Categories
News Technology

How the Rapid Pace of Change is Driving the Need for Innovative Event Tech in 2023

With such rapid changes happening in the business world, it is more important than ever to stay up to date with new products in the event tech sector, especially AI (Artificial Intelligence) and automated-driven tech. 

This is where RainFocus comes in. Luli Adeyemo, an experienced event manager producer, discovered RainFocus at a large third-party event. She was immediately impressed by the platform’s exhibitor activation feature, which streamlines every aspect of exhibitor management and offers an optimised experience for exhibitors and delegates. 

As someone who has used many B2B event platforms in the past, Luli had never seen anything as powerful as RainFocus. Offering a seamless experience to audiences and event teams alike, RainFocus is a modern all-in-one platform that truly stands out from the competition.

Stand-out features for smart event managers, business leaders and decision makers. 

But what really impressed her was how it drives results with immediate data and insights available throughout the event lifecycle. 

Thanks to RainFocus, the client was able to maximise their investment and achieve their event goals.

Luli has since become a loyal advocate and she liked it so much her event management agency, Best Case Scenario is now a RainFocus partner to the ANZ (Australia and New Zealand) region. She recommends it to all her clients looking to streamline their event management processes. 

Luli comments, “In an industry where every detail matters, RainFocus truly shines. With its powerful features and intuitive platform, it is no wonder organisations such as VMware, Cisco, Oracle, Adobe, Gartner, to name a few have come to rely on it”. 

As the Accenture report suggests, staying relevant in today’s business world is crucial. By leveraging the latest event tech, such as AI and automated-driven tech, event managers can keep up with the changing needs of customers. RainFocus is a notable example of such technology, helping event managers to drive results and create exceptional event experiences. 

If you’re looking to take your event management to the next level, be sure to check out RainFocus and other innovative event tech products on the market, please feel free to request a demo.

RainFocus named a leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 Report.

RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations

Categories
Featured News

Luli Adeyemo is The Featured Guest | FOR LOVE & MONEY- THE PODCAST

Themes Discussed Included:

  • Luli Adeyemo provides a quoteBest Case Scenario’s journey from its origins to becoming a marketing agency and events company, to recognising their underlying purpose to “empower changemakers”

  • The impact that clarifying and articulating their purpose has had on Best Case Scenario, including recognising when they should walk away from a client opportunity

  • The dramatic cost of the pandemic to BCS and the wider events sector and how their purpose guided the team’s response to it, bucking the industry trend and taking them back to their roots; in the process, enabling them to rediscover their sizzle

  • The importance of loving yourself and self-care

  • Luli’s career path, her experiences and realisations that inspired her to lead change, break down barriers and fight for equity and access within the tech industry

  • Her move to Australia with Gartner and how the lack of support she experienced led her to start her agency, Best Case Scenario (BCS)

  • Luli discusses TechDiversity Awards and their mission to make diversity & inclusion the #1 business priority in Australia.

  • She shares her pride in the creation of the TechDiversity Academy and we discuss the integration of Luli’s personal purpose, the purpose of Best Case Scenario and the purpose of TechDiversity

  • The technology industry having an identity crisis and the perceptions that need to change so we can diversify the technology workforce

  • The TechDiversity Awards Program and why they created the Tech for Good category

  • The importance of equity and understanding that it’s not about equality for everyone, but instead understanding people’s differences, to provide the same opportunity and access to all

  • TechDiversity’s vision for the industry, our wider workforce and society and what they’re doing to achieve it

 

 

 
Listen to the full podcast here

Tell me more about Best Case Scenario 

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia. We leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Event branding, marketing and communications

  • Marcom scheduling
  • Content creation
  • Communications
  • Social Media Campaigns

Event operations

  • Project Management
  • Risk Management, OH&S
  • COVID Safety
  • Compliance
Venue Management
  • Venue sourcing
  • Venue Liaison
  • Food & Beverage
  • Audio Visual
  • Accommodation bookings
  • Website support & Management
  • Website set up & management.
  • Site testing
Virtual event platform set up
  • Platform set up
  • Speaker support
  • Livestreaming set up
  • Secure viewing

Event registration management

  • Registration set up
  • Ticket pipelines
  • Reporting

Program development

  • Agenda creation
  • Agenda management across platforms
 Financial management & budgeting
  • Budget creation
  • Supplier management
  • Data management
Speaker Sourcing & Management
  • Abstract submission process
  • Speaker invitations
  • Speaker briefing packs
  • Speaker support

Partnership support services

  • Pipeline creation
  • Partnership deliverable management

Onsite Event Support

  • Production management
  • Venue management
  • Registration services
  • Exhibition support
Categories
News Technology

Technology is inseparable to our lives, it remains poised, but we have a lot to get on with.

Support the rise of the tech SME

SMEs have a critical role in driving growth in the tech sector, as well as driving innovation in public services to benefit our communities. Imagine a digital marketplace that fosters the technology ecosystem that drives public innovation. 2023 is the year where this becomes our reality, together we will secure Australia’s Innovation and future prosperity. 

Contact us if you want to find out how to get involved.

Australian SME Collaboration

Keep people in Tech

The most read experience I wrote about in 2022 was based on an encounter I had with a hairdresser who won a trip to the United States because of a technology innovation she was part of. She went, she enjoyed but we somehow lost her from the tech sector. We have to remind ourselves that the ‘churn and burn’ within our sector will impact our goal of reaching 1.2 million tech jobs in 2030. Through the work we do with the TechDiversity Foundation and our network of partners we are putting resources and tools in place for organisations to combat ‘churn and burn’.   Check out their DEI Discovery Course, a first step to workplace wellbeing. 

Keeping people in technology jobs

Sought after marketing services

In 2021, we revealed our top four marketing marketing services in high demand, which included:

  • research
  • sales and marketing alignment workshops
  • buyer persona creation and
  • targeted content development

While our clients still tapped into these services during 2022, the majority of projects were centered around face to face engagement -running live events, exhibition booth support, education roadshows and intimate roundtables. We have noticed a massive shift to a more considered, rather than reactive approach to event planning, gone are the days of hosting an event just to spend excess marketing budget.

 

Technology sector demand

The backbone of doing business in tech is alive.

Our team are back doing what we do best, delivering live events within our sector. We have helped clients such as Microsoft, Broadcom Software, Intel and Industry Associations such as the AIIA to name a few, to deliver live events in 2022, check out some of our client engagements in 2022

Events are truly on the up again, I read recently that the Melbourne Convention and Exhibition Center hosted 349 events and welcomed 1.6 million visitors including international delegates last year.  

Reach out to us if you are considering a review of your event strategy and understand which events work well for your target personas. Download our event packages with pricing, they can be customised to suit budgets and goals

 

Australian event marketing is back

BCS team year in review pictures.

While the volume of pictures doesn’t cover all the fun we had in 2022, it gives you an insight into how much we enjoy what we do.

We worked on some very exciting project this year, our team found themselves supporting an educational roadshow in the United States, working on a 007 theme for an exhibition stand at Gartner’s Symposium/Xporead more

Best Case Scenario Team

Become a Diversity, Equity & Inclusion Expert.

Do you want to make a more meaningful impact in your organisation and beyond in 2023, then please consider signing up for the TechDiversity Academy. 

It’s a fully immersive, online, self-paced learning experience, designed to equip you and your organisation with the tools and frameworks you need to benefit from a more diverse, inclusive and equitable workforce.

We hosted the first DEI Discovery course in October, where we had over 40 participants all with a common goal to educate themselves and tap into DEI experts who showed them how they can do more when it comes to DEI.

A second DEI Discovery course starts in February 2023, sign up for more information

DEI Discovery Course

About Best Case Scenario

Founded in 2007, Best Case Scenario is a full service marketing and events agency based in Sydney,  Australia.  They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
News

Best Case Scenario Marketing – Events, Digital Marketing & Engagement

Microsoft Education Tour

Microsoft have been a client of Best Case Scenario for some time and we were delighted when they approached us to manage a study tour to Seattle. 

The study tour included presentations from the leaders of Microsoft Education as well as product specialists, product labs and members of Microsoft research. In addition, delegates had the opportunity to visit local landmarks and sites of interest.

The entire tour logistics was managed by Best Case Scenario, and a special mention to our Senior Operations Director, Stacey Hutchinson who travelled with the group to Seattle. 

One of the highlights of the tour was a visit to Microsoft’s new Industry Experience Center (IEC), which opened last month in Redmond, Washington.

The 23,000-square-foot center showcases 60 fascinating, real-world examples of customers and partners that are innovating their businesses and disrupting markets with Microsoft technologies.

Contact us if you need assistance with product launches, overseas trade missions, and tours. 

Best Case Scenario at Microsoft
Our Senior Operations Director, Stacey Hutchinson at Microsoft, Seattle.

NSW Ministers Forum

We are always delighted to support  meaningful events, especially for the AIIA NSW Council at the AIIA NSW Ministers Forum – .

Attending these events allows our team to hear about key digital priorities of the state, which in turn help our tech clients with their own marketing priorities.

The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia’s digital economy.

Other notable speakers included:

Minister_NSW Government
The Hon. Victor Dominello MP, provided insights to ensure that NSW maintains its lead in Australia's digital economy.

Data Insights Driving Event Strategy Planning

We helped a prominent Australian technology association with their future event strategy. 

We started the project by using key data insights to understand audience NPS score, priority personas, consumption of marketing material and behavior. 

The initial phase of the project involved mapping out technology events as potential partners as well as a competitor analysis.  We presented the findings to the client, which were then used as a foundation to recommend a future event strategy.

We developed event guidelines and frameworks for our client who have multiple states hosting their own events, their aim was to create a unified and consistent event strategy to benefit their member base. 

Data insights driving event strategy image
Data insights driving strategy

Stand Out From a Sea of Exhibitors.

‘The force’ was with the Best Case Scenario team as we assisted Broadcom Software exhibit at Gartner IT Symposium/Xpo™ , Gold Coast from 12-14 September.

We were delighted to offer our exhibitor activation services to Broadcom Software, to ensure their stand attracted visitors and engagement.  It’s often a tough gig to ensure our clients stand out among a sea of exhibitors, but with careful planning and preparation, we helped deliver Broadcom’s  stand visitors an awesome experience. 

Please reach out to us and we will send your exhibitor activation packages. 

Broadcom - man on exhibitor stand
Broadcom Software getting into the spirit during Gartner's Symposium

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
Featured News SMB Technology

Digital Content Checklist, Captivate Tech Buyers

Download Digital Content Checklist​

A set of fresh eyes can be beneficial to ensure that the needs of tech buyers are being met. 

We often recommend to out clients to check-in with their digital content, a sort of quick health check to allow some small but effective tweaking of content.  This checklist enables a review of digital content that allows for some small tweaks without a massive overhaul of content that can take many weeks.

One of our marketing services available to our clients is a website review session in terms of content and branding.   Please enter your details below to get access to our free checklist tool so you can start with small tweaks that can make a big difference. 

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
News Technology

What happened when I was put in the driving seat at the Australian Grand Prix executive breakfast?

Let me start by explaining what I mean by driving seat; I was a discussion moderator at the Australian Grand Prix Corporation breakfast in Melbourne. The breakfast was run by the British Consulate General on the topic ‘The Impact of Innovation’.

I want to start by thanking one of the attendees, Michael Hendricks, Chief Risk Officer, Australia at Revolut for sharing his two-favourite and very poignant take aways from the discussion:

“Real innovation is setting a very ambitious goal that you don’t yet have a solution for” & “Unless we get cognitive diversity, we won’t get innovation”

I would like to also add my own top takeaways, but firstly thank you to such a great panel who made my job as moderator an absolute joy.

We covered a lot of engaging topics, but the following really stood out for me (in my own words);

Failing often spurs on innovation.

Australian culture can in some cases hold back innovation as the fear of failure is too overwhelming. Australia would do well to embrace the UK’s attitude to failure.

The definition of innovation.

Sally-Ann Williams, CEO of Cicada Innovation came from the view point that true innovation needed to be radical innovation, not incremental as often seen here in Australia, playing it too safe.   Pat Symonds, Chief Technical Officer from Formula 1 agreed there was a place for radical information and he came from the school of three types of innovation:

  • Incremental Innovation. Existing Technology, Existing Market.
  • Disruptive Innovation. New Technology, Existing Market.
  • Radical Innovation. New Technology, New Market.
Innovation and Diversity.

Pat Symonds, also raised that at one point in his career as a leader he realised his engineering team, albeit extremely capable – they team had similar experiences and backgrounds, with a lack of diversity in thinking, they got a lot done but,  because they agreed on most things, no one was being challenged with different perspectives. This is where Pat raised the excellent point “Unless we get cognitive diversity, we won’t get innovation”.

Diversity and collaboration.

This insight will certainly shift the perception that Formula 1 is nothing more than a gas guzzling sport. Pat provided two scenarios where they collaborated with other sectors to solve issues beyond the track to hospitals and supermarket isles.
A technology developed in Formula One racing could revolutionise refrigeration in the UK’s supermarkets and convenience stores by drastically reducing the energy needed for cooling.

The design of a new breathing aid developed by engineers at the Mercedes F1 team, University College London (UCL), and clinicians at UCL Hospital have been made freely available to support the global response to Covid-19.

A lifetime of event management and running my own marketing/event agency Best Case Scenario, has put me in a good position to know the key ingredients that made for an outstanding panel such as this;

  • the high quality of the participants themselves
  • putting in the work pre-discussion to understand the different dynamics and qualities of each panelist to bring the best out of a mix of subject matter experts.

Finally, I want to also thank the British Consul-General Victoria for hosting the  discussion that set out to discuss the opportunities and impact of technological innovation between Australia and the United Kingdom. Their goal to inform and excite attendees about current opportunities in the innovation space, with a view to furthering trade and innovation into the future was truly met.

“I wanted to write to personally thank Luli for participating in our Innovation in the Fast Lane panel on Friday. All your contributions were invaluable, and the result was a fantastic, engaging discussion spanning the importance of diversity and inclusion to get innovation; building a culture of innovation; innovation to solve global challenges; and international collaboration, to name a few topics.”

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

Connect direct with Best Case Scenario’s Founder and Director, Luli Adeyemo at luli@bestcasescenario.com.au

Categories
News Start-Up

Export advice for entrepreneurs

I recently took part in a panel discussion with three inspiring and successful social entrepreneurs, as part of SheEO’s first virtual Trade Event: Canada, Australia and New Zealand, designed to help support the growth of women and non-binary owned businesses creating a positive impact.

I joined a panel that featured:

  • Ami Bateman Co-Founder – Pleasant State, Sunshine Coast Sustainable Business Woman of the Year 2021
  • Hannah (Cree) Hemphill Human Rights + Social Justice Entrepreneur | Thinking Partner | Writer | Speaker & Spoken Word Artist
  • Madeleine Shaw Author – The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World

The audience was electric. They were made up of women-led-businesses considering the leap to exporting overseas, posing many questions throughout the discussion. What I enjoyed most about this panel was their transparency and honesty, as we discussed topics such as export pitfalls, trademarks, invisible costs, and everything in between.

‘When considering exporting, see it as the gravy to your business strategy and do not stake your entire business model on it.’

Madeleine Shaw’s advice at the end of the session was invaluable. She stated that when considering exporting to another country – proceed with caution.  She advised not to base your entire business model on an export market, have it as the gravy. Ensure to have your home team in order at home before you embark on an export strategy.

Ami Bateman’s advice was also spot on, and her customer focused lens has proved to be a success for her business Pleasant State.  She emphasised more than once during our discussion the importance of listening and involving your customers when setting up your business and to use them as a source for competitive advantage.  She shared that her customers have input into the ingredients of their products. A business that listens and acts based on client feedback – now that is impressive!

Image of a woman working on a tablet

While I’d love to give you every single detail of the discussion, I’ve summarised the following key talking points that reveal some real take home advice for any entrepreneur looking to expand overseas. So settle in for some sound advice before you take the leap to grow your business via exporting.

Tap into associations and partners

I discussed how valuable it is to forge in-country relationships with associations when trying to gain traction in a new market or sector. Associations are a gold mine for information on what is going on in your target audience sectors.  While going direct to your potential customer is always an option, going to a local association will provide you with research and intel in your market assessment stage.

Export pitfalls to watch out for include:

  • Madeleine shared she had misadventures with her product, which was replicated by other newcomers in the market and there was nothing they could do about it.
  • She also warned about unforeseen costs when exporting and to your put much thought in profit margin. Whatever you think it will cost to export, double it and then add some.  60% of her organisation’s sales are from the US, however when they launched in Europe and Asia, the profit margin was eroded due to unforeseen costs.


Exporting services vs products

I explained that services can be easier to export than products, as products drive large margins due to its physical nature.  As my organisation Best Case Scenario is a services business, I highlighted that the key to our success is forming local partnerships, networking and conversations with people who are willing to support your business. Forums such as SheEO Trade Event are key to relationship building and learning from likeminded people.

If your product is more expensive than your competitors, can you still sell?

In short, the answer is yes.  Ami explained that they conducted a customer survey and used a pricing model to understand what their pricing could look like. They deliberately pursued value pricing and uncovered during their research phase that customers are willing to pay more for a quality product.

The Invisible cost of time

I highlighted that woman who run businesses often undervalue their time and therefore under-price their services.  We all agreed time and resources is the invisible cost of exporting a service or product and it can be crippling.  When it comes to exporting a service, this can be even more challenging. Just because you can’t hold a product, doesn’t mean it isn’t worth anything.  It’s important to take this hidden cost into consideration, and measure your time spent on planning, preparing, and researching.

Using your own local marketing agency vs an in-country agency

I jumped straight in here, as someone who has first-hand experience when helping overseas organisations establish themselves in Australia, there are a few things to consider:

  • Australia is big but the population is small. The north differs greatly from the south, as does the east from the west. Culturally, this differs state by state.
  • If you are selling into Government, expect a complexity.
  • Australia is great for funding new businesses. A local marketing agency will know exactly where to go and understand the requirements needed.

I advised during the discussion not to make the mistake of assuming that one size fits all when it comes to setting up your business in Australia. Just because it is an English-speaking country, it doesn’t mean it has the same needs as your existing local audience.

Madeline agreed and recommended paying attention to cultural differences.

When looking to expand into another country, what are the things to look out for to ensure it is the right market?

Ami’s advice here was golden: Be receptive and listen to what customers are asking, then be deliberate when you enter the market.

Leverage the benefits of free trade agreements when exporting

We discussed how to watch out for strict standards and labelling, especially in Australia. Again, I emphasised that associations and trade bodies can be useful in this area.  Madeleine advised to be aware of shipping, contracts, and legal costs. She has benefited from free trade agreements between Canada and the US, but a higher price product can make free trade more complex and often these costs such as customs must be paid for by the customer.

And some final closing quick tips:

  • From myself – Virtual market and trade missions are an excellent resource to explore new markets before jumping on a plane. A specific trade mission in your sector will deliver a clear commercial lens to that local market and it is invaluable.
  • Madeleine advised to trademark your brand unless you have a super unique offering.
  • Ami added to keep an eye out for any existing patents that may be pending that may affect your launch to a new market.

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Got questions? Email us at info@bestcasescenario.com.au

Categories
News

Has the power of C-Suite Thought Leadership weakened?

I am the first to admit that the term thought leadership gets thrown around a lot in marketing conversations, especially when it comes to winning the mindshare of the C-suite.  Some B2B marketing professionals feel as though the ship has well and truly sailed into the horizon when it comes to thought leadership, much like sending marketing swag to the C-suite’s home address.

We likely all agree that C-suite are busy and preoccupied professionals who are swamped by marketing content daily, now more than ever.

However, insight from a LinkedIn survey found that 58% of C-suite spend one or more hours reading what thought leaders in their industry have to say each week.

From my experience, C-suite like to see leadership in action and will give the time to genuine thought leadership. While some marketing professionals say the power of thought leadership has weakened, I say the power of genuine thought leadership is as strong as ever.

Building a content strategy around meaningful content aligned with industry trends is what makes thought leadership powerful.  By taking a look back at the basics of marketing, we understand that people buy from organisations and individuals they trust. It’s as simple as that.

The C-suite do not make decisions in isolation.

It’s also important not to overlook the fact that the C-suite do not make buying decisions in isolation.  They often defer to people on their team who act as advisors and influencers.  To achieve thought leadership success, these people need to be included in the conversation.

Request our guide on how to formulate thought leadership campaigns anchored by industry insights and trends to win C-suite mindshare and that of the entire decision-making team.  This particular guide is based around a campaign we ran on behalf of a client who wanted to win the mindshare of the Healthcare C-suite.

3 Ingredients of Powerful Thought Leadership

Download Turn Data Into Actionable Insights
Pictured: Download Guide to Turn Data Into Actionable Insights

Download Highlights

  • Features a high-level summary of what a 16-week C-suite engagement campaign could look like.
  • 4 thought leadership campaign elevation tips.
  • The essentials to create a robust content marketing strategy for the entire buyer journey, anchored by original content and data insights.

Get in touch if you need guidance. We work with business leaders to find a genuine reason for them to connect with C-suite professionals and their teams within Healthcare, Government, Finance and Technology sectors.

luli@bestcasescenario.com.au

Have you listened to my podcast yet? In the very first edition of the ‘In Conversation with Change Makers’ series, I am joined by Corrie McLeod and James Riley from InnovationAus where we discuss some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor

Subscribe to Best Case Scenario to receive weekly episodes of ‘In Conversation with Change Makers’ directly to your inbox.

Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Find us @ bestcasescenario.com.au

Categories
Featured News Podcast

‘In Conversation with Change Makers’ Launch

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo has launched a brand new video and podcast series aptly titled ‘In Conversation with Change Makers’.

Speaking directly with influential change makers within Healthcare, Government, Finance, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.

"We believe in the power of people, the responsibility of organisations, and the importance of industries to drive change, to improve the lives of others."

Episode #1

Government Policy Driving Innovation​​

Corrie McLeod & James Riley, InnovationAus

Photo of James Riley from InnovationAus on a blue circle background alongside Corrie McLeod from InnovationAus on a purple circle background
Pictured: James Riley, Editorial Director (Left), Corrie McLeod, Publisher (Right)
InnovationAus logo in black and green font

The very first edition of In Conversation with Change Makers features Publisher Corrie McLeod and Editorial Director James Riley from the tech and innovation focussed publication InnovationAus, who will be discussing government policy driving innovation in Australia.

InnovationAus is an independent publication that reports on government policy as it affects technology-based innovation across the nation’s growth industries. From mining and agriculture to financial services, MedTech, cyber security and advanced manufacturing, the journalism focuses on the opportunities that align with Australia’s strategic priorities and connects government, institutional researchers, investors, entrepreneurs and the mainstream business community.

InnovationAus’ goal is to galvanise new thinking and encourage new action in building on Australia’s economy in transition.​ Through their publication, targeted industry forums, high-level roundtables and bespoke content and events, InnovationAus provide information and insight on the application of new technology toward continued national prosperity. They provide independent and trusted information to its readers and is considered the record of choice for decision makers from government, industry and research sectors.

Corrie McLeod is a 17-year communications veteran and the Founder and Publisher of InnovationAus. Corrie sets the creative direction and operational execution of the organisation’s commercial offerings, ranging from business roundtables, content partners, forums and bespoke events, as well as the publication’s advertising partnerships. 

As the InnovationAus Publisher, Corrie is also responsible for managing the role InnovationAus plays in the Australian media landscape, as well as its place as an independent voice within the local technology ecosystem.

Editorial Director James Riley has a long history as a technology reporter in Australia and in Asia and is the Founder and Editorial Director of InnovationAus. Over a 30-year career in journalism, James has worked in newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek.

As the Editorial Director, James sets the tone and direction of InnovationAus reporting, as well as advising on building programs for business roundtables and bespoke events. James has a specific interest in industry development policy as it relates to the Australian technology sector.

In the very first edition of the ‘In Conversation with Change Makers’ series, Corrie and James uncover some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

01 September 2021   |   23mins

In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor
Subscribe here to have the latest episodes of  ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.
About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Categories
Featured Healthcare News Technology

Queensland AI for Healthcare

“This is an exciting time for AI driven Healthcare, according to research company Ecosystm, as vaccine distribution and tracking become crucial, healthcare organisations will opt for a more collaborative, AI driven supply chain. This is just one key indicator that there is a need now more than ever for collaborative opportunities such as the AI Healthcare Forum 2021"

AI in Healthcare is now truly at the forefront during this COVID-19 era. However, over the past few years it is champions like Queensland AI Hub and Best Case Scenario who have facilitated and encouraged the adoption of AI technologies within the Australian Healthcare sector.

In this new decade they celebrate their newly formed partnership, facilitating a stronger AI community in Australia bringing together clinicians, hospitals leaders, innovators, universities, industry and government talent at the AI Healthcare Forum 2021.

Best Case Scenario will bring to the partnership its significant experience in developing hybrid events in a Covid-19 era as well as its extensive network in the technology and healthcare sector.

“Luli and her team are an obvious partner of choice for the AI Healthcare Forum 2021, their expertise in delivering educational forums both online and face to face backed by their program development, sponsorship engagement and marketing skills is what attracted us to them”

About AI Healthcare Forum 2021

Opportunities are now open to speak and sponsor at the forum, please contact luli@bestcasescenario.com.au to receive more information.

About the Queensland Artificial Intelligence (AI) Hub

Established in April 2020, the Queensland Artificial Intelligence (AI) Hub brings regions, innovation hubs, universities, industry and government talent together to maximise people development, skills utilisation, investment and our competitive edge on a global scale. The Hub connects Queensland’s AI ecosystem and champions the AI community, ensuring our AI creators, investors, industry, government and communities have the right skills and support to understand and implement artificial intelligence at scale. qldaihub.com Sue Keay, CEO, Queensland AI Hub Sue.Keay@qldaihub.com

“Best Case Scenario were approached by Queensland AI Hub to help deliver their AI Healthcare Forum 2021, I was impressed by their impact and influence on the wider AI sector delivering bespoke education and training programs to develop a future-ready workforce, while advocating for AI, advising on government policy and benchmarking global best practices”

About Best Case Scenario

Founded in 2007, Best Case Scenario create business opportunities to empower change-makers. They believe in the power of people to create meaningful change. They leverage strong relationships within the Technology, Government, Financial and Health sector to bring the right people together to have meaningful conversations. They work with ambitious companies to help them grow and achieve outstanding results.

bestcasescenario.com.au

Luli Adeyemo, Director, Best Case Scenario

luli@bestcasescenario.com.au