Case Study Healthcare Technology

Data insights for healthcare engagement

The Challenge

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers, a typically competitive landscape where many technology organisations struggle to engage.

The Solution

We worked with our client to develop custom research and use data insights to effectively engage top to the middle of the funnel – from creating awareness, initiating engagement to guiding healthcare technology buyers effectively through the funnel, transitioning into loyal customers.

  • Brainstorm and identify the key areas of interest the study should focus on from data interoperability standards to challenges faced. Identify key personas.
  • Using our analyst experts and best practices build an effective study questions. Then conduct 200 telephonic interviews with pre-qualified respondents in Australia and New Zealand.
  • Maximise investment and use data insights to create key marketing assets to complement the buyers journey from easy to digest data via infographics to whitepapers.
  • Turn data insights in thought leadership.

Persona Enhancement & Key Data

Data gathered from the study enabled the further development of key personas with a detailed understanding of their key challenges and needs.

A sample of the data points collected in this study can be seen below:

 List title not bold:

  • Business and technology priorities.
  • 3 main technology areas of focus in the next 12 months.
  • Digital transformation needs status.
  • Type of data analysed by personas.
  • Identify Public vs Private hospitals and geographical locations.
  • Rate the level of trust the organisation has with data.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.

Study Report & Analyst Q&A

Research Report: Delivered as a ppt report (in pdf format) authored by Ecosystm lead analyst team, this report synthesised data from the survey and incorporated analyst guidance where appropriate. This report provided views by country and persona to provide meaningful and actionable insights for the client.

Analyst Q&A for Stakeholders: Ecosystm’s leading analyst answered questions gathered from our clients’ senior stakeholders. The aim of this session is to equip our client’s executives with a deep understanding of audience needs and be able to better engage with potential clients.

The Client

Our client’s vision is simple; to empower care providers and connect care communities around clearly presented, easy-to-use, and comprehensive health information.

Their connected health solutions enable the healthcare sector to deliver higher-value, more sustainable care.

Case Study SMB Technology

Australian Go To Market Strategy

aerial of a city in rush hour - lei group go to market strategy

The Brief

Initially Leading Edge Group approached Best Case Scenario to assist them with their Go to Market research phase to launch into the Australian market as LEI Group, their Australian arm for their lean education and training initiatives. 

They approached Best Case Scenario because of their knowledge and insights into Australian local government, healthcare and relevant associations and universities, who represented their key target audiences

Best Case Scenario conducted a detailed research phase, and once completed, formed the basis for a decision to ‘go or no go’ for business expansion.  As a result of the findings the Leading Edge Group then commissioned Best Case Scenario to create a sales and marketing plan to effectively launch LEI Group to both Local Government and Healthcare industry sectors.

"Best Case Scenario supported our go-to-market research phase where they leveraged their expert market research skills, local knowledge, and strong network to make important connections with our audience, as well as forge long-term partnerships with associations and key thought leaders".

Joe Aherne, Founder & CEO, Leading Edge Group
The Solution

Go to Market Strategy Framework for Growth

It was important for Leading Edge Group validate early market assumption and understand if there was a market product fit and what partnerships to forge for a successful launch.  In addition, a need there was a to understand if a state-by-state expansion was the most effective approach to enable growth.

The research conducted helped feed into a framework for growth as well as make an informed ‘go or no go’ decision for expansion into the Australian Market.

  • Research target audiences and shape target personas via primary and secondary research
  • Understand if the Australian market is big enough and assess the market-product fit
  • Undertake a detailed competitor analysis including pricing analysis, target audience and marketing effectiveness to feed into refining LEI Group’s USP
  • Educational delivery formats – explore the demand for online v’s face to face training v’s hybrid formats
  • Validation – Test key assumptions such as outsourcing business development efforts on the ground and explore opportunities of hiring people first on the ground and recruiting great talent
  • Business matchmaking – research and prioritise which associations and universities would be best to partnership with for a successful market launch.
  • Education accreditation – understand the accreditation landscape for both Local Government and Healthcare educational programs and their importance for a successful launch
  • Present the learnings and make recommendations from the research conducted to the Leading Edge Group’s board members

Sales and Marketing Plan for a Successful Lauch

Develop a comprehensive sales and marketing plan to launch LEI Group lean training to Local Government and Healthcare sectors to include:

  • SWOT analysis
  • Market sizing
  • Sales targets
  • Persona development
  • Value and messaging for each persona
  • Education certification selection
  • Grant research to assist launch
  • Key competitors research – revisit top 3
  • Identify market challenges and how to service them
  • Develop effective marketing mix
  • Content marketing schedule
  • Message testing via an online panel discussion marketed to key target personas within local government
  • Financial forecasts
  • Sales strategy

The Results

  • As a result of the initial Go to Market research conducted by Best Case Scenario, Leading Edge Group commissioned Best Case Scenario to develop a sales and marketing plan to launch their Lean training solution to Local Government and Healthcare Providers.
  • Primary & Secondary Target Audience research – Best Case Scenario researched 10 competitors all with varying degrees of educational methodologies and formats. This helped determine which educational format was most effective and understand opportunities.
  • Target audience pain points were also researched in depth via primary and secondary research enabling LEI Group to valid and shape a market-product fit. As a result of these finding, Best Case Scenario were commissioned to create an educational panel discussion between Australian Local Government representatives and industry experts to discuss pain points such as operational efficiencies. This involved selecting the most effective topic based on research, selecting and inviting panel experts and securing an attentive audience made up of local Government representatives.
  • The panel discussion assisted with generating awareness for LEI Group among local government and resulted in a number of potential opportunities within local government. View panel discussion here.

The panel discussion topic: How a strategic investment in lean methodology leads to great efficiencies.

LEI Group Australia logo
The Client

Leading Edge Group, is a global leader in the provision of Lean education and training, continuous and process Improvement programs and digital transformation initiatives.

LEI Group is their Australian arm, delivering services to local councils, SMEs, large corporate and healthcare organisation.

Case Study Finance Start-Up Technology

FinTech Market Mission

image of statistics on a laptop screen

The Brief

To design a program that was fully immersive and could rival a physical mission. To source and work with local trade partners and incubators who could attract FinTech’s who are serious about expanding into Australia, FinTech’s looking to expand to the UK and scale-ups from Western Australia looking to expand to the UK.

It was important to craft a programme that was balanced enough to provide scale-ups with the information they needed to set up in Australia and the UK, to keep participants engaged and be highly interactive with open channels of communication.

They needed us to:

  • A fully immersive program scheduled over ten days to accommodate multiple time-zones. Including:
    1. Keynote presentations from Industry experts and Government Ministers
    1. Workshops such as ‘setting up a business in Australia’
    1. Pitch day for scale-ups to pitch to potential local investors
    1. Breakout sessions
    1. Networking sessions
    1. 1-on-1 meetings
  • Content creation
  • Managing the virtual platform and sessions
  • Technical support
  • Speaker sourcing and management
    1. A dynamic MC
    1. Sourcing key speakers and innovators from the FinTech
    1. Community
    1. Script preparation
    1. Keynote performance coaching
    1. Rehearsal management
  • Secure Government support and buy-in

The Market Mission was insightful and well run. If you’re looking to break into a new market, these seminars can save you an awful amount of time, money, and pain. Access to senior people in the industry, even at the government level, is impressive.”

Mike Corbett, Co-Founder, Maxatta
The Solution

The Virtual Trade Mission was a huge success. A large part was the ability to secure Government support from Senator Jane Hume, the Federal Coalition’s Assistant Minister for Superannuation, Financial Services and Financial Technology, who launched the Australian virtual FinTech Market Mission. The Australian launch event had over 150 registered participants from nine countries.

For the mission, the program attracted:

  • 18 FinTech’s looking to expand into Australia
  • 18 FinTech’s looking to expand to the UK and
  • 10 scale-ups from Western Australia looking to expand to the U.K

The programme development was instrumental in bringing together key representatives from KPMG, FinTech Australia, Victorian Government, NSW Government, Trade & Investment Queensland as well as start-up communities such as Stone & Chalk & York Butter Factory, Innovation Hub, Australian Securities and Investments Commission (ASIC), Austrade, Ecosystm and many more. Following the event, these trade mission champions aim to keep the wheels of innovation and growth in motion during these challenging times.

Australian firms keen to take part in world first virtual fintech trade mission

The Results

The Client

Best Case Scenario were delighted to coordinate the virtual trade mission for 18 rising FinTech Scale-Ups, from UK, NZ, Sweden and India. The two-week virtual event featured more than 50 speakers including Senator Jane Hume, Assistant Minister for Superannuation, Financial Services and Financial Technology.

We connected key stakeholders made up of forward-thinking business leaders and in-market experts to impart tangible advice to setting up in Australia and the resources available to assist growth.

Case Study Healthcare Industry Associations Technology

Australian healthcare providers engagement

Image of a doctor using a mobile phone

The Brief

The AHHA approached Best Case Scenario along with their technical partner Original Syndicate to support the Value-Based Health Care (VBHC) Conference to create an engaging hybrid format (both face-to-face and virtual modes),

The aim of the conference was to showcase and celebrate value-based healthcare innovation, initiatives, implementation, research, and training from all areas of the health care system, with discussion on topics as diverse as cancer, stroke, dental health, and more.

They needed us to:

  • Provide virtual delegates with an equally engaging experience as in person delegates.
  • Deliver seamless technical delivery.
  • Support the large number of international speakers presenting.
  • Be agile and flexible to accommodate speakers and sessions chairs changing from presenting in-person to remote. (Due to last minute border closures in VIC)

"The Best Case Scenario team not only provided confidence, they delivered it too, with some delegates informing that it was the best hybrid event they have ever attended! We cannot recommend BCS highly enough and would not hesitate to work with them again.”

Lisa Robey, Engagement and Business Director | Australian Healthcare & Hospitals Association
The Solution

The inaugural VBHC Conference was a great success with over 350 delegates across Australia and Internationally in attendance.

Due to being a hybrid conference, the last-minute border closure in VIC caused little disruption to the delegates as they could still watch and engage with all the sessions and due to our technical expertise, we could easily support speakers who were now presenting remotely.

Highly Engaging Experience

The livestreaming platform we selected allowed the virtual attendees a highly engaging experience to view the sessions, network with all the delegates and interact in live Q&A providing as close to an in-person experience as possible.

Best Case Scenario provide event management for a hybrid value based health care conference in Perth

The Results

Operational Outcomes

  • Successfully coordinated 60+ speakers featuring clinicians, Government representatives and healthcare professionals
  • Seamlessly delivered 19 sessions over two days
  • Coordinated 35 remote speakers | 28 in-person speakers

Engagement Outcomes

  • High engagement – there were 1422 session views over the two-day conference period
  • 350+ interactive attendees (56% virtual | 44% in-person)
  • 130 downloads of sponsor information
  • Over 60% attendees were actively engaged in the Q&A and over 370 questions were asked
Australian healthcare and hospitals association logo
The Client

The Australian Healthcare & Hospitals Association (AHHA) is Australia’s national peak body for public and not-for-profit hospitals and healthcare providers.

Their vision is for a healthy Australia supported by the best possible healthcare system. Their membership includes state health departments, Local Hospital Networks and public hospitals, community health services, Primary Health Networks and primary healthcare providers, aged care providers, universities, individual health professionals and academics. They are uniquely placed to be an independent, national voice for universal high-quality healthcare to benefit the whole community.

Case Study Government Technology

Working from home strategies

childs hands on a laptop keyboard is a parents challenge to working from home

The Brief

RDA Sydney approached Best Case Scenario to develop and host an online webinar targeted at private businesses, government, not-for-profits and other organisations on remote working strategies. The webinar explored how to remain productive and engaged while working remotely.

Pivot from a physical event to an online webinar

BCS where engaged with RDA Sydney back in February 2020 originally for a physical event which quickly pivoted to an online engagement due to the Covid-19 crisis. The webinar theme, topic and speakers were in place within two weeks of discussing an alternative option. The one hour webinar attracted 110 Registrants with a 72% attendance rate and incurred an average attentiveness rate of 100%.

"RDA Sydney hosted a webinar on remote work practises just as there was a massive transition to working from home. Great results from an event pulled together in short order by Luli Adeyemo and her team",

Therese O’ Dwyer, Director of Regional Development/Executive Officer, RDA Sydney
The Solution
  • Sourcing a webinar platform to feature Q&A, Polling, Recording and Live streaming
  • Set-up of webinar platform
  • Creation of branding assets & marketing assets
  • Development of a social media schedule to attract a new audience
  • Created an attractive landing page to capture new leads
  • Scheduling of social media posts across LinkedIn, Twitter and Facebook
  • Monitor campaign performance
  • Secured three diverse and engaging speakers
  • Recruited a seasoned moderator to ensure that delegates got the most out of the webinar
  • Curated the full program and theme
Watch the interview

The Results

Fantastic levels of engagement and feedback.

A key success factor was the diversity of speakers and four perspectives on working from remote working strategies – technology, research, well being and practical experience.

72% attendance rate and incurred an average attentiveness rate of 100%

best case scenarios client list includes regional development australia
The Client

RDA Sydney is a not-for-profit association that seeks to enhance sustainable economic development and employment growth across Sydney.

In this video RDA Sydney discusses how they quickly pivoted their face to face event into an engaging online experience. They discuss how the diversity of speakers was key to getting different perspectives that were of interest to their audience and why a good moderator can improve the overall experience and interaction for attendees.

Case Study Industry Associations Technology

Internet of Things (IoT) Impact

Hand holding a mobile phone connected to the internet of things

The Brief

The two-day conference was held at Hyatt Regency, Sydney. IoT Impact is the only Australian IoT conference driven by the industry. IoT Alliance Australia is the peak industry body representing IoT in Australia. The objective of the conference was to bring together over 450 participating organisations and 750 individual Alliance members together to accelerate the adoption of IoT across the Australian economy and society.

BCS were engaged 8 months before the conference. The previous year’s conference had been run by an internal team within a University campus, part of the brief was to bring a more professional feel to the organisation of the event and the delegate experience.

The conference took place over 2 days with 120 speakers, 4 breakout streams and workshops, exhibition space with 50+ exhibitors and an awards reception at the end of the first day.

“The IoT Alliance Australia’s annual IoT Impact conference is the signature IoT event in Australia. With over 100 speakers, 10 workshops and 50 sponsors the task to make this engaging and a pleasure to be at was managed superbly by Luli and her BCS team. The feedback from attendees, speakers and exhibiters alike was outstanding. With so many stakeholders, the team also had to be very flexible to change and adapt, which they did with good spirit and dedication.”

Frank Zeichner, CEO of IoT Alliance Australia
The Solution
  • Venue management – liaising with the Hyatt Regency across the full programme for F&B, room allocation, AV, direction signage and all health and safety matters concerning the exhibition.
  • Manage end-to-end Marketing: Marketing Strategy & Execution – Web Design, Registration Platform, EDM, Social Media, Partner Marketing Manager, Media Partnership Management, Sponsor Marketing, Data Management.
  • Keeping the conference website up to date with release sessions descriptions, an updated program and confirmed speakers.
  • Program development: Working with key stakeholders to identify topics, decide on event format.
  • Design a registration platform with automated emails to delegates
  • Onsite registration and live printing of name badges
  • Access control and badge scanning into all sessions
  • Sponsorship management – selling all exhibition space and other sponsorship for the event and then managing all sponsorship deliverables and communication
  • Exhibitor management –managing all exhibitor deliverables and communication
  • Conference speaker management – creating speaker briefing documents and speaker registrations for 120 speakers. Managing all speaker communications pre and post event.
  • Run sheet creation
  • Script creation for all moderators
  • Project Management timelines & reporting – weekly WIP updates
  • Supplier Management
  • Budget Management – budget creation, sourcing quotes from suppliers, requesting invoices and making sure the budget is kept budget up to date and on track
  • Delegate management – managing all delegate enquiries pre-event and onsite
  • Design Management – managing all print and design work (programs, signage etc.) and associated suppliers
  • Audio Visual Management – managing the execution of all AV and working with associated suppliers.

The Results

BCS introduced and identified that adding pre-conference workshops to the program would be of benefit to delegates attending the next two days of the conference, they were well received and a great start in assisting delegates on getting the most out of the conference.

Part of the digital marketing program focused on influencer marketing this resulted in a large increase in social media engagement and followers for IoTAA during the campaign. We leveraged LinkedIN’s Sales Navigator to connect with decision makers in key industry segments such as Water, Energy, Manufacturing and more.

85% of delegates said would attend IoT Impact 2020.

Internet of Things Alliance Australia
The Client

A Internet of Things Alliance Australia is a non-profit association accelerating the adoption of IoT across the Australian economy and society.

Case Study Healthcare Technology

AI in Medicine Australian Summit

The Brief

Best Case Scenario founder, Luli Adeyemo had dreamed about hosting an engaging platform that would bridge the digital gap in healthcare. There is an urgent need to close the digital divide in the healthcare industry and she knew that it needed to be part of a global community to enable this.

Why global? because other countries are facing similar challenges to Australia, but some have also overcome obstacles opening up an excellent learning resource. On a trip to London in 2018 Luli meet with the CEO of AIMed and it was here that the planning to host AIMed in Sydney started, one of four AIMed summits taking place around the globe.

The key objectives 

  • Education modules of AI for clinicians and non-clinicians at our 2020 summit
  • Networking events between clinicians, government leaders, technologists and alliances who have the ability to propel change 
  • Quarterly magazine on AI in Medicine from a global perspective
  • AI in Medicine free educational webinars
Speaker at AIMed Australia Global Summit Conference
The Solution

Best Case Scenario managed the event end-to-end and it attracted speaker such as:

  • Dr Zoran Bolevich, Chief Executive and Chief Information Officer, eHealth NSW
  • Dr Martin Than, Director of Research, Christchurch Hospital Emergency Department
  • Dr Anthony Chang, MD, MPH, MS, MBA Chairman & Founder and Chief Intelligence and Innovation OfficerAIMed and CHOC Children’s Hospital of Orange County
  • Prof. Antonio Di leva, MD, PhD, FRACS, Consultant Neurosurgeon – Head of the Computational NeuroSurgery (CNS) Lab, Macquarie University
  • Dr George Margelis, Independent chair, Aged Care Industry Information Technology Council
  • Dr Ian Opperman, Chief Data Scientist and CEO, NSW Data Analytics Centre

An active community of human champions with a strong desire to propel AI in healthcare for better patient outcomes.

The Results

Over 80% of respondents indicated they will attend AIMed Australia 2020

It was identified that the next step is to provide an education platform for clinicians and non clinicians on the basic benefits of AI and how it can be applied today to ease workload and improve patient experience seamlessly.

AI should focus on solving problems of clinicians and patients first, and not be focused on the technology (so-called “design AI”).

AI has difficulty in bringing a value proposition for the C-suite executives – therefore a portfolio that includes administrative burden reduction is a key approach.

Planning is now in place for AIMed 2020 to deliver a practical education and training platform for clinicians and non-clinicians, we are having discussions with key groups to create a learning/education community that will equip the healthcare industry with the knowledge they need to make AI an enabler to deliver better patient outcomes.

The Client

A clinician led global movement focused on AI in Medicine

AIMed is the driving force ensuring the healthcare sector is not left behind. Our goals are to eradicate challenges, define AI enabled solutions and create an efficient workplace, with patient outcomes at its core. Our aim is to assist medical professionals to discover new ways to incorporate advances in technology to help the way they work. The AIMed portfolio is instrumental in reshaping the mindsets of individuals and the future of medicine.

Case Study Healthcare Technology

Digital transformation in modernising aged care

Elderly hands - Aged care can be modernised with a digital transformation

The Brief

Working with Tquila’s Marketing Director in conjunction with their partners Salesforce and Mirus we were appointed to assist with:

  • Venue management: scoping, food and beverage and AV
  • Budget management: prepare, manage and update
  • Speaker management: prepare briefing documents and coordinate AV requirements
  • Registration: Prepare name badges, registration reports and onsite registration
Digital transformation in modernising aged care conference with Tquila ANZ & Salesforce

The Results

  • The event was so successful in Brisbane, they extended the event to Sydney and Melbourne
  • Seamless registration process
  • Speaker coordination flowed seamlessly
Tquila ANZ logo
The Client

Relatively new to the market Tquila ANZ is one of the most talented consulting teams in the region.

They have helped a multitude of companies define, develop, deploy and evolve their Salesforce investments. Their future mission however was to connect and engage with the wider Aged Care sector.

Case Study Finance Government Industry Associations SMB Technology

AIIA NSW Government Special Interest Group

Group of people at AIIA NSW Government Special Interest Group Conference

The Brief

Frequent breakfast briefings and a flagship forum attracting hundreds of key executives.

The brief within NSW, the Healthcare, Government, Banking & Financial Services Special Interest Groups (SIGs) each host three breakfast briefings and a flagship forum event throughout the year. The breakfast briefings attract on average 100+ attendees and the flagship forum events bring in an audience of 200+ attendees per event. These typically consist of a keynote speaker address, followed by a panel discussion with 3-4 esteemed industry and government executives.

In addition to the SIG focused events, the AIIA run national flagship events that are aligned to their strategic initiatives and policies. The national events will vary from full day conferences to award ceremonies and gala dinners, with an audience of 200-250 attendees.

The Solution

Best Case Scenario’s responsibilities include pre-event planning comprising of creating and managing the NSW event calendar, budget management, developing event content and speaker recruitment in collaboration with the SIG and AIIA, marketing, sponsorship sales, operations, on-site management and support, speaker and sponsorship liaison, delegate generation and management, coordination of SIG and Council meetings, management of delegate surveys and post-event analysis.

Planning multiple events requires tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the events.

For example:

  • Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities.
  • Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc…
  • Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables.

The following are just some of the Government Special Interest Group events Best Case Scenario manage:

AIIA NSW Briefing: Ministeral Update - Best Case Scenario Event Management

The Results

  • NSW SIG has the strongest event programme across AIIA
  • One of the most well attended SIGs
  • Supports member retention and assists with new member acquisition
Australian healthcare and hospitals association logo
The Client

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s Special Interest Group (SIGs) program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The SIGs are aligned with the AIIA Strategic Framework and provide a practical implementation of the AIIA values, but each SIG defines its own purpose, goals and activities.  These Government Special Interest Groups focus on working with state and territory governments to improve digital policy and use of technology. The NSW Government SIG works with government to improve Digital policy, projects, procurement and SME access.

Case Study Technology

Enterprise Security with Proofpoint

conceptual image representing enterprise cyber security

The Brief

Although a market leader in the US, Proofpoint are relatively new to the Australian market, therefore required Best Case Scenario to support their marketing strategy, brand and event initiatives across the region.

“Leveraging local third-party suppliers or partners was a no brainer for me. However, what was important is that I chose partners who are well-established, connected and added an abundance of value. An extension of my team, they needed to understand our industry, our clients and converse effectively with senior executives. BCS have exceeded expectations and are integral when it comes planning our strategic event marketing. I cannot recommend them highly enough”

Michelle McEnroe, Proofpoint Senior Marketing Manager for Asia Pacific
The Solution

We provide event management support across multiple conferences. A 2018 event was The Proofpoint Enterprise Security Conference in which we delivered:

Support Event Sponsorship

  • Cloud security Expo (Singapore)
  • AISA (Sydney)
  • Gartner Symposium / ITXpo (Gold Coast)
  • Host a series of VIP lunches with Proofpoint strategic partners (Sydney, Melbourne & Brisbane)
  • Organise VIP Christmas Parties (Sydney, Melbourne & Brisbane)
  • Ensure consistent use of Proofpoint brand

Our responsibilities as Professional Conference Organisers (PCO) included:

  • Exhibitor management – once confirmed, managing all exhibitor deliverables and communications
  • Monitoring the use of Proofpoint brand with suppliers (print/booth builders/merchandise etc)
  • Coordination & allocation of Merchandise
  • Liaising with booth builders to tailor booth design and organise furniture
  • Design and organise booth theming to maximise networking opportunities
  • Speaker management & creating speaker briefing documents
  • Venue & AV management support
  • Budget Support
Proofpoint's Gartner Security and Risk Management Summit

The Results

All of Proofpoint engagements throughout the year have been successful, therefore we have been asked to support all planned marketing engagements in 2018. At Gartner Symposium / ITXpo the Proofpoint stand was voted top three by Gartner Executives for Networking and at the co-hosted lunches, an average of 50% of attendees were converted into customers within 4 weeks of attending.

Exhibitor stand at Gartner’s Symposium/ITXpo voted in the  top 3 for networking 50% of delegates at Sympoisum/ITXpo that visited their exhibitor stand were converted into customers within 4 weeks.

best case scenarios client list includes proofpoint
The Client

Proofpoint is an enterprise security company that provides software as a service and products for inbound email security, outbound data loss prevention, social media, mobile devices, digital risk, email encryption, electronic discovery, and email archiving.