Categories
Featured News

How can we lure executives out of the comfort of their virtual settings into the richness of face-to-face interactions

Executive Engagement by Luli Adeyemo

How can we lure executives out of the comfort of their virtual settings into the richness of face-to-face interactions

 

From a marketing perspective, the potential for revolutionising customer engagement leveraging events is immense. If there was ever a catalyst for this change, it’s undeniably the COVID-19 pandemic.

This shift to a digital landscape has been a defining moment for our industry, propelling us to consider how we engage with audiences in new, innovative ways. Just as technology has revolutionised healthcare by bringing consultations to our living rooms, and just as it has streamlined governmental processes, I believe we’re standing at the cusp of a similar revolution in the events sector.

DEI Coca Cola Summit Featuring Luli Adeyemo
Luli speaking on a panel for Coca Cola Executive Team Members

The Challenge of Strategy and Tech Stack

Even as the digital transformation becomes increasingly essential, many organisations are still grappling with how to define their event strategy and tech stack. The question isn’t whether virtual events can replace face-to-face ones—because, let’s face it, the value of sitting across the table from someone is still unmatched. The question is, how can we get those busy senior executives to step out of their home offices to attend a roundtable?

Leveraging Technology for Continuous Engagement

It’s here that event tech comes to the rescue. Platforms like RainFocus are not just about managing an event; they’re about managing a lifetime of interactions with your prospects. These platforms can weave several interactions together and even leverage AI to offer customised content. It isn’t just about that one webinar or that single conference; it’s about an ongoing relationship nurtured through technology.

“Using platforms like RainFocus, we can deliver a cohesive and personalised experience that keeps executives engaged long after the event has ended,” I’ve often found myself saying to industry peers.

Thinking Holistically

One of the key takeaways I’ve gleaned from this era of digital transformation is the need to view events as a holistic journey for our prospects and clients. Gone are the days when a single, blockbuster event was enough. Today’s audience requires ongoing value and engagement, and the best part is, the technology to enable this is already at our fingertips.

Conclusion

The digital transformation prompted by COVID-19 isn’t a temporary shift—it’s a paradigm change that’s here to stay. By embracing technology and adopting a holistic approach, we’re better equipped to provide consistent value and stay relevant in an ever-changing landscape.

If we want to thrive, we must align our strategies to encompass both digital and physical worlds. We can’t afford to be one-hit wonders and then wonder why executives didn’t show. The value has to be consistent, and technology is there to enable this,” is my advice to those still hesitating to make the digital leap.

Reach out to us for more information on how we are working to transform events using technology. 

Categories
News

Spice News – Events Uncovered | Insights on authentic event planning, inclusion, and maximizing engagement

Key Takeaways from Luli Adeyemo's Discussion:

On Thursday, 10th August 2023, at the Sydney Masonic Centre, a panel discussion titled ‘Harnessing the power of creativity and human connection to deliver more engaging and inclusive events’ took place as part of the Events Uncovered conference. Luli Adeyemo, the Director and Founder of Best Case Scenario, was one of the esteemed panellists, alongside other industry leaders.

Authentic Creativity Over Aesthetic Flair: Luli emphasized the importance of authenticity in event planning. Instead of pursuing creativity for its own sake, it’s vital to understand the audience and the purpose of the event. Authenticity ensures that the event resonates with its attendees and serves its intended purpose effectively.

The Longevity of Engagement: An event’s success isn’t just about the day itself. Luli highlighted the importance of engaging with potential attendees well before the event starts. With significant time and investment going into each event, maximizing engagement before, during, and after the event is crucial.

 

Luli spoke on a panel featuring Anna Sheppard and Kai Raisbeck

Inclusion Matters: With 20% of the population having a disability, Luli underscored the importance of making events inclusive. This includes considering aspects like digital assets and color contrasts to ensure everyone can participate fully.

Redefining Metrics: While traditional metrics like attendee numbers and post-event surveys are essential, Luli pointed out the value of social media listening. Understanding attendees’ sentiments and feelings provides real metrics that can offer deeper insights into an event’s impact.

The Power of Human Connection: Luli reminisced about the ’90s, a time with limited channels of information. Today, with countless ways to access information, the real superpower of events is bringing people together. Networking and connecting with like-minded individuals over common topics is an unmatched experience.

Interactive Experiences: Luli shared an anecdote about a post-lunch silent disco and sensor vests at the conference. Such interactive experiences highlight how different people interact and the power of music in bringing everyone together.

Spice Magazine’s Events Uncovered conference, held on 10th August in Sydney, aimed to inspire attendees with new ideas, engaging conversations, and a celebration of the event industry. The conference showcased a line-up of inspirational leaders, fresh trends, innovative suppliers, and venue offerings, making it a must-attend for industry professionals.

As you can see below the silent disco added some energy to the room and certainly broke the ice for some really fun and engaging networking – who said events are boring? 

Reach out to Best Case Scenario for any of your event planning or marketing needs. 

Categories
Case Study News Start-Up Technology

Empowering the Next Generation of Tech Entrepreneurs: The UTS Startups Summit Success Story

The Client

The University of Technology Sydney (UTS) is a public research university located in Sydney, Australia. UTS is one of the leading young universities in the world, renowned for its practice-oriented learning environments, strong research performance, and deep connections with industry. One of their initiatives, UTS Startups, aims to inspire and support UTS students to become tech-enabled entrepreneurs.

The Brief

UTS sought to host the UTS Startups Summit, a first of its kind, large-scale event aimed at inspiring Year Nine and Year Ten high school students to explore the world of tech-enabled entrepreneurship. The event was not just about introducing students to the world of entrepreneurship; it was about showcasing the diversity and inclusivity within the industry and demonstrating that technology underpins so much of what can be achieved.

This vision aligned perfectly with Best Case Scenario’s ethos of working with changemakers who make a significant impact on the technology sector. Best Case Scenario understood that this event was a grassroots initiative designed to make entrepreneurship more appealing and encourage students from all backgrounds and cultures to learn more about the opportunities the tech sector holds for both creatives and tech-minded individuals.

The UTS Startups Summit was seen as an opportunity to ignite curiosity, inspire young minds, and drive the changes we wish to see. The event was designed so that students would not only hear captivating stories from young entrepreneurs who have walked in their shoes but also gain invaluable insights into their journeys, strategies, and identities. This was a chance for students to take their first steps toward their own entrepreneurial dreams.

The brief was clear: to support UTS Startups in creating an event targeted at year 9 and 10 students to ignite and inspire their desire to become tech-enabled entrepreneurs.

The challenge was significant, but Best Case Scenario was ready to rise to it, bringing their expertise in event management and their aligned commitment to diversity and inclusion to the table.

The Solution

Best Case Scenario took on the challenge of providing comprehensive event management services.

  • Streamlining operations & collaboration, BCS organised WIP documents, action items and ran weekly catch-up meetings. Created and maintained Runsheet’s for operations and production, supported the onsite registration process, documented volunteer roles and responsibilities.
  • Supporting speaker involvement, developed speaker tracking documents, created speaker briefing packs and supported briefing calls.
  • For marketing and promotions, Best Case Scenario delivered outreach emails to schools, created promotional assets, and leveraged their own network to support event attendance. They also built a portal for communications and assets, and liaised with the schools to collect transport and attendance details.
  • In terms of venue management, Best Case Scenario liaised with the venue regarding food and beverage and audiovisual requirements, communicated the run sheet to the venue, confirmed AV requirements, floor plans, and event signage, and provided accessibility information for delegates.
  • Summit production, we were the main point of contact with ICC AV to ensure the summit delivered a seamless production component. We liaised with speakers and UTS to create the overarching production elements.
  • Management of the event, Best Case Scenario supported onsite staff for briefings, supported the registration area and help desk and circulated a contact list with mobile numbers to all staff and volunteers, supported the auditorium zoning, reviewed the chain of command in case of emergency and arranged for St John’s ambulance to be in attendance.

The Results

The UTS Startups Summit was a resounding success, attracting thousands of Year Nine and Year Ten high school students.

The event ran smoothly, because of the great collaboration between the UTS Startups team and Best Case Scenario, through joint efforts of meticulous planning and execution ensuring a positive experience for all attendees.

The event was also marked by inspiring words from key figures in education and government. Murat Dizdar, Secretary of the NSW Department of Education, praised the teachers’ dedication, saying, “Understanding entrepreneurship and developing these key skills is a valuable component of your educational journey. To the teachers here, thank you for your dedication in bringing these students to this enriching event and introducing them to new ways of thinking and building skills.”

The Hon Anoulack Chanthivong, NSW Minister for Innovation, Science and Technology, expressed his anticipation for the future, stating, “We’re eagerly awaiting the next generation of entrepreneurs to rise and shape a brighter future.”

Murray Hurps, Director of Entrepreneurship at UTS, praised the event, stating, “The UTS Startups team makes me proud literally every day, but yesterday’s UTS Startups Summit was a new high point.” He also expressed his gratitude towards Best Case Scenario, saying, “A huge thank you to Best Case Scenario for their exceptional event management skills. Their attention to detail, professionalism, and dedication played a significant role in the success of the UTS Startups Summit.”

The UTS Startups Summit is a testament to Best Case Scenario’s commitment to delivering high-quality events and their ability to manage a wide range of event aspects.

Categories
Featured News

RainFocus | B2B Event Management Technology

Request a demo

Rainfocus has really shaken up event management technology and most recently has been named a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023 report. The report states, “Reference customers praise the integrated nature of the solution and RainFocus’ ability to listen and adapt.”

RainFocus is a cutting-edge platform that offers Unified Event Engagement, providing personalised experiences for each attendee.

Its robust features include:

• Data-driven insights
• Seamless integrations
• Advanced analytics

It enables event organisers to drive engagement, maximise ROI, and elevate their brand.

Luli Adeyemo, Director of Best Case Scenario, explains “the platform provides valuable insights that enable marketers to personalise their approach, speed up qualification and lead conversion, and close deals. In short, it is everything a savvy marketer could want from a platform”.

RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations

The Forrester Wave™: B2B Event Management Technology, Q1 2023 report.
Categories
News Technology

Harnessing the Power of Video: How Best Case Scenario Helped Interactive Showcase Their Success in a Genuine and Authentic Way

Interactive approached Best Case Scenario because they needed a production partner who could help them create an authentic, engaging, and professional case study video that highlighted the key points of the project.

Solution:
Best Case Scenario worked closely with Interactive to understand their objectives and gather the key questions they wanted to be answered in the video. They also made sure that the participants felt comfortable and natural during the filming process, so the video didn’t look scripted.

Best Case Scenario collaborated with CorpCast, their event tech partner, to create a professional video that captured the essence of the customer experience. They used their expertise in post-production to enhance the footage, add animations, and create a seamless flow that kept the audience engaged.

Luli Adeyemo

Results:

Interactive was extremely pleased with the positive outcome achieved through the video case study. They praised Best Case Scenario’s professionalism and attention to detail, which helped them create a video that accurately reflected the project’s success.

"Working with Best Case Scenario was an excellent experience for our team, hats off to the Best Case Scenario team, they made the participants of the video feel so comfortable and got the best out of them”, quoted Martine Jay, Senior Field Marketing Manager, Interactive. She continued, "They brought a level of expertise and creativity to the project that we wouldn't have been able to achieve on our own. The video they produced was outstanding, and we're confident it will help us drive more business."

Conclusion:

Best Case Scenario and video production partner CorpCast were able to deliver a professional video that showcased the project’s success and value to potential clients. Best Case Scenario’s approach to the production process made the participants feel comfortable and natural, resulting in an authentic engagement that resonated with the audience.

Please reach out to Best Case Scenario if you would like to see our case study video package.

Bonus Content – 10 Impactful Guidelines for Case Study Video Creation

By following these tips, you can create impactful B2B video case studies that effectively showcase your success stories and influence potential customers.

  1. Define your objective: Clearly identify the purpose of your video case study. Is it to showcase a successful implementation, highlight customer satisfaction, or demonstrate the benefits of your product/service? Having a clear objective will guide your entire storytelling process.

  2. Select the right customer: Choose a customer whose experience aligns closely with your target audience. Ensure they have achieved significant results or overcome specific challenges with the help of your solution. This will make the case study more relevant and relatable to potential customers.

  3. Plan your story arc: Structure your video case study with a compelling narrative. Start by introducing the customer’s challenge or pain point, then showcase how your product/service provided a solution. Highlight the specific results or outcomes achieved and conclude with a strong call to action.

  4. Keep it concise: B2B audiences have limited attention spans, so keep your video case study concise and focused. Aim for a duration of 2-3 minutes to maintain engagement. Trim unnecessary details and focus on the most impactful aspects of the customer’s journey.

  5. Use visuals effectively: Visuals play a crucial role in capturing viewers’ attention and conveying information. Incorporate engaging footage, relevant product/service demonstrations, and on-screen text to highlight key messages. Consider using graphics, animations, or customer testimonials to enhance the storytelling.

  6. Feature customer testimonials: Include interviews or testimonials from the customer to add credibility and authenticity. Let them share their firsthand experience, challenges faced, and the positive impact your solution had on their business. Authentic and genuine testimonials can greatly influence potential customers.

  7. Showcase measurable results: Highlight the measurable results or key metrics achieved by the customer after implementing your solution. Whether it’s increased revenue, cost savings, improved efficiency, or customer satisfaction, quantifiable outcomes provide tangible evidence of your solution’s value.

  8. Add a strong call to action: End the video case study with a clear call to action, directing viewers on the next steps they should take. This could include visiting your website, contacting your sales team, or requesting a demo. Make it easy for viewers to engage with your company after watching the case study.

  9. Promote and distribute effectively: Once the video case study is ready, ensure it reaches your target audience. Share it on relevant platforms such as your website, social media channels, email newsletters, and industry-specific communities. Consider leveraging paid advertising or partnering with industry influencers to expand its reach.

  10. Measure and optimise: Track the performance of your video case study by monitoring engagement metrics, such as views, click-through rates, and conversions. Use this data to refine your approach and optimise future video case studies for better results.

Categories
Featured News

BREWYD: Building High Performance Muscle in Organisations

BREWYD operates around three core components of high performance: Health, Family, and Business. They believe that high performance in sport and business are not just similar but exactly the same. Both fields are trying to answer the question of how to coach a human being to be the best they can possibly be.

Identifying the athletic high-performance strategies that transfer into the corporate world is one thing, but implementing them is another. 

This is where BREWYD comes in. They take the strategies, frameworks, and principles of athletic high performance and work alongside organisations on the hard things: implementation, discipline, and repetition to build the high-performance muscle.

A purpose-driven approach

The team at Best Case Scenario are impressed by the innovative model of sports funding that Warren Anderson and his team have established. Their model supports the development of up-and-coming elite athletes and coaches by creating and supporting pathway programs.

These programs provide critical education and resources that are essential for the athletes and coaches to achieve their full potential. We believe that this approach is a game-changer for the sports industry and has the potential to revolutionise the way we develop and support athletes and coaches.

BREWYD will change the sporting landscape for future generations.

If you want to learn how to transfer the success of the sporting world to the corporate arena, then you should join us for the launch of BREWYD High Performance Organisations (HPO) on May 18th at the Hilton Hotel, Sydney. 

You will get the chance to hear from world champions, business leaders, and those that have been on the journey, and they will also show you how to do it in alignment with BREWYD’s three values of Health, Family, and Career.

With BREWYD’s values of Health, Family and Career framing the launch, the agenda will cover:

  •  Welcome and introduction to BREWYD High Performance Organisations

  •  World Champion examples and how these strategies make it to the boardroom

  •  High Performance based on strengths

  •  Panel Discussion:  The role of high performance sports science in business

Speakers include:

Warren Anderson – Global High Performance Business Leader & BREWYD Co-Founder

Craig Alexander – 5 time Ironman and Ironman 70.3 World Champion

Harriet Brown – World Ironwoman Surf Lifesaving World Champion

Register now to lock in your seat.  Don’t miss out on this incredible opportunity to learn from the best and take your organisation to the next level. #BREWYD #HPO #highperformance #organisations #leadership #elitesport.

Categories
News Technology

How the Rapid Pace of Change is Driving the Need for Innovative Event Tech in 2023

With such rapid changes happening in the business world, it is more important than ever to stay up to date with new products in the event tech sector, especially AI (Artificial Intelligence) and automated-driven tech. 

This is where RainFocus comes in. Luli Adeyemo, an experienced event manager producer, discovered RainFocus at a large third-party event. She was immediately impressed by the platform’s exhibitor activation feature, which streamlines every aspect of exhibitor management and offers an optimised experience for exhibitors and delegates. 

As someone who has used many B2B event platforms in the past, Luli had never seen anything as powerful as RainFocus. Offering a seamless experience to audiences and event teams alike, RainFocus is a modern all-in-one platform that truly stands out from the competition.

Stand-out features for smart event managers, business leaders and decision makers. 

But what really impressed her was how it drives results with immediate data and insights available throughout the event lifecycle. 

Thanks to RainFocus, the client was able to maximise their investment and achieve their event goals.

Luli has since become a loyal advocate and she liked it so much her event management agency, Best Case Scenario is now a RainFocus partner to the ANZ (Australia and New Zealand) region. She recommends it to all her clients looking to streamline their event management processes. 

Luli comments, “In an industry where every detail matters, RainFocus truly shines. With its powerful features and intuitive platform, it is no wonder organisations such as VMware, Cisco, Oracle, Adobe, Gartner, to name a few have come to rely on it”. 

As the Accenture report suggests, staying relevant in today’s business world is crucial. By leveraging the latest event tech, such as AI and automated-driven tech, event managers can keep up with the changing needs of customers. RainFocus is a notable example of such technology, helping event managers to drive results and create exceptional event experiences. 

If you’re looking to take your event management to the next level, be sure to check out RainFocus and other innovative event tech products on the market, please feel free to request a demo.

RainFocus named a leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 Report.

RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations

Categories
Featured News

Luli Adeyemo is The Featured Guest | FOR LOVE & MONEY- THE PODCAST

Themes Discussed Included:

  • Luli Adeyemo provides a quoteBest Case Scenario’s journey from its origins to becoming a marketing agency and events company, to recognising their underlying purpose to “empower changemakers”

  • The impact that clarifying and articulating their purpose has had on Best Case Scenario, including recognising when they should walk away from a client opportunity

  • The dramatic cost of the pandemic to BCS and the wider events sector and how their purpose guided the team’s response to it, bucking the industry trend and taking them back to their roots; in the process, enabling them to rediscover their sizzle

  • The importance of loving yourself and self-care

  • Luli’s career path, her experiences and realisations that inspired her to lead change, break down barriers and fight for equity and access within the tech industry

  • Her move to Australia with Gartner and how the lack of support she experienced led her to start her agency, Best Case Scenario (BCS)

  • Luli discusses TechDiversity Awards and their mission to make diversity & inclusion the #1 business priority in Australia.

  • She shares her pride in the creation of the TechDiversity Academy and we discuss the integration of Luli’s personal purpose, the purpose of Best Case Scenario and the purpose of TechDiversity

  • The technology industry having an identity crisis and the perceptions that need to change so we can diversify the technology workforce

  • The TechDiversity Awards Program and why they created the Tech for Good category

  • The importance of equity and understanding that it’s not about equality for everyone, but instead understanding people’s differences, to provide the same opportunity and access to all

  • TechDiversity’s vision for the industry, our wider workforce and society and what they’re doing to achieve it

 

 

 
Listen to the full podcast here

Tell me more about Best Case Scenario 

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Event branding, marketing and communications

  • Marcom scheduling
  • Content creation
  • Communications
  • Social Media Campaigns

Event operations

  • Project Management
  • Risk Management, OH&S
  • COVID Safety
  • Compliance
Venue Management
  • Venue sourcing
  • Venue Liaison
  • Food & Beverage
  • Audio Visual
  • Accommodation bookings
  • Website support & Management
  • Website set up & management.
  • Site testing
Virtual event platform set up
  • Platform set up
  • Speaker support
  • Livestreaming set up
  • Secure viewing

Event registration management

  • Registration set up
  • Ticket pipelines
  • Reporting

Program development

  • Agenda creation
  • Agenda management across platforms
 Financial management & budgeting
  • Budget creation
  • Supplier management
  • Data management
Speaker Sourcing & Management
  • Abstract submission process
  • Speaker invitations
  • Speaker briefing packs
  • Speaker support

Partnership support services

  • Pipeline creation
  • Partnership deliverable management

Onsite Event Support

  • Production management
  • Venue management
  • Registration services
  • Exhibition support
Categories
News Technology

Technology is inseparable to our lives, it remains poised, but we have a lot to get on with.

Support the rise of the tech SME

SMEs have a critical role in driving growth in the tech sector, as well as driving innovation in public services to benefit our communities. Imagine a digital marketplace that fosters the technology ecosystem that drives public innovation. 2023 is the year where this becomes our reality, together we will secure Australia’s Innovation and future prosperity. 

Contact us if you want to find out how to get involved.

Australian SME Collaboration

Keep people in Tech

The most read experience I wrote about in 2022 was based on an encounter I had with a hairdresser who won a trip to the United States because of a technology innovation she was part of. She went, she enjoyed but we somehow lost her from the tech sector. We have to remind ourselves that the ‘churn and burn’ within our sector will impact our goal of reaching 1.2 million tech jobs in 2030. Through the work we do with the TechDiversity Foundation and our network of partners we are putting resources and tools in place for organisations to combat ‘churn and burn’.   Check out their DEI Discovery Course, a first step to workplace wellbeing. 

Keeping people in technology jobs

Sought after marketing services

In 2021, we revealed our top four marketing marketing services in high demand, which included:

  • research
  • sales and marketing alignment workshops
  • buyer persona creation and
  • targeted content development

While our clients still tapped into these services during 2022, the majority of projects were centered around face to face engagement -running live events, exhibition booth support, education roadshows and intimate roundtables. We have noticed a massive shift to a more considered, rather than reactive approach to event planning, gone are the days of hosting an event just to spend excess marketing budget.

 

Technology sector demand

The backbone of doing business in tech is alive.

Our team are back doing what we do best, delivering live events within our sector. We have helped clients such as Microsoft, Broadcom Software, Intel and Industry Associations such as the AIIA to name a few, to deliver live events in 2022, check out some of our client engagements in 2022

Events are truly on the up again, I read recently that the Melbourne Convention and Exhibition Center hosted 349 events and welcomed 1.6 million visitors including international delegates last year.  

Reach out to us if you are considering a review of your event strategy and understand which events work well for your target personas. Download our event packages with pricing, they can be customised to suit budgets and goals

 

Australian event marketing is back

BCS team year in review pictures.

While the volume of pictures doesn’t cover all the fun we had in 2022, it gives you an insight into how much we enjoy what we do.

We worked on some very exciting project this year, our team found themselves supporting an educational roadshow in the United States, working on a 007 theme for an exhibition stand at Gartner’s Symposium/Xporead more

Best Case Scenario Team

Become a Diversity, Equity & Inclusion Expert.

Do you want to make a more meaningful impact in your organisation and beyond in 2023, then please consider signing up for the TechDiversity Academy. 

It’s a fully immersive, online, self-paced learning experience, designed to equip you and your organisation with the tools and frameworks you need to benefit from a more diverse, inclusive and equitable workforce.

We hosted the first DEI Discovery course in October, where we had over 40 participants all with a common goal to educate themselves and tap into DEI experts who showed them how they can do more when it comes to DEI.

A second DEI Discovery course starts in February 2023, sign up for more information

DEI Discovery Course

About Best Case Scenario

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia.  They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
News

Best Case Scenario Marketing – Events, Digital Marketing & Engagement

Microsoft Education Tour

Microsoft have been a client of Best Case Scenario for some time and we were delighted when they approached us to manage a study tour to Seattle. 

The study tour included presentations from the leaders of Microsoft Education as well as product specialists, product labs and members of Microsoft research. In addition, delegates had the opportunity to visit local landmarks and sites of interest.

The entire tour logistics was managed by Best Case Scenario, and a special mention to our Senior Operations Director, Stacey Hutchinson who travelled with the group to Seattle. 

One of the highlights of the tour was a visit to Microsoft’s new Industry Experience Center (IEC), which opened last month in Redmond, Washington.

The 23,000-square-foot center showcases 60 fascinating, real-world examples of customers and partners that are innovating their businesses and disrupting markets with Microsoft technologies.

Contact us if you need assistance with product launches, overseas trade missions, and tours. 

Best Case Scenario at Microsoft
Our Senior Operations Director, Stacey Hutchinson at Microsoft, Seattle.

NSW Ministers Forum

We are always delighted to support  meaningful events, especially for the AIIA NSW Council at the AIIA NSW Ministers Forum – .

Attending these events allows our team to hear about key digital priorities of the state, which in turn help our tech clients with their own marketing priorities.

The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia’s digital economy.

Other notable speakers included:

Minister_NSW Government
The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia's digital economy.

Data Insights Driving Event Strategy Planning

We helped a prominent Australian technology association with their future event strategy. 

We started the project by using key data insights to understand audience NPS score, priority personas, consumption of marketing material and behavior. 

The initial phase of the project involved mapping out technology events as potential partners as well as a competitor analysis.  We presented the findings to the client, which were then used as a foundation to recommend a future event strategy.

We developed event guidelines and frameworks for our client who have multiple states hosting their own events, their aim was to create a unified and consistent event strategy to benefit their member base. 

Data insights driving event strategy image
Data insights driving strategy

Stand Out From a Sea of Exhibitors.

‘The force’ was with the Best Case Scenario team as we assisted Broadcom Software exhibit at Gartner IT Symposium/Xpo™ , Gold Coast from 12-14 September.

We were delighted to offer our exhibitor activation services to Broadcom Software, to ensure their stand attracted visitors and engagement.  It’s often a tough gig to ensure our clients stand out among a sea of exhibitors, but with careful planning and preparation, we helped deliver Broadcom’s  stand visitors an awesome experience. 

Please reach out to us and we will send your exhibitor activation packages. 

Broadcom - man on exhibitor stand
Broadcom Software getting into the spirit during Gartner's Symposium

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au