Tag: thought leadership

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Government Healthcare News Technology

Supporting tech innovation as an enabler within Australian Healthcare & Government Sectors

A woman on a laptop using Tech innovation as an enabler within Healthcare & Government
We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Drive conversations in healthcare

We continue to gather a mix of forward thinkers from different skill sets and backgrounds together to have meaningful conversations on what needs to be done when it comes to leveraging technology for better patient outcomes. Last year we worked with our partner Queensland AI Hub to build a forum to discuss AI in Healthcare featuring Queensland University, Metro South Health, Harrison.ai and Deloitte. In 2022 we will continue to drive similar conversations with a variety of stakeholders.

A conduit between Healthcare stakeholders

We are currently engaging with a number of associations, government representatives, regulators, academia, healthtech and patient representatives to collaborate and navigate the complexity of the healthcare sector. Reach out to me to be part of it, 2022 will the year of ‘doers’.

Medical personnel holding a mobile phone, using technology in healthcare

Leverage research to propel better patient outcomes in Healthcare through tech

We will continue to undertake healthcare sector research on behalf of technology leaders to create insightful and educational content on how technology can be leveraged to deliver better patient outcomes. The results of such studies are distributed to our network of associations to reach the users of tech within healthcare settings.

Technology as an enabler in government

Scrabble pieces forming a word 'Government'

Grow diversity within NSW government’s tech supplier network.

Via #TechDiversty foundation we teamed up with Cultural Infusion and approached NSW Government to implement a data driven platform called Diversity Atlas across all strategic partners that provide technology services to the state Government, to understand tech workforce diversity. This is an excellent opportunity for our technology clients to align with a Government procurement process that puts diversity and inclusion as a priority. Reach out to me to find out more.

Data driven insights to help tech innovators sell and market to Government

Provide technology innovators with access to data insights that will enable better ‘matchmaking’ between tech innovation and Government request for tender (RFTs).  Organisations can throw a lot of resource at RFTs with little insights. These data insights help organisations to uncover partnerships for RFT success.  Our clients use this service for competitor insights and plan future resource allocation to submit upcoming RFTs.

Support and attract more talent to the tech sector

Continue to volunteer our time to lead not for profit #TechDiversity foundation, we recently secured a partnership with the Tech Council of Australia and their recently launched initiative; the Digital Employment Forum (DEF). We will support and educate their members so they can attract and retain a diverse and inclusive workforce.

We’ve advised some amazing women-led businesses from Sri-Lanka with the Export Council of Australia and from Canada to New Zealand with SheEO, where we participated in virtual trade events.

We are actively mentoring overseas organisations with setting up and growing their market presence in Australia as part of The International Growth Programme lead by our UK partner TechNation

Group of diverse people sitting and conversing

Continue discussions with key change makers

We are excited to continue insightful conversations from real change makers within our industry – follow and share our podcast. 

Below are some of the following conversations we will publish this year. 

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

Email us

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Got questions? Email us at info@bestcasescenario.com.au

Categories
News Start-Up

Export advice for entrepreneurs

female entrepreneurs engaging on a panel discussion on exporting overseas

I recently took part in a panel discussion with three inspiring and successful social entrepreneurs, as part of SheEO’s first virtual Trade Event: Canada, Australia and New Zealand, designed to help support the growth of women and non-binary owned businesses creating a positive impact.

I joined a panel that featured:

  • Ami Bateman Co-Founder – Pleasant State, Sunshine Coast Sustainable Business Woman of the Year 2021
  • Hannah (Cree) Hemphill Human Rights + Social Justice Entrepreneur | Thinking Partner | Writer | Speaker & Spoken Word Artist
  • Madeleine Shaw Author – The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World

The audience was electric. They were made up of women-led-businesses considering the leap to exporting overseas, posing many questions throughout the discussion. What I enjoyed most about this panel was their transparency and honesty, as we discussed topics such as export pitfalls, trademarks, invisible costs, and everything in between.

‘When considering exporting, see it as the gravy to your business strategy and do not stake your entire business model on it.’

Madeleine Shaw, Panelist at SheEO Trade

Madeleine Shaw’s advice at the end of the session was invaluable. She stated that when considering exporting to another country – proceed with caution.  She advised not to base your entire business model on an export market, have it as the gravy. Ensure to have your home team in order at home before you embark on an export strategy.

Ami Bateman’s advice was also spot on, and her customer focused lens has proved to be a success for her business Pleasant State.  She emphasised more than once during our discussion the importance of listening and involving your customers when setting up your business and to use them as a source for competitive advantage.  She shared that her customers have input into the ingredients of their products. A business that listens and acts based on client feedback – now that is impressive!

Image of a woman working on a tablet

While I’d love to give you every single detail of the discussion, I’ve summarised the following key talking points that reveal some real take home advice for any entrepreneur looking to expand overseas. So settle in for some sound advice before you take the leap to grow your business via exporting.

Tap into associations and partners

I discussed how valuable it is to forge in-country relationships with associations when trying to gain traction in a new market or sector. Associations are a gold mine for information on what is going on in your target audience sectors.  While going direct to your potential customer is always an option, going to a local association will provide you with research and intel in your market assessment stage.

Export pitfalls to watch out for include:

  • Madeleine shared she had misadventures with her product, which was replicated by other newcomers in the market and there was nothing they could do about it.
  • She also warned about unforeseen costs when exporting and to your put much thought in profit margin. Whatever you think it will cost to export, double it and then add some.  60% of her organisation’s sales are from the US, however when they launched in Europe and Asia, the profit margin was eroded due to unforeseen costs.


Exporting services vs products

I explained that services can be easier to export than products, as products drive large margins due to its physical nature.  As my organisation Best Case Scenario is a services business, I highlighted that the key to our success is forming local partnerships, networking and conversations with people who are willing to support your business. Forums such as SheEO Trade Event are key to relationship building and learning from likeminded people.

If your product is more expensive than your competitors, can you still sell?

In short, the answer is yes.  Ami explained that they conducted a customer survey and used a pricing model to understand what their pricing could look like. They deliberately pursued value pricing and uncovered during their research phase that customers are willing to pay more for a quality product.

The Invisible cost of time

I highlighted that woman who run businesses often undervalue their time and therefore under-price their services.  We all agreed time and resources is the invisible cost of exporting a service or product and it can be crippling.  When it comes to exporting a service, this can be even more challenging. Just because you can’t hold a product, doesn’t mean it isn’t worth anything.  It’s important to take this hidden cost into consideration, and measure your time spent on planning, preparing, and researching.

Using your own local marketing agency vs an in-country agency

I jumped straight in here, as someone who has first-hand experience when helping overseas organisations establish themselves in Australia, there are a few things to consider:

  • Australia is big but the population is small. The north differs greatly from the south, as does the east from the west. Culturally, this differs state by state.
  • If you are selling into Government, expect a complexity.
  • Australia is great for funding new businesses. A local marketing agency will know exactly where to go and understand the requirements needed.

I advised during the discussion not to make the mistake of assuming that one size fits all when it comes to setting up your business in Australia. Just because it is an English-speaking country, it doesn’t mean it has the same needs as your existing local audience.

Madeline agreed and recommended paying attention to cultural differences.

When looking to expand into another country, what are the things to look out for to ensure it is the right market?

Ami’s advice here was golden: Be receptive and listen to what customers are asking, then be deliberate when you enter the market.

Leverage the benefits of free trade agreements when exporting

We discussed how to watch out for strict standards and labelling, especially in Australia. Again, I emphasised that associations and trade bodies can be useful in this area.  Madeleine advised to be aware of shipping, contracts, and legal costs. She has benefited from free trade agreements between Canada and the US, but a higher price product can make free trade more complex and often these costs such as customs must be paid for by the customer.

And some final closing quick tips:

  • From myself – Virtual market and trade missions are an excellent resource to explore new markets before jumping on a plane. A specific trade mission in your sector will deliver a clear commercial lens to that local market and it is invaluable.
  • Madeleine advised to trademark your brand unless you have a super unique offering.
  • Ami added to keep an eye out for any existing patents that may be pending that may affect your launch to a new market.

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

Email us
About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Got questions? Email us at info@bestcasescenario.com.au

Categories
News

Has the power of C-Suite Thought Leadership weakened?

Image of computer with the words 'Do More' - Does thought leadership still have power or has it weakened?

I am the first to admit that the term thought leadership gets thrown around a lot in marketing conversations, especially when it comes to winning the mindshare of the C-suite.  Some B2B marketing professionals feel as though the ship has well and truly sailed into the horizon when it comes to thought leadership, much like sending marketing swag to the C-suite’s home address.

We likely all agree that C-suite are busy and preoccupied professionals who are swamped by marketing content daily, now more than ever.

However, insight from a LinkedIn survey found that 58% of C-suite spend one or more hours reading what thought leaders in their industry have to say each week.

From my experience, C-suite like to see leadership in action and will give the time to genuine thought leadership. While some marketing professionals say the power of thought leadership has weakened, I say the power of genuine thought leadership is as strong as ever.

Building a content strategy around meaningful content aligned with industry trends is what makes thought leadership powerful.  By taking a look back at the basics of marketing, we understand that people buy from organisations and individuals they trust. It’s as simple as that.

The C-suite do not make decisions in isolation.

It’s also important not to overlook the fact that the C-suite do not make buying decisions in isolation.  They often defer to people on their team who act as advisors and influencers.  To achieve thought leadership success, these people need to be included in the conversation.

Request our guide on how to formulate thought leadership campaigns anchored by industry insights and trends to win C-suite mindshare and that of the entire decision-making team.  This particular guide is based around a campaign we ran on behalf of a client who wanted to win the mindshare of the Healthcare C-suite.

3 Ingredients of Powerful Thought Leadership

Download Turn Data Into Actionable Insights
Pictured: Download Guide to Turn Data Into Actionable Insights

Download Highlights

  • Features a high-level summary of what a 16-week C-suite engagement campaign could look like.
  • 4 thought leadership campaign elevation tips.
  • The essentials to create a robust content marketing strategy for the entire buyer journey, anchored by original content and data insights.

Get in touch if you need guidance. We work with business leaders to find a genuine reason for them to connect with C-suite professionals and their teams within Healthcare, Government, Finance and Technology sectors.

luli@bestcasescenario.com.au

Have you listened to my podcast yet? In the very first edition of the ‘In Conversation with Change Makers’ series, I am joined by Corrie McLeod and James Riley from InnovationAus where we discuss some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Episode #1 | Government Policy Driving Innovation
In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor

Subscribe to Best Case Scenario to receive weekly episodes of ‘In Conversation with Change Makers’ directly to your inbox.

Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Find us @ bestcasescenario.com.au

Categories
News

Transform online meetings into meaningful experiences

An image of someone having an online meeting
Since we joined forces with research firm Ecosystm, organisations approach us to leverage their thought leadership. Coupled with our ability to transform content for online delivery, it ensures our clients stay front of mind in their industry. Together, both Ecosystm & Best Case Scenario deliver a framework for clients and prospects to interact with their peers and thought leaders – getting answers to questions and a better understanding of market trends and changes. From virtual round-tables to online intimate panel discussions we can provide end to end management or we can customise offerings depending on your resource. online webinar offerings Visuals speak louder than words, below is a sample of how a virtual webinar looks to clients and prospects.
  1. Webinar Platform Logistics & Front End Landing Page Creation
Online Webinar Registration Page 2. Webinar Overview – Content Supported by Real Research for Added Credibility  Webinar Leadership Content 3. Key Take Homes & Messaging Clearly Defined  Webinar Key Takehomes 4. Generate a Post Webinar Thought Leadership Report  This is where our clients find true value in hosting online discussions, this report serves as follow-up piece to not only participants, but also clients, prospects, media and other key stakeholders who consider our client as trusted advisers within their industry. (Please note this is a sample of report and not related to the above webinar, which is currently in progress) Thought Leadership Report The key benefit for all business leaders in Technology, Government and Health is that we do the leg work in terms of meeting your key objectives, by using our tried and tested framework for guaranteed success. Please contact me at luli@bestcasescenario.com.au to discuss if our framework is suitable for you.