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Blog Featured News

BREWYD: Building High Performance Muscle in Organisations

BREWYD operates around three core components of high performance: Health, Family, and Business. They believe that high performance in sport and business are not just similar but exactly the same. Both fields are trying to answer the question of how to coach a human being to be the best they can possibly be.

Identifying the athletic high-performance strategies that transfer into the corporate world is one thing, but implementing them is another. 

This is where BREWYD comes in. They take the strategies, frameworks, and principles of athletic high performance and work alongside organisations on the hard things: implementation, discipline, and repetition to build the high-performance muscle.

A purpose-driven approach

The team at Best Case Scenario are impressed by the innovative model of sports funding that Warren Anderson and his team have established. Their model supports the development of up-and-coming elite athletes and coaches by creating and supporting pathway programs.

These programs provide critical education and resources that are essential for the athletes and coaches to achieve their full potential. We believe that this approach is a game-changer for the sports industry and has the potential to revolutionise the way we develop and support athletes and coaches.

BREWYD will change the sporting landscape for future generations.

If you want to learn how to transfer the success of the sporting world to the corporate arena, then you should join us for the launch of BREWYD High Performance Organisations (HPO) on May 18th at the Hilton Hotel, Sydney. 

You will get the chance to hear from world champions, business leaders, and those that have been on the journey, and they will also show you how to do it in alignment with BREWYD’s three values of Health, Family, and Career.

With BREWYD’s values of Health, Family and Career framing the launch, the agenda will cover:

  •  Welcome and introduction to BREWYD High Performance Organisations

  •  World Champion examples and how these strategies make it to the boardroom

  •  High Performance based on strengths

  •  Panel Discussion:  The role of high performance sports science in business

Speakers include:

Warren Anderson – Global High Performance Business Leader & BREWYD Co-Founder

Craig Alexander – 5 time Ironman and Ironman 70.3 World Champion

Harriet Brown – World Ironwoman Surf Lifesaving World Champion

Register now to lock in your seat.  Don’t miss out on this incredible opportunity to learn from the best and take your organisation to the next level. #BREWYD #HPO #highperformance #organisations #leadership #elitesport.

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Blog Featured News

How the Rapid Pace of Change is Driving the Need for Innovative Event Tech in 2023

With such rapid changes happening in the business world, it is more important than ever to stay up to date with new products in the event tech sector, especially AI (Artificial Intelligence) and automated-driven tech. 

This is where RainFocus comes in. Luli Adeyemo, an experienced event manager producer, discovered RainFocus at a large third-party event. She was immediately impressed by the platform’s exhibitor activation feature, which streamlines every aspect of exhibitor management and offers an optimised experience for exhibitors and delegates. 

As someone who has used many B2B event platforms in the past, Luli had never seen anything as powerful as RainFocus. Offering a seamless experience to audiences and event teams alike, RainFocus is a modern all-in-one platform that truly stands out from the competition.

Stand-out features for smart event managers, business leaders and decision makers. 

But what really impressed her was how it drives results with immediate data and insights available throughout the event lifecycle. 

Thanks to RainFocus, the client was able to maximise their investment and achieve their event goals.

Luli has since become a loyal advocate and she liked it so much her event management agency, Best Case Scenario is now a RainFocus partner to the ANZ (Australia and New Zealand) region. She recommends it to all her clients looking to streamline their event management processes. 

Luli comments, “In an industry where every detail matters, RainFocus truly shines. With its powerful features and intuitive platform, it is no wonder organisations such as VMware, Cisco, Oracle, Adobe, Gartner, to name a few have come to rely on it”. 

As the Accenture report suggests, staying relevant in today’s business world is crucial. By leveraging the latest event tech, such as AI and automated-driven tech, event managers can keep up with the changing needs of customers. RainFocus is a notable example of such technology, helping event managers to drive results and create exceptional event experiences. 

If you’re looking to take your event management to the next level, be sure to check out RainFocus and other innovative event tech products on the market, please feel free to request a demo.

RainFocus named a leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 Report.

RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations

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Blog Featured News

Luli Adeyemo is The Featured Guest | FOR LOVE & MONEY- THE PODCAST

Themes Discussed Included:

  • Luli Adeyemo provides a quoteBest Case Scenario’s journey from its origins to becoming a marketing agency and events company, to recognising their underlying purpose to “empower changemakers”

  • The impact that clarifying and articulating their purpose has had on Best Case Scenario, including recognising when they should walk away from a client opportunity

  • The dramatic cost of the pandemic to BCS and the wider events sector and how their purpose guided the team’s response to it, bucking the industry trend and taking them back to their roots; in the process, enabling them to rediscover their sizzle

  • The importance of loving yourself and self-care

  • Luli’s career path, her experiences and realisations that inspired her to lead change, break down barriers and fight for equity and access within the tech industry

  • Her move to Australia with Gartner and how the lack of support she experienced led her to start her agency, Best Case Scenario (BCS)

  • Luli discusses TechDiversity Awards and their mission to make diversity & inclusion the #1 business priority in Australia.

  • She shares her pride in the creation of the TechDiversity Academy and we discuss the integration of Luli’s personal purpose, the purpose of Best Case Scenario and the purpose of TechDiversity

  • The technology industry having an identity crisis and the perceptions that need to change so we can diversify the technology workforce

  • The TechDiversity Awards Program and why they created the Tech for Good category

  • The importance of equity and understanding that it’s not about equality for everyone, but instead understanding people’s differences, to provide the same opportunity and access to all

  • TechDiversity’s vision for the industry, our wider workforce and society and what they’re doing to achieve it

 

 

 
Listen to the full podcast here

Tell me more about Best Case Scenario 

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Event branding, marketing and communications

  • Marcom scheduling
  • Content creation
  • Communications
  • Social Media Campaigns

Event operations

  • Project Management
  • Risk Management, OH&S
  • COVID Safety
  • Compliance
Venue Management
  • Venue sourcing
  • Venue Liaison
  • Food & Beverage
  • Audio Visual
  • Accommodation bookings
  • Website support & Management
  • Website set up & management.
  • Site testing
Virtual event platform set up
  • Platform set up
  • Speaker support
  • Livestreaming set up
  • Secure viewing

Event registration management

  • Registration set up
  • Ticket pipelines
  • Reporting

Program development

  • Agenda creation
  • Agenda management across platforms
 Financial management & budgeting
  • Budget creation
  • Supplier management
  • Data management
Speaker Sourcing & Management
  • Abstract submission process
  • Speaker invitations
  • Speaker briefing packs
  • Speaker support

Partnership support services

  • Pipeline creation
  • Partnership deliverable management

Onsite Event Support

  • Production management
  • Venue management
  • Registration services
  • Exhibition support
Categories
Blog Featured News

B2B Event planning | Frequently Asked Questions of a Sydney Based Event Planner

What is your area of expertise when it comes to events?

The Best Case Scenario team are experts in technology business to business marketing and B2B events. It’s our experience and understanding of the technology sector that sets us apart from other event marketing agencies.  We understand how technology influences and shapes sectors such as Healthcare, Financial Services and Government. We have worked within these sectors to create meaningful engagements through the medium of executive roundtables, educational roadshows, webinars, large-scale conferences and smaller seminars.

luli Adeyemo at a recent event
AIIA NSW Health Update Event

What are your event planning fees?

We have specific event packages, but because we know that one size does not fit all, we also created bespoke event packages to meet individual budgets and needs.  Our packages can range from a low-level, yet effective engagement campaign from $2,000 to over $25,000 for a complete end-to-end campaign, including event operations.

Why do I need an event planning agency to help me?

Many of our clients come to us because they are ‘lone marketing professionals’. What we mean by this is that they may not have a local marketing and operations team to support them, or have the leverage or negotiation power to get the best rates from venues, AV suppliers and more. Because we manage on a regular bases, we know the best venues and the best value for money that won’t compromise event quality.

The Panel at the Australian Grand Prix Executive Panel

Other reasons you may consider an event agency include:

  • You need to keep an eye on more strategic planning, while we look after the day-to-day running of events, from speaker coordination, to room plans to ensuring the best AV system.
  • Easy contingency planning, so there is a plan A, B and even C should your event campaign or the event itself run into difficulty.
  • Additional creative ideas that have been tried and tested, which means less risk for the client.
  • Expert planning tools readily available – such as budget spreadsheets, planning worksheets, speaker briefs, analytics etc..
  • Insights into new event technology, because we have tried and test many new tools, it proves to be less of a risk for our clients.
  • Creative content ideas, source speakers, thought leaders and research that will act as a drawcard for your event. 

How do you manage event budgets and timelines?

It depends on how our client wants to work with us, we have our own suite of event and marketing tools for managing budgets and there are methodologies we use to keep costs low and alerts in place if we see barriers ahead.

How many weeks out should we start planning an event?

Ideally we tell our clients to plan at least 12 weeks out from their first event, sometimes more if they have a very low volume of engaged contacts to market to. 

Audience engagement is the biggest hurdle when it comes to event planning, it can sometimes take up to 9 to 10 touches with a prospect before they engage. 

We always keep the audience central to our event planning phase, we imagine them on a journey of discovery from the initial awareness stage right through to consideration and finally ticket purchase.  We have a suite of engagement tools that work for each stage of the buyer journey that can be tweaked based on target audience, for example, C-suite engagement is very different to engaging with a department head.

How can we make our event stand out?

This is a common question, and one that everyone wants an answer to. You don’t need a big budget to stand out, but you do need great, original content. For example, when it comes to exhibiting on a show floor at 3rd party events, some spend a significant portion of their budget on exhibitor stands and little left over to spend on marketing to draw visitors.

We take a very considered approach when it comes to exhibitor marketing and leverage as much of the event organisers marketing channels, we also design stands in a way to attract show floor delegates, and a robust system in place to track visitor engagement.

Broadcom - man on exhibitor stand

I can't afford to hire an agency.

If you can’t afford an event agency to run your event then make sure cover all the basics and carefully plan the following areas and the rest should work out:

  • Identify your audience and build out personas, reach out to us for our persona template.
  • Create a content calendar and place each piece in the buyer journey from awareness through to repeat attendance.
  • When creating content always think ‘is this educational’, do not get lost in just selling a product, sell an experience, use client case studies and story telling to generate awareness of your brand
  • Monitor, measure and act. Data driven insights is so important when it comes to event, make sure that you measure engagement, tweak campaigns depending on what the data is telling you.

Tell me more about Best Case Scenario and the event services you offer.

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Event branding, marketing and communications

  • Marcom scheduling
  • Content creation
  • Communications
  • Social Media Campaigns

Event operations

  • Project Management
  • Risk Management, OH&S
  • COVID Safety
  • Compliance
Venue Management
  • Venue sourcing
  • Venue Liaison
  • Food & Beverage
  • Audio Visual
  • Accommodation bookings
  • Website support & Management
  • Website set up & management.
  • Site testing
Virtual event platform set up
  • Platform set up
  • Speaker support
  • Livestreaming set up
  • Secure viewing

Event registration management

  • Registration set up
  • Ticket pipelines
  • Reporting

Program development

  • Agenda creation
  • Agenda management across platforms
 Financial management & budgeting
  • Budget creation
  • Supplier management
  • Data management
Speaker Sourcing & Management
  • Abstract submission process
  • Speaker invitations
  • Speaker briefing packs
  • Speaker support

Partnership support services

  • Pipeline creation
  • Partnership deliverable management

Onsite Event Support

  • Production management
  • Venue management
  • Registration services
  • Exhibition support
Categories
Blog Featured News

Technology is inseparable to our lives, it remains poised, but we have a lot to get on with.

Support the rise of the tech SME

SMEs have a critical role in driving growth in the tech sector, as well as driving innovation in public services to benefit our communities. Imagine a digital marketplace that fosters the technology ecosystem that drives public innovation. 2023 is the year where this becomes our reality, together we will secure Australia’s Innovation and future prosperity. 

Contact us if you want to find out how to get involved.

Australian SME Collaboration

Keep people in Tech

The most read experience I wrote about in 2022 was based on an encounter I had with a hairdresser who won a trip to the United States because of a technology innovation she was part of. She went, she enjoyed but we somehow lost her from the tech sector. We have to remind ourselves that the ‘churn and burn’ within our sector will impact our goal of reaching 1.2 million tech jobs in 2030. Through the work we do with the TechDiversity Foundation and our network of partners we are putting resources and tools in place for organisations to combat ‘churn and burn’.   Check out their DEI Discovery Course, a first step to workplace wellbeing. 

Keeping people in technology jobs

Sought after marketing services

In 2021, we revealed our top four marketing marketing services in high demand, which included:

  • research
  • sales and marketing alignment workshops
  • buyer persona creation and
  • targeted content development

While our clients still tapped into these services during 2022, the majority of projects were centered around face to face engagement -running live events, exhibition booth support, education roadshows and intimate roundtables. We have noticed a massive shift to a more considered, rather than reactive approach to event planning, gone are the days of hosting an event just to spend excess marketing budget.

 

Technology sector demand

The backbone of doing business in tech is alive.

Our team are back doing what we do best, delivering live events within our sector. We have helped clients such as Microsoft, Broadcom Software, Intel and Industry Associations such as the AIIA to name a few, to deliver live events in 2022, check out some of our client engagements in 2022

Events are truly on the up again, I read recently that the Melbourne Convention and Exhibition Center hosted 349 events and welcomed 1.6 million visitors including international delegates last year.  

Reach out to us if you are considering a review of your event strategy and understand which events work well for your target personas. Download our event packages with pricing, they can be customised to suit budgets and goals

 

Australian event marketing is back

BCS team year in review pictures.

While the volume of pictures doesn’t cover all the fun we had in 2022, it gives you an insight into how much we enjoy what we do.

We worked on some very exciting project this year, our team found themselves supporting an educational roadshow in the United States, working on a 007 theme for an exhibition stand at Gartner’s Symposium/Xporead more

Best Case Scenario Team

Become a Diversity, Equity & Inclusion Expert.

Do you want to make a more meaningful impact in your organisation and beyond in 2023, then please consider signing up for the TechDiversity Academy. 

It’s a fully immersive, online, self-paced learning experience, designed to equip you and your organisation with the tools and frameworks you need to benefit from a more diverse, inclusive and equitable workforce.

We hosted the first DEI Discovery course in October, where we had over 40 participants all with a common goal to educate themselves and tap into DEI experts who showed them how they can do more when it comes to DEI.

A second DEI Discovery course starts in February 2023, sign up for more information

DEI Discovery Course

About Best Case Scenario

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia.  They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Blog Featured News

Best Case Scenario Marketing – Events, Digital Marketing & Engagement

Microsoft Education Tour

Microsoft have been a client of Best Case Scenario for some time and we were delighted when they approached us to manage a study tour to Seattle. 

The study tour included presentations from the leaders of Microsoft Education as well as product specialists, product labs and members of Microsoft research. In addition, delegates had the opportunity to visit local landmarks and sites of interest.

The entire tour logistics was managed by Best Case Scenario, and a special mention to our Senior Operations Director, Stacey Hutchinson who travelled with the group to Seattle. 

One of the highlights of the tour was a visit to Microsoft’s new Industry Experience Center (IEC), which opened last month in Redmond, Washington.

The 23,000-square-foot center showcases 60 fascinating, real-world examples of customers and partners that are innovating their businesses and disrupting markets with Microsoft technologies.

Contact us if you need assistance with product launches, overseas trade missions, and tours. 

Best Case Scenario at Microsoft
Our Senior Operations Director, Stacey Hutchinson at Microsoft, Seattle.

NSW Ministers Forum

We are always delighted to support  meaningful events, especially for the AIIA NSW Council at the AIIA NSW Ministers Forum – .

Attending these events allows our team to hear about key digital priorities of the state, which in turn help our tech clients with their own marketing priorities.

The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia’s digital economy.

Other notable speakers included:

Minister_NSW Government
The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia's digital economy.

Data Insights Driving Event Strategy Planning

We helped a prominent Australian technology association with their future event strategy. 

We started the project by using key data insights to understand audience NPS score, priority personas, consumption of marketing material and behavior. 

The initial phase of the project involved mapping out technology events as potential partners as well as a competitor analysis.  We presented the findings to the client, which were then used as a foundation to recommend a future event strategy.

We developed event guidelines and frameworks for our client who have multiple states hosting their own events, their aim was to create a unified and consistent event strategy to benefit their member base. 

Data insights driving event strategy image
Data insights driving strategy

Stand Out From a Sea of Exhibitors.

‘The force’ was with the Best Case Scenario team as we assisted Broadcom Software exhibit at Gartner IT Symposium/Xpo™ , Gold Coast from 12-14 September.

We were delighted to offer our exhibitor activation services to Broadcom Software, to ensure their stand attracted visitors and engagement.  It’s often a tough gig to ensure our clients stand out among a sea of exhibitors, but with careful planning and preparation, we helped deliver Broadcom’s  stand visitors an awesome experience. 

Please reach out to us and we will send your exhibitor activation packages. 

Broadcom - man on exhibitor stand
Broadcom Software getting into the spirit during Gartner's Symposium

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Featured News Podcast

‘In Conversation with Change Makers’ Episode #6

Speaking directly with influential change makers within Healthcare, Government, Finance, and Technology, Best Case Scenario Director & Founder Luli Adeyemo is creating much-needed dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change.

In the sixth instalment of In Conversation with Change Makers, Luli meets with Murray Hurps, Director of Entrepreneurship at the University of Technology (UTS), to discuss the challenges facing technology startups to obtain adequate means for success, and how rapidly the startup industry is growing in Australia.

Please note this conversation took place near the end of 2021, but the topics discussed are still relevant today. 

"I believe every company will fail eventually, but no entrepreneur fails to get something valuable from their pursuit of entrepreneurship."

Murray Hurps - Director of Entrepreneurship, UTS

Episode #6

Navigating the Australian Startup Ecosystem

Murray Hurps, University of Technology Sydney (UTS)

Pictured: Murray Hurps - Director of Entrepreneurship, University of Technology Sydney (UTS)

UTS Startups is the home of entrepreneurship at the University of Technology Sydney (UTS), inspiring students to be entrepreneurs and supporting them at scale. Students develop the skills, knowledge and confidence they need to explore entrepreneurship in their career.

UTS Startups is the largest community of startups in Australia and the largest program to inspire new tech entrepreneurs in schools, communities and at the university. As the appointment Director of Entrepreneurship, Murray Hurps supports work across the university to inspire and support entrepreneurship at scale.

In addition to his work at UTS, Murray has developed software used by over 100 million users, implemented the largest survey of Australia’s startup ecosystem (as Co-Founder of Startup Muster), grown Australia’s largest network of startup hubs, designed and implemented Australia’s first data-focused accelerator program for Australia’s oldest company (Westpac).

In the sixth edition of the ‘In Conversation with Change Makers’ series, Murray and Luli discuss the definition of success, the rapid growth of entrepreneurs, and advice for those in the process of beginning their own startup.

Watch Episode #6 | Navigating the Australian Startup Ecosystem
Play Video

Please note this conversation took place near the end of 2021, but the topics discussed are still relevant today.

Duration: 20 mins

In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor
Subscribe here to have the latest episodes of  ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.
About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilize industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Categories
Featured News SMB Technology

Digital Content Checklist, Captivate Tech Buyers

Download Digital Content Checklist​

A set of fresh eyes can be beneficial to ensure that the needs of tech buyers are being met. 

We often recommend to out clients to check-in with their digital content, a sort of quick health check to allow some small but effective tweaking of content.  This checklist enables a review of digital content that allows for some small tweaks without a massive overhaul of content that can take many weeks.

One of our marketing services available to our clients is a website review session in terms of content and branding.   Please enter your details below to get access to our free checklist tool so you can start with small tweaks that can make a big difference. 

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Featured News Podcast

‘In Conversation with Change Makers’ Episode #5

Speaking directly with change makers Peter Mousaferiadis and Michael Walmsley from Australia’s leading culture-in-education provider Cultural Infusion, Luli Adeyemo is back with another insightful episode of ‘In Conversation with Change Makers’ discussing why it’s important for organisations to better understand their diversity composition, and some of the biggest challenges facing organisations looking to further understand their diversity and cultural identity.

"Knowledge is based on a diversification of ideas."

Peter Mousaferiadis - CEO & Founder, Cultural Infusion

Episode #5

The Importance of Organisations Understanding Their Cultural Diversity and Identity

Peter Mousaferiadis & Michael Walmsley, Cultural Infusion

Pictured: Peter Mousaferiadis, CEO & Founder (Left), Michael Walmsley, Chief Experience Officer (Right)

For nearly two decades, Cultural Infusion has established an impressive track record developing award winning and world leading platforms that can transform diversity and inclusion in organisations and communities.

In 2019, Cultural Infusion launched Diversity Atlas – a world first data analytics tool able to provide comprehensive insights into the extent and type of cultural and demographic dimensions of diversity. Diversity Atlas is now being used by think tanks and a range of multinationals to map their global workforce.

Peter Mousaferiadis is a thought leader in the space of culture, and of utilising culture as a driver of peace, sustainability, and innovation. Peter is a winner of numerous international awards in interculturalism including the United Nations Alliance of Civilizations Intercultural Innovation Award as well as producing the winning slogan “Diversified We Grow” for their “Do One Thing for Diversity” campaign. Peter is regularly called upon as a thought leader of culture as a driver of peace.

Michael Walmsley, Cultural Infusion’s Chief Experience Officer, commercialising and globalising innovative technologies that enlighten people about people.

In the fifth edition of the ‘In Conversation with Change Makers’ series, Peter and Michael uncover why it's important for communities and organisations to better understand their diversity composition.

Watch Episode #5 | The Importance of Organisations Understanding Their Cultural Diversity and Identity
Play Video

Wednesday 17 August 2022   |   37 mins  (Recorded 10 Aug 2021)

In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor
Subscribe here to have the latest episodes of  ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.
About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilize industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Categories
Featured Government Healthcare News SMB Technology

Government as a Buyer, Government as a User

I was keen to moderate this panel as many of my technology clients struggle with the Government procurement process, often making it extremely resourcing draining, especially for those in the SMB tech sector, who may not have the resources to stick with it, unlike the big tech players in the market.

 I experienced much needed optimism at the launch of The Innovation Papers in Canberra, they are full of policy ideas and inspiration for Australian industry policy.  I was delighted to be one of the contributors with a focus on embracing workplace diversity to build a strong economy,  you can pick up a copy here.

Throughout the event I observed an organic and unofficial theme of collaboration, which aligns with what I’ve always thought, multi-disciplinary collaboration is what is needed on a state and local level with many stakeholders to improve collaboration between the industry and Government.

The Innovation Papers does exactly that, it brings people from all corners of the industry with diverse backgrounds to share insights and ideas to ignite real action.

I moderated a panel with three contributors of The Innovation Papers;

  • Dr Lesley Seebeck, ANU, Moving beyond (just) delivery
  • Catherine Thompson, Hypereal, The digital marketplace and procurement reform
  • Marina Yastreboff, Australian Society for Computers and the Law, Rules as Code – Challenges and opportunities for lawmakers

I recommend you listen to the full 13 minute discussion, below I summarise some key points that stood out for me.

What is the one thing we can do to campaign for that impact and change that we need?

  • Catherine Thompson choose public accountability,  essential to have dialogue and understand why decisions are taking place.
  • Dr Lesley Seebeck urges Government to publish every bit of data and track it. She mentioned she was aware of community groups effectively doing this right now.
  • Marina Yastreboff recommends to make our laws and rules understandable and interrogate and promote a participatory democracy.

Having conversations such as these especially in Canberra will bring these issues to the fore and I’m very happy to support this, other points I picked up during the discussion include.

  • Make Government data transparent and make it accurate to enable more informed debates.
  • The mindset needs to shift from bureaucracy. We must deliver economic and social outcomes that lead to better a government and better wellbeing for people in communities.
  • Rules as code, the concept of writing digital government rules, legislation, regulation, standards, and policy is an opportunity to build better ways to consult the public and explain how the rules will work.
  • We need Government to lead and modernise its IT effort so it supports democracy, it’s a marathon and not sprint and should not fit in with election cycles.  Dr Lesley Seebeck did a tremendous job outlining four key areas of change, to learn more about them, please watch the recording.

The Innovation Papers: Part 6 – Panel. Dr Lesley Seebeck, Cath Thompson, Marina Yastreboff and Luli Adeyemo

Embrace workplace diversity to build a stronger economy

With the latest Census data showing Australia to be more culturally diverse than ever, leaders in the public and private sectors now face one of the nation’s most significant and pressing challenges – achieving workplace diversity...
Luli Adeyemo
Luli Adeyemo

Founder & Managing Director, Best Case Scenario | Director, TechDiversity Foundation

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au