Support the rise of the tech SME
SMEs have a critical role in driving growth in the tech sector, as well as driving innovation in public services to benefit our communities. Imagine a digital marketplace that fosters the technology ecosystem that drives public innovation. 2023 is the year where this becomes our reality, together we will secure Australia’s Innovation and future prosperity.
Contact us if you want to find out how to get involved.
Keep people in Tech
The most read experience I wrote about in 2022 was based on an encounter I had with a hairdresser who won a trip to the United States because of a technology innovation she was part of. She went, she enjoyed but we somehow lost her from the tech sector. We have to remind ourselves that the ‘churn and burn’ within our sector will impact our goal of reaching 1.2 million tech jobs in 2030. Through the work we do with the TechDiversity Foundation and our network of partners we are putting resources and tools in place for organisations to combat ‘churn and burn’. Check out their DEI Discovery Course, a first step to workplace wellbeing.
Sought after marketing services
In 2021, we revealed our top four marketing marketing services in high demand, which included:
- research
- sales and marketing alignment workshops
- buyer persona creation and
- targeted content development
While our clients still tapped into these services during 2022, the majority of projects were centered around face to face engagement -running live events, exhibition booth support, education roadshows and intimate roundtables. We have noticed a massive shift to a more considered, rather than reactive approach to event planning, gone are the days of hosting an event just to spend excess marketing budget.
The backbone of doing business in tech is alive.
Our team are back doing what we do best, delivering live events within our sector. We have helped clients such as Microsoft, Broadcom Software, Intel and Industry Associations such as the AIIA to name a few, to deliver live events in 2022, check out some of our client engagements in 2022.
Events are truly on the up again, I read recently that the Melbourne Convention and Exhibition Center hosted 349 events and welcomed 1.6 million visitors including international delegates last year.
Reach out to us if you are considering a review of your event strategy and understand which events work well for your target personas. Download our event packages with pricing, they can be customised to suit budgets and goals.
BCS team year in review pictures.
While the volume of pictures doesn’t cover all the fun we had in 2022, it gives you an insight into how much we enjoy what we do.
We worked on some very exciting project this year, our team found themselves supporting an educational roadshow in the United States, working on a 007 theme for an exhibition stand at Gartner’s Symposium/Xpo – read more.
Become a Diversity, Equity & Inclusion Expert.
Do you want to make a more meaningful impact in your organisation and beyond in 2023, then please consider signing up for the TechDiversity Academy.
It’s a fully immersive, online, self-paced learning experience, designed to equip you and your organisation with the tools and frameworks you need to benefit from a more diverse, inclusive and equitable workforce.
We hosted the first DEI Discovery course in October, where we had over 40 participants all with a common goal to educate themselves and tap into DEI experts who showed them how they can do more when it comes to DEI.
A second DEI Discovery course starts in February 2023, sign up for more information.
About Best Case Scenario
Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney, Australia. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.
Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au
