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5 AI Applications for Event Marketing backed by insights and Statistics

  1. Enhanced Personalization through AI-Powered Recommendations AI algorithms excel in analysing attendee data, enabling event marketers to offer highly personalised content and experiences. By evaluating past behaviors, preferences, and engagement levels, AI can tailor event suggestions, workshops, and networking opportunities to individual attendees.

Statistic: According to a Salesforce report, 84% of customers say being treated like a person, not a number, is crucial to winning their business.

People around a desk

2. Predictive Analytics for Better Event Planning
Predictive analytics, a cornerstone of AI, helps marketers forecast trends, attendee preferences, and potential event outcomes. This foresight allows for more strategic planning, resource allocation, and targeted marketing efforts.

Insight: AI-driven predictive analytics can increase attendee satisfaction by up to 20%, as per a study by EventMB.

3. Real-Time Engagement Analysis AI tools can track and analyse attendee engagement in real-time, offering immediate insights into what’s working and what’s not. This capability allows for on-the-fly adjustments to enhance attendee experiences and engagement levels.

Statistic: Events using AI for real-time engagement have seen a 30% increase in attendee interaction, according to a report by Bizzabo.

4. AI in Event Marketing ROI Measurement Determining the ROI of an event is complex, but AI simplifies it by analysing vast amounts of data to pinpoint the most impactful aspects of an event. AI can track attendee journey, engagement, and post-event behavior to accurately assess the event’s success.

Insight: Companies using AI for event ROI measurement have reported a 15% more accurate assessment of their events’ success, as per a study by Gartner.

5. Chatbots for Enhanced Attendee Experience AI-powered chatbots can provide instant responses to attendee queries, offer personalised recommendations, and assist in navigation during events. This not only improves the attendee experience but also reduces the workload on event staff.

Statistic: A survey by Drift found that 40% of consumers prefer interacting with chatbots for timely and accurate responses during events.

 

 AI is rapidly becoming an indispensable tool in the arsenal of event marketers. From personalisation to predictive analytics, real-time engagement, ROI measurement, and chatbots, AI’s applications are diverse and impactful. By embracing these AI-driven strategies, event marketing professionals can create more engaging, efficient, and successful events, ensuring a memorable experience for every attendee.

Download a marketing tech landscape from here

We will most certainly be trying out some of these tools on behalf of our clients. 

Martech map
Source: https://martechmap.com/signup

 

 

Elevate your B2B Marketing Events Effortlessly

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Navigating the Year Ahead: Strategies for Success and Balance in B2B Marketing

Reflection 

The past has been a rollercoaster for Australian employees, including marketing professionals. A University of Melbourne report indicated a significant toll on mental and physical health among workers, with one-third considering quitting due to fatigue and exhaustion. This trend underscores the importance of reviewing our strategies and mental well-being as we move forward.

A woman with her head on a pillow
Photo by Jen Theodore on Unsplash

Planning for 2023

As we step into 2023, it’s crucial to set clear, achievable goals.

We’ve seen the rapid adoption of AI and automation in workplaces, including marketing, this in itself demands a proactive approach to staying ahead of the curve (which is ironic as it is meant to make our lives simpler).   

While most Australians aren’t overly concerned about being replaced by AI and automation, they are cautious adopters of new technologies in the workplace. This cautious approach could contribute to stress and burnout, particularly for marketing professionals who often rely on technology and digital tools for their work.

However, we still need to consider aligning our strategies with these technological advancements while ensuring they complement our human creativity and insight is key.

The report further found that 38% of Australian workers had a chronic illness, and over 40% of them wanted to quit their jobs.

This finding is significant because job dissatisfaction and the desire to quit are often linked to burnout, which may be particularly relevant for marketing professionals dealing with the high-pressure, fast-paced nature of their work

Managing Stress and Work-Life Balance

Let’s get back to achieving that work-life balance, it is more critical than ever.

An article published in HRD reported A staggering 46% of Australian employees reported burnout in 2022, a clear signal that balancing work demands with personal well-being is essential.

At Best Case Scenario, we advocate for the smart delegation of tasks. Outsourcing mundane, time-consuming tasks to trusted partners can free up valuable time, allowing marketing professionals to focus on strategic and creative aspects of their roles.

Looking at Global Marketing Professionals

Globally, the story is similar for marketing. A survey featured in Marketing Mag revealed over 80% of marketing professionals report burnout due to factors like:

  • monotonous tasks,
  • long hours,
  • tough deadlines.
  • and high anxiety.

Solutions for a Smoother Year Ahead

In addressing the challenges of burnout and workload management, one effective strategy is the smart delegation of tasks through outsourcing. Outsourcing routine and time-consuming tasks can be a game-changer. It allows marketing professionals to focus on strategic and creative aspects of their roles, enhancing productivity and job satisfaction.

By partnering with reliable external teams for these tasks, businesses can not only streamline their operations but also provide their core team with the opportunity to focus on growth and innovation. This approach not only aids in managing stress but also fosters a more dynamic and fulfilling work environment.

As we look towards 2023, exploring such collaborative solutions could be key in reshaping our approach to work and well-being.

It’s interesting to note developments like Jasper’s recent launch of its AI Copilot, which promises to ensure that ‘no one should have to work alone again.’

Such innovations could be game-changers in how marketing functions operate. We’re curious to hear your thoughts on this. Do you think technologies like Jasper’s AI Copilot are the future of marketing?

Let us know your views as we collectively navigate these exciting technological advancements in our field, please email our marketing department –  jen@bestcasescenario.com.au with your own views. 

At Best Case Scenario, we offer comprehensive solutions to address challenges that ‘lonely marketing’ professionals face.

Our suite of services includes outsourcing options for routine tasks, strategic planning assistance, and technological tools to streamline workflows.

We believe in empowering marketing professionals to focus on what they do best – innovating and connecting with audiences.

As 2023 approaches, let’s take this opportunity to reset and reorient. By strategically planning, managing stress, and utilising outsourcing solutions, we can navigate the year ahead with greater ease and effectiveness.

Let’s make 2023 a year of growth, balance, and success in the B2B marketing world.

Elevate your B2B Marketing Events Effortlessly

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Driving Change Through Dynamic Engagements: A Week of Progressive Collaborations at Best Case Scenario

InterSystems Executive Roundtable

In a harmonious endeavor with Ecosystm and InterSystems, we sculpted an executive roundtable elucidating the “Interoperability Challenges & Progress in ANZ Healthcare.” The table buzzed with insightful dialogues, with the research from Ecosystm & InterSystems forming the keystone of our discussions. Our camaraderie with Sash Mukherjee, VP Industry Insights at Ecosystm, was the catalyst for a riveting exchange on Analytics, Interoperability, and Data Synergy. The intellectual camaraderie was nothing short of exhilarating!

InterSystems, Best Case Scenario and Ecosystm Roundtable Discussion on Healthcare
Picture courtesy of Ecosystm

Neurodivergent Advantage Event with ACS

Our TechDiversity alliance with ACS for the Neurodivergent Advantage event was a voyage of exploration and enlightenment. Tasked with audience acquisition, marketing, and operations, we witnessed the beauty of diversity in a room pulsating with individuals keen on enhancing neurodiverse recruitment. It was a living tableau of progressive strides in workplace inclusivity.

Audience at the ACS Tech Diversity Event

Leveraging Technology for CultureCon Participation 

Our voyage of insights continued at CultureCon, where we delved into “Future-Proofing Workspaces.” The panel discussion was a rich soil for seeding ideas on adaptive and inclusive work environments, nurturing a vision for innovation-driven and inclusive workspaces.

ACS Neurodivergent and Tech Diversity event speaker Luli Adeyemo

As we gear up for the upcoming Spark Festival in collaboration with Tendertrace and Abu Odigie, CEO of Tendertrace, and a stellar line up of panel members, the essence of anticipation is in the air. The pathway ahead is rich with promises of learning, networking, and impactful dialogues.

Spark Festival - Best Case Scenario Sydney Event Management

With a heart full of gratitude and eyes set on the horizon filled with transformative engagements, we at Best Case Scenario are ready to embrace the exhilarating challenges and opportunities that beckon. Our story of impactful engagements is a ceaseless one, fueled by a relentless passion for driving meaningful change in the tech and healthcare sectors. Here’s to many more weeks of dynamic collaborations, insightful dialogues, and a steadfast journey towards making a resonant impact.

Reach out to us for more information on how we are working to transform events using technology.

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Featured News

How can we lure executives out of the comfort of their virtual settings into the richness of face-to-face interactions

Executive Engagement by Luli Adeyemo

How can we lure executives out of the comfort of their virtual settings into the richness of face-to-face interactions

 

From a marketing perspective, the potential for revolutionising customer engagement leveraging events is immense. If there was ever a catalyst for this change, it’s undeniably the COVID-19 pandemic.

This shift to a digital landscape has been a defining moment for our industry, propelling us to consider how we engage with audiences in new, innovative ways. Just as technology has revolutionised healthcare by bringing consultations to our living rooms, and just as it has streamlined governmental processes, I believe we’re standing at the cusp of a similar revolution in the events sector.

DEI Coca Cola Summit Featuring Luli Adeyemo
Luli speaking on a panel for Coca Cola Executive Team Members

The Challenge of Strategy and Tech Stack

Even as the digital transformation becomes increasingly essential, many organisations are still grappling with how to define their event strategy and tech stack. The question isn’t whether virtual events can replace face-to-face ones—because, let’s face it, the value of sitting across the table from someone is still unmatched. The question is, how can we get those busy senior executives to step out of their home offices to attend a roundtable?

Leveraging Technology for Continuous Engagement

It’s here that event tech comes to the rescue. Platforms like RainFocus are not just about managing an event; they’re about managing a lifetime of interactions with your prospects. These platforms can weave several interactions together and even leverage AI to offer customised content. It isn’t just about that one webinar or that single conference; it’s about an ongoing relationship nurtured through technology.

“Using platforms like RainFocus, we can deliver a cohesive and personalised experience that keeps executives engaged long after the event has ended,” I’ve often found myself saying to industry peers.

Thinking Holistically

One of the key takeaways I’ve gleaned from this era of digital transformation is the need to view events as a holistic journey for our prospects and clients. Gone are the days when a single, blockbuster event was enough. Today’s audience requires ongoing value and engagement, and the best part is, the technology to enable this is already at our fingertips.

Conclusion

The digital transformation prompted by COVID-19 isn’t a temporary shift—it’s a paradigm change that’s here to stay. By embracing technology and adopting a holistic approach, we’re better equipped to provide consistent value and stay relevant in an ever-changing landscape.

If we want to thrive, we must align our strategies to encompass both digital and physical worlds. We can’t afford to be one-hit wonders and then wonder why executives didn’t show. The value has to be consistent, and technology is there to enable this,” is my advice to those still hesitating to make the digital leap.

Reach out to us for more information on how we are working to transform events using technology. 

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Spice News – Events Uncovered | Insights on authentic event planning, inclusion, and maximizing engagement

Key Takeaways from Luli Adeyemo's Discussion:

On Thursday, 10th August 2023, at the Sydney Masonic Centre, a panel discussion titled ‘Harnessing the power of creativity and human connection to deliver more engaging and inclusive events’ took place as part of the Events Uncovered conference. Luli Adeyemo, the Director and Founder of Best Case Scenario, was one of the esteemed panellists, alongside other industry leaders.

Authentic Creativity Over Aesthetic Flair: Luli emphasized the importance of authenticity in event planning. Instead of pursuing creativity for its own sake, it’s vital to understand the audience and the purpose of the event. Authenticity ensures that the event resonates with its attendees and serves its intended purpose effectively.

The Longevity of Engagement: An event’s success isn’t just about the day itself. Luli highlighted the importance of engaging with potential attendees well before the event starts. With significant time and investment going into each event, maximizing engagement before, during, and after the event is crucial.

 

Luli spoke on a panel featuring Anna Sheppard and Kai Raisbeck

Inclusion Matters: With 20% of the population having a disability, Luli underscored the importance of making events inclusive. This includes considering aspects like digital assets and color contrasts to ensure everyone can participate fully.

Redefining Metrics: While traditional metrics like attendee numbers and post-event surveys are essential, Luli pointed out the value of social media listening. Understanding attendees’ sentiments and feelings provides real metrics that can offer deeper insights into an event’s impact.

The Power of Human Connection: Luli reminisced about the ’90s, a time with limited channels of information. Today, with countless ways to access information, the real superpower of events is bringing people together. Networking and connecting with like-minded individuals over common topics is an unmatched experience.

Interactive Experiences: Luli shared an anecdote about a post-lunch silent disco and sensor vests at the conference. Such interactive experiences highlight how different people interact and the power of music in bringing everyone together.

Spice Magazine’s Events Uncovered conference, held on 10th August in Sydney, aimed to inspire attendees with new ideas, engaging conversations, and a celebration of the event industry. The conference showcased a line-up of inspirational leaders, fresh trends, innovative suppliers, and venue offerings, making it a must-attend for industry professionals.

As you can see below the silent disco added some energy to the room and certainly broke the ice for some really fun and engaging networking – who said events are boring? 

Reach out to Best Case Scenario for any of your event planning or marketing needs. 

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Case Study Featured News Start-Up Technology

Empowering the Next Generation of Tech Entrepreneurs: The UTS Startups Summit Success Story

The Client

The University of Technology Sydney (UTS) is a public research university located in Sydney, Australia. UTS is one of the leading young universities in the world, renowned for its practice-oriented learning environments, strong research performance, and deep connections with industry. One of their initiatives, UTS Startups, aims to inspire and support UTS students to become tech-enabled entrepreneurs.

The Brief

UTS sought to host the UTS Startups Summit, a first of its kind, large-scale event aimed at inspiring Year Nine and Year Ten high school students to explore the world of tech-enabled entrepreneurship. The event was not just about introducing students to the world of entrepreneurship; it was about showcasing the diversity and inclusivity within the industry and demonstrating that technology underpins so much of what can be achieved.

This vision aligned perfectly with Best Case Scenario’s ethos of working with changemakers who make a significant impact on the technology sector. Best Case Scenario understood that this event was a grassroots initiative designed to make entrepreneurship more appealing and encourage students from all backgrounds and cultures to learn more about the opportunities the tech sector holds for both creatives and tech-minded individuals.

The UTS Startups Summit was seen as an opportunity to ignite curiosity, inspire young minds, and drive the changes we wish to see. The event was designed so that students would not only hear captivating stories from young entrepreneurs who have walked in their shoes but also gain invaluable insights into their journeys, strategies, and identities. This was a chance for students to take their first steps toward their own entrepreneurial dreams.

The brief was clear: to support UTS Startups in creating an event targeted at year 9 and 10 students to ignite and inspire their desire to become tech-enabled entrepreneurs.

The challenge was significant, but Best Case Scenario was ready to rise to it, bringing their expertise in event management and their aligned commitment to diversity and inclusion to the table.

The Solution

Best Case Scenario took on the challenge of providing comprehensive event management services.

  • Streamlining operations & collaboration, BCS organised WIP documents, action items and ran weekly catch-up meetings. Created and maintained Runsheet’s for operations and production, supported the onsite registration process, documented volunteer roles and responsibilities.
  • Supporting speaker involvement, developed speaker tracking documents, created speaker briefing packs and supported briefing calls.
  • For marketing and promotions, Best Case Scenario delivered outreach emails to schools, created promotional assets, and leveraged their own network to support event attendance. They also built a portal for communications and assets, and liaised with the schools to collect transport and attendance details.
  • In terms of venue management, Best Case Scenario liaised with the venue regarding food and beverage and audiovisual requirements, communicated the run sheet to the venue, confirmed AV requirements, floor plans, and event signage, and provided accessibility information for delegates.
  • Summit production, we were the main point of contact with ICC AV to ensure the summit delivered a seamless production component. We liaised with speakers and UTS to create the overarching production elements.
  • Management of the event, Best Case Scenario supported onsite staff for briefings, supported the registration area and help desk and circulated a contact list with mobile numbers to all staff and volunteers, supported the auditorium zoning, reviewed the chain of command in case of emergency and arranged for St John’s ambulance to be in attendance.

The Results

The UTS Startups Summit was a resounding success, attracting thousands of Year Nine and Year Ten high school students.

The event ran smoothly, because of the great collaboration between the UTS Startups team and Best Case Scenario, through joint efforts of meticulous planning and execution ensuring a positive experience for all attendees.

The event was also marked by inspiring words from key figures in education and government. Murat Dizdar, Secretary of the NSW Department of Education, praised the teachers’ dedication, saying, “Understanding entrepreneurship and developing these key skills is a valuable component of your educational journey. To the teachers here, thank you for your dedication in bringing these students to this enriching event and introducing them to new ways of thinking and building skills.”

The Hon Anoulack Chanthivong, NSW Minister for Innovation, Science and Technology, expressed his anticipation for the future, stating, “We’re eagerly awaiting the next generation of entrepreneurs to rise and shape a brighter future.”

Murray Hurps, Director of Entrepreneurship at UTS, praised the event, stating, “The UTS Startups team makes me proud literally every day, but yesterday’s UTS Startups Summit was a new high point.” He also expressed his gratitude towards Best Case Scenario, saying, “A huge thank you to Best Case Scenario for their exceptional event management skills. Their attention to detail, professionalism, and dedication played a significant role in the success of the UTS Startups Summit.”

The UTS Startups Summit is a testament to Best Case Scenario’s commitment to delivering high-quality events and their ability to manage a wide range of event aspects.

Reference:

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RainFocus | B2B Event Management Technology

Request a demo

Rainfocus has really shaken up event management technology and most recently has been named a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023 report. The report states, “Reference customers praise the integrated nature of the solution and RainFocus’ ability to listen and adapt.”

RainFocus is a cutting-edge platform that offers Unified Event Engagement, providing personalised experiences for each attendee.

Its robust features include:

• Data-driven insights
• Seamless integrations
• Advanced analytics

It enables event organisers to drive engagement, maximise ROI, and elevate their brand.

Luli Adeyemo, Director of Best Case Scenario, explains “the platform provides valuable insights that enable marketers to personalise their approach, speed up qualification and lead conversion, and close deals. In short, it is everything a savvy marketer could want from a platform”.

RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations

The Forrester Wave™: B2B Event Management Technology, Q1 2023 report.
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Blog News Technology

Harnessing the Power of Video: How Best Case Scenario Helped Interactive Showcase Their Success in a Genuine and Authentic Way

Interactive approached Best Case Scenario because they needed a production partner who could help them create an authentic, engaging, and professional case study video that highlighted the key points of the project.

Solution:
Best Case Scenario worked closely with Interactive to understand their objectives and gather the key questions they wanted to be answered in the video. They also made sure that the participants felt comfortable and natural during the filming process, so the video didn’t look scripted.

Best Case Scenario collaborated with CorpCast, their event tech partner, to create a professional video that captured the essence of the customer experience. They used their expertise in post-production to enhance the footage, add animations, and create a seamless flow that kept the audience engaged.

Luli Adeyemo

Results:

Interactive was extremely pleased with the positive outcome achieved through the video case study. They praised Best Case Scenario’s professionalism and attention to detail, which helped them create a video that accurately reflected the project’s success.

"Working with Best Case Scenario was an excellent experience for our team, hats off to the Best Case Scenario team, they made the participants of the video feel so comfortable and got the best out of them”, quoted Martine Jay, Senior Field Marketing Manager, Interactive. She continued, "They brought a level of expertise and creativity to the project that we wouldn't have been able to achieve on our own. The video they produced was outstanding, and we're confident it will help us drive more business."

Conclusion:

Best Case Scenario and video production partner CorpCast were able to deliver a professional video that showcased the project’s success and value to potential clients. Best Case Scenario’s approach to the production process made the participants feel comfortable and natural, resulting in an authentic engagement that resonated with the audience.

Please reach out to Best Case Scenario if you would like to see our case study video package.

Bonus Content – 10 Impactful Guidelines for Case Study Video Creation

By following these tips, you can create impactful B2B video case studies that effectively showcase your success stories and influence potential customers.

  1. Define your objective: Clearly identify the purpose of your video case study. Is it to showcase a successful implementation, highlight customer satisfaction, or demonstrate the benefits of your product/service? Having a clear objective will guide your entire storytelling process.

  2. Select the right customer: Choose a customer whose experience aligns closely with your target audience. Ensure they have achieved significant results or overcome specific challenges with the help of your solution. This will make the case study more relevant and relatable to potential customers.

  3. Plan your story arc: Structure your video case study with a compelling narrative. Start by introducing the customer’s challenge or pain point, then showcase how your product/service provided a solution. Highlight the specific results or outcomes achieved and conclude with a strong call to action.

  4. Keep it concise: B2B audiences have limited attention spans, so keep your video case study concise and focused. Aim for a duration of 2-3 minutes to maintain engagement. Trim unnecessary details and focus on the most impactful aspects of the customer’s journey.

  5. Use visuals effectively: Visuals play a crucial role in capturing viewers’ attention and conveying information. Incorporate engaging footage, relevant product/service demonstrations, and on-screen text to highlight key messages. Consider using graphics, animations, or customer testimonials to enhance the storytelling.

  6. Feature customer testimonials: Include interviews or testimonials from the customer to add credibility and authenticity. Let them share their firsthand experience, challenges faced, and the positive impact your solution had on their business. Authentic and genuine testimonials can greatly influence potential customers.

  7. Showcase measurable results: Highlight the measurable results or key metrics achieved by the customer after implementing your solution. Whether it’s increased revenue, cost savings, improved efficiency, or customer satisfaction, quantifiable outcomes provide tangible evidence of your solution’s value.

  8. Add a strong call to action: End the video case study with a clear call to action, directing viewers on the next steps they should take. This could include visiting your website, contacting your sales team, or requesting a demo. Make it easy for viewers to engage with your company after watching the case study.

  9. Promote and distribute effectively: Once the video case study is ready, ensure it reaches your target audience. Share it on relevant platforms such as your website, social media channels, email newsletters, and industry-specific communities. Consider leveraging paid advertising or partnering with industry influencers to expand its reach.

  10. Measure and optimise: Track the performance of your video case study by monitoring engagement metrics, such as views, click-through rates, and conversions. Use this data to refine your approach and optimise future video case studies for better results.

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BREWYD: Building High Performance Muscle in Organisations

BREWYD operates around three core components of high performance: Health, Family, and Business. They believe that high performance in sport and business are not just similar but exactly the same. Both fields are trying to answer the question of how to coach a human being to be the best they can possibly be.

Identifying the athletic high-performance strategies that transfer into the corporate world is one thing, but implementing them is another. 

This is where BREWYD comes in. They take the strategies, frameworks, and principles of athletic high performance and work alongside organisations on the hard things: implementation, discipline, and repetition to build the high-performance muscle.

A purpose-driven approach

The team at Best Case Scenario are impressed by the innovative model of sports funding that Warren Anderson and his team have established. Their model supports the development of up-and-coming elite athletes and coaches by creating and supporting pathway programs.

These programs provide critical education and resources that are essential for the athletes and coaches to achieve their full potential. We believe that this approach is a game-changer for the sports industry and has the potential to revolutionise the way we develop and support athletes and coaches.

BREWYD will change the sporting landscape for future generations.

If you want to learn how to transfer the success of the sporting world to the corporate arena, then you should join us for the launch of BREWYD High Performance Organisations (HPO) on May 18th at the Hilton Hotel, Sydney. 

You will get the chance to hear from world champions, business leaders, and those that have been on the journey, and they will also show you how to do it in alignment with BREWYD’s three values of Health, Family, and Career.

With BREWYD’s values of Health, Family and Career framing the launch, the agenda will cover:

  •  Welcome and introduction to BREWYD High Performance Organisations

  •  World Champion examples and how these strategies make it to the boardroom

  •  High Performance based on strengths

  •  Panel Discussion:  The role of high performance sports science in business

Speakers include:

Warren Anderson – Global High Performance Business Leader & BREWYD Co-Founder

Craig Alexander – 5 time Ironman and Ironman 70.3 World Champion

Harriet Brown – World Ironwoman Surf Lifesaving World Champion

Register now to lock in your seat.  Don’t miss out on this incredible opportunity to learn from the best and take your organisation to the next level. #BREWYD #HPO #highperformance #organisations #leadership #elitesport.

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Featured News

How the Rapid Pace of Change is Driving the Need for Innovative Event Tech in 2023

With such rapid changes happening in the business world, it is more important than ever to stay up to date with new products in the event tech sector, especially AI (Artificial Intelligence) and automated-driven tech. 

This is where RainFocus comes in. Luli Adeyemo, an experienced event manager producer, discovered RainFocus at a large third-party event. She was immediately impressed by the platform’s exhibitor activation feature, which streamlines every aspect of exhibitor management and offers an optimised experience for exhibitors and delegates. 

As someone who has used many B2B event platforms in the past, Luli had never seen anything as powerful as RainFocus. Offering a seamless experience to audiences and event teams alike, RainFocus is a modern all-in-one platform that truly stands out from the competition.

Stand-out features for smart event managers, business leaders and decision makers. 

But what really impressed her was how it drives results with immediate data and insights available throughout the event lifecycle. 

Thanks to RainFocus, the client was able to maximise their investment and achieve their event goals.

Luli has since become a loyal advocate and she liked it so much her event management agency, Best Case Scenario is now a RainFocus partner to the ANZ (Australia and New Zealand) region. She recommends it to all her clients looking to streamline their event management processes. 

Luli comments, “In an industry where every detail matters, RainFocus truly shines. With its powerful features and intuitive platform, it is no wonder organisations such as VMware, Cisco, Oracle, Adobe, Gartner, to name a few have come to rely on it”. 

As the Accenture report suggests, staying relevant in today’s business world is crucial. By leveraging the latest event tech, such as AI and automated-driven tech, event managers can keep up with the changing needs of customers. RainFocus is a notable example of such technology, helping event managers to drive results and create exceptional event experiences. 

If you’re looking to take your event management to the next level, be sure to check out RainFocus and other innovative event tech products on the market, please feel free to request a demo.

RainFocus named a leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 Report.

RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations