Category: Case Study

AI in Medicine Australian Summit

Post author By Morgan
Post date December 2, 2019

The Brief

Best Case Scenario founder, Luli Adeyemo had dreamed about hosting an engaging platform that would bridge the digital gap in healthcare. There is an urgent need to close the digital divide in the healthcare industry and she knew that it needed to be part of a global community to enable this.

Why global? because other countries are facing similar challenges to Australia, but some have also overcome obstacles opening up an excellent learning resource. On a trip to London in 2018 Luli meet with the CEO of AIMed and it was here that the planning to host AIMed in Sydney started, one of four AIMed summits taking place around the globe.

The key objectives

Education modules of AI for clinicians and non-clinicians at our 2020 summit
Networking events between clinicians, government leaders, technologists and alliances who have the ability to propel change
Quarterly magazine on AI in Medicine from a global perspective
AI in Medicine free educational webinars

The Solution

Best Case Scenario managed the event end-to-end and it attracted speaker such as:

Dr Zoran Bolevich, Chief Executive and Chief Information Officer, eHealth NSW
Dr Martin Than, Director of Research, Christchurch Hospital Emergency Department
Dr Anthony Chang, MD, MPH, MS, MBA Chairman & Founder and Chief Intelligence and Innovation OfficerAIMed and CHOC Children’s Hospital of Orange County
Prof. Antonio Di leva, MD, PhD, FRACS, Consultant Neurosurgeon – Head of the Computational NeuroSurgery (CNS) Lab, Macquarie University
Dr George Margelis, Independent chair, Aged Care Industry Information Technology Council
Dr Ian Opperman, Chief Data Scientist and CEO, NSW Data Analytics Centre

An active community of human champions with a strong desire to propel AI in healthcare for better patient outcomes.

The Results

Over 80% of respondents indicated they will attend AIMed Australia 2020

It was identified that the next step is to provide an education platform for clinicians and non clinicians on the basic benefits of AI and how it can be applied today to ease workload and improve patient experience seamlessly.

AI should focus on solving problems of clinicians and patients first, and not be focused on the technology (so-called “design AI”).

AI has difficulty in bringing a value proposition for the C-suite executives – therefore a portfolio that includes administrative burden reduction is a key approach.

Planning is now in place for AIMed 2020 to deliver a practical education and training platform for clinicians and non-clinicians, we are having discussions with key groups to create a learning/education community that will equip the healthcare industry with the knowledge they need to make AI an enabler to deliver better patient outcomes.

The Client

A clinician led global movement focused on AI in Medicine

AIMed is the driving force ensuring the healthcare sector is not left behind. Our goals are to eradicate challenges, define AI enabled solutions and create an efficient workplace, with patient outcomes at its core. Our aim is to assist medical professionals to discover new ways to incorporate advances in technology to help the way they work. The AIMed portfolio is instrumental in reshaping the mindsets of individuals and the future of medicine.

Case Study Healthcare Technology

Digital transformation in modernising aged care

Post author By Morgan
Post date April 11, 2018

Elderly hands - Aged care can be modernised with a digital transformation

The Brief

Working with Tquila’s Marketing Director in conjunction with their partners Salesforce and Mirus we were appointed to assist with:

Venue management: scoping, food and beverage and AV
Budget management: prepare, manage and update
Speaker management: prepare briefing documents and coordinate AV requirements
Registration: Prepare name badges, registration reports and onsite registration

The Results

The event was so successful in Brisbane, they extended the event to Sydney and Melbourne
Seamless registration process
Speaker coordination flowed seamlessly

The Client

Relatively new to the market Tquila ANZ is one of the most talented Salesforce.com consulting teams in the region.

They have helped a multitude of companies define, develop, deploy and evolve their Salesforce investments. Their future mission however was to connect and engage with the wider Aged Care sector.

Case Study Healthcare Industry Associations

Australian Healthcare Association

Post author By Morgan
Post date March 13, 2018

scientist doing an experiment - The Australian Healthcare and Hospitals Association (AHHA)

The Brief

Review the entire event operations process & build an efficient process in it place. This included an overhaul of the following functions:

Manage speakers
Sponsor management and recruitment
Track budgets
Workflow processes
Manage session updates for events
Entire event marketing and communications both planning and execution
Agenda management and updates
Right down to name badge printing on the day

“The first objective was to check whether CHIK’s existing processes and tools could be improved and reused. We try to avoid our clients having to reinvent the wheel or reinvest in new tools unless absolutely necessary. Once satisfied that existing resources could not be recycled, BCS used their customer need to market solution assessment tool. Basically this involves matching clients’ needs with a solution that would come to close to delivering their ‘best case solution".

Luli Adeyemo, Best Case Scenario, Founder & Director

The Solution

It’s a common marketing challenge where many disparate processes and tools are used for event marketing and operations. Problems arise such as insufficient economies of scale and overall customer experience – both negatives on the bottom line.

CHIK Services required a solution that managed their entire event operation process – from managing speakers, sponsors, budgets, tasks, sessions, event marketing and communications, agenda management – right down to name badge printing on the day.

As a non-profit organisation resources and time are tight, so researching the marketplace for a product that could do all of the above wasn’t feasible. For that reason, CHIK Services engaged Best Case Scenario (BCS) to review their event management process for their flagship industry.

Best Case Scenario started out conducting an internal assessment of CHIK Services marketing processes and tools.

Once the correct processes and procedures were in place, BCS ensured all of CHIK’s data was imported and segmented where possible to create an effective and targeted marketing strategy and communications plan that would create awareness, attract sponsors and delegates and secure high profile speakers, setting this event apart from its contemporaries.

The Results

Events & Conference Management
Delegate & Online Registration
Streamlined Processes

The Client

Health Association Conference

For many years Best Case Scenario managed The Health Association Conference, that attracted an influential gathering of health technology professionals in Australia.

CHIK Services provided global communication services that bridge the health and ICT sector, benefited greatly from our expertise in relation to an overhaul of their event management operations. They required a solution that managed their entire event operation process – from managing speakers, sponsors, budgets, tasks, sessions, event marketing and communications, agenda management – right down to name badge printing on the day.

Case Study Finance Government Industry Associations SMB Technology

AIIA NSW Government Special Interest Group

Post author By Morgan
Post date March 9, 2018

The Brief

Frequent breakfast briefings and a flagship forum attracting hundreds of key executives.

The brief within NSW, the Healthcare, Government, Banking & Financial Services Special Interest Groups (SIGs) each host three breakfast briefings and a flagship forum event throughout the year. The breakfast briefings attract on average 100+ attendees and the flagship forum events bring in an audience of 200+ attendees per event. These typically consist of a keynote speaker address, followed by a panel discussion with 3-4 esteemed industry and government executives.

In addition to the SIG focused events, the AIIA run national flagship events that are aligned to their strategic initiatives and policies. The national events will vary from full day conferences to award ceremonies and gala dinners, with an audience of 200-250 attendees.

The Solution

Best Case Scenario’s responsibilities include pre-event planning comprising of creating and managing the NSW event calendar, budget management, developing event content and speaker recruitment in collaboration with the SIG and AIIA, marketing, sponsorship sales, operations, on-site management and support, speaker and sponsorship liaison, delegate generation and management, coordination of SIG and Council meetings, management of delegate surveys and post-event analysis.

Planning multiple events requires tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the events.

For example:

Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities.
Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc…
Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables.

The following are just some of the Government Special Interest Group events Best Case Scenario manage:

The Results

NSW SIG has the strongest event programme across AIIA
One of the most well attended SIGs
Supports member retention and assists with new member acquisition

The Client

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s Special Interest Group (SIGs) program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The SIGs are aligned with the AIIA Strategic Framework and provide a practical implementation of the AIIA values, but each SIG defines its own purpose, goals and activities. These Government Special Interest Groups focus on working with state and territory governments to improve digital policy and use of technology. The NSW Government SIG works with government to improve Digital policy, projects, procurement and SME access.

Case Study Government Industry Associations

NSW Government building an inclusive society for all

Post author By Morgan
Post date February 28, 2018

Bright coloured powder representing diverisity

The Brief

The conference themes were Live, Work and Play and relate to the priority areas as set out in the NSW Disability Inclusion Plan:

Employment for people with disability
Liveable communities and accessible and inclusive tourism planning
Assistive technology and accessible IT to enhance inclusion for all, particularly people with disability

BCS were engaged 14 weeks before the Conference. The conference took place over two days with 85 speakers, four breakout streams, a VIP networking session, exhibition space with 30+ exhibitors plus art installations and entertainment performances.

The Solution

Accessibility was at the heart of this conference, we were required to provide inclusive planning for all aspects of the conference, from onsite logistics to online communications. BCS liaised with the ICC, speakers, exhibitors, vendors and suppliers to ensure that all accessibility requirements were met, from organising wheelchair lifts and ramps for stages, to scheduling Auslan interpreters for delegates.

In addition to this, we created online communications that met the accessibility standards. This required extensive understanding for assistive technology applications and programs and compatibility with websites and emails.

We worked closely with Exhibit Systems to provide exhibitor booths and Arts NSW to coordinate the art installations and performances. For accessibility purposes we worked with Auslan for interpreters and AI media for Live captioning.

Our responsibilities as PCO included:

Venue management – ICC liaison across the full programme for F&B, room allocation, AV
Delegate Accommodation Options
Design of accessible website including registration platform
Onsite registration
Exhibitor management – once confirmed, managing all exhibitor deliverables and communication
Conference speaker management – creating speaker briefing documents and speaker registrations for 85 speakers
Run sheet creation
Project Management timelines & reporting – weekly WIP updates
Supplier Management support
Budget Support – sourcing quotes from suppliers and ICC for sign-off

To find out more about NSW Government State of Inclusion Conference.

The Results

30+ Exhibitors
600 Delegates (target 500)
85 Speakers

The Client

LIVE, WORK AND PLAY – NSW State of Inclusion Conference 17-18 May 2017, Sydney ICC

The two-day conference was held at the then new International Convention Centre (ICC) in Sydney, the objective of the conference being to showcase the progress being made towards building an inclusive society for all in NSW.

Case Study Technology

Enterprise Security with Proofpoint

Post author By Morgan
Post date February 28, 2018

conceptual image representing enterprise cyber security

The Brief

Although a market leader in the US, Proofpoint are relatively new to the Australian market, therefore required Best Case Scenario to support their marketing strategy, brand and event initiatives across the region.

“Leveraging local third-party suppliers or partners was a no brainer for me. However, what was important is that I chose partners who are well-established, connected and added an abundance of value. An extension of my team, they needed to understand our industry, our clients and converse effectively with senior executives. BCS have exceeded expectations and are integral when it comes planning our strategic event marketing. I cannot recommend them highly enough”

Michelle McEnroe, Proofpoint Senior Marketing Manager for Asia Pacific

The Solution

We provide event management support across multiple conferences. A 2018 event was The Proofpoint Enterprise Security Conference in which we delivered:

Support Event Sponsorship

Cloud security Expo (Singapore)
AISA (Sydney)
Gartner Symposium / ITXpo (Gold Coast)
Host a series of VIP lunches with Proofpoint strategic partners (Sydney, Melbourne & Brisbane)
Organise VIP Christmas Parties (Sydney, Melbourne & Brisbane)
Ensure consistent use of Proofpoint brand

Our responsibilities as Professional Conference Organisers (PCO) included:

Exhibitor management – once confirmed, managing all exhibitor deliverables and communications
Monitoring the use of Proofpoint brand with suppliers (print/booth builders/merchandise etc)
Coordination & allocation of Merchandise
Liaising with booth builders to tailor booth design and organise furniture
Design and organise booth theming to maximise networking opportunities
Speaker management & creating speaker briefing documents
Venue & AV management support
Budget Support

The Results

All of Proofpoint engagements throughout the year have been successful, therefore we have been asked to support all planned marketing engagements in 2018. At Gartner Symposium / ITXpo the Proofpoint stand was voted top three by Gartner Executives for Networking and at the co-hosted lunches, an average of 50% of attendees were converted into customers within 4 weeks of attending.

Exhibitor stand at Gartner’s Symposium/ITXpo voted in the top 3 for networking 50% of delegates at Sympoisum/ITXpo that visited their exhibitor stand were converted into customers within 4 weeks.

The Client

Proofpoint is an enterprise security company that provides software as a service and products for inbound email security, outbound data loss prevention, social media, mobile devices, digital risk, email encryption, electronic discovery, and email archiving.

Case Study Technology

Education Roadshow with Microsoft

Post author By Morgan
Post date February 28, 2018

child remote learning assisted by Microsoft Education program

The Brief

Working with Microsoft Education Team we were appointed to assist with Leadership Education Roadshow, this included:

Venue management: scoping, food and beverage and AV
Budget management: prepare, manage and update
Speaker management: travel coordination, prepare briefing documents & coordinate AV requirements
Display area: assisting shipping and demo areas in each venue
Registration: preparing name badges, registration reports and onsite registration

“The entire event series was managed with a detailed approach, and the BCS team delivered a high engagement, well executed, thoughtful event. The team went over and above as needed, and nothing was ever too hard, or out of scope.”

Emily Weight, Microsoft Surface Product Manager

The Solution

Support for the Leadership Education Roadshow included:

Venue management: scoping, food and beverage and AV
Budget management: prepare, manage and update
Speaker management: travel coordination, prepare briefing documents & coordinate AV requirements
Display area: assisting shipping and demo areas in each venue
Registration: preparing name badges, registration reports and onsite registration

We sourced venues specifically to allow space for the keynote presentation and demonstrate the surface display. Critical to the success of an event series like this is to ensure that the venues are easy to get to for the educators, but also complement the Microsoft Brand.

The Results

The targeted number of educators to attend each city was 50. This was exceeded in four of the five cities. There was a 50% opt in across the series for further demos and multiple leads secured at each breakfast.

Exceeded target delegate numbers in 4 of the 5 cities
50% opt in across the series for further demos
Multiple leads generated at each location

The Client

The Education team within Microsoft work to provide their Education Partners (schools and colleges) with up to date relevant information from leading technology specialists and educators. Regular contact is key to maintaining these relationships, therefore a series of breakfasts was arranged, an external expert in the field engaged as the keynote and Surface display devices and a hub showcased so their partners could see, touch and experience the latest Microsoft has to offer.

Case Study Government

National healthcare goes digital

Post author By Morgan
Post date February 2, 2018

Global Digital Health Summit - Best Case Scenario Event Management — Global Digital Health Partnership Summit at Old Parliament House, Canberra. 19 February 2018. Photo: Bradley Cummings

The Brief

Best Case Scenario proudly partnered with Australian Digital Health Agency (ADHA) on their engagement campaign.

Our role was to use our vast event planning experience and skill to put in place key processes and infrastructure to ensure the efficient roll out of events associated with this campaign.

The Solution

Multiple events, multiple teams, multiple stakeholders all requiring regular updates, in real time. We developed a bespoke online planning interface for all teams to view the status of: delegate numbers, speaker pipeline & progress, theme and content development status, marketing drop schedule, upcoming deadlines and much more.

It’s a complex network of stakeholders, who now have a streamlined reporting process that prevents loss of information or oversight of critical activities related to their engagement campaign. Our involvement is continuous and we are delighted to be part of such as worthy project.

The Results

Developed a bespoke online planning interface
Achieved a streamline reporting process among a complex network of stakeholders

The Client

The Australian Digital Health Agency was established in July 2016 by the Australian Government to help improve health outcomes for Australians through the delivery of digital health services and systems.

Also known as simply Digital Health, is the Australian Government statutory agency responsible for My Health Record, Australia’s digital prescriptions and health referral system, and other ‘eHealth’ programs under the national digital health strategy.

Tags digital health, e-health, Healthcare, NSW Government

Case Study Industry Associations Technology

AIIA iAwards Innovation Awards

Post author By Morgan
Post date February 2, 2018

The Brief

In 2015 & 2016, Best Case Scenario managed the AIIA’s pinnacle event, the iAward’s. Each year the event attracts over 1,000 participants and high-profile sponsors. The conference attracts leaders and executives from Australia’s digital economy including major technology and service companies, government, end users, and media.

The iAward’s format is a two-day event featuring a pitchfest, pre-event cocktail reception, VIP drinks reception, keynote speakers, round tables, breakout sessions, workshops and the iAwards gala dinner. The awards ceremony attracts over 1,000 guests and features entertainment and presentation of awards.

The Solution

Best Case Scenario’s AIIA Innovation Awards Ceremony responsibilities included:

pre-event planning
budget management
content development
speaker recruitment
marketing
branding
theming
operations
venue management
digital and physical directional signage
on-site management and support
speaker and sponsorship liasion
delegate generation and management
management of delegate surveys and post-event analysis.

Planning events of this scale require tight processes and quality control. The Best Case Scenario team developed a series of key processes to prevent and anticipate any issues that may negatively affect the conference.

For example:

Detailed workflow spreadsheet that outline number of task days left, alerts, roles, and responsibilities
Speaker profile and tracking documents: used during speaker recruitment and confirmation to provide potential speakers with an overview of event theme and focus. It also tracks submission of biographies, session descriptions, photos, etc..
Sponsorship tracking: tracks sponsor profile, sponsorship opportunities and fulfilment of sponsorship deliverables
Use of collaboration software such as Slack

Keeping all the stakeholder groups at the forefront of mind throughout the planning process, ensured we maximised onsite engagement, plus by introducing new presentation formats such as Ignite, kept the sessions lively, entertaining and informative. This led to the attendee experience surpassing client, delegate and sponsor expectations. It was truly an outstanding event that showcased the innovation within Australia and brought key stakeholders together to ensure the continuation of innovation adoption needed to boost the Australian economy.

Best Case Scenario pull together the logistics, operations, programme, sponsorship, and speakers in just over 4 months.

The Results

Delegate experience surpassed expectations
Showcased Australian innovation at its best
High level of satisfaction from exhibitors

The Client

The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. We are a not-for-profit organisation to benefit members, and AIIA membership fees are tax deductible. Since 1978, the AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favourable business environment for our members and to contribute to Australia’s economic prosperity.

Case Study Government Healthcare Industry Associations Technology

NSW Government Health Special Interest Group

Post author By Morgan
Post date February 2, 2018

e-Health Special Interest Group - Best Case Scenario Event Management — NSW e-Health Special Interest Group

The Background

The NSW Government Health Special Interest Group (SIGs) promotes industry and government collaboration to transform the healthcare industry.

Best Case Scenario is the NSW event partner for the AIIA and have been for the past eight years – we were instrumental in evolving the AIIA’s SIGs program from a few people catching up for a coffee once a month, to what the program is today, regular events attracting 100’s of key executives. Within NSW, the Healthcare, Government, Banking & Financial Services SIGs each host three breakfast briefings and a flagship forum event throughout the year.

The following events are some of the many NSW Healthcare events Best Case Scenario has supported

The Solution

Operations Management
Sponsor Tracking
Speaker Tracking

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