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Featured News Podcast

‘In Conversation with Change Makers’ Episode #2

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo is back again with the highly anticipated ‘In Conversation with Change Makers’ video and podcast series.

Speaking directly with influential change makers within Healthcare, Government, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.

"We believe in the power of people, the responsibility of organisations, and the importance of industries to drive change, to improve the lives of others."

Luli Adeyemo - Director & Founder, Best Case Scenario

Episode #2

Data Security & AI Transparency During a Pandemic

Ian Oppermann, NSW Government of Customer Service
Matt Wynn-Jones, Counterparts Technology

Ian Oppermann on a blue circle background alongside Matt Wynn-Jones on a purple circle background
Pictured: Ian Oppermann, Chief Data Scientist (Left), Matt Wynn-Jones, Co-Founder (Right)
NSW Government logo, Counterparts Technology logo

The highly anticipated second instalment of In Conversation with Change Makers features NSW Government Department of Customer Service Chief Data Scientist, Ian Oppermann, and Co-Founder & Director of Counterparts Technology, Matt Wynn-Jones, discussing data security and AI transparency during a pandemic.

The NSW Government’s Department of Customer Service aim to deliver excellence in customer service, digital leadership and innovation in government services, and safe and secure markets. They help establish the customer at the centre of all programs and initiatives across the NSW Government, deliver a more consistent and efficient digital experience with government, and use data and behavioural insights to drive customer service improvements for the people of NSW.

Counterparts Technology are pushing boundaries as technology consultants and procurement specialists. From public, private to hybrid cloud services, data networking, phones, video and unified communications, through to IT security, bespoke software development, fully managed IT services & support, and easy hardware procurement and software licensing, Counterparts work with organisations on security, data centre optimisation, and workplace enablement.

In this episode of In Conversation with Change Makers, Ian Oppermann and Matt Wynn-Jones uncover the role of ethics when developing and implementing AI across government initiatives, the public’s perception regarding data sharing and security since the start of the pandemic and now, and predictions on be the biggest changes expected to be made in government AI practices.

Watch Episode #2 | Data Security & AI Transparency During a Pandemic
Play Video

Thursday 21 April 2022   |   29mins

In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor
Subscribe here to have the latest episodes of  ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.
About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Categories
Government Healthcare News Technology

Supporting tech innovation as an enabler within Australian Healthcare & Government Sectors

We invite technology innovators to learn about our initiatives within these sectors that include:

Technology as an enabler in healthcare

Drive conversations in healthcare

We continue to gather a mix of forward thinkers from different skill sets and backgrounds together to have meaningful conversations on what needs to be done when it comes to leveraging technology for better patient outcomes. Last year we worked with our partner Queensland AI Hub to build a forum to discuss AI in Healthcare featuring Queensland University, Metro South Health, Harrison.ai and Deloitte. In 2022 we will continue to drive similar conversations with a variety of stakeholders.

A conduit between Healthcare stakeholders

We are currently engaging with a number of associations, government representatives, regulators, academia, healthtech and patient representatives to collaborate and navigate the complexity of the healthcare sector. Reach out to me to be part of it, 2022 will the year of ‘doers’.

Medical personnel holding a mobile phone, using technology in healthcare

Leverage research to propel better patient outcomes in Healthcare through tech

We will continue to undertake healthcare sector research on behalf of technology leaders to create insightful and educational content on how technology can be leveraged to deliver better patient outcomes. The results of such studies are distributed to our network of associations to reach the users of tech within healthcare settings.

Technology as an enabler in government

Scrabble pieces forming a word 'Government'

Grow diversity within NSW government’s tech supplier network.

Via #TechDiversty foundation we teamed up with Cultural Infusion and approached NSW Government to implement a data driven platform called Diversity Atlas across all strategic partners that provide technology services to the state Government, to understand tech workforce diversity. This is an excellent opportunity for our technology clients to align with a Government procurement process that puts diversity and inclusion as a priority. Reach out to me to find out more.

Data driven insights to help tech innovators sell and market to Government

Provide technology innovators with access to data insights that will enable better ‘matchmaking’ between tech innovation and Government request for tender (RFTs).  Organisations can throw a lot of resource at RFTs with little insights. These data insights help organisations to uncover partnerships for RFT success.  Our clients use this service for competitor insights and plan future resource allocation to submit upcoming RFTs.

Support and attract more talent to the tech sector

Continue to volunteer our time to lead not for profit #TechDiversity foundation, we recently secured a partnership with the Tech Council of Australia and their recently launched initiative; the Digital Employment Forum (DEF). We will support and educate their members so they can attract and retain a diverse and inclusive workforce.

We’ve advised some amazing women-led businesses from Sri-Lanka with the Export Council of Australia and from Canada to New Zealand with SheEO, where we participated in virtual trade events.

We are actively mentoring overseas organisations with setting up and growing their market presence in Australia as part of The International Growth Programme lead by our UK partner TechNation

Group of diverse people sitting and conversing

Continue discussions with key change makers

We are excited to continue insightful conversations from real change makers within our industry – follow and share our podcast

Below are some of the following conversations we will publish this year. 

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Got questions? Email us at info@bestcasescenario.com.au

Categories
News Start-Up

Export advice for entrepreneurs

I recently took part in a panel discussion with three inspiring and successful social entrepreneurs, as part of SheEO’s first virtual Trade Event: Canada, Australia and New Zealand, designed to help support the growth of women and non-binary owned businesses creating a positive impact.

I joined a panel that featured:

  • Ami Bateman Co-Founder – Pleasant State, Sunshine Coast Sustainable Business Woman of the Year 2021
  • Hannah (Cree) Hemphill Human Rights + Social Justice Entrepreneur | Thinking Partner | Writer | Speaker & Spoken Word Artist
  • Madeleine Shaw Author – The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World

The audience was electric. They were made up of women-led-businesses considering the leap to exporting overseas, posing many questions throughout the discussion. What I enjoyed most about this panel was their transparency and honesty, as we discussed topics such as export pitfalls, trademarks, invisible costs, and everything in between.

‘When considering exporting, see it as the gravy to your business strategy and do not stake your entire business model on it.’

Madeleine Shaw, Panelist at SheEO Trade

Madeleine Shaw’s advice at the end of the session was invaluable. She stated that when considering exporting to another country – proceed with caution.  She advised not to base your entire business model on an export market, have it as the gravy. Ensure to have your home team in order at home before you embark on an export strategy.

Ami Bateman’s advice was also spot on, and her customer focused lens has proved to be a success for her business Pleasant State.  She emphasised more than once during our discussion the importance of listening and involving your customers when setting up your business and to use them as a source for competitive advantage.  She shared that her customers have input into the ingredients of their products. A business that listens and acts based on client feedback – now that is impressive!

Image of a woman working on a tablet

While I’d love to give you every single detail of the discussion, I’ve summarised the following key talking points that reveal some real take home advice for any entrepreneur looking to expand overseas. So settle in for some sound advice before you take the leap to grow your business via exporting.

Tap into associations and partners

I discussed how valuable it is to forge in-country relationships with associations when trying to gain traction in a new market or sector. Associations are a gold mine for information on what is going on in your target audience sectors.  While going direct to your potential customer is always an option, going to a local association will provide you with research and intel in your market assessment stage.

Export pitfalls to watch out for include:

  • Madeleine shared she had misadventures with her product, which was replicated by other newcomers in the market and there was nothing they could do about it.
  • She also warned about unforeseen costs when exporting and to your put much thought in profit margin. Whatever you think it will cost to export, double it and then add some.  60% of her organisation’s sales are from the US, however when they launched in Europe and Asia, the profit margin was eroded due to unforeseen costs.


Exporting services vs products

I explained that services can be easier to export than products, as products drive large margins due to its physical nature.  As my organisation Best Case Scenario is a services business, I highlighted that the key to our success is forming local partnerships, networking and conversations with people who are willing to support your business. Forums such as SheEO Trade Event are key to relationship building and learning from likeminded people.

If your product is more expensive than your competitors, can you still sell?

In short, the answer is yes.  Ami explained that they conducted a customer survey and used a pricing model to understand what their pricing could look like. They deliberately pursued value pricing and uncovered during their research phase that customers are willing to pay more for a quality product.

The Invisible cost of time

I highlighted that woman who run businesses often undervalue their time and therefore under-price their services.  We all agreed time and resources is the invisible cost of exporting a service or product and it can be crippling.  When it comes to exporting a service, this can be even more challenging. Just because you can’t hold a product, doesn’t mean it isn’t worth anything.  It’s important to take this hidden cost into consideration, and measure your time spent on planning, preparing, and researching.

Using your own local marketing agency vs an in-country agency

I jumped straight in here, as someone who has first-hand experience when helping overseas organisations establish themselves in Australia, there are a few things to consider:

  • Australia is big but the population is small. The north differs greatly from the south, as does the east from the west. Culturally, this differs state by state.
  • If you are selling into Government, expect a complexity.
  • Australia is great for funding new businesses. A local marketing agency will know exactly where to go and understand the requirements needed.

I advised during the discussion not to make the mistake of assuming that one size fits all when it comes to setting up your business in Australia. Just because it is an English-speaking country, it doesn’t mean it has the same needs as your existing local audience.

Madeline agreed and recommended paying attention to cultural differences.

When looking to expand into another country, what are the things to look out for to ensure it is the right market?

Ami’s advice here was golden: Be receptive and listen to what customers are asking, then be deliberate when you enter the market.

Leverage the benefits of free trade agreements when exporting

We discussed how to watch out for strict standards and labelling, especially in Australia. Again, I emphasised that associations and trade bodies can be useful in this area.  Madeleine advised to be aware of shipping, contracts, and legal costs. She has benefited from free trade agreements between Canada and the US, but a higher price product can make free trade more complex and often these costs such as customs must be paid for by the customer.

And some final closing quick tips:

  • From myself – Virtual market and trade missions are an excellent resource to explore new markets before jumping on a plane. A specific trade mission in your sector will deliver a clear commercial lens to that local market and it is invaluable.
  • Madeleine advised to trademark your brand unless you have a super unique offering.
  • Ami added to keep an eye out for any existing patents that may be pending that may affect your launch to a new market.

Want to grow your business?

Best Case Scenario offers integrated marketing solutions, email us now to find out more.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Got questions? Email us at info@bestcasescenario.com.au

Categories
News

Upcoming Podcast Episodes: In Conversation with Change Makers

The Change Makers

Ian Oppermann
NSW Government Chief Data Scientist and Industry Professor UTS
Murray Hurps
Director of Entrepreneurship University of Technology Sydney

Karin Verspoor
Executive Dean, School of Computing Technologies
RMIT University

Peter Mousaferiadis
CEO Cultural Infusion
Matt Wynn-Jones
Co-founder & Director Counterparts

Laura Simmons
CEO and Founder Theratrak

Michael Walmsley
CEO Cultural Infusion

Episode #1

Government Policy Driving Innovation​​

Corrie McLeod & James Riley, InnovationAus

Pictured: James Riley, Editorial Director (Left), Corrie McLeod, Publisher (Right)

The very first edition of In Conversation with Change Makers features Publisher Corrie McLeod and Editorial Director James Riley from the tech and innovation focussed publication InnovationAus, who will be discussing government policy driving innovation in Australia.

InnovationAus is an independent publication that reports on government policy as it affects technology-based innovation across the nation’s growth industries. From mining and agriculture to financial services, MedTech, cyber security and advanced manufacturing, the journalism focuses on the opportunities that align with Australia’s strategic priorities and connects government, institutional researchers, investors, entrepreneurs and the mainstream business community.

InnovationAus’ goal is to galvanise new thinking and encourage new action in building on Australia’s economy in transition.​ Through their publication, targeted industry forums, high-level roundtables and bespoke content and events, InnovationAus provide information and insight on the application of new technology toward continued national prosperity. They provide independent and trusted information to its readers and is considered the record of choice for decision makers from government, industry and research sectors.

Corrie McLeod is a 17-year communications veteran and the Founder and Publisher of InnovationAus. Corrie sets the creative direction and operational execution of the organisation’s commercial offerings, ranging from business roundtables, content partners, forums and bespoke events, as well as the publication’s advertising partnerships. 

As the InnovationAus Publisher, Corrie is also responsible for managing the role InnovationAus plays in the Australian media landscape, as well as its place as an independent voice within the local technology ecosystem.

Editorial Director James Riley has a long history as a technology reporter in Australia and in Asia and is the Founder and Editorial Director of InnovationAus. Over a 30-year career in journalism, James has worked in newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek.

As the Editorial Director, James sets the tone and direction of InnovationAus reporting, as well as advising on building programs for business roundtables and bespoke events. James has a specific interest in industry development policy as it relates to the Australian technology sector.

In the very first edition of the ‘In Conversation with Change Makers’ series, Corrie and James uncover some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Watch episode #1 | Government Policy Driving Innovation
Play Video

01 September 2021   |   23mins

Listen to the podcast on Google Podcasts, Spotify and more, via Anchor

Get the latest episodes of  ‘In Conversation with Change Makers’ sent directly to your inbox.

Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Find us @ bestcasescenario.com.au

Categories
News

Has the power of C-Suite Thought Leadership weakened?

I am the first to admit that the term thought leadership gets thrown around a lot in marketing conversations, especially when it comes to winning the mindshare of the C-suite.  Some B2B marketing professionals feel as though the ship has well and truly sailed into the horizon when it comes to thought leadership, much like sending marketing swag to the C-suite’s home address.

We likely all agree that C-suite are busy and preoccupied professionals who are swamped by marketing content daily, now more than ever.

However, insight from a LinkedIn survey found that 58% of C-suite spend one or more hours reading what thought leaders in their industry have to say each week.

From my experience, C-suite like to see leadership in action and will give the time to genuine thought leadership. While some marketing professionals say the power of thought leadership has weakened, I say the power of genuine thought leadership is as strong as ever.

Building a content strategy around meaningful content aligned with industry trends is what makes thought leadership powerful.  By taking a look back at the basics of marketing, we understand that people buy from organisations and individuals they trust. It’s as simple as that.

The C-suite do not make decisions in isolation.

It’s also important not to overlook the fact that the C-suite do not make buying decisions in isolation.  They often defer to people on their team who act as advisors and influencers.  To achieve thought leadership success, these people need to be included in the conversation.

Request our guide on how to formulate thought leadership campaigns anchored by industry insights and trends to win C-suite mindshare and that of the entire decision-making team.  This particular guide is based around a campaign we ran on behalf of a client who wanted to win the mindshare of the Healthcare C-suite.

3 Ingredients of Powerful Thought Leadership

Download Turn Data Into Actionable Insights
Pictured: Download Guide to Turn Data Into Actionable Insights

Download Highlights

  • Features a high-level summary of what a 16-week C-suite engagement campaign could look like.
  • 4 thought leadership campaign elevation tips.
  • The essentials to create a robust content marketing strategy for the entire buyer journey, anchored by original content and data insights.

Get in touch if you need guidance. We work with business leaders to find a genuine reason for them to connect with C-suite professionals and their teams within Healthcare, Government, Finance and Technology sectors.

luli@bestcasescenario.com.au

Have you listened to my podcast yet? In the very first edition of the ‘In Conversation with Change Makers’ series, I am joined by Corrie McLeod and James Riley from InnovationAus where we discuss some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Episode #1 | Government Policy Driving Innovation
In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor

Subscribe to Best Case Scenario to receive weekly episodes of ‘In Conversation with Change Makers’ directly to your inbox.

Join the conversation.

About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Find us @ bestcasescenario.com.au

Categories
Featured News Podcast

‘In Conversation with Change Makers’ Launch

Industry thought leader and Best Case Scenario Founder & Director Luli Adeyemo has launched a brand new video and podcast series aptly titled ‘In Conversation with Change Makers’.

Speaking directly with influential change makers within Healthcare, Government, Finance, and Technology, Luli is creating dialogue to uncover disruptive innovations, developing trends, and ethical responsibilities from those at the forefront of making change. Dedicated to shifting the way their organisations and industries operate, each ‘In Conversation with Change Makers’ guest brings high level understanding, deep purpose, and powerful insight designed to inspire and empower change.

"We believe in the power of people, the responsibility of organisations, and the importance of industries to drive change, to improve the lives of others."

Luli Adeyemo - Director & Founder, Best Case Scenario

Episode #1

Government Policy Driving Innovation​​

Corrie McLeod & James Riley, InnovationAus

Photo of James Riley from InnovationAus on a blue circle background alongside Corrie McLeod from InnovationAus on a purple circle background
Pictured: James Riley, Editorial Director (Left), Corrie McLeod, Publisher (Right)
InnovationAus logo in black and green font

The very first edition of In Conversation with Change Makers features Publisher Corrie McLeod and Editorial Director James Riley from the tech and innovation focussed publication InnovationAus, who will be discussing government policy driving innovation in Australia.

InnovationAus is an independent publication that reports on government policy as it affects technology-based innovation across the nation’s growth industries. From mining and agriculture to financial services, MedTech, cyber security and advanced manufacturing, the journalism focuses on the opportunities that align with Australia’s strategic priorities and connects government, institutional researchers, investors, entrepreneurs and the mainstream business community.

InnovationAus’ goal is to galvanise new thinking and encourage new action in building on Australia’s economy in transition.​ Through their publication, targeted industry forums, high-level roundtables and bespoke content and events, InnovationAus provide information and insight on the application of new technology toward continued national prosperity. They provide independent and trusted information to its readers and is considered the record of choice for decision makers from government, industry and research sectors.

Corrie McLeod is a 17-year communications veteran and the Founder and Publisher of InnovationAus. Corrie sets the creative direction and operational execution of the organisation’s commercial offerings, ranging from business roundtables, content partners, forums and bespoke events, as well as the publication’s advertising partnerships. 

As the InnovationAus Publisher, Corrie is also responsible for managing the role InnovationAus plays in the Australian media landscape, as well as its place as an independent voice within the local technology ecosystem.

Editorial Director James Riley has a long history as a technology reporter in Australia and in Asia and is the Founder and Editorial Director of InnovationAus. Over a 30-year career in journalism, James has worked in newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek.

As the Editorial Director, James sets the tone and direction of InnovationAus reporting, as well as advising on building programs for business roundtables and bespoke events. James has a specific interest in industry development policy as it relates to the Australian technology sector.

In the very first edition of the ‘In Conversation with Change Makers’ series, Corrie and James uncover some of the biggest challenges they see facing innovation in technology, how the COVID-19 pandemic has changed the course of new technology in market, and where they see leaders coming together, working towards changing government policy in Australia.

Watch Episode #1 | Government Policy Driving Innovation
Play Video

01 September 2021   |   23mins

In Conversation with Change Makers logo on a purple background with white text outlining the podcast description.
Listen to the podcast on Google Podcasts, Spotify and more, via Anchor
Subscribe here to have the latest episodes of  ‘In Conversation with Change Makers’ sent directly to your inbox. Join the conversation.
About Best Case Scenario

Founded in 2007, Best Case Scenario believe in the power of people to create meaningful change. We provide strategic, targeted end-to-end integrated marketing solutions that utilise industry research to inspire transformational outcomes.

Best Case Scenario leverage strong relationships within the Technology, Government, Financial and Healthcare sectors to bring the right people together to create meaningful conversations. We work with ambitious companies to help them grow and achieve outstanding results.

Categories
News

Explainer video: 4 simple steps to event journey marketing

Watch a short explainer video from Best Case Scenario’s Jen Murray. Find out the four simple steps to get started on event journey mapping. 

Since the start of the Covid-19 restrictions we have served the changing online behaviours among your our client’s target audience.  Our journey mapping methodologies are built around our experience and shift in marketing consumption  giving you a clear view of what marketing asset mix is needed to get your prospects moving through the funnel.

I’m talking about the four simple steps you can take to creating a customer journey specific to event marketing

  • It’s about driving prospects to interact and take notice of your event
  • It’s about taking a holistic view of the pre, during and post event journey
  • And most importantly don’t assume everyone is on the same journey and the same time

It takes at least 17 interactions in a b2b journey to get a response from a prospect, it's important to keep in mind that the same marketing asset isn’t a one size fits all.

For example: Thought leadership assets can be effective at the beginning and end of a customer journey.  At the beginning of a delegates journey – the focus on a  thought leadership marketing asset is usually a wider- industry focused piece and demonstrates expertise and knowledge.

But as that delegate travels further on in the journey, thought leadership takes on a different role, where it’s more specific around a solution and how attending the event can be beneficial

We advise our clients to do 4 things to get them on the right track to journey mapping

  • Identify 3-4 ideal personas you would like to see at your event
  • Do some research into their persona’s marketing consumption
  • Look internally to see what exists in terms of marketing assets
  • Now you can identify the gaps in the journey and what resources are needed to balance the experience of the delegate with achieving event and corporate goals.

Email Jen for a copy of her journey mapping guide at  jen@bestcasescenario.com.au

Categories
News

Transform online meetings into meaningful experiences

Since we joined forces with research firm Ecosystm, organisations approach us to leverage their thought leadership. Coupled with our ability to transform content for online delivery, it ensures our clients stay front of mind in their industry. Together, both Ecosystm & Best Case Scenario deliver a framework for clients and prospects to interact with their peers and thought leaders – getting answers to questions and a better understanding of market trends and changes. From virtual round-tables to online intimate panel discussions we can provide end to end management or we can customise offerings depending on your resource. online webinar offerings Visuals speak louder than words, below is a sample of how a virtual webinar looks to clients and prospects.
  1. Webinar Platform Logistics & Front End Landing Page Creation
Online Webinar Registration Page 2. Webinar Overview – Content Supported by Real Research for Added Credibility  Webinar Leadership Content 3. Key Take Homes & Messaging Clearly Defined  Webinar Key Takehomes 4. Generate a Post Webinar Thought Leadership Report  This is where our clients find true value in hosting online discussions, this report serves as follow-up piece to not only participants, but also clients, prospects, media and other key stakeholders who consider our client as trusted advisers within their industry. (Please note this is a sample of report and not related to the above webinar, which is currently in progress) Thought Leadership Report The key benefit for all business leaders in Technology, Government and Health is that we do the leg work in terms of meeting your key objectives, by using our tried and tested framework for guaranteed success. Please contact me at luli@bestcasescenario.com.au to discuss if our framework is suitable for you.
Categories
News

Webinar prep to keep audiences engaged

Now that most of you have probably selected your webinar platform of choice, and run a webinar or two, there is one element that can vary greatly from one webinar to the next and that is engagement. So how can you control this and what webinar prep can you do to prevent your audience from screen flicking, multitasking or grabbing a quick coffee? View Webinar.

Luli Adeyemo from Best Case Scenario and Therese O’ Dwyer from RDA Sydney sat down with radio presenter Alexi Boyd to discuss how a two week planning window achieved a 100% attention rate and a very low drop off rate during their webinar entitled ‘Remote Working Strategies’ attended by Government, Councils, Universities & Australian businesses.

The key points addressed during their discussion include webinar adaptation, speaker collaboration and key steps to preparation all having a measurable impact on webinar engagement and beyond the webinar itself.

Highlights From Webinar

How can you achieve 100% audience attentiveness during a webinar? Secure an expert moderator – Luli mentions this is probably one of the biggest ingredients to success – an expert moderator who can keep the conversation on track between speakers and deal with questions from the audience. Ensure diversity of speakers and perspectives – This keeps the content engaging and interesting. Build speaker rapport before the webinar – This is probably one area that differs from a live event.  Luli suggests a ‘dress rehearsal’ prior to the webinar.

“The prep work that is done in developing a rapport between speakers before a webinar is important, there is then a natural element that flows between them”

Luli Adeyemo, BCS Director

The right content for the right audience – Therese referenced how they shaped the webinar on issues that they knew their audience wanted to know more about.  It was here that Luli used her network to source three of the four speakers for the webinar.  One additional valuable asset was the independent research report authored by the moderator and speaker (Tim Sheedy, Principal Advisor, Ecosystm) on the topic of remote working.

The outbound engagement strategy was a success because of the ideal marrying between great content and access to an audience who wanted this content.

Ask participants for questions when registering – another simple engagement game changer was adding a field on the webinar registration form for delegates to submit a question they would like addressed during the webinar itself.

“Participants were asked to submit questions before the webinar, rather than stumbling on the day with questions, the answers were coming quickly from speakers. One really good aspect was also the answering of questions that were asked during the webinar in a follow up email, this was really good.”

Therese O'Dwyer, Director of Regional Development/ Executive Officer at Regional Development Australia (RDA) Sydney
A screenshot of a webinar with Luli Adeyemo, Teresa O'Dwyer and Alexi Boyd

Therese also mentions that the post event content that is sent out to audiences was a great way to engage people and to keep them staying on until the end.

The webinar closes off with Luli discussing the adaptability of the events space and how it is evolving in the current climate.  She mentions webinars have always been available, but their adoption and use is now on a massive scale.  The current situation just showcases to people that webinars deliver the same engagement you get with physical events and it shouldn’t just be used in a crisis.

She also hopes it will drive people to ask the question, why are we doing this webinar, is it necessary? She has noticed that when working with her clients there is a real purpose behind each webinar.

Based on the processes and methodologies used in building RDA Sydney’s webinar a simple blueprint now exists on the ingredients needed (or ‘secret sauce’ as Alexi refers to it) to continually ensure webinar engagement and attentiveness during webinars. Contact us for the blueprint.

Please contact me at luli@bestcasescenario.com.au to discuss if our framework is suitable for you.

Webinar prep to ensure high engagement and low drop off rate