Category: News

News and Insights from Best Case Scenario

‘In Conversation with Change Makers’ Episode #4

Post author By Lara Chrystal
Post date July 26, 2022

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo returns with the fourth episode of the ‘In Conversation with Change Makers’ video and podcast series, to discuss ‘Ethical & Effective AI in Healthcare’ with RMIT University’s Executive Dean, School of Computing Technologies and Telstra Health’s ‘2021 Brilliant Women in Digital Health’ award recipient, Professor Karin Verspoor.

"We can’t bring together large data sets unless we have the mechanisms to do so.”

Professor Karin Verspoor FAIDH - Executive Dean, School of Computing Technologies, RMIT University

Episode #4

Ethical & Effective AI in Healthcare

Professor Karin Verspoor FAIDH, RMIT University

Some of the biggest concerns surrounding the use of AI when conducting healthcare studies are focussed around representation, data privacy concerns, and how the digitisation of treatment benefits both healthcare practitioners and patients.

“Ensuring we respect the privacy of the data as AI algorithms are hungry for data, we can’t bring together large data sets unless we have the mechanisms to do so” says Karin, adding “there are efforts to bring data across multiple sources but we’re not quite there yet.”

Professor Karin Verspoor has been applying AI skills in the biomedical domain since 2003, addressing problems ranging from information extraction of biological concepts and events to the use of text mining to support interpretation of biological data, to detection and prediction of disease from clinical data.

Joining RMIT University in February, Professor Verspoor is responsible for providing academic leadership for all aspects of computer science research and education. As a computer scientist by training with an emphasis on artificial intelligence and cognitive science, as well as language representation and processing in the biomedical domain, she investigates some of the challenges of AI in healthcare including the lack of diversity and inclusion.

The fourth episode of the ‘In Conversation with Change Makers’ uncovers the biggest challenges facing healthcare post-Pandemic and AI-enabled services.

Watch Episode #4 | Ethical & Effective AI in Healthcare

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Tuesday 26 July 2022 | 30 mins

Subscribe here to have the latest episodes of ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilize industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

Featured Healthcare News Podcast

‘In Conversation with Change Makers’ Episode #3

Post author By Lara Chrystal
Post date July 4, 2022

Speaking directly with influential change makers within Healthcare, Government, and Technology, Best Case Scenario Founder & Director Luli Adeyemo is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change.

"Passion for inclusivity in business comes from real life experiences."

Luli Adeyemo - Director & Founder, Best Case Scenario

The highly anticipated third instalment of In Conversation with Change Makers features Laura Simmons, CEO and Founder of Theratrak, discussing inclusivity within the technology landscape for families and children with disabilities, and the benefits of digitising treatment offers both therapists and participants.

Episode #3

Using Technology to Deliver Accessible & Inclusive Healthcare

Laura Simmons, Theratrak

Theratrak is the centralised hub for therapists to securely manage and connect to a clinical team. Within it, professional developers and support therapists create activities specific to one’s treatment style and needs, while allowing one to take expertise home with the use of their app to get the most out of every session, stay on track, and reach certain goals.

Theratrak aims to empower clinicians with the right digital tools to provide the best possible early intervention to children living with disabilities. Founded in 2018, this platform is meant to prescribe home programs for children and families including custom content and notifications. “The minute someone leaves a medical practitioner, they forget up to 80% of the information they’re told. Okay so that’s a medical practitioner. What about a mum who’s got a little boy with autism?” Laura explains. Theratrak captures visual information and therapist’s notes then sends this directly to the participant app so the program can easily be completed by the participant at home.

Laura Simmons has worked across Sydney as a paediatric occupational therapist in the private health sector for almost 10 years. While working with children living with a variety of disabilities and learning difficulties, her aim is to assist them and their families in everyday life to help them to fully participate and have the best quality of life possible.

In the third edition of the ‘In Conversation with Change Makers’ series, Laura uncovers some of the biggest challenges facing healthcare during the pandemic, and how her digital platform allows multi-disciplinary teams to bridge the gap between therapy sessions to create a more inclusive model of healthcare.

Watch Episode #3 | Using Technology to Deliver Accessible & Inclusive Healthcare

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Friday 1 July 2022 | 20mins

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About Best Case Scenario

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

Government Healthcare News Technology

Real Data Insights Driving Healthcare and Government Engagement

Post author By theresa Rivera
Post date May 31, 2022

Marketing technology innovations to Healthcare and Government audiences can be tricky. Thankfully, the message of harnessing technology for better patient outcomes and better citizen experience strongly resonates beyond the IT community. Today, this message is more meaningful to key stakeholders within Government and Healthcare. However, cutting through this message to open up growth opportunities for technology innovators to engage with technology buyers within these sectors remains a challenge.

Energise Engagement with Healthcare Buyers

Access Case Study

The objective of our client was to create new and maintain meaningful engagements with healthcare technology buyers and influencers.

Click Here

We have had many conversations with overseas technology innovators looking to expand to Australia, and the writing is on the wall; both sectors plan to increase investment in technology.

According to the HIMSS Future of Healthcare Report, 80% of healthcare providers plan to increase investment in technology and digital solutions over the next five years.

Last year it was announced the Digital Transformation Agency (DTA), will receive an additional AU$ 59 million over four years to continue to provide enhanced digital and IT oversight and advice. Their mission is to drive and secure the Australian Government’s investment in Australia’s digital future.

How can technology innovators harness this investment?

The most common pain point for technology marketers from our experience is engagement at the top to middle of the funnel – from creating awareness, initiating engagement, and maintaining meaningful engagement to guide audiences through the funnel, transitioning into loyal customers.

We’ve seen the most effective engagement campaigns driven by real data insights. What does this mean?

A lot has happened over the past two years within Government and Healthcare and understanding these changes through data insights on customers, markets, and industries will pinpoint the most productive allocation of marketing budget to effectively craft and personalise messages that engage audiences.

Our own technology clients appreciate the power of data-driven insights for marketing purposes, with 64% of marketers surveyed stating they ‘strongly agree’ data-driven marketing is crucial to their companies, according to research by CMO by Adobe.

In 2021, our client engagement programs aimed at Healthcare and Government initiated with research and the collection and interpretation of data to shape audience engagement campaigns. This then enabled us to build buyer personas and create targeted content, and off the back of these insights present findings to both sales and marketing.

It’s not surprising the most popular marketing offerings to our technology clients in 2021 included:

Technology user research in Healthcare, FSI and Government
Sales and Marketing Alignment Workshops
Buyer Persona Creation
Targeted Content Creation

Healthcare and Government Stakeholder Engagement

Thankfully, among our technology community there has been a massive shift of focus from quick wins and lead generation to meaningful stakeholder engagement within the Healthcare and Government communities. Our partnerships with associations, lobbyists and Government agencies places us in a great position to advise and guide technology innovators on how they can make an impact in the future of Healthcare and Government sectors.

Read more about our work with partners here.

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Featured Industry Associations News

Facilitating the rise of AI in Australia

Post author By theresa Rivera
Post date May 13, 2022

Reading recent headlines in the media you could be mistaken in thinking that AI is still in the innovation stage of the product adoption curve, headlines such as ‘Can AI help where humans cannot?’ and my favourite ‘Sorry Professor, AI did my homework’.

There is no doubt that technology leaders need to maximise AI value, and it is encouraging to see that a critical technology such as AI now gains momentum in the mainstream. A study from Deloitte supports this with 66% of organisations in their study, consider AI to be critical to their success.

Since we announced our partnership with Queensland AI Hub (a Queensland Government Initiative) in March last year, we have had the pleasure of being part their community and witness the growth, advocacy and promotion of the business capabilities of Australia’s AI industry.

It’s exciting to be part of something that is building Australia’s AI industry into an innovative, sustainable, and globally competitive place.

Australia – The Innovation Nation

I recently read that If digital goods and services were a sector, it would be the 4th largest export sector for Australia. Isn’t this an amazing statistic?

Also, the department of foreign affairs also published that by 2030, digital trade will enable an estimated A$192 billion of economic value in Australia’s domestic economy.

So, there is no doubt that Australia’s innovation savviness is one of its greatest exports. I moderated a panel at the Australian Grand Prix Corporation breakfast in Melbourne last month, the goal was to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future between the UK and Australia was truly met. All positive indicators that Australia is ‘the innovation nation’.

Export Market Development Program

Queensland AI Hub has just launched the Export Market Development Program (EMDP) and have selected our team to provide strategic marketing and engagement support.

We will support the recruitment of a cohort of 25 AI businesses and start-ups. The grant will equip them with the right tools, skills and insights to prepare and successfully launch their products/services to international markets.

Our experience in this area includes successfully helping scaleups who are in the phase of evaluating their readiness to expand internationally, contributing to the program’s success.

An awareness campaign of the EMDP has just been launched to ignite engagement. Our tasks include:

Develop a Marketing campaign project plan – includes the identification of key channels to reach AI businesses who are ready to expand. Our team will leverage our deep relationships with key technology associations who represent tech innovators across many sectors.
Craft assets to ease user experience and clearly guide applications from awareness through to action. The focus is on clearly highlighting the benefits of the program and create social media assets with a strong call to action.
Create an engaging theme and a selection of educational marketing assets such as a landing page with payment gateway.
Support the application process, to ensure a smooth and pleasing experience. Tap into our industry expertise and knowledge to vet each application through an interview process to create a short list of the best-fit applicants.

Applications are now open to apply for the grant, just visit the link. The deadline for applications is Wednesday, 25 May 2022. Please share!

Other great initiatives Queensland AI Hub are supporting

Supporting researchers at The University of Queensland where they are using AI – embodied in robotics and virtual reality (VR) – to better understand and accelerate neurological recovery after stroke.
And Rockhampton Regional Council‘s Advance Rockhampton team to help facilitate industry engagement and enhance AI capability development in the region – helping to improve industry productivity, generate jobs and increase market access for regional businesses through the adoption of AI.

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

‘In Conversation with Change Makers’ Episode #2

Post author By Lara Chrystal
Post date April 21, 2022

Ian Oppermann, Matt Wynn-Jones, Luli Adeyemo

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo is back again with the highly anticipated ‘In Conversation with Change Makers’ video and podcast series.

Speaking directly with influential change makers within Healthcare, Government, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.

"We believe in the power of people, the responsibility of organisations, and the importance of industries to drive change, to improve the lives of others."

Luli Adeyemo - Director & Founder, Best Case Scenario

Episode #2

Data Security & AI Transparency During a Pandemic

Ian Oppermann, NSW Government of Customer Service
Matt Wynn-Jones, Counterparts Technology

The highly anticipated second instalment of In Conversation with Change Makers features NSW Government Department of Customer Service Chief Data Scientist, Ian Oppermann, and Co-Founder & Director of Counterparts Technology, Matt Wynn-Jones, discussing data security and AI transparency during a pandemic.

The NSW Government’s Department of Customer Service aim to deliver excellence in customer service, digital leadership and innovation in government services, and safe and secure markets. They help establish the customer at the centre of all programs and initiatives across the NSW Government, deliver a more consistent and efficient digital experience with government, and use data and behavioural insights to drive customer service improvements for the people of NSW.

Counterparts Technology are pushing boundaries as technology consultants and procurement specialists. From public, private to hybrid cloud services, data networking, phones, video and unified communications, through to IT security, bespoke software development, fully managed IT services & support, and easy hardware procurement and software licensing, Counterparts work with organisations on security, data centre optimisation, and workplace enablement.

In this episode of In Conversation with Change Makers, Ian Oppermann and Matt Wynn-Jones uncover the role of ethics when developing and implementing AI across government initiatives, the public’s perception regarding data sharing and security since the start of the pandemic and now, and predictions on be the biggest changes expected to be made in government AI practices.

Watch Episode #2 | Data Security & AI Transparency During a Pandemic

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Thursday 21 April 2022 | 29mins

Subscribe here to have the latest episodes of ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

News Technology

What happened when I was put in the driving seat at the Australian Grand Prix executive breakfast?

Post author By Jen
Post date April 14, 2022

The Panel at the Australian Grand Prix Executive Panel

Let me start by explaining what I mean by driving seat; I was a discussion moderator at the Australian Grand Prix Corporation breakfast in Melbourne. The breakfast was run by the British Consulate General on the topic ‘The Impact of Innovation’.

I want to start by thanking one of the attendees, Michael Hendricks, Chief Risk Officer, Australia at Revolut for sharing his two-favourite and very poignant take aways from the discussion:

“Real innovation is setting a very ambitious goal that you don’t yet have a solution for” & “Unless we get cognitive diversity, we won’t get innovation”

I would like to also add my own top takeaways, but firstly thank you to such a great panel who made my job as moderator an absolute joy.

Sally-Ann Williams, CEO of Cicada Innovation
Joshua Moran, NSW Manager of Renewable Energy and Green Hydrogen Projects from Fortescue Future Industries
Pat Symonds, Chief Technical Officer from Formula 1.

We covered a lot of engaging topics, but the following really stood out for me (in my own words);

Failing often spurs on innovation.

Australian culture can in some cases hold back innovation as the fear of failure is too overwhelming. Australia would do well to embrace the UK’s attitude to failure.

The definition of innovation.

Sally-Ann Williams, CEO of Cicada Innovation came from the view point that true innovation needed to be radical innovation, not incremental as often seen here in Australia, playing it too safe. Pat Symonds, Chief Technical Officer from Formula 1 agreed there was a place for radical information and he came from the school of three types of innovation:

Incremental Innovation. Existing Technology, Existing Market.
Disruptive Innovation. New Technology, Existing Market.
Radical Innovation. New Technology, New Market.

Innovation and Diversity.

Pat Symonds, also raised that at one point in his career as a leader he realised his engineering team, albeit extremely capable – they team had similar experiences and backgrounds, with a lack of diversity in thinking, they got a lot done but, because they agreed on most things, no one was being challenged with different perspectives. This is where Pat raised the excellent point “Unless we get cognitive diversity, we won’t get innovation”.

Diversity and collaboration.

This insight will certainly shift the perception that Formula 1 is nothing more than a gas guzzling sport. Pat provided two scenarios where they collaborated with other sectors to solve issues beyond the track to hospitals and supermarket isles.
A technology developed in Formula One racing could revolutionise refrigeration in the UK’s supermarkets and convenience stores by drastically reducing the energy needed for cooling.

The design of a new breathing aid developed by engineers at the Mercedes F1 team, University College London (UCL), and clinicians at UCL Hospital have been made freely available to support the global response to Covid-19.

A lifetime of event management and running my own marketing/event agency Best Case Scenario, has put me in a good position to know the key ingredients that made for an outstanding panel such as this;

the high quality of the participants themselves
putting in the work pre-discussion to understand the different dynamics and qualities of each panelist to bring the best out of a mix of subject matter experts.

Finally, I want to also thank the British Consul-General Victoria for hosting the discussion that set out to discuss the opportunities and impact of technological innovation between Australia and the United Kingdom. Their goal to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future was truly met.

“I wanted to write to personally thank Luli for participating in our Innovation in the Fast Lane panel on Friday. All your contributions were invaluable, and the result was a fantastic, engaging discussion spanning the importance of diversity and inclusion to get innovation; building a culture of innovation; innovation to solve global challenges; and international collaboration, to name a few topics.”

Mr Steph Lysaght, British Consul-General Victoria, South Australia, Tasmania Tweet

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Tags b2b, b2bevents, event marketing

Blog News Technology

What Does The Future of B2B Events Look Like?

Post author By theresa Rivera
Post date April 7, 2022

This has been challenging for some agencies, for Best Case Scenario we took this in our stride due to our vast experience in event production, logistics and technical expertise at the highest level.

Now restrictions have eased, the demand for in-person is greater than ever, however the threat of lockdowns/restrictions is never far away, which is why we can support in-person, virtual, or a hybrid mix of both.

Hybrid experiences require strong tech expertise. More than pure physical or total virtual, the hybrid space often cause complications, however our experience can eliminate this and ensure the event delivers:

Integrity
Acquisition of simultaneous unique content sources
Synthesis of live and pre-recorded content
Engagement for both live and virtual audiences
A mix of speakers/presenters, and performers in various levels of interaction

Expected Outcomes From Excellent Event Planning?

An event with a very strong technical expertise at the earliest planning stages is key to anticipating and dealing with such factors. We ensure our team members, partners and clients are tightly aligned, leveraging real-time workflows and processes.

We harmonise across the teams to ensure we are always progressing the project. We never stop pushing the limits of our space, we always consider ways we can improve performance, timelines and reliability to create a seamless attendee experience.

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Tags b2b, b2bevents, event marketing

Blog News

Are B2B Marketing Functions Entering a Period of Rejuvenation?

Post author By theresa Rivera
Post date March 31, 2022

I attended my first in-person event recently as a delegate and to say that everyone was hungry to meet and greet is an understatement. It’s great to see that B2B organisations are not wasting time and taking advantage of this hunger, my networking calendar is filling up fast!

Event management is in Best Case Scenario’s DNA, but we know that a shift has taken place in terms of how leading tech marketing professionals are using events and content to engage tech buyers.

A recent US/Canada study conducted by Emerald called “B2B Events Industry Outlook 2022” shows that there is an expectation for sales pipeline attributed to events – live and digital – will make up for the downturn from previous years. It also found that the future was the quality of contacts and engagement levels beyond actual events.

What Plans do Australian Best-in-Class Marketers Have?

Closer to home, research conducted by Greenhat (supported by the Australian Marketing Institute), which surveyed 500+ Australian organisations, has seen a growth in account based marketing and an expression of hope that the persistent gap between sales and marketing alignment is closing in.

Seriously, hats off to Greenhat’s research findings (no pun intended here), they say the results of this report give every reason to believe that we are entering ‘a period of rejuvenation’. I’m ready for this type of positivity and it’s satisfying to see the statistics that echo the type of projects our team have been working such as:

Best-in-class marketers are almost 3X more likely to develop personas and customer journey maps
87% ensure that one third of their content generated is thought leadership
34% implemented account based marketing

As observed in Greenhat’s research, marketing goals are best achieved when there is alignment between sales and marketing, therefore we have shaped our event packages to accelerate pipeline generation and shorten sales cycles for more sustainable ROI.

Another positive change I’ve witnessed first-hand is the increased demand of events from our technology clients targeting Government and Healthcare, both in person and virtual as part of an overall engagement strategy.

Due to this increase in demand, our team recently reworked our event management packages to make them available as a stand-alone option or as part of an overall customer engagement strategy.

We are so ready for this period of rejuvenation and remain positive when it comes to working with our clients to propel technology adoption within Government, Healthcare and Finance Service sectors.

Due to a recent surge in requests we have created packages to suit every budget and need, we also offer bespoke options to guarantee customer/prospect engagement.

*Survey included more than 1,000 B2B event planners, vendors/providers and attendees in the United States and Canada to understand how events are driving business growth in an industry that is both recovering and evolving.

By Luli Adeyemo

Gadigal Land | In business to empower change makers. We believe in the power of people to create meaningful change in their workplace, communities and in our wider world - it’s why we exist.

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Tags australiaevents, b2b, events, Marketing

Industry Associations News Technology

Supporting industry associations is the key to propelling tech adoption across other industry sectors.

Post author By theresa Rivera
Post date March 8, 2022

A survey conducted by Bain & Company and Twitter, as part of their ongoing research on how the Covid-19 pandemic is changing B2B marketing dynamics, found that buyers trust community sources over ads and other sources, such as sales reps, webinars and vendor websites. From our experience, this finding is nothing new and existed in pre-pandemic days.

One such community source that has an impact on tech buyers are industry associations who are making valuable contributions to educating sectors such as Government and Healthcare on the importance of tech.

I began volunteering with the AIIA (Australian Information Industry Association) many years ago and most recently with the Tech Council of Australia via my work with #TechDiversity, they are relentlessly propelling tech adoption across industry sectors.

Technology innovators who align with what matters to associations will be seen.

Associations are often overlooked when it comes to technology communication strategies and the impact they have on Government, Healthcare, FSI and other sectors. Many have admirable goals that influence the innovation in Australia such as:

Building links with universities and industry to commercialise innovative research
Developing effective regulatory settings for a tech-enabled economy
Skilling the technology workforce and improving access to talent overseas
Boosting Government investment in tech

It’s possible for tech innovators to create a genuine alignment with associations for example, one association we have had the pleasure of working with, Australian Healthcare and Hospitals Association (AHHA), recently released their 2022 election statement. The AHHA is Australia’s national peak body for public and not-for-profit hospitals and healthcare providers, they attract a captive audience.

Their election statement outlines four key areas of reform urgently needed in shifting to more outcomes-focused, value-based health care.

Measure and report what matters
Build a sustainable and resilient workforce
Provide stewardship and support that enables regional innovation and reform
Use funding models and incentivise improved health outcomes

Here is an excellent opportunity for technology innovators to get involved in the conversation, to be outwardly focused on how their innovation can impact one or more of the above key areas of reform.

Technology marketing and sales professionals shouldn’t underestimate the importance of their organisation being part of conversations among the tech buyer community.

I regularly speak with tech buyers within Government, Healthcare and FSI and the message from them is consistent, they seek out information from their peers and thought leadership on industry trends that give valuable perspectives.

More tech innovators are seeing this trend and are taking a considered and educated approach when communicating the value of their innovations to industry sectors who will benefit from investing in tech.

Acting as a conduit puts us in a privileged position

Our team are privileged to work with a myriad of industry associations both in Australia and overseas, all trusted voices who represent their industry from Technology, Government, FSI to Healthcare.

The main motivation for us when working with industry associations is to propel the adoption of technology within sectors that can leverage tech to change lives for good.

As we continue to work with many other associations beyond just technology, together we are driving purpose-led conversations such as delivering better citizen experience to supporting healthcare professionals via the use of technology.

About Best Case Scenario

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luliadeyemo@bestcasescenario.com.au

Tags Marketing, Sales Professionals, Technology

Government Healthcare News Technology

Supporting tech innovation as an enabler within Australian Healthcare & Government Sectors

Post author By theresa Rivera
Post date January 11, 2022

A woman on a laptop using Tech innovation as an enabler within Healthcare & Government

We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Drive conversations in healthcare

We continue to gather a mix of forward thinkers from different skill sets and backgrounds together to have meaningful conversations on what needs to be done when it comes to leveraging technology for better patient outcomes. Last year we worked with our partner Queensland AI Hub to build a forum to discuss AI in Healthcare featuring Queensland University, Metro South Health, Harrison.ai and Deloitte. In 2022 we will continue to drive similar conversations with a variety of stakeholders.

A conduit between Healthcare stakeholders

We are currently engaging with a number of associations, government representatives, regulators, academia, healthtech and patient representatives to collaborate and navigate the complexity of the healthcare sector. Reach out to me to be part of it, 2022 will the year of ‘doers’.

Leverage research to propel better patient outcomes in Healthcare through tech

We will continue to undertake healthcare sector research on behalf of technology leaders to create insightful and educational content on how technology can be leveraged to deliver better patient outcomes. The results of such studies are distributed to our network of associations to reach the users of tech within healthcare settings.

Technology as an enabler in government

Grow diversity within NSW government’s tech supplier network.

Via #TechDiversty foundation we teamed up with Cultural Infusion and approached NSW Government to implement a data driven platform called Diversity Atlas across all strategic partners that provide technology services to the state Government, to understand tech workforce diversity. This is an excellent opportunity for our technology clients to align with a Government procurement process that puts diversity and inclusion as a priority. Reach out to me to find out more.

Data driven insights to help tech innovators sell and market to Government

Provide technology innovators with access to data insights that will enable better ‘matchmaking’ between tech innovation and Government request for tender (RFTs). Organisations can throw a lot of resource at RFTs with little insights. These data insights help organisations to uncover partnerships for RFT success. Our clients use this service for competitor insights and plan future resource allocation to submit upcoming RFTs.

Support and attract more talent to the tech sector

Continue to volunteer our time to lead not for profit #TechDiversity foundation, we recently secured a partnership with the Tech Council of Australia and their recently launched initiative; the Digital Employment Forum (DEF). We will support and educate their members so they can attract and retain a diverse and inclusive workforce.

We’ve advised some amazing women-led businesses from Sri-Lanka with the Export Council of Australia and from Canada to New Zealand with SheEO, where we participated in virtual trade events.

We are actively mentoring overseas organisations with setting up and growing their market presence in Australia as part of The International Growth Programme lead by our UK partner TechNation

Continue discussions with key change makers

We are excited to continue insightful conversations from real change makers within our industry – follow and share our podcast.

Below are some of the following conversations we will publish this year.

Ian Oppermann, NSW Government Chief Data Scientist and Industry Professor at UTS & Matt Wynn-Jones, Co-Founder & Director at Counterparts.
Murray Hurps, Director of Entrepreneurship at UTS.
Karin Verspoor, Executive Dean of Computing Technologies at RMIT.

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Got questions? Email us at info@bestcasescenario.com.au

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, thought leadership, virtual event, webinars

Episode #4

Ethical & Effective AI in Healthcare

Professor Karin Verspoor FAIDH, RMIT University

About Best Case Scenario

Episode #3

Using Technology to Deliver Accessible & Inclusive Healthcare

Laura Simmons, Theratrak

About Best Case Scenario

Energise Engagement with Healthcare Buyers

Access Case Study

How can technology innovators harness this investment?

Healthcare and Government Stakeholder Engagement

About Best Case Scenario

Australia – The Innovation Nation

Export Market Development Program

Other great initiatives Queensland AI Hub are supporting

About Best Case Scenario

Episode #2

Data Security & AI Transparency During a Pandemic

Ian Oppermann, NSW Government of Customer ServiceMatt Wynn-Jones, Counterparts Technology

About Best Case Scenario

Failing often spurs on innovation.

The definition of innovation.

Innovation and Diversity.

Diversity and collaboration.

About Best Case Scenario

Expected Outcomes From Excellent Event Planning?

About Best Case Scenario

What Plans do Australian Best-in-Class Marketers Have?

About Best Case Scenario

Acting as a conduit puts us in a privileged position

About Best Case Scenario

We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Technology as an enabler in government

Support and attract more talent to the tech sector

Continue discussions with key change makers

Want to grow your business?

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© Copyright 2024 | Best Case Scenario

PHONE

HEAD OFFICE

© Copyright 2024 | Best Case Scenario

Ian Oppermann, NSW Government of Customer Service
Matt Wynn-Jones, Counterparts Technology