Tag: virtual event

‘In Conversation with Change Makers’ Episode #5

Post author By Lara Chrystal
Post date August 17, 2022

Speaking directly with change makers Peter Mousaferiadis and Michael Walmsley from Australia’s leading culture-in-education provider Cultural Infusion, Luli Adeyemo is back with another insightful episode of ‘In Conversation with Change Makers’ discussing why it’s important for organisations to better understand their diversity composition, and some of the biggest challenges facing organisations looking to further understand their diversity and cultural identity.

"Knowledge is based on a diversification of ideas."

Peter Mousaferiadis - CEO & Founder, Cultural Infusion

Episode #5

The Importance of Organisations Understanding Their Cultural Diversity and Identity

Peter Mousaferiadis & Michael Walmsley, Cultural Infusion

For nearly two decades, Cultural Infusion has established an impressive track record developing award winning and world leading platforms that can transform diversity and inclusion in organisations and communities.

In 2019, Cultural Infusion launched Diversity Atlas – a world first data analytics tool able to provide comprehensive insights into the extent and type of cultural and demographic dimensions of diversity. Diversity Atlas is now being used by think tanks and a range of multinationals to map their global workforce.

Peter Mousaferiadis is a thought leader in the space of culture, and of utilising culture as a driver of peace, sustainability, and innovation. Peter is a winner of numerous international awards in interculturalism including the United Nations Alliance of Civilizations Intercultural Innovation Award as well as producing the winning slogan “Diversified We Grow” for their “Do One Thing for Diversity” campaign. Peter is regularly called upon as a thought leader of culture as a driver of peace.

Michael Walmsley, Cultural Infusion’s Chief Experience Officer, commercialising and globalising innovative technologies that enlighten people about people.

In the fifth edition of the ‘In Conversation with Change Makers’ series, Peter and Michael uncover why it's important for communities and organisations to better understand their diversity composition.

Watch Episode #5 | The Importance of Organisations Understanding Their Cultural Diversity and Identity

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Wednesday 17 August 2022 | 37 mins (Recorded 10 Aug 2021)

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About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilize industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

Featured News Podcast

‘In Conversation with Change Makers’ Episode #4

Post author By Lara Chrystal
Post date July 26, 2022

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo returns with the fourth episode of the ‘In Conversation with Change Makers’ video and podcast series, to discuss ‘Ethical & Effective AI in Healthcare’ with RMIT University’s Executive Dean, School of Computing Technologies and Telstra Health’s ‘2021 Brilliant Women in Digital Health’ award recipient, Professor Karin Verspoor.

"We can’t bring together large data sets unless we have the mechanisms to do so.”

Professor Karin Verspoor FAIDH - Executive Dean, School of Computing Technologies, RMIT University

Episode #4

Ethical & Effective AI in Healthcare

Professor Karin Verspoor FAIDH, RMIT University

Some of the biggest concerns surrounding the use of AI when conducting healthcare studies are focussed around representation, data privacy concerns, and how the digitisation of treatment benefits both healthcare practitioners and patients.

“Ensuring we respect the privacy of the data as AI algorithms are hungry for data, we can’t bring together large data sets unless we have the mechanisms to do so” says Karin, adding “there are efforts to bring data across multiple sources but we’re not quite there yet.”

Professor Karin Verspoor has been applying AI skills in the biomedical domain since 2003, addressing problems ranging from information extraction of biological concepts and events to the use of text mining to support interpretation of biological data, to detection and prediction of disease from clinical data.

Joining RMIT University in February, Professor Verspoor is responsible for providing academic leadership for all aspects of computer science research and education. As a computer scientist by training with an emphasis on artificial intelligence and cognitive science, as well as language representation and processing in the biomedical domain, she investigates some of the challenges of AI in healthcare including the lack of diversity and inclusion.

The fourth episode of the ‘In Conversation with Change Makers’ uncovers the biggest challenges facing healthcare post-Pandemic and AI-enabled services.

Watch Episode #4 | Ethical & Effective AI in Healthcare

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Tuesday 26 July 2022 | 30 mins

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Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

Featured Healthcare News Podcast

‘In Conversation with Change Makers’ Episode #3

Post author By Lara Chrystal
Post date July 4, 2022

Speaking directly with influential change makers within Healthcare, Government, and Technology, Best Case Scenario Founder & Director Luli Adeyemo is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change.

"Passion for inclusivity in business comes from real life experiences."

Luli Adeyemo - Director & Founder, Best Case Scenario

The highly anticipated third instalment of In Conversation with Change Makers features Laura Simmons, CEO and Founder of Theratrak, discussing inclusivity within the technology landscape for families and children with disabilities, and the benefits of digitising treatment offers both therapists and participants.

Episode #3

Using Technology to Deliver Accessible & Inclusive Healthcare

Laura Simmons, Theratrak

Theratrak is the centralised hub for therapists to securely manage and connect to a clinical team. Within it, professional developers and support therapists create activities specific to one’s treatment style and needs, while allowing one to take expertise home with the use of their app to get the most out of every session, stay on track, and reach certain goals.

Theratrak aims to empower clinicians with the right digital tools to provide the best possible early intervention to children living with disabilities. Founded in 2018, this platform is meant to prescribe home programs for children and families including custom content and notifications. “The minute someone leaves a medical practitioner, they forget up to 80% of the information they’re told. Okay so that’s a medical practitioner. What about a mum who’s got a little boy with autism?” Laura explains. Theratrak captures visual information and therapist’s notes then sends this directly to the participant app so the program can easily be completed by the participant at home.

Laura Simmons has worked across Sydney as a paediatric occupational therapist in the private health sector for almost 10 years. While working with children living with a variety of disabilities and learning difficulties, her aim is to assist them and their families in everyday life to help them to fully participate and have the best quality of life possible.

In the third edition of the ‘In Conversation with Change Makers’ series, Laura uncovers some of the biggest challenges facing healthcare during the pandemic, and how her digital platform allows multi-disciplinary teams to bridge the gap between therapy sessions to create a more inclusive model of healthcare.

Watch Episode #3 | Using Technology to Deliver Accessible & Inclusive Healthcare

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Friday 1 July 2022 | 20mins

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Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

Featured News Podcast

‘In Conversation with Change Makers’ Episode #2

Post author By Lara Chrystal
Post date April 21, 2022

Ian Oppermann, Matt Wynn-Jones, Luli Adeyemo

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo is back again with the highly anticipated ‘In Conversation with Change Makers’ video and podcast series.

Speaking directly with influential change makers within Healthcare, Government, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.

"We believe in the power of people, the responsibility of organisations, and the importance of industries to drive change, to improve the lives of others."

Luli Adeyemo - Director & Founder, Best Case Scenario

Episode #2

Data Security & AI Transparency During a Pandemic

Ian Oppermann, NSW Government of Customer Service
Matt Wynn-Jones, Counterparts Technology

The highly anticipated second instalment of In Conversation with Change Makers features NSW Government Department of Customer Service Chief Data Scientist, Ian Oppermann, and Co-Founder & Director of Counterparts Technology, Matt Wynn-Jones, discussing data security and AI transparency during a pandemic.

The NSW Government’s Department of Customer Service aim to deliver excellence in customer service, digital leadership and innovation in government services, and safe and secure markets. They help establish the customer at the centre of all programs and initiatives across the NSW Government, deliver a more consistent and efficient digital experience with government, and use data and behavioural insights to drive customer service improvements for the people of NSW.

Counterparts Technology are pushing boundaries as technology consultants and procurement specialists. From public, private to hybrid cloud services, data networking, phones, video and unified communications, through to IT security, bespoke software development, fully managed IT services & support, and easy hardware procurement and software licensing, Counterparts work with organisations on security, data centre optimisation, and workplace enablement.

In this episode of In Conversation with Change Makers, Ian Oppermann and Matt Wynn-Jones uncover the role of ethics when developing and implementing AI across government initiatives, the public’s perception regarding data sharing and security since the start of the pandemic and now, and predictions on be the biggest changes expected to be made in government AI practices.

Watch Episode #2 | Data Security & AI Transparency During a Pandemic

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Thursday 21 April 2022 | 29mins

Subscribe here to have the latest episodes of ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

Government Healthcare News Technology

Supporting tech innovation as an enabler within Australian Healthcare & Government Sectors

Post author By theresa Rivera
Post date January 11, 2022

A woman on a laptop using Tech innovation as an enabler within Healthcare & Government

We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Drive conversations in healthcare

We continue to gather a mix of forward thinkers from different skill sets and backgrounds together to have meaningful conversations on what needs to be done when it comes to leveraging technology for better patient outcomes. Last year we worked with our partner Queensland AI Hub to build a forum to discuss AI in Healthcare featuring Queensland University, Metro South Health, Harrison.ai and Deloitte. In 2022 we will continue to drive similar conversations with a variety of stakeholders.

A conduit between Healthcare stakeholders

We are currently engaging with a number of associations, government representatives, regulators, academia, healthtech and patient representatives to collaborate and navigate the complexity of the healthcare sector. Reach out to me to be part of it, 2022 will the year of ‘doers’.

Leverage research to propel better patient outcomes in Healthcare through tech

We will continue to undertake healthcare sector research on behalf of technology leaders to create insightful and educational content on how technology can be leveraged to deliver better patient outcomes. The results of such studies are distributed to our network of associations to reach the users of tech within healthcare settings.

Technology as an enabler in government

Grow diversity within NSW government’s tech supplier network.

Via #TechDiversty foundation we teamed up with Cultural Infusion and approached NSW Government to implement a data driven platform called Diversity Atlas across all strategic partners that provide technology services to the state Government, to understand tech workforce diversity. This is an excellent opportunity for our technology clients to align with a Government procurement process that puts diversity and inclusion as a priority. Reach out to me to find out more.

Data driven insights to help tech innovators sell and market to Government

Provide technology innovators with access to data insights that will enable better ‘matchmaking’ between tech innovation and Government request for tender (RFTs). Organisations can throw a lot of resource at RFTs with little insights. These data insights help organisations to uncover partnerships for RFT success. Our clients use this service for competitor insights and plan future resource allocation to submit upcoming RFTs.

Support and attract more talent to the tech sector

Continue to volunteer our time to lead not for profit #TechDiversity foundation, we recently secured a partnership with the Tech Council of Australia and their recently launched initiative; the Digital Employment Forum (DEF). We will support and educate their members so they can attract and retain a diverse and inclusive workforce.

We’ve advised some amazing women-led businesses from Sri-Lanka with the Export Council of Australia and from Canada to New Zealand with SheEO, where we participated in virtual trade events.

We are actively mentoring overseas organisations with setting up and growing their market presence in Australia as part of The International Growth Programme lead by our UK partner TechNation

Continue discussions with key change makers

We are excited to continue insightful conversations from real change makers within our industry – follow and share our podcast.

Below are some of the following conversations we will publish this year.

Ian Oppermann, NSW Government Chief Data Scientist and Industry Professor at UTS & Matt Wynn-Jones, Co-Founder & Director at Counterparts.
Murray Hurps, Director of Entrepreneurship at UTS.
Karin Verspoor, Executive Dean of Computing Technologies at RMIT.

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Got questions? Email us at info@bestcasescenario.com.au

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, thought leadership, virtual event, webinars

News Start-Up

Export advice for entrepreneurs

Post author By Jen
Post date December 20, 2021

female entrepreneurs engaging on a panel discussion on exporting overseas

I recently took part in a panel discussion with three inspiring and successful social entrepreneurs, as part of SheEO’s first virtual Trade Event: Canada, Australia and New Zealand, designed to help support the growth of women and non-binary owned businesses creating a positive impact.

I joined a panel that featured:

Ami Bateman Co-Founder – Pleasant State, Sunshine Coast Sustainable Business Woman of the Year 2021
Hannah (Cree) Hemphill Human Rights + Social Justice Entrepreneur | Thinking Partner | Writer | Speaker & Spoken Word Artist
Madeleine Shaw Author – The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World

The audience was electric. They were made up of women-led-businesses considering the leap to exporting overseas, posing many questions throughout the discussion. What I enjoyed most about this panel was their transparency and honesty, as we discussed topics such as export pitfalls, trademarks, invisible costs, and everything in between.

‘When considering exporting, see it as the gravy to your business strategy and do not stake your entire business model on it.’

Madeleine Shaw, Panelist at SheEO Trade

Madeleine Shaw’s advice at the end of the session was invaluable. She stated that when considering exporting to another country – proceed with caution. She advised not to base your entire business model on an export market, have it as the gravy. Ensure to have your home team in order at home before you embark on an export strategy.

Ami Bateman’s advice was also spot on, and her customer focused lens has proved to be a success for her business Pleasant State. She emphasised more than once during our discussion the importance of listening and involving your customers when setting up your business and to use them as a source for competitive advantage. She shared that her customers have input into the ingredients of their products. A business that listens and acts based on client feedback – now that is impressive!

While I’d love to give you every single detail of the discussion, I’ve summarised the following key talking points that reveal some real take home advice for any entrepreneur looking to expand overseas. So settle in for some sound advice before you take the leap to grow your business via exporting.

Tap into associations and partners

I discussed how valuable it is to forge in-country relationships with associations when trying to gain traction in a new market or sector. Associations are a gold mine for information on what is going on in your target audience sectors. While going direct to your potential customer is always an option, going to a local association will provide you with research and intel in your market assessment stage.

Export pitfalls to watch out for include:

Madeleine shared she had misadventures with her product, which was replicated by other newcomers in the market and there was nothing they could do about it.
She also warned about unforeseen costs when exporting and to your put much thought in profit margin. Whatever you think it will cost to export, double it and then add some. 60% of her organisation’s sales are from the US, however when they launched in Europe and Asia, the profit margin was eroded due to unforeseen costs.

Exporting services vs products

I explained that services can be easier to export than products, as products drive large margins due to its physical nature. As my organisation Best Case Scenario is a services business, I highlighted that the key to our success is forming local partnerships, networking and conversations with people who are willing to support your business. Forums such as SheEO Trade Event are key to relationship building and learning from likeminded people.

If your product is more expensive than your competitors, can you still sell?

In short, the answer is yes. Ami explained that they conducted a customer survey and used a pricing model to understand what their pricing could look like. They deliberately pursued value pricing and uncovered during their research phase that customers are willing to pay more for a quality product.

The Invisible cost of time

I highlighted that woman who run businesses often undervalue their time and therefore under-price their services. We all agreed time and resources is the invisible cost of exporting a service or product and it can be crippling. When it comes to exporting a service, this can be even more challenging. Just because you can’t hold a product, doesn’t mean it isn’t worth anything. It’s important to take this hidden cost into consideration, and measure your time spent on planning, preparing, and researching.

Using your own local marketing agency vs an in-country agency

I jumped straight in here, as someone who has first-hand experience when helping overseas organisations establish themselves in Australia, there are a few things to consider:

Australia is big but the population is small. The north differs greatly from the south, as does the east from the west. Culturally, this differs state by state.
If you are selling into Government, expect a complexity.
Australia is great for funding new businesses. A local marketing agency will know exactly where to go and understand the requirements needed.

I advised during the discussion not to make the mistake of assuming that one size fits all when it comes to setting up your business in Australia. Just because it is an English-speaking country, it doesn’t mean it has the same needs as your existing local audience.

Madeline agreed and recommended paying attention to cultural differences.

When looking to expand into another country, what are the things to look out for to ensure it is the right market?

Ami’s advice here was golden: Be receptive and listen to what customers are asking, then be deliberate when you enter the market.

Leverage the benefits of free trade agreements when exporting

We discussed how to watch out for strict standards and labelling, especially in Australia. Again, I emphasised that associations and trade bodies can be useful in this area. Madeleine advised to be aware of shipping, contracts, and legal costs. She has benefited from free trade agreements between Canada and the US, but a higher price product can make free trade more complex and often these costs such as customs must be paid for by the customer.

And some final closing quick tips:

From myself – Virtual market and trade missions are an excellent resource to explore new markets before jumping on a plane. A specific trade mission in your sector will deliver a clear commercial lens to that local market and it is invaluable.
Madeleine advised to trademark your brand unless you have a super unique offering.
Ami added to keep an eye out for any existing patents that may be pending that may affect your launch to a new market.

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Got questions? Email us at info@bestcasescenario.com.au

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, thought leadership, virtual event, webinars

News

Upcoming Podcast Episodes: In Conversation with Change Makers

Post author By theresa Rivera
Post date December 10, 2021

Image of a person speaking into a mic during a podcast — Best Case Scenarios podcast series called In conversations with change makers

The Change Makers

Ian Oppermann
NSW Government Chief Data Scientist and Industry Professor UTS

Murray Hurps
Director of Entrepreneurship University of Technology Sydney

Karin Verspoor
Executive Dean, School of Computing Technologies
RMIT University

Peter Mousaferiadis
CEO Cultural Infusion

Matt Wynn-Jones
Co-founder & Director Counterparts

Laura Simmons
CEO and Founder Theratrak

Michael Walmsley
CEO Cultural Infusion

Episode #1

Government Policy Driving Innovation

Corrie McLeod & James Riley, InnovationAus

The very first edition of In Conversation with Change Makers features Publisher Corrie McLeod and Editorial Director James Riley from the tech and innovation focussed publication InnovationAus, who will be discussing government policy driving innovation in Australia.

InnovationAus is an independent publication that reports on government policy as it affects technology-based innovation across the nation’s growth industries. From mining and agriculture to financial services, MedTech, cyber security and advanced manufacturing, the journalism focuses on the opportunities that align with Australia’s strategic priorities and connects government, institutional researchers, investors, entrepreneurs and the mainstream business community.

InnovationAus’ goal is to galvanise new thinking and encourage new action in building on Australia’s economy in transition. Through their publication, targeted industry forums, high-level roundtables and bespoke content and events, InnovationAus provide information and insight on the application of new technology toward continued national prosperity. They provide independent and trusted information to its readers and is considered the record of choice for decision makers from government, industry and research sectors.

Corrie McLeod is a 17-year communications veteran and the Founder and Publisher of InnovationAus. Corrie sets the creative direction and operational execution of the organisation’s commercial offerings, ranging from business roundtables, content partners, forums and bespoke events, as well as the publication’s advertising partnerships.

As the InnovationAus Publisher, Corrie is also responsible for managing the role InnovationAus plays in the Australian media landscape, as well as its place as an independent voice within the local technology ecosystem.

Editorial Director James Riley has a long history as a technology reporter in Australia and in Asia and is the Founder and Editorial Director of InnovationAus. Over a 30-year career in journalism, James has worked in newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek.

As the Editorial Director, James sets the tone and direction of InnovationAus reporting, as well as advising on building programs for business roundtables and bespoke events. James has a specific interest in industry development policy as it relates to the Australian technology sector.

In the very first edition of the ‘In Conversation with Change Makers’ series, Corrie and James uncover some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Watch episode #1 | Government Policy Driving Innovation

Play Video

01 September 2021 | 23mins

Get the latest episodes of ‘In Conversation with Change Makers’ sent directly to your inbox.

Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Find us @ bestcasescenario.com.au

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

News

Has the power of C-Suite Thought Leadership weakened?

Post author By Jen
Post date September 24, 2021

Image of computer with the words 'Do More' - Does thought leadership still have power or has it weakened?

I am the first to admit that the term thought leadership gets thrown around a lot in marketing conversations, especially when it comes to winning the mindshare of the C-suite. Some B2B marketing professionals feel as though the ship has well and truly sailed into the horizon when it comes to thought leadership, much like sending marketing swag to the C-suite’s home address.

We likely all agree that C-suite are busy and preoccupied professionals who are swamped by marketing content daily, now more than ever.

However, insight from a LinkedIn survey found that 58% of C-suite spend one or more hours reading what thought leaders in their industry have to say each week.

From my experience, C-suite like to see leadership in action and will give the time to genuine thought leadership. While some marketing professionals say the power of thought leadership has weakened, I say the power of genuine thought leadership is as strong as ever.

Building a content strategy around meaningful content aligned with industry trends is what makes thought leadership powerful. By taking a look back at the basics of marketing, we understand that people buy from organisations and individuals they trust. It’s as simple as that.

The C-suite do not make decisions in isolation.

It’s also important not to overlook the fact that the C-suite do not make buying decisions in isolation. They often defer to people on their team who act as advisors and influencers. To achieve thought leadership success, these people need to be included in the conversation.

Request our guide on how to formulate thought leadership campaigns anchored by industry insights and trends to win C-suite mindshare and that of the entire decision-making team. This particular guide is based around a campaign we ran on behalf of a client who wanted to win the mindshare of the Healthcare C-suite.

3 Ingredients of Powerful Thought Leadership

Download Highlights

Features a high-level summary of what a 16-week C-suite engagement campaign could look like.
4 thought leadership campaign elevation tips.
The essentials to create a robust content marketing strategy for the entire buyer journey, anchored by original content and data insights.

Get in touch if you need guidance. We work with business leaders to find a genuine reason for them to connect with C-suite professionals and their teams within Healthcare, Government, Finance and Technology sectors.

luli@bestcasescenario.com.au

Have you listened to my podcast yet? In the very first edition of the ‘In Conversation with Change Makers’ series, I am joined by Corrie McLeod and James Riley from InnovationAus where we discuss some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Episode #1 | Government Policy Driving Innovation

Subscribe to Best Case Scenario to receive weekly episodes of ‘In Conversation with Change Makers’ directly to your inbox.

Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Find us @ bestcasescenario.com.au

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, thought leadership, virtual event, webinars

Featured News Podcast

‘In Conversation with Change Makers’ Launch

Post author By Jen
Post date September 1, 2021

Best Case Scenario founder Luli Adeyemo's photo on a black background with a blue circle overlapping a purple circle. Luli is smiling and wearing a black suit.

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo has launched a brand new video and podcast series aptly titled ‘In Conversation with Change Makers’.

Speaking directly with influential change makers within Healthcare, Government, Finance, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.

"We believe in the power of people, the responsibility of organisations, and the importance of industries to drive change, to improve the lives of others."

Luli Adeyemo - Director & Founder, Best Case Scenario

Episode #1

Government Policy Driving Innovation

Corrie McLeod & James Riley, InnovationAus

In the very first edition of the ‘In Conversation with Change Makers’ series, Corrie and James uncover some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Watch Episode #1 | Government Policy Driving Innovation

Play Video

01 September 2021 | 23mins

Subscribe here to have the latest episodes of ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Tags Best Case Scenario, Luli Adeyemo, Tech-based organisations, virtual event, webinars

News

Explainer video: 4 simple steps to event journey marketing

Post author By Jen
Post date June 30, 2020

A photo of a figurine on a map to illustrate journey mapping

Watch a short explainer video from Best Case Scenario’s Jen Murray. Find out the four simple steps to get started on event journey mapping.

Since the start of the Covid-19 restrictions we have served the changing online behaviours among your our client’s target audience. Our journey mapping methodologies are built around our experience and shift in marketing consumption giving you a clear view of what marketing asset mix is needed to get your prospects moving through the funnel.

I’m talking about the four simple steps you can take to creating a customer journey specific to event marketing

It’s about driving prospects to interact and take notice of your event
It’s about taking a holistic view of the pre, during and post event journey
And most importantly don’t assume everyone is on the same journey and the same time

It takes at least 17 interactions in a b2b journey to get a response from a prospect, it's important to keep in mind that the same marketing asset isn’t a one size fits all.

For example: Thought leadership assets can be effective at the beginning and end of a customer journey. At the beginning of a delegates journey – the focus on a thought leadership marketing asset is usually a wider- industry focused piece and demonstrates expertise and knowledge.

But as that delegate travels further on in the journey, thought leadership takes on a different role, where it’s more specific around a solution and how attending the event can be beneficial

We advise our clients to do 4 things to get them on the right track to journey mapping

Identify 3-4 ideal personas you would like to see at your event
Do some research into their persona’s marketing consumption
Look internally to see what exists in terms of marketing assets
Now you can identify the gaps in the journey and what resources are needed to balance the experience of the delegate with achieving event and corporate goals.

Email Jen for a copy of her journey mapping guide at jen@bestcasescenario.com.au

Tags event content, event experiences, journey mapping, online events, online panelist discussion, RDA Sydney, virtual event, webinar moderators, webinars

Episode #5

The Importance of Organisations Understanding Their Cultural Diversity and Identity

Peter Mousaferiadis & Michael Walmsley, Cultural Infusion

About Best Case Scenario

Episode #4

Ethical & Effective AI in Healthcare

Professor Karin Verspoor FAIDH, RMIT University

About Best Case Scenario

Episode #3

Using Technology to Deliver Accessible & Inclusive Healthcare

Laura Simmons, Theratrak

About Best Case Scenario

Episode #2

Data Security & AI Transparency During a Pandemic

Ian Oppermann, NSW Government of Customer ServiceMatt Wynn-Jones, Counterparts Technology

About Best Case Scenario

We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Technology as an enabler in government

Support and attract more talent to the tech sector

Continue discussions with key change makers

Want to grow your business?

Exporting services vs products

If your product is more expensive than your competitors, can you still sell?

Using your own local marketing agency vs an in-country agency

When looking to expand into another country, what are the things to look out for to ensure it is the right market?

Leverage the benefits of free trade agreements when exporting

And some final closing quick tips:

Want to grow your business?

About Best Case Scenario

The Change Makers

Episode #1

Government Policy Driving Innovation​​

Corrie McLeod & James Riley, InnovationAus

Get the latest episodes of ‘In Conversation with Change Makers’ sent directly to your inbox.

About Best Case Scenario

The C-suite do not make decisions in isolation.

3 Ingredients of Powerful Thought Leadership

Download Highlights

About Best Case Scenario

Episode #1

Government Policy Driving Innovation​​

Corrie McLeod & James Riley, InnovationAus

About Best Case Scenario

PHONE

HEAD OFFICE

© Copyright 2024 | Best Case Scenario

PHONE

HEAD OFFICE

© Copyright 2024 | Best Case Scenario

Ian Oppermann, NSW Government of Customer Service
Matt Wynn-Jones, Counterparts Technology

Government Policy Driving Innovation

Government Policy Driving Innovation