Category: Technology

The technology industry sector

Internet of Things (IoT) Impact

Post author By Morgan
Post date May 1, 2020

Hand holding a mobile phone connected to the internet of things — Internet of Things - IoT Impact Australia

The Brief

The two-day conference was held at Hyatt Regency, Sydney. IoT Impact is the only Australian IoT conference driven by the industry. IoT Alliance Australia is the peak industry body representing IoT in Australia. The objective of the conference was to bring together over 450 participating organisations and 750 individual Alliance members together to accelerate the adoption of IoT across the Australian economy and society.

BCS were engaged 8 months before the conference. The previous year’s conference had been run by an internal team within a University campus, part of the brief was to bring a more professional feel to the organisation of the event and the delegate experience.

The conference took place over 2 days with 120 speakers, 4 breakout streams and workshops, exhibition space with 50+ exhibitors and an awards reception at the end of the first day.

“The IoT Alliance Australia’s annual IoT Impact conference is the signature IoT event in Australia. With over 100 speakers, 10 workshops and 50 sponsors the task to make this engaging and a pleasure to be at was managed superbly by Luli and her BCS team. The feedback from attendees, speakers and exhibiters alike was outstanding. With so many stakeholders, the team also had to be very flexible to change and adapt, which they did with good spirit and dedication.”

Frank Zeichner, CEO of IoT Alliance Australia

The Solution

Venue management – liaising with the Hyatt Regency across the full programme for F&B, room allocation, AV, direction signage and all health and safety matters concerning the exhibition.
Manage end-to-end Marketing: Marketing Strategy & Execution – Web Design, Registration Platform, EDM, Social Media, Partner Marketing Manager, Media Partnership Management, Sponsor Marketing, Data Management.
Keeping the conference website up to date with release sessions descriptions, an updated program and confirmed speakers.
Program development: Working with key stakeholders to identify topics, decide on event format.
Design a registration platform with automated emails to delegates
Onsite registration and live printing of name badges
Access control and badge scanning into all sessions
Sponsorship management – selling all exhibition space and other sponsorship for the event and then managing all sponsorship deliverables and communication
Exhibitor management –managing all exhibitor deliverables and communication
Conference speaker management – creating speaker briefing documents and speaker registrations for 120 speakers. Managing all speaker communications pre and post event.
Run sheet creation
Script creation for all moderators
Project Management timelines & reporting – weekly WIP updates
Supplier Management
Budget Management – budget creation, sourcing quotes from suppliers, requesting invoices and making sure the budget is kept budget up to date and on track
Delegate management – managing all delegate enquiries pre-event and onsite
Design Management – managing all print and design work (programs, signage etc.) and associated suppliers
Audio Visual Management – managing the execution of all AV and working with associated suppliers.

The Results

BCS introduced and identified that adding pre-conference workshops to the program would be of benefit to delegates attending the next two days of the conference, they were well received and a great start in assisting delegates on getting the most out of the conference.

Part of the digital marketing program focused on influencer marketing this resulted in a large increase in social media engagement and followers for IoTAA during the campaign. We leveraged LinkedIN’s Sales Navigator to connect with decision makers in key industry segments such as Water, Energy, Manufacturing and more.

85% of delegates said would attend IoT Impact 2020.

The Client

A Internet of Things Alliance Australia is a non-profit association accelerating the adoption of IoT across the Australian economy and society.

Case Study Healthcare Technology

AI in Medicine Australian Summit

Post author By Morgan
Post date December 2, 2019

The Brief

Best Case Scenario founder, Luli Adeyemo had dreamed about hosting an engaging platform that would bridge the digital gap in healthcare. There is an urgent need to close the digital divide in the healthcare industry and she knew that it needed to be part of a global community to enable this.

Why global? because other countries are facing similar challenges to Australia, but some have also overcome obstacles opening up an excellent learning resource. On a trip to London in 2018 Luli meet with the CEO of AIMed and it was here that the planning to host AIMed in Sydney started, one of four AIMed summits taking place around the globe.

The key objectives

Education modules of AI for clinicians and non-clinicians at our 2020 summit
Networking events between clinicians, government leaders, technologists and alliances who have the ability to propel change
Quarterly magazine on AI in Medicine from a global perspective
AI in Medicine free educational webinars

The Solution

Best Case Scenario managed the event end-to-end and it attracted speaker such as:

Dr Zoran Bolevich, Chief Executive and Chief Information Officer, eHealth NSW
Dr Martin Than, Director of Research, Christchurch Hospital Emergency Department
Dr Anthony Chang, MD, MPH, MS, MBA Chairman & Founder and Chief Intelligence and Innovation OfficerAIMed and CHOC Children’s Hospital of Orange County
Prof. Antonio Di leva, MD, PhD, FRACS, Consultant Neurosurgeon – Head of the Computational NeuroSurgery (CNS) Lab, Macquarie University
Dr George Margelis, Independent chair, Aged Care Industry Information Technology Council
Dr Ian Opperman, Chief Data Scientist and CEO, NSW Data Analytics Centre

An active community of human champions with a strong desire to propel AI in healthcare for better patient outcomes.

The Results

Over 80% of respondents indicated they will attend AIMed Australia 2020

It was identified that the next step is to provide an education platform for clinicians and non clinicians on the basic benefits of AI and how it can be applied today to ease workload and improve patient experience seamlessly.

AI should focus on solving problems of clinicians and patients first, and not be focused on the technology (so-called “design AI”).

AI has difficulty in bringing a value proposition for the C-suite executives – therefore a portfolio that includes administrative burden reduction is a key approach.

Planning is now in place for AIMed 2020 to deliver a practical education and training platform for clinicians and non-clinicians, we are having discussions with key groups to create a learning/education community that will equip the healthcare industry with the knowledge they need to make AI an enabler to deliver better patient outcomes.

The Client

A clinician led global movement focused on AI in Medicine

AIMed is the driving force ensuring the healthcare sector is not left behind. Our goals are to eradicate challenges, define AI enabled solutions and create an efficient workplace, with patient outcomes at its core. Our aim is to assist medical professionals to discover new ways to incorporate advances in technology to help the way they work. The AIMed portfolio is instrumental in reshaping the mindsets of individuals and the future of medicine.

Case Study Healthcare Technology

Digital transformation in modernising aged care

Post author By Morgan
Post date April 11, 2018

Elderly hands - Aged care can be modernised with a digital transformation

The Brief

Working with Tquila’s Marketing Director in conjunction with their partners Salesforce and Mirus we were appointed to assist with:

Venue management: scoping, food and beverage and AV
Budget management: prepare, manage and update
Speaker management: prepare briefing documents and coordinate AV requirements
Registration: Prepare name badges, registration reports and onsite registration

The Results

The event was so successful in Brisbane, they extended the event to Sydney and Melbourne
Seamless registration process
Speaker coordination flowed seamlessly

The Client

Relatively new to the market Tquila ANZ is one of the most talented Salesforce.com consulting teams in the region.

They have helped a multitude of companies define, develop, deploy and evolve their Salesforce investments. Their future mission however was to connect and engage with the wider Aged Care sector.

Case Study Finance Government Industry Associations SMB Technology

AIIA NSW Government Special Interest Group

Post author By Morgan
Post date March 9, 2018

The Brief

Frequent breakfast briefings and a flagship forum attracting hundreds of key executives.

The brief within NSW, the Healthcare, Government, Banking & Financial Services Special Interest Groups (SIGs) each host three breakfast briefings and a flagship forum event throughout the year. The breakfast briefings attract on average 100+ attendees and the flagship forum events bring in an audience of 200+ attendees per event. These typically consist of a keynote speaker address, followed by a panel discussion with 3-4 esteemed industry and government executives.

In addition to the SIG focused events, the AIIA run national flagship events that are aligned to their strategic initiatives and policies. The national events will vary from full day conferences to award ceremonies and gala dinners, with an audience of 200-250 attendees.

The Solution

Best Case Scenario’s responsibilities include pre-event planning comprising of creating and managing the NSW event calendar, budget management, developing event content and speaker recruitment in collaboration with the SIG and AIIA, marketing, sponsorship sales, operations, on-site management and support, speaker and sponsorship liaison, delegate generation and management, coordination of SIG and Council meetings, management of delegate surveys and post-event analysis.

Planning multiple events requires tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the events.

For example:

Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities.
Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc…
Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables.

The following are just some of the Government Special Interest Group events Best Case Scenario manage:

The Results

NSW SIG has the strongest event programme across AIIA
One of the most well attended SIGs
Supports member retention and assists with new member acquisition

The Client

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s Special Interest Group (SIGs) program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The SIGs are aligned with the AIIA Strategic Framework and provide a practical implementation of the AIIA values, but each SIG defines its own purpose, goals and activities. These Government Special Interest Groups focus on working with state and territory governments to improve digital policy and use of technology. The NSW Government SIG works with government to improve Digital policy, projects, procurement and SME access.

Case Study Technology

Enterprise Security with Proofpoint

Post author By Morgan
Post date February 28, 2018

conceptual image representing enterprise cyber security

The Brief

Although a market leader in the US, Proofpoint are relatively new to the Australian market, therefore required Best Case Scenario to support their marketing strategy, brand and event initiatives across the region.

“Leveraging local third-party suppliers or partners was a no brainer for me. However, what was important is that I chose partners who are well-established, connected and added an abundance of value. An extension of my team, they needed to understand our industry, our clients and converse effectively with senior executives. BCS have exceeded expectations and are integral when it comes planning our strategic event marketing. I cannot recommend them highly enough”

Michelle McEnroe, Proofpoint Senior Marketing Manager for Asia Pacific

The Solution

We provide event management support across multiple conferences. A 2018 event was The Proofpoint Enterprise Security Conference in which we delivered:

Support Event Sponsorship

Cloud security Expo (Singapore)
AISA (Sydney)
Gartner Symposium / ITXpo (Gold Coast)
Host a series of VIP lunches with Proofpoint strategic partners (Sydney, Melbourne & Brisbane)
Organise VIP Christmas Parties (Sydney, Melbourne & Brisbane)
Ensure consistent use of Proofpoint brand

Our responsibilities as Professional Conference Organisers (PCO) included:

Exhibitor management – once confirmed, managing all exhibitor deliverables and communications
Monitoring the use of Proofpoint brand with suppliers (print/booth builders/merchandise etc)
Coordination & allocation of Merchandise
Liaising with booth builders to tailor booth design and organise furniture
Design and organise booth theming to maximise networking opportunities
Speaker management & creating speaker briefing documents
Venue & AV management support
Budget Support

The Results

All of Proofpoint engagements throughout the year have been successful, therefore we have been asked to support all planned marketing engagements in 2018. At Gartner Symposium / ITXpo the Proofpoint stand was voted top three by Gartner Executives for Networking and at the co-hosted lunches, an average of 50% of attendees were converted into customers within 4 weeks of attending.

Exhibitor stand at Gartner’s Symposium/ITXpo voted in the top 3 for networking 50% of delegates at Sympoisum/ITXpo that visited their exhibitor stand were converted into customers within 4 weeks.

The Client

Proofpoint is an enterprise security company that provides software as a service and products for inbound email security, outbound data loss prevention, social media, mobile devices, digital risk, email encryption, electronic discovery, and email archiving.

Case Study Technology

Education Roadshow with Microsoft

Post author By Morgan
Post date February 28, 2018

child remote learning assisted by Microsoft Education program

The Brief

Working with Microsoft Education Team we were appointed to assist with Leadership Education Roadshow, this included:

Venue management: scoping, food and beverage and AV
Budget management: prepare, manage and update
Speaker management: travel coordination, prepare briefing documents & coordinate AV requirements
Display area: assisting shipping and demo areas in each venue
Registration: preparing name badges, registration reports and onsite registration

“The entire event series was managed with a detailed approach, and the BCS team delivered a high engagement, well executed, thoughtful event. The team went over and above as needed, and nothing was ever too hard, or out of scope.”

Emily Weight, Microsoft Surface Product Manager

The Solution

Support for the Leadership Education Roadshow included:

Venue management: scoping, food and beverage and AV
Budget management: prepare, manage and update
Speaker management: travel coordination, prepare briefing documents & coordinate AV requirements
Display area: assisting shipping and demo areas in each venue
Registration: preparing name badges, registration reports and onsite registration

We sourced venues specifically to allow space for the keynote presentation and demonstrate the surface display. Critical to the success of an event series like this is to ensure that the venues are easy to get to for the educators, but also complement the Microsoft Brand.

The Results

The targeted number of educators to attend each city was 50. This was exceeded in four of the five cities. There was a 50% opt in across the series for further demos and multiple leads secured at each breakfast.

Exceeded target delegate numbers in 4 of the 5 cities
50% opt in across the series for further demos
Multiple leads generated at each location

The Client

The Education team within Microsoft work to provide their Education Partners (schools and colleges) with up to date relevant information from leading technology specialists and educators. Regular contact is key to maintaining these relationships, therefore a series of breakfasts was arranged, an external expert in the field engaged as the keynote and Surface display devices and a hub showcased so their partners could see, touch and experience the latest Microsoft has to offer.

Case Study Industry Associations Technology

AIIA iAwards Innovation Awards

Post author By Morgan
Post date February 2, 2018

The Brief

In 2015 & 2016, Best Case Scenario managed the AIIA’s pinnacle event, the iAward’s. Each year the event attracts over 1,000 participants and high-profile sponsors. The conference attracts leaders and executives from Australia’s digital economy including major technology and service companies, government, end users, and media.

The iAward’s format is a two-day event featuring a pitchfest, pre-event cocktail reception, VIP drinks reception, keynote speakers, round tables, breakout sessions, workshops and the iAwards gala dinner. The awards ceremony attracts over 1,000 guests and features entertainment and presentation of awards.

The Solution

Best Case Scenario’s AIIA Innovation Awards Ceremony responsibilities included:

pre-event planning
budget management
content development
speaker recruitment
marketing
branding
theming
operations
venue management
digital and physical directional signage
on-site management and support
speaker and sponsorship liasion
delegate generation and management
management of delegate surveys and post-event analysis.

Planning events of this scale require tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the conference.

For example:

Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities
Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc..
Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables
Use of collaboration software such as Slack

Keeping all the stakeholder groups at the forefront of mind throughout the planning process, ensured we maximised onsite engagement, plus by introducing new presentation formats such as Ignite, kept the sessions lively, entertaining and informative. This led to the attendee experience surpassing client, delegate and sponsor expectations. It was truly an outstanding event that showcased the innovation within Australia and brought key stakeholders together to ensure the continuation of innovation adoption needed to boost the Australian economy.

Best Case Scenario pull together the logistics, operations, programme, sponsorship, and speakers in just over 4 months.

The Results

Delegate experience surpassed expectations
Showcased Australian innovation at its best
High level of satisfaction from exhibitors

The Client

The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. We are a not-for-profit organisation to benefit members, and AIIA membership fees are tax deductible. Since 1978, the AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favourable business environment for our members and to contribute to Australia’s economic prosperity.

Case Study Government Healthcare Industry Associations Technology

NSW Government Health Special Interest Group

Post author By Morgan
Post date February 2, 2018

e-Health Special Interest Group - Best Case Scenario Event Management — NSW e-Health Special Interest Group

The Background

The NSW Government Health Special Interest Group (SIGs) promotes industry and government collaboration to transform the healthcare industry.

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s SIGs program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The following events are some of the many NSW Healthcare events Best Case Scenario has supported

The Solution

Operations Management
Sponsor Tracking
Speaker Tracking

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