Tag: Best Case Scenario

If your product is more expensive than your competitors, can you still sell?

In short, the answer is yes.  Ami explained that they conducted a customer survey and used a pricing model to understand what their pricing could look like. They deliberately pursued value pricing and uncovered during their research phase that customers are willing to pay more for a quality product.

The Invisible cost of time

I highlighted that woman who run businesses often undervalue their time and therefore under-price their services.  We all agreed time and resources is the invisible cost of exporting a service or product and it can be crippling.  When it comes to exporting a service, this can be even more challenging. Just because you can’t hold a product, doesn’t mean it isn’t worth anything.  It’s important to take this hidden cost into consideration, and measure your time spent on planning, preparing, and researching.

Using your own local marketing agency vs an in-country agency

I jumped straight in here, as someone who has first-hand experience when helping overseas organisations establish themselves in Australia, there are a few things to consider:

• Australia is big but the population is small. The north differs greatly from the south, as does the east from the west. Culturally, this differs state by state.
• If you are selling into Government, expect a complexity.
• Australia is great for funding new businesses. A local marketing agency will know exactly where to go and understand the requirements needed.

I advised during the discussion not to make the mistake of assuming that one size fits all when it comes to setting up your business in Australia. Just because it is an English-speaking country, it doesn’t mean it has the same needs as your existing local audience.

Madeline agreed and recommended paying attention to cultural differences.