Category: Blog

Facilitating the rise of AI in Australia

Post author By theresa Rivera
Post date May 13, 2022

Reading recent headlines in the media you could be mistaken in thinking that AI is still in the innovation stage of the product adoption curve, headlines such as ‘Can AI help where humans cannot?’ and my favourite ‘Sorry Professor, AI did my homework’.

There is no doubt that technology leaders need to maximise AI value, and it is encouraging to see that a critical technology such as AI now gains momentum in the mainstream. A study from Deloitte supports this with 66% of organisations in their study, consider AI to be critical to their success.

Since we announced our partnership with Queensland AI Hub (a Queensland Government Initiative) in March last year, we have had the pleasure of being part their community and witness the growth, advocacy and promotion of the business capabilities of Australia’s AI industry.

It’s exciting to be part of something that is building Australia’s AI industry into an innovative, sustainable, and globally competitive place.

Australia – The Innovation Nation

I recently read that If digital goods and services were a sector, it would be the 4th largest export sector for Australia. Isn’t this an amazing statistic?

Also, the department of foreign affairs also published that by 2030, digital trade will enable an estimated A$192 billion of economic value in Australia’s domestic economy.

So, there is no doubt that Australia’s innovation savviness is one of its greatest exports. I moderated a panel at the Australian Grand Prix Corporation breakfast in Melbourne last month, the goal was to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future between the UK and Australia was truly met. All positive indicators that Australia is ‘the innovation nation’.

Export Market Development Program

Queensland AI Hub has just launched the Export Market Development Program (EMDP) and have selected our team to provide strategic marketing and engagement support.

We will support the recruitment of a cohort of 25 AI businesses and start-ups. The grant will equip them with the right tools, skills and insights to prepare and successfully launch their products/services to international markets.

Our experience in this area includes successfully helping scaleups who are in the phase of evaluating their readiness to expand internationally, contributing to the program’s success.

An awareness campaign of the EMDP has just been launched to ignite engagement. Our tasks include:

Develop a Marketing campaign project plan – includes the identification of key channels to reach AI businesses who are ready to expand. Our team will leverage our deep relationships with key technology associations who represent tech innovators across many sectors.
Craft assets to ease user experience and clearly guide applications from awareness through to action. The focus is on clearly highlighting the benefits of the program and create social media assets with a strong call to action.
Create an engaging theme and a selection of educational marketing assets such as a landing page with payment gateway.
Support the application process, to ensure a smooth and pleasing experience. Tap into our industry expertise and knowledge to vet each application through an interview process to create a short list of the best-fit applicants.

Applications are now open to apply for the grant, just visit the link. The deadline for applications is Wednesday, 25 May 2022. Please share!

Other great initiatives Queensland AI Hub are supporting

Supporting researchers at The University of Queensland where they are using AI – embodied in robotics and virtual reality (VR) – to better understand and accelerate neurological recovery after stroke.
And Rockhampton Regional Council‘s Advance Rockhampton team to help facilitate industry engagement and enhance AI capability development in the region – helping to improve industry productivity, generate jobs and increase market access for regional businesses through the adoption of AI.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Blog News Technology

What happened when I was put in the driving seat at the Australian Grand Prix executive breakfast?

Post author By Jen
Post date April 14, 2022

The Panel at the Australian Grand Prix Executive Panel

Let me start by explaining what I mean by driving seat; I was a discussion moderator at the Australian Grand Prix Corporation breakfast in Melbourne. The breakfast was run by the British Consulate General on the topic ‘The Impact of Innovation’.

I want to start by thanking one of the attendees, Michael Hendricks, Chief Risk Officer, Australia at Revolut for sharing his two-favourite and very poignant take aways from the discussion:

“Real innovation is setting a very ambitious goal that you don’t yet have a solution for” & “Unless we get cognitive diversity, we won’t get innovation”

I would like to also add my own top takeaways, but firstly thank you to such a great panel who made my job as moderator an absolute joy.

Sally-Ann Williams, CEO of Cicada Innovation
Joshua Moran, NSW Manager of Renewable Energy and Green Hydrogen Projects from Fortescue Future Industries
Pat Symonds, Chief Technical Officer from Formula 1.

We covered a lot of engaging topics, but the following really stood out for me (in my own words);

Failing often spurs on innovation.

Australian culture can in some cases hold back innovation as the fear of failure is too overwhelming. Australia would do well to embrace the UK’s attitude to failure.

The definition of innovation.

Sally-Ann Williams, CEO of Cicada Innovation came from the view point that true innovation needed to be radical innovation, not incremental as often seen here in Australia, playing it too safe. Pat Symonds, Chief Technical Officer from Formula 1 agreed there was a place for radical information and he came from the school of three types of innovation:

Incremental Innovation. Existing Technology, Existing Market.
Disruptive Innovation. New Technology, Existing Market.
Radical Innovation. New Technology, New Market.

Innovation and Diversity.

Pat Symonds, also raised that at one point in his career as a leader he realised his engineering team, albeit extremely capable – they team had similar experiences and backgrounds, with a lack of diversity in thinking, they got a lot done but, because they agreed on most things, no one was being challenged with different perspectives. This is where Pat raised the excellent point “Unless we get cognitive diversity, we won’t get innovation”.

Diversity and collaboration.

This insight will certainly shift the perception that Formula 1 is nothing more than a gas guzzling sport. Pat provided two scenarios where they collaborated with other sectors to solve issues beyond the track to hospitals and supermarket isles.
A technology developed in Formula One racing could revolutionise refrigeration in the UK’s supermarkets and convenience stores by drastically reducing the energy needed for cooling.

The design of a new breathing aid developed by engineers at the Mercedes F1 team, University College London (UCL), and clinicians at UCL Hospital have been made freely available to support the global response to Covid-19.

A lifetime of event management and running my own marketing/event agency Best Case Scenario, has put me in a good position to know the key ingredients that made for an outstanding panel such as this;

the high quality of the participants themselves
putting in the work pre-discussion to understand the different dynamics and qualities of each panelist to bring the best out of a mix of subject matter experts.

Finally, I want to also thank the British Consul-General Victoria for hosting the discussion that set out to discuss the opportunities and impact of technological innovation between Australia and the United Kingdom. Their goal to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future was truly met.

“I wanted to write to personally thank Luli for participating in our Innovation in the Fast Lane panel on Friday. All your contributions were invaluable, and the result was a fantastic, engaging discussion spanning the importance of diversity and inclusion to get innovation; building a culture of innovation; innovation to solve global challenges; and international collaboration, to name a few topics.”

Mr Steph Lysaght, British Consul-General Victoria, South Australia, Tasmania Tweet

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Tags b2b, b2bevents, event marketing

Blog News Technology

What Does The Future of B2B Events Look Like?

Post author By theresa Rivera
Post date April 7, 2022

This has been challenging for some agencies, for Best Case Scenario we took this in our stride due to our vast experience in event production, logistics and technical expertise at the highest level.

Now restrictions have eased, the demand for in-person is greater than ever, however the threat of lockdowns/restrictions is never far away, which is why we can support in-person, virtual, or a hybrid mix of both.

Hybrid experiences require strong tech expertise. More than pure physical or total virtual, the hybrid space often cause complications, however our experience can eliminate this and ensure the event delivers:

Integrity
Acquisition of simultaneous unique content sources
Synthesis of live and pre-recorded content
Engagement for both live and virtual audiences
A mix of speakers/presenters, and performers in various levels of interaction

Expected Outcomes From Excellent Event Planning?

An event with a very strong technical expertise at the earliest planning stages is key to anticipating and dealing with such factors. We ensure our team members, partners and clients are tightly aligned, leveraging real-time workflows and processes.

We harmonise across the teams to ensure we are always progressing the project. We never stop pushing the limits of our space, we always consider ways we can improve performance, timelines and reliability to create a seamless attendee experience.

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Tags b2b, b2bevents, event marketing

Blog News

Are B2B Marketing Functions Entering a Period of Rejuvenation?

Post author By theresa Rivera
Post date March 31, 2022

I attended my first in-person event recently as a delegate and to say that everyone was hungry to meet and greet is an understatement. It’s great to see that B2B organisations are not wasting time and taking advantage of this hunger, my networking calendar is filling up fast!

Event management is in Best Case Scenario’s DNA, but we know that a shift has taken place in terms of how leading tech marketing professionals are using events and content to engage tech buyers.

A recent US/Canada study conducted by Emerald called “B2B Events Industry Outlook 2022” shows that there is an expectation for sales pipeline attributed to events – live and digital – will make up for the downturn from previous years. It also found that the future was the quality of contacts and engagement levels beyond actual events.

What Plans do Australian Best-in-Class Marketers Have?

Closer to home, research conducted by Greenhat (supported by the Australian Marketing Institute), which surveyed 500+ Australian organisations, has seen a growth in account based marketing and an expression of hope that the persistent gap between sales and marketing alignment is closing in.

Seriously, hats off to Greenhat’s research findings (no pun intended here), they say the results of this report give every reason to believe that we are entering ‘a period of rejuvenation’. I’m ready for this type of positivity and it’s satisfying to see the statistics that echo the type of projects our team have been working such as:

Best-in-class marketers are almost 3X more likely to develop personas and customer journey maps
87% ensure that one third of their content generated is thought leadership
34% implemented account based marketing

As observed in Greenhat’s research, marketing goals are best achieved when there is alignment between sales and marketing, therefore we have shaped our event packages to accelerate pipeline generation and shorten sales cycles for more sustainable ROI.

Another positive change I’ve witnessed first-hand is the increased demand of events from our technology clients targeting Government and Healthcare, both in person and virtual as part of an overall engagement strategy.

Due to this increase in demand, our team recently reworked our event management packages to make them available as a stand-alone option or as part of an overall customer engagement strategy.

We are so ready for this period of rejuvenation and remain positive when it comes to working with our clients to propel technology adoption within Government, Healthcare and Finance Service sectors.

Due to a recent surge in requests we have created packages to suit every budget and need, we also offer bespoke options to guarantee customer/prospect engagement.

*Survey included more than 1,000 B2B event planners, vendors/providers and attendees in the United States and Canada to understand how events are driving business growth in an industry that is both recovering and evolving.

By Luli Adeyemo

Gadigal Land | In business to empower change makers. We believe in the power of people to create meaningful change in their workplace, communities and in our wider world - it’s why we exist.

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Tags australiaevents, b2b, events, Marketing

Blog

2019 Events

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EVENTS 2019

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Key events managed by Best Case Scenario

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The year 2019 has been busy for Best Case Scenario handling over 60 events with various tasks and activities from different spectrum of industry.

We hosted the first ever AIMed Australia Summit, November of 2019, which gathered hundreds of healthcare professionals. The year continued to be varied and interesting with our event team providing support for:

Symantec’s Technical Roadshows (Melbourne, Sydney, Brisbane, Perth)
Proofpoint – Cyber Security Specialist- managed multiple events
- Proofpoint’s exhibitor presence at Gartner Security & Risk Management Summit 2019
- Executive Luncheons – Sydney, Melbourne
- Proofpoint’s Cyber Security Summit – NZ
Australian Information Industry Association (AIIA) – managed multiple events
- Multiple Government Briefings
  - Government: NSW Department of Justice
  - Navigating Digital Government
  - AIIA’s NSW Ministerial Forum
  - Government: Transport for NSW
  - Government: NSW Department of Family and Community Services
  - Government Ministerial Briefing
  - AIIA VIC Navigating Artificial Intelligence Roadshow
- Multiple Healthcare Briefings
  - AIIA’s eHealth Forum
  - AIIA’s Healthcare Briefing Local Health District
  - Health: Private Health
- AIIA Gala Dinner Awards
- Lets Celebrate Women 2019, an international womens’ Day lunch
- Queensland Industry event in conjunction with Optus
Microsoft – managed multiple events
- Microsoft’s iEducate
- Microsoft’s Research Bazaar
- Multiple locations for Microsoft’s IT IQ Edu Meet – NSW, QLD, VIC, NSW, SA , WA
- Microsoft’s University IT Service Strategy & Challenges (UNI IT SS&C)
- Microsoft’s International Mining and Resources Conference Melbourne (IMARC)
- Microsoft’s Client Excitement Days – ACT, NSW, WA
- Microsoft’s OEM Advisory Council
- Microsoft’s Military Communication and Information Systems Conference 2019 (MILCIS)
- Microsoft’s ANZ Commercial Excellence (ACE) Council
- Microsoft’s SAP Australian User Group Melbourne Conference 2019 (SAUG)
- Microsoft’s Local Government IT Conference (LGIT)
IoT Alliance Australia
- IoT Impact 2019
Child Abuse Prevention Service (CAPS)
- Safe Children Conference 2019
AI-In-Medicine Community
- AIMed Australia Summit
NetApps
- CIO SUMMIT – Melbourne
Private Healthcare Australia Conference

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Blog

2018 Events

Global Digital Health Partnership Summit - Best Case Scenario Event Management — Global Digital Health Partnership Summit at Old Parliament House, Canberra. 19 February 2018. Photo: Bradley Cummings

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EVENTS 2018

Key events managed by Best Case Scenario

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Our first event of 2018 kicked off in February with a Government event, The Australian Digital Health Agency’s – Global Digital Health Partnership Summit. This was followed by AIIA NSW Government Forum with Minister Kean and a great line up of other speakers including Kate Cooper, Director of Innovation, Westpac Group Strategy + M&A, Westpac, Thea Knill, Director, Innovation NSW, NSW Department of Finance, Services and Innovation and Martin Smyrk, Director, SwiftFare.

We helped host a successful technology lunch and learn session with cybersecurity firm Proofpoint. The year continued to be varied and interesting with our event team providing support for:

Intel’s Extreme Masters,
Settlement Services International (SII) at their DiverseAbility NDIS Inclusion Conference,
AIIA NSW Healthcare Briefings,
AIIA NSW Navigating Digital Government Summit,
AIIA NSW Innovation Awards,
AIIA NSW GDPR Briefing,
AIIA NSW iAwards Gala Dinners,
AIIA NSW Government Strategy – presented by Greg Wells, NSW Government Chief Information and Digital Officer
Proofpoint’s CiSO Leaders Summit 2018
Proofpoint’s Cyber Security in Government
Proofpoint’s Gartner & Risk Security Summit
Proofpoint’s Govware
Proofpoint’s Palo Alto Summit
Proofpoint exhibiting at Gartner Symposium
Microsoft’s Surface Reseller Roadshow: VIC, NSW, SA, WA, QLD, ACT
Microsoft’s SAP Australian User Group National Summit 2018
Microsoft’s AI for Media and Broadcasting Forum
Microsoft In Education – Expert Forum
Microsoft exhibiting at
IoT Impact 2018
AI & Machine Learning Summit 2018
Microsoft exhibiting at Australasian Genomic Technologies Association Conference.
Microsoft Australian Education Njulgang Project exhibition
Symantec’s Partner Connect Dinners

Blog

2017 Events

Live, Work, Play: NSW the State of Inclusion - Best Case Scenario Event Management — Live, Work, Play: NSW the State of Inclusion

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EVENTS 2017

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Key events managed by Best Case Scenario

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2017 was a very busy year for the Best Case Scenario team. Here are just a few images of the events we managed, the highlight for us was working on the NSW Government Department of Family & Community Services – Live, Work, Play: NSW the State of Inclusion on 17 & 18 May. We learned so much and connected with wonderful people. This event inspired Best Case Scenario to spearhead a campaign to make every event digitally accessible and inclusive.

AIIA – Australian Information Industry Association (Non-profit technology events)

The below is just a sampling of the events we run for this non profit association, please contact us to discuss the additional events we run for the AIIA. Our focus is developing content, identifying speakers, operational logistics and on-site support for their technology, Government, Healthcare and Financial events.

AIIA NSW Data & Analytics / Healthcare Briefing: Data should not be the patient in Healthcare
AIIA NSW Financial Services Briefing: ‘Disruption in Insurance and Superannuation’
AIIA NSW Financial Services Briefing: Future Trends
AIIA NSW Government Briefing: Transport for NSW
AIIA NSW Navigating Digital Government Summit
AIIA NSW Healthcare NDIS Briefing: Innovation and the New World of Assistive Technology
AIIA NSW Healthcare Briefing: Mobile connectivity to the My Health Record

Australian Digital Health Agency
Australian Digital Health Agency – National Digital Health Strategy

Blog

2016 Events

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EVENTS 2016

Gallery of events managed by Best Case Scenario

This gallery includes imagery from our client events featuring: Intel, Australian Start-up Community, NSW Government Events, Australian Information Industry Association and more…

Australia – The Innovation Nation

Export Market Development Program

Other great initiatives Queensland AI Hub are supporting

About Best Case Scenario

Failing often spurs on innovation.

The definition of innovation.

Innovation and Diversity.

Diversity and collaboration.

About Best Case Scenario

Expected Outcomes From Excellent Event Planning?

About Best Case Scenario

What Plans do Australian Best-in-Class Marketers Have?

About Best Case Scenario

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