Author: Jen

Why Clients Like to Have Control Over Their Event Services—And How We Support That

Post author By Jen
Post date December 12, 2024

When it comes to B2B marketing and event management, flexibility and control is important. More than ever, clients want the ability to select only the services they need, avoiding the overhead of full-service agency packages.

At Best Case Scenario, we understand this desire for autonomy, which is why we offer our A La Carte Services for 2025. We give clients the freedom to pick and choose from a range of event services, so they only pay for what’s necessary, ensuring a tailored approach that fits their specific event goals.

The Rise of Flexibility in Event Planning

B2B event professionals have long faced the challenge of balancing tight budgets, growing client expectations, and the pressure to deliver results. This is where flexibility plays a crucial role.

A report from EventMB highlights that in 2025, 79% of event planners are seeking more personalised and cost-efficient solutions, with many opting for on-demand agency support to handle specific areas of their event strategy.

Instead of committing to a comprehensive service package, event planners prefer to bring in experts for particular tasks, such as speaker coordination, logistics, or audience engagement.

Control, Customisation, and Collaboration

Clients want to have control over their event vision but recognise the value of tapping into the expertise of specialised agencies when necessary.

At Best Case Scenario, we get it. Clients often have their event strategies in mind, but they might need support with specific elements, such as marketing campaigns, tech integration, or on-site management. We’re here to step in when needed, offering the flexibility to scale up or down depending on the scope of the event.

The Benefits of Tapping into Agency Support

Expertise: While in-house teams are skilled, agencies bring fresh perspectives and deep expertise in areas like logistics, marketing, and engagement. The same report from EventMB states that 56% of B2B marketers say that working with agencies provides access to resources and capabilities that may not be available internally.
Efficiency: When you only need help with certain aspects of an event, you can save time and focus on areas that are core to your business.
Cost-Effectiveness: A la carte service models allow clients to allocate their budget strategically. This ensures that resources are used only where necessary, helping to reduce costs while still achieving great results.

Empowering Clients with Flexibility

By offering an A La Carte service model, we give our clients the power to decide which elements of their event they want us to handle. Whether it’s securing top-tier speakers, managing event tech, or designing an engagement strategy, clients can choose how we assist them—and we make sure it’s exactly what they need to succeed.

As we head into 2025, flexibility will continue to be a key factor for B2B event and marketing professionals. By embracing a more customizable approach to event planning, businesses can enjoy greater control, improved efficiency, and cost savings—all while ensuring their events deliver maximum impact.

Ready to Take Control of Your 2025 Events?

If you’re looking for a flexible, a la carte approach to event planning, Best Case Scenario is here to help. Let us support your event needs while giving you the control you deserve. Download our menu to learn how we can tailor our services to your exact requirements.

Blog News

Event Planning: Know Your Audience

Post author By Jen
Post date November 28, 2024

When it comes to event planning, understanding your audience is crucial, especially when building an agenda and selecting speakers. But the work doesn’t stop there. To ensure your event resonates, it’s imperative to have a process in place to review and align each speaker’s content with the expectations of your audience.

Too often, we see events—(though not our clients’)—lose focus on their intended audience, leading to disengaged attendees. Here are some practical steps to avoid this and ensure your speakers deliver value that aligns with your event’s purpose:

Define Your Audience Profile
- Clarify who your audience is: their roles, industries, challenges, and goals.
- Share a detailed attendee profile with your speakers to help them tailor their presentations.
Communicate Event Objectives
- Set clear expectations for the tone, themes, and takeaways of the event.
- Ensure your speakers understand the broader goals of the agenda and how their session fits into it.
Review Speaker Content
- Request draft outlines or slides well in advance for review.
- Provide constructive feedback to help speakers adjust their content to meet audience needs.
Conduct Speaker Prep Calls
- Organise one-on-one calls with speakers to go over the audience profile, key themes, and messaging alignment.
- Use this opportunity to clarify expectations and provide further insights.
Pre-event Rehearsals
- Schedule rehearsals to review the flow of presentations and ensure alignment with the overall agenda.
- Use this time to refine delivery and visual content, ensuring everything speaks directly to your audience.
Collect Audience Input
- Consider pre-event surveys to understand attendee expectations and share this feedback with your speakers.

By following these steps, you’ll create an agenda that not only aligns with your audience’s needs but also positions your speakers to deliver impactful and engaging sessions. At Best Case Scenario, we ensure our clients avoid the pitfalls of misaligned messaging, leaving no room for uncertainty about who their event is truly for.

Blog Featured News

Mentoring at SXSW: From Chinese Medicine to Tech: Empowering Prisoners to Re-enter the Workforce

Post author By Jen
Post date October 24, 2024

Luli Adeyemo

Founder, Best Case Scenario

I’m freshly energised from a whirlwind two weeks! from mentoring at SXSW Sydney last week to MCing the Women’s Agenda Leadership Awards in Melbourne last night!

But for now, I’d like to share with you the burst of endorphins from my mentoring at SXSW Sydney — let me take you on a little tour of my experiences and the incredible people I met, I’ll cover the Women’s Agenda Leadership Awards next week.

The experience at SXSW reminded me of how much I really love mentoring!

Mentoring at SXSW was not just an opportunity to give back but also a profound reminder of the power of tech to transform lives. From prisoners turning a new leaf to young scientists shaping the future of healthcare, the stories I encountered are testaments to the transformative power of technology and the human spirit.

She’s disillusioned with the standard healthcare approach and is eager to integrate her deep knowledge of traditional Chinese medicine with modern medical practices to foster holistic care. As we chatted, Christine’s passion for enhancing patient-centred care and her ambition to reshape the clinical environment were palpable.

In my conversation with Christine, we explored several fascinating topics:

The role of marketing beyond just external engagement—it can also foster internal communication between different disciplines within an organisation.
Tips for reaching target groups, with a special emphasis on the role that professional associations can play in opening up networks and opportunities.
The importance of mapping the target market thoroughly before developing a buyer profile. This ensures you’re connecting with the right people in a meaningful way.

Then, I had the pleasure of meeting Lizette Lee from Take2. This program is genuinely groundbreaking—teaching coding and life skills to inmates to aid their reintegration post-release. Take2 has shown remarkable success in New Zealand, and now they’re navigating the complex waters of Australian government policies to replicate that success here. Lizette’s dedication to changing lives and her struggles against systemic barriers were both inspiring and a sharp reminder of the broader impacts of tech.

During our discussions, we also touched on the upcoming Queensland government elections, focusing on the heated debates around youth crime and incarceration—topical and ripe for advocacy and policy intervention. Lizette’s insight into the often-overlooked nuances of the justice system added depth to our conversation about the potential of tech-based rehabilitation programs.

As someone who’s carved a niche in the tech world by connecting people and ideas, I advised Lizette on leveraging government contacts to amplify Take2’s impact. And of course, I couldn’t resist urging her to nominate Take2 for the TechDiversity Awards under the Education category. It’s initiatives like hers that inspire and deserve recognition.

For a truly inspiring example of how tech can change lives, check out Saia’s journey from prisoner to programmer at RUSH, a tech studio with a mission to design technology to better serve humankind. Watch his heartwarming story here: Saia’s Story.

Catching up with them was a reminder of the vibrant network that technology and diversity work fosters.

Blog

B2B Event planning | Frequently Asked Questions of a Sydney Based Event Planner

Post author By Jen
Post date October 9, 2024

B2B Events Frequently Asked Questions

Planning a B2B event and have questions? Our FAQ section is designed to guide you through every aspect of event planning and execution, these are real questions that we have received from over the years. From “What’s the ideal timeline for planning an event?” to “How do you track ROI for events?”, we cover it all. Whether you’re considering a hybrid format or wondering about budget management, we’ve got the answers to help you make your next event a success.

What is your area of expertise when it comes to events?

Our expertise in B2B events covers a wide range of industries, including technology, government, and associations.

Our experience in B2B events is comprehensive end-to-end management for a variety of event types. From coordinating multi-city roadshows like the NICE Interactions CX World Tour to producing large-scale conferences such as the ADMA Global Forum, and handling sponsorship support for SugarCRM at Australian Manufacturing Week, we specialise in event production, logistics, sponsorship management, and on-site support.

Additionally, we collaborate with industry associations like the AIIA, and we are passionate about supporting government policies that shape industries. Our experience ensures that we can craft impactful events that align with your goals, whether through multi-city roadshows, large-scale conferences, or focused executive roundtables.

Our experience ensures we deliver high-impact, tailored experiences that resonate with both clients and attendees.

We excel at delivering events that maximise brand visibility, enhance audience engagement, and deliver measurable results.

What regions do you operate it?

We have offices in Sydney and the Sunshine Coast but deliver our services across Australia, NZ and SE Asia.

What are your event planning fees?

The fees vary depending on the type of service you require. It could be managing your sponsorship of an industry event, running an executive lunch for your key clients & prospects, or running an ANZ customer roadshow. Our services start at $5K for basic event support, to exhibitor stand design, build and onsite support which can cost anything from $30K+. Our strong supplier relationship helps us negotiate better rates therefore reducing the cost for our clients.

What does the scope of work include generally?

Again, this can vary. For clients sponsoring an event, we can manage everything end-to-end, coordinating their stand design & build, purchasing merchandise, registration, lead capture, networking ideas, digital content. For their own events, it can be anything from setting up their registration platform and event website, sourcing & securing venues, travel & accommodation, speaker liaison, AV/Production management, invite coordination, entertainment, creating digital marketing assets. Or it could be something as simple as hosting an executive lunch for 10 clients in a private dining room in the CBD with a city view.

Is there any creative input offered?

Absolutely we provide creative input, we are not ‘event robots’, in fact we just finished supporting ADMA with their Global Forum, we provided input into the theme, developed the branding, our first point in understanding or clients, is understanding their clients – we just published the case study – you can read it here.

Is it up to us to provide a strict brief for each event?

We are flexible with our approach and have often worked on a reverse brief with a client, they tell us what they need and we create the brief for them to sign off.

Have you organised events in a variety of industry sectors?

Because we work with a lot of tech companies we’ve executed events across various sectors such as Defence, Mining Energy & Resources, Manufacturing, Health.

We’re currently marketing an AI-powered market intelligence platform to the construction sector to help them sell more business to Government, events will form part of the lead generation strategy, so we’re currently researching the sector.

We have also helped SugarCRM with their exhibition stand design and build at Manufacturing Week earlier this year, you can read our brief case study here

Why do I need an event planning agency to help me?

Many of our clients come to us because they are ‘lone marketing professionals’. What we mean by this is that they may not have a local marketing and operations team to support them, or have the leverage or negotiation power to get the best rates from venues, AV suppliers and more. Because we manage on a regular bases, we know the best venues and the best value for money that won’t compromise event quality.

Other reasons you may consider an event agency include:

You need to keep an eye on more strategic planning, while we look after the day-to-day running of events, from speaker coordination, to room plans to ensuring the best AV system.
Easy contingency planning, so there is a plan A, B and even C should your event campaign or the event itself run into difficulty.
Additional creative ideas that have been tried and tested, which means less risk for the client.
Expert planning tools readily available – such as budget spreadsheets, planning worksheets, speaker briefs, analytics etc..
Insights into new event technology, because we have tried and test many new tools, it proves to be less of a risk for our clients.
Creative content ideas, source speakers, thought leaders and research that will act as a drawcard for your event.

How do you manage event budgets and timelines?

It depends on how our client wants to work with us, we have our own suite of event and marketing tools for managing budgets and there are methodologies we use to keep costs low and alerts in place if we see barriers ahead.

How many weeks out should we start planning an event?

Ideally we tell our clients to plan at least 12 weeks out from their first event, sometimes more if they have a very low volume of engaged contacts to market to.

Audience engagement is the biggest hurdle when it comes to event planning, it can sometimes take up to 9 to 10 touches with a prospect before they engage.

We always keep the audience central to our event planning phase, we imagine them on a journey of discovery from the initial awareness stage right through to consideration and finally ticket purchase. We have a suite of engagement tools that work for each stage of the buyer journey that can be tweaked based on target audience, for example, C-suite engagement is very different to engaging with a department head.

How can we make our event stand out?

This is a common question, and one that everyone wants an answer to. You don’t need a big budget to stand out, but you do need great, original content. For example, when it comes to exhibiting on a show floor at 3rd party events, some spend a significant portion of their budget on exhibitor stands and little left over to spend on marketing to draw visitors.

We take a very considered approach when it comes to exhibitor marketing and leverage as much of the event organisers marketing channels, we also design stands in a way to attract show floor delegates, and a robust system in place to track visitor engagement.

I can't afford to hire an agency.

If you can’t afford an event agency to run your event then make sure cover all the basics and carefully plan the following areas and the rest should work out:

Identify your audience and build out personas, reach out to us for our persona template.
Create a content calendar and place each piece in the buyer journey from awareness through to repeat attendance.

When creating content always think ‘is this educational’, do not get lost in just selling a product, sell an experience, use client case studies and story telling to generate awareness of your brand
Monitor, measure and act. Data driven insights is so important when it comes to event, make sure that you measure engagement, tweak campaigns depending on what the data is telling you.

Tell me more about Best Case Scenario and the event services you offer.

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney, Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Types of events we create

Executive roundtables
Customer roadshows
User group meetings
Third-party sponsorship events
Experiential events
Virtual/hybrid events and conferences
Conferences and exhibitions
Awards ceremonies and gala events
Sustainable and green events
Keynote speaking / MC services

Event branding, marketing and communications

Marcom scheduling
Content creation
Communications
Social Media Campaigns

Event operations

Project Management
Risk Management, OH&S
COVID Safety
Compliance

Venue Management

Venue sourcing
Venue Liaison
Food & Beverage
Audio Visual
Accommodation bookings
Website support & Management
Website set up & management.
Site testing

Virtual event platform set up

Platform set up
Speaker support
Livestreaming set up
Secure viewing

Event registration management

Registration set up
Ticket pipelines
Reporting

Program development

Agenda creation
Agenda management across platforms

Financial management & budgeting

Budget creation
Supplier management
Data management

Speaker Sourcing & Management

Abstract submission process
Speaker invitations
Speaker briefing packs
Speaker support

Partnership support services

Pipeline creation
Partnership deliverable management

Onsite Event Support

Production management
Venue management
Registration services
Exhibition support

Case Study Industry Associations

Driving Marketing Innovation: Best Case Scenario’s Role in the 2024 ADMA Global Forum

Post author By Jen
Post date October 1, 2024

Key Outcomes from Best Case Scenario’s Engagement:

Seamless event production that not only wowed the audience but also exceeded our client’s expectations, ensuring a memorable experience.
Introduced new features and sustainable practices, keeping eco-conscious attendees in mind and aligning with ADMA’s sustainability goals.
Boosted audience interaction by incorporating interactive elements such as the mosaic activity wall and the Capability Compass booth, enhancing engagement with ADMA’s new capabilities offering.

"Working with Best Case Scenario transformed ADMA Global Forum 2024. Their precision and attention to detail ensured a seamless and stress-free experience that truly brought our vision to life."

Tracy Ruff Head of Marketing at ADMA

About ADMA

ADMA (Association for Data-driven Marketing & Advertising) is Australia’s leading industry body for data-driven marketing, advertising, and customer experience professionals. They serve marketers, advertisers, and data specialists, providing them with industry insights, training, and certification programs. ADMA focuses on helping its members navigate the complexities of data privacy, regulatory compliance, and innovative marketing strategies to drive business growth and success. Their events, like the Global Forum, offer thought leadership and networking opportunities for professionals across various industries.

About ADMA’s Global Forum 2024

ADMA Global Forum is a one-day event that attracts over 700 marketing leaders. The theme for 2024 was, ‘Elevate for the Future’ which addressed key issues in the marketing industry and aimed to assist marketers in preparing for the future.

With thought-provoking speakers and sessions, the forum covered topics like privacy changes, CX-driven growth, and long-term branding. Notable speakers included Joanna Robinson, CMO of The Iconic, Mark Ritson, renowned marketing professor and Lucinda Barlow, Head of International Marketing, Uber. Andrea Martens, ADMA CEO, opened the day with reflections on regulatory reform and the capability crisis. The event was led by Holly Ransom, with keynote contribution from Scott Galloway and Tom Goodwin.

Best Case Scenario’s Key Responsibilities

Event Production & MC, Speaker Coordination

Best Case Scenario played a critical role in event production. Working closely with Holly Ransom, the MC, BCS ensured smooth transitions between speakers by co-developing a script that maintained engagement throughout the day. Every introduction was crafted with context, aligning with the event’s key themes to keep the audience connected.

AV & Virtual Coordination BCS handled all audiovisual elements, including managing autocue and dynamic speaker slides designed for the supersized LED screen.

One of the highlights was managing the virtual appearances of high-profile speakers. Scott Galloway, professor of marketing at NYU and serial entrepreneur, joined remotely from Chicago, while Mark Ritson presented from the UK.

Despite the complexity of coordinating international speakers, BCS ensured a seamless delivery that kept the audience engaged. Additionally, the production and creation of the Global Forum’s introduction video set an energetic tone for the day.

Tom Goodwin, speaker at ADMA Global Forum 2024, praised the BCS team, saying, “In all my speaking engagements, your team was the best—calm, brilliant, and fun to work with.”

On-Site Branding & Booth Development

BCS brought ADMA’s vision to life through vibrant on-site branding. A key feature was the red reflective stage floor, which added a professional and sleek aesthetic, enhancing the visual appeal in photographs. We also developed an interactive booth to launch the ADMA Capability Compass, a tool designed to give attendees insights into marketing capabilities and skills.

The mosaic activity, where delegates could build an image, was a huge success, creating a lasting memory. Branded table placements, feather banners, and escalator branding ensured the ADMA Forum’s presence was felt throughout the venue.

Delegate Coordination

BCS managed every aspect of the delegate experience, from pre-event registration to ensuring seamless online and on-site attendance. Pre-event care included tailored communications to ensure a smooth registration process, and during the forum, attendees were taken care of from arrival to entertainment.

Budget Management & Entertainment Coordination

BCS took the lead in budget management, ensuring transparency and alignment with ADMA’s financial goals. We negotiated the best rates with suppliers, keeping costs in check without compromising quality. For the entertainment, BCS curated a variety of experiences that catered to different attendee preferences, allowing everyone to relax and enjoy after the formal sessions concluded.

Operations Management

BCS meticulously planned event operations, crafting detailed run sheets to ensure smooth transitions for speakers and staff. Our on-site team coordinated everything, from staff management to a comprehensive bump-in schedule, ensuring everyone knew their roles and timelines. Our work-in-progress (WIP) updates kept the ADMA team well-informed throughout the event planning process.

"I really appreciated how much ADMA prioritised sustainability throughout the event. It was clear they cared deeply about minimising the events environmental footprint, and between our teams, we ensured every detail reflected that commitment. From eco-friendly materials to mindful logistics, it was a pleasure working with such a forward-thinking organisation that aligns so closely with our values."

Stacey Hutchinson Operations Lead at Best Case Scenario

Sponsor Coordination & Social Media Management

BCS worked closely with event sponsors, ensuring their brands were well-represented across the forum and that their presence delivered on ROI. We also created the event’s social media assets, generating vibrant posts that showcased speakers, sponsors, and agenda highlights, building excitement and engagement pre-event.

Through our partnership with ADMA, Best Case Scenario successfully delivered a standout Global Forum, ensuring every aspect—from speaker management to branding—reflected the professionalism and forward-thinking approach of the organisation.

Please reach out to us if you need help with your next event.

"Working with the ADMA team was an absolute pleasure. They are truly professional and know their marketing game inside and out. Their ability to collaborate and execute with precision made the entire process seamless. It was inspiring to see how committed they are to delivering value to their audience and elevating the marketing industry as a whole."

Luli Adeyemo Founder of Best Case Scenario

News

Hosting an Event in Victoria: Maximising Delegate Budgets with Regional Grants

Post author By Jen
Post date September 26, 2024

Maximizing Delegate Budgets with Regional Grants

Victoria’s Regional Business Events Program offers fantastic incentives for hosting events, with up to $80 per delegate (or $150 for international events) to support costs like venue hire, accommodation, and transport. This initiative not only boosts local tourism but also provides event organizers a significant budget advantage.

Here are some tips for hosting an event on a strict delegate budget:

Negotiate Early: Start venue and AV negotiations early to secure the best rates. At Best Case Scenario, we’ve seen how early planning leads to significant cost savings.
Maximise Grant Allocation: Prioritise expenses that directly enhance delegate experience, such as catering and venue location. Ensure every dollar from your grant is used effectively by focusing on core services that impact attendee satisfaction.
Leverage Regional Benefits: Regional Victoria offers competitive pricing compared to major cities. Use these savings to either stretch your budget further or enhance the overall quality of your event.
Keep it Sustainable: Incorporating sustainability measures, such as eco-friendly materials or minimising waste, can help reduce long-term costs and appeal to eco-conscious attendees, while also aligning with the principles of the grant.
Plan for Interaction: Engage attendees with interactive elements like exhibitions, networking sessions, or immersive activities. They not only enhance the event experience but can also be executed efficiently within budget.

With the right planning and resource management, hosting an event in regional Victoria can be cost-effective and highly impactful. Reach out to us at Best Case Scenario to ensure your event is both successful and budget-friendly, while taking full advantage of the available grants.

Please contact us here for more information.

Source of announcement of grants – Spice News.

Here’s something I don’t write about often: events thriving in financial uncertainty.

Post author By Jen
Post date June 27, 2024

Events Thriving Despite Economic Down Turn

Luli Adeyemo

Director & Founder of Best Case Scenario

The recently published “Event Industry Report 2024: Australian Edition” by Cvent underscores a notable optimism, revealing that 68% of event organisers are actively planning to expand their event portfolios. At Best Case Scenario, we are witnessing firsthand the resurgence of in-person events becoming a pivotal strategy for organisations seeking to foster deeper engagement and connectivity with their target audience.

Deloitte’s 2023 Global Marketing Trends report further emphasises the strategic importance of events amidst ongoing global financial uncertainties, including inflation and supply chain disruptions. Rather than curtailing expenditures, brands are increasingly doubling down on their marketing investments, particularly in enhancing customer personalisation. I know first hand how this is crucial for optimising the event experience, ensuring seamless transitions from pre-event marketing initiatives to immersive on-site engagements that resonate with attendees on a personal level.

Moreover, Deloitte’s findings highlight a resounding consensus among industry leaders, with 86% of respondents acknowledging the transformative power of creativity in driving long-term organisational success.

It’s worth noting that again we are seeing a trend of organisations reaching out to agencies for a shot of creativity when it comes to event planning, the days of just making sure there is enough stand-out swag are gone and the focus is on unique experiences.

Our belief is that events are not a standalone marketing endeavor, but are integral components of a broader strategy to inform, network, and nurture potential clients throughout their buyer journey.

By leveraging events as dynamic platforms for innovation and growth, businesses can effectively cultivate meaningful connections that transcend traditional boundaries, fostering lasting impressions and tangible business outcomes.

At Best Case Scenario, our commitment extends beyond orchestrating memorable events; we empower our clients to harness these industry trends to craft immersive and impactful experiences that leave a lasting imprint on attendees.

These insights from both Cvent and Deloitte help us guide and inform our innovative strategies and resilient practices that define the future of event marketing in Australia.

5 AI Applications for Event Marketing backed by insights and statistics

Post author By Jen
Post date November 23, 2023

Our last blog looked at burnout amongst marketing professionals for a variety of reasons such as the high volume of mundane tasks, deadlines and more. We now look at how AI can help marketing professionals win back time but also how it is reshaping how they engage audiences, personalise experiences, and measure success. This blog explores five key AI applications in event marketing, backed by compelling statistics and insights.

Enhanced Personalization through AI-Powered Recommendations AI algorithms excel in analysing attendee data, enabling event marketers to offer highly personalised content and experiences. By evaluating past behaviors, preferences, and engagement levels, AI can tailor event suggestions, workshops, and networking opportunities to individual attendees.

Statistic: According to a Salesforce report, 84% of customers say being treated like a person, not a number, is crucial to winning their business.

2. Predictive Analytics for Better Event Planning
Predictive analytics, a cornerstone of AI, helps marketers forecast trends, attendee preferences, and potential event outcomes. This foresight allows for more strategic planning, resource allocation, and targeted marketing efforts.

Insight: AI-driven predictive analytics can increase attendee satisfaction by up to 20%, as per a study by EventMB.

3. Real-Time Engagement Analysis AI tools can track and analyse attendee engagement in real-time, offering immediate insights into what’s working and what’s not. This capability allows for on-the-fly adjustments to enhance attendee experiences and engagement levels.

Statistic: Events using AI for real-time engagement have seen a 30% increase in attendee interaction, according to a report by Bizzabo.

4. AI in Event Marketing ROI Measurement Determining the ROI of an event is complex, but AI simplifies it by analysing vast amounts of data to pinpoint the most impactful aspects of an event. AI can track attendee journey, engagement, and post-event behavior to accurately assess the event’s success.

Insight: Companies using AI for event ROI measurement have reported a 15% more accurate assessment of their events’ success, as per a study by Gartner.

5. Chatbots for Enhanced Attendee Experience AI-powered chatbots can provide instant responses to attendee queries, offer personalised recommendations, and assist in navigation during events. This not only improves the attendee experience but also reduces the workload on event staff.

Statistic: A survey by Drift found that 40% of consumers prefer interacting with chatbots for timely and accurate responses during events.

AI is rapidly becoming an indispensable tool in the arsenal of event marketers. From personalisation to predictive analytics, real-time engagement, ROI measurement, and chatbots, AI’s applications are diverse and impactful. By embracing these AI-driven strategies, event marketing professionals can create more engaging, efficient, and successful events, ensuring a memorable experience for every attendee.

Download a marketing tech landscape from here.

We will most certainly be trying out some of these tools on behalf of our clients.

Martech map — Source: https://martechmap.com/signup

Navigating the Year Ahead: Strategies for Success and Balance in B2B Marketing

Post author By Jen
Post date November 20, 2023

B2B Marketing professional - dealing with pressures as year comes to a close — Photo by Tim Gouw on Unsplash

Reflection

The past has been a rollercoaster for Australian employees, including marketing professionals. A University of Melbourne report indicated a significant toll on mental and physical health among workers, with one-third considering quitting due to fatigue and exhaustion. This trend underscores the importance of reviewing our strategies and mental well-being as we move forward.

Planning for 2023

As we step into 2023, it’s crucial to set clear, achievable goals.

We’ve seen the rapid adoption of AI and automation in workplaces, including marketing, this in itself demands a proactive approach to staying ahead of the curve (which is ironic as it is meant to make our lives simpler).

While most Australians aren’t overly concerned about being replaced by AI and automation, they are cautious adopters of new technologies in the workplace. This cautious approach could contribute to stress and burnout, particularly for marketing professionals who often rely on technology and digital tools for their work.

However, we still need to consider aligning our strategies with these technological advancements while ensuring they complement our human creativity and insight is key.

The report further found that 38% of Australian workers had a chronic illness, and over 40% of them wanted to quit their jobs.

This finding is significant because job dissatisfaction and the desire to quit are often linked to burnout, which may be particularly relevant for marketing professionals dealing with the high-pressure, fast-paced nature of their work

Managing Stress and Work-Life Balance

Let’s get back to achieving that work-life balance, it is more critical than ever.

An article published in HRD reported A staggering 46% of Australian employees reported burnout in 2022, a clear signal that balancing work demands with personal well-being is essential.

At Best Case Scenario, we advocate for the smart delegation of tasks. Outsourcing mundane, time-consuming tasks to trusted partners can free up valuable time, allowing marketing professionals to focus on strategic and creative aspects of their roles.

Looking at Global Marketing Professionals

Globally, the story is similar for marketing. A survey featured in Marketing Mag revealed over 80% of marketing professionals report burnout due to factors like:

monotonous tasks,
long hours,
tough deadlines.
and high anxiety.

Solutions for a Smoother Year Ahead

In addressing the challenges of burnout and workload management, one effective strategy is the smart delegation of tasks through outsourcing. Outsourcing routine and time-consuming tasks can be a game-changer. It allows marketing professionals to focus on strategic and creative aspects of their roles, enhancing productivity and job satisfaction.

By partnering with reliable external teams for these tasks, businesses can not only streamline their operations but also provide their core team with the opportunity to focus on growth and innovation. This approach not only aids in managing stress but also fosters a more dynamic and fulfilling work environment.

As we look towards 2023, exploring such collaborative solutions could be key in reshaping our approach to work and well-being.

It’s interesting to note developments like Jasper’s recent launch of its AI Copilot, which promises to ensure that ‘no one should have to work alone again.’

Such innovations could be game-changers in how marketing functions operate. We’re curious to hear your thoughts on this. Do you think technologies like Jasper’s AI Copilot are the future of marketing?

Let us know your views as we collectively navigate these exciting technological advancements in our field, please email our marketing department – jen@bestcasescenario.com.au with your own views.

At Best Case Scenario, we offer comprehensive solutions to address challenges that ‘lonely marketing’ professionals face.

Our suite of services includes outsourcing options for routine tasks, strategic planning assistance, and technological tools to streamline workflows.

We believe in empowering marketing professionals to focus on what they do best – innovating and connecting with audiences.

As 2023 approaches, let’s take this opportunity to reset and reorient. By strategically planning, managing stress, and utilising outsourcing solutions, we can navigate the year ahead with greater ease and effectiveness.

Let’s make 2023 a year of growth, balance, and success in the B2B marketing world.

Driving Change Through Dynamic Engagements: A Week of Progressive Collaborations at Best Case Scenario

Post author By Jen
Post date October 27, 2023

Best Case Scenario - End of week wrap up in technology and healthcare focused events.

InterSystems Executive Roundtable

In a harmonious endeavor with Ecosystm and InterSystems, we sculpted an executive roundtable elucidating the “Interoperability Challenges & Progress in ANZ Healthcare.” The table buzzed with insightful dialogues, with the research from Ecosystm & InterSystems forming the keystone of our discussions. Our camaraderie with Sash Mukherjee, VP Industry Insights at Ecosystm, was the catalyst for a riveting exchange on Analytics, Interoperability, and Data Synergy. The intellectual camaraderie was nothing short of exhilarating!

Neurodivergent Advantage Event with ACS

Our TechDiversity alliance with ACS for the Neurodivergent Advantage event was a voyage of exploration and enlightenment. Tasked with audience acquisition, marketing, and operations, we witnessed the beauty of diversity in a room pulsating with individuals keen on enhancing neurodiverse recruitment. It was a living tableau of progressive strides in workplace inclusivity.

Leveraging Technology for CultureCon Participation

Our voyage of insights continued at CultureCon, where we delved into “Future-Proofing Workspaces.” The panel discussion was a rich soil for seeding ideas on adaptive and inclusive work environments, nurturing a vision for innovation-driven and inclusive workspaces.

As we gear up for the upcoming Spark Festival in collaboration with Tendertrace and Abu Odigie, CEO of Tendertrace, and a stellar line up of panel members, the essence of anticipation is in the air. The pathway ahead is rich with promises of learning, networking, and impactful dialogues.

With a heart full of gratitude and eyes set on the horizon filled with transformative engagements, we at Best Case Scenario are ready to embrace the exhilarating challenges and opportunities that beckon. Our story of impactful engagements is a ceaseless one, fueled by a relentless passion for driving meaningful change in the tech and healthcare sectors. Here’s to many more weeks of dynamic collaborations, insightful dialogues, and a steadfast journey towards making a resonant impact.

Reach out to us for more information on how we are working to transform events using technology.

The Rise of Flexibility in Event Planning

Control, Customisation, and Collaboration

The Benefits of Tapping into Agency Support

Empowering Clients with Flexibility

Ready to Take Control of Your 2025 Events?

Unlock Tailored Event Solutions for 2025

Define Your Audience Profile

Communicate Event Objectives

Review Speaker Content

Conduct Speaker Prep Calls

Pre-event Rehearsals

Collect Audience Input

Unlock Tailored Event Solutions for 2025

Luli Adeyemo

B2B Events Frequently Asked Questions

What is your area of expertise when it comes to events?

What regions do you operate it?

What are your event planning fees?

What does the scope of work include generally?

Is there any creative input offered?

Is it up to us to provide a strict brief for each event?

Have you organised events in a variety of industry sectors?

Why do I need an event planning agency to help me?

How do you manage event budgets and timelines?

How many weeks out should we start planning an event?

How can we make our event stand out?

I can't afford to hire an agency.

Tell me more about Best Case Scenario and the event services you offer.

Types of events we create

Event branding, marketing and communications

Event operations

Event registration management

About ADMA

Best Case Scenario’s Key Responsibilities

Luli Adeyemo

Reflection

Planning for 2023

InterSystems Executive Roundtable

Neurodivergent Advantage Event with ACS

Leveraging Technology for CultureCon Participation

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© Copyright 2025 | Best Case Scenario

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© Copyright 2025 | Best Case Scenario