

Tags Video case study

Case Study Healthcare Technology

Data insights for healthcare engagement

Post author By theresa Rivera
Post date March 15, 2022

The Challenge

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers, a typically competitive landscape where many technology organisations struggle to engage.

The Solution

We worked with our client to develop custom research and use data insights to effectively engage top to the middle of the funnel – from creating awareness, initiating engagement to guiding healthcare technology buyers effectively through the funnel, transitioning into loyal customers.

Brainstorm and identify the key areas of interest the study should focus on from data interoperability standards to challenges faced. Identify key personas.
Using our analyst experts and best practices build an effective study questions. Then conduct 200 telephonic interviews with pre-qualified respondents in Australia and New Zealand.
Maximise investment and use data insights to create key marketing assets to complement the buyers journey from easy to digest data via infographics to whitepapers.
Turn data insights in thought leadership.

Output:
Persona Enhancement & Key Data

Data gathered from the study enabled the further development of key personas with a detailed understanding of their key challenges and needs.

A sample of the data points collected in this study can be seen below:

List title not bold:

Business and technology priorities.
3 main technology areas of focus inthe next 12 months.
Digital transformation needs status.
Type of data analysed by personas.
Identify Public vs Private hospitals andgeographical locations.
Rate the level of trust the organisationhas with data.

Output:
Study Report & Analyst Q&A

Research Report: Delivered as a ppt report (in pdf format) authored by Ecosystm lead analyst team, this report synthesised data from the survey and incorporated analyst guidance where appropriate. This report provided views by country and persona to provide meaningful and actionable insights for the client.

Analyst Q&A for Stakeholders: Ecosystm’s leading analyst answered questions gathered from our clients’ senior stakeholders. The aim of this session is to equip our client’s executives with a deep understanding of audience needs and be able to better engage with potential clients.

The Client

Our client’s vision is simple; to empower care providers and connect care communities around clearly presented, easy-to-use, and comprehensive health information.

Their connected health solutions enable the healthcare sector to deliver higher-value, more sustainable care.

Tags buyers, influencers, Technology

Case Study SMB Technology

Australian Go To Market Strategy

Post author By Lenka
Post date December 22, 2021

aerial of a city in rush hour - lei group go to market strategy

The Brief

Initially Leading Edge Group approached Best Case Scenario to assist them with their Go to Market research phase to launch into the Australian market as LEI Group, their Australian arm for their lean education and training initiatives.

They approached Best Case Scenario because of their knowledge and insights into Australian local government, healthcare and relevant associations and universities, who represented their key target audiences

Best Case Scenario conducted a detailed research phase, and once completed, formed the basis for a decision to ‘go or no go’ for business expansion. As a result of the findings the Leading Edge Group then commissioned Best Case Scenario to create a sales and marketing plan to effectively launch LEI Group to both Local Government and Healthcare industry sectors.

"Best Case Scenario supported our go-to-market research phase where they leveraged their expert market research skills, local knowledge, and strong network to make important connections with our audience, as well as forge long-term partnerships with associations and key thought leaders".

Joe Aherne, Founder & CEO, Leading Edge Group