Turning away clients helps our event management business

Seriously, I don’t like turning away business, but I had to graciously decline a brief recently. It’s important to me that we are a perfect ‘fit’ for our clients and our team remain focused on what they do best.

A taster of the brief…

“to manage a Halloween party for 60 students and teachers, (with a $400 budget for the tap bar – ‘at least’)”.

On the upside, Best Case Scenario are appealing to the millennial generation, after all 13% of Millennials are making B2B buying decisions, and an additional 28% are influencing that decision-making (source: SnapApp).

My business relies heavily on customer referrals, this means referred business is a better match for our services – because the person making the referral knows both us and the referee. Organisations do not want to spend time waiting for a PCO (Professional Conference Organiser) to get up to speed with their industry, hence why we get our bulk of referrals from within Government, Health and Technology sectors.

We especially enjoy sitting in a room with a group of like-minded people shooting ideas around –

  • how to do we get the most out of sponsorship investment at a Cybersecurity event?
  • how can we simplify Artificial Intelligence and demonstrate its capabilities?
  • who can we get to talk about different technology issues, such as security, data, automation?
  • which influential people from Government can we bring together to have a conversation that can make a difference?
  • how can we get more from this event, as it’s not just an isolated activity – we need more than just a one hit wonder!
  • And our ultimate favourite: Why would a person attend this? What’s in it for them?

It’s easy to see why the student Halloween party didn’t really push our buttons, I’m sure it will be a really fun event, but our passion lies in making a difference for our clients and the industry they are involved in.

For those of you in doubt of the types of events we work on see our case studies or Success Stories as we like to call them. There is a recap over our 2018 event schedule.

News Technology

Microsoft’s Artificial Intelligence 3rd Party Events

The Best Case Scenario event management team are delighted to be part of Microsoft’s goal of successfully demonstrating the practical use of AI today. Microsoft will demonstrate how they are taking an industry-leading approach to responsible and ethical AI. Our job is to ensure that they get the most out of their sponsorship presence at three AI 3rd party events.

The Planning

The team really enjoyed taking part in the journey of providing input for the build and visuals for Microsoft’s exhibitor stand, it is very innovative, creative and interactive with the aim of taking delegates from a general understanding of AI to getting hands on with their tools. Our expert events team started their event management support in Sydney  on September 10th at IoT Impact, a two-day learning campus for Australian business executives. The Best Case Scenario Event Management team will then work with Microsoft on the AI & Machine Learning Summit, September 11-13. It doesn’t stop there, the third event where Microsoft will demonstrate their leadership in AI is at AI Digital Summit Victoria (October 18th).

Juice Bar Powered by AI at the AI & Machine Learning Summit

Microsoft at AI and Machine Learning Summit

Delegates will experience their very own perfect juice powered by Microsoft Azure.  The delegate stands in front of a screen that has a webcam behind it, they are shown three images to evoke a reaction – the AI platform matches the attendee reaction to the images to a juice.

"It’s an event series like this that the team at Best Case Scenario excel at, their ability to move onto the next event seamlessly and get the most out of sponsorship investment through efficiencies and adaptability is of real benefit to our client's ROI".

Luli Adeyemo, Founder of Best Case Scenario.

Find the right corporate event management company in Sydney

Hiring a corporate event management company to handle the organisation.

If you’re totally new to events management, or need to host a corporate event that’s never been done before then it’s always wise to take stock and be clear on how demanding or complex the task ahead is so that you can select the right option. If you decide that hiring in an event management company in Sydney is the right step for you then here are all the things you should know, before you make your selection.

1. Be 100% clear on what you want and need.

If you’re starting from scratch then it’s always a good idea to make an event wish list to make sure the corporate events company can deliver on exactly what you need. You don’t need to get into too much detail at this point but do be specific and concise, for example:
  • Do you need someone who has experience of working with Government authorities or specialises in running events for technology companies?
  • Will you need them to find professional speakers for you or do you already have them?
  • Do you have the necessary contacts to make this a stand out event or do you need access to a network of professionals?
  • There are lots of event management companies to choose from in Sydney, so knowing what you want will mean you can easily rule out any companies that don’t meet your minimum requirements quickly and efficiently.

2. Do a background check

As with any new supplier or partner, you need to factor in doing your research before you sign the contract to work with them. Check out the offices If you’ve opted to go with a small or new events company then take a visit to their offices. Ask them for examples of corporate events they’ve run and if they have any references you could call or speak to in person. Meet the team Another recommendation is to ask if you can meet the team you’ll be working with. Learn more about their personal background and ask them what they can bring to your corporate event. At Best Case Scenario we consider our staff to be our unique selling point and each team member is fully trained and experienced when it comes to Events Operations. We are passionate about getting to know our our clients industry, and welcome you to give us a call if you’re thinking about hosting a corporate event. Don’t forget the website or social media Any experienced corporate events company with a solid reputation should be able to send you in the direction of happy customers who can give you a glowing recommendation. Don’t forget to check their website for events success stories to get a better understanding. Search for some of their previous events online and check social media posts, reviews and write ups to see what others thought of the event. Take a look through any photos or video footage you can find to get a real feel of the quality. Look for creativity Just because it’s a business or corporate event doesn’t mean it has to be uninspired and follow standard protocol of ‘what’s expected’. If you’ve put together a great brief then sit with the companies and listen to their ideas and advice. You want to choose a company that inspires and excites you when you talk to them. In today’s competitive corporate and business creating a memorable experience is key to success – so look to work with events professionals in Sydney who inspire you.

3. Will they give your event the competitive edge?

With the constant stream of new technology in every aspect of modern day life it’s easy to fall behind with the latest advancements. However events and corporate event planning are evolving into new, dynamic formats and so it’s essential that you engage an company that can make sure your event stands out from the crowd and give you the competitive edge. At Best Case Scenario we primarily use Cvent and Ivy registration platforms at events, but not exclusively. The team are also adept at getting familiar with any technology or mobile apps organisations wish to use on site, whether it’s an integrated mobile app for event registration right through to polls or downloading literature.  Best Case Scenario’s event management is proud to announce it is in the process of joining the Microsoft Supplier Program, which means we are one of their preferred suppliers for event management services in Australia. In addition we are WeConnect certified, a global network that connects women-owned businesses to qualified buyers around the world. It pays to establish the quality, validity and experience a corporate events management company has. If you are planning on hosting an upcoming event and are looking for an experienced corporate event management company then get in touch with us today.