"It's the combination of our experience in bringing people together to have meaningful discussions and Ecosystm’s self-sustaining online peer-to-peer community, best in class analysts and primary research that makes our online series truly unique"
Luli Adeyemo, Founder of Best Case Scenario.
The TechDiversity Foundation is thrilled to announce that event management agency, Best Case Scenario will take over the management of the TechDiversity Awards and operation of the TechDiversity Foundation.
The TechDiversity Team believe Luli and Best Case Scenario are the obvious choice – they are committed to diversity in the tech sector, possess an unwavering desire to make a difference and facilitate some of the largest tech events in the country.
After 5 years of running the #TechDiversity Awards we recognise greater full time effort is required to take the #TechDiversity Awards to a national stage and to truly celebrate our TechDiversity champions. We couldn’t imagine TechDiversity being in better hands.
Luli Adeyemo, Managing Director of BCS views diversity as a by-product for businesses who put great effort into maximising business success. Luli comments, “Inclusive organisations do not view diversity as just policy, but acknowledge the core value it can bring to organisations – diversity for the sake of diversity doesn’t work. I am extremely excited and grateful that the TechDiversity team approached me to take over the operation of the TechDiversity Foundation and management of the TechDiversity Awards. It’s exhilarating to be part of something that showcases and celebrates the true business value that diversity and inclusivity brings to an organisation”.
“Luli’s passion for inclusivity in business comes from real life experiences. The Best Case Scenario team were appointed to make Government events digitally inclusive. Since then, Luli has been campaigning to make sure that diversity and inclusion is front and centre for organisations hosting events, resulting in a better delegate experience, increasing delegate attendance and creating a more inclusive event."
Deirdre Diamante, TechDiversity Co-Founder
It is because of these beliefs that the TechDiversity Foundation approached Luli at the beginning of 2020. Luli will continue the fantastic work of the TechDiversity founders and inspire tech-based organisations to implement long-lasting change around diversity, based on the examples set by others. The TechDiversity team and committee will also continue to have strategic input and act as an advisory to Luli and her team.
Luli wants to eliminate any thoughts that inclusivity and diversity is just a tick on an organisation’s corporate social responsibility policy and the TechDiversity Awards 2020 program will be built on the business value diversity and inclusion bring to an organisation.
To support our flagship event, we will be running a series of thought-provoking webinars throughout the year, providing our community and supporting organisations with access to relevant information and resources. This will provide participants the opportunity to engage with speakers, each other and organisations; the opportunity to align their brand and be seen as true leaders in this field.
“We all agreed at TechDiversity that Luli and her team were a perfect fit - they have supported other non-profit awards ceremonies such as the AIIA’s iAwards which celebrates technology innovation among Government, universities, students and corporates.”
Soozey Johnstone, TechDiversity Co-Founder
The first webinar in a series of 4 will tackle ” Why should diversity be top of your recovery strategy?” Smart leaders are currently looking very frankly at their future strategies and considering where their organisation is going to be in the new norm. The priority for leaders is identifying how innovation can spark new growth opportunities. Research supports that diverse companies are better able to win top talent, orient themselves well with their customers and improve decision making.
For more information, please visit the TechDiversity or contact Best Case Scenario:
Luli Adeyemo
luli@bestcasescenario.com.au 0415 209 334
Stacey Hutchinson
stacey@bestcasescenario.com.au
0415 468 075
London, UK & Melbourne, Australia, 2nd July 2020: Global expansion specialists Newfound today announced the first ever virtual fintech trade mission between the UK and the APAC region since the coronavirus shutdown. The mission aims to open export markets, create new jobs, and scale up opportunities for the fintech sector and the broader digital economy across both regions.
The virtual trade mission has won wide support across both public and private sector with launch partners including Best Case Scenario, FinTech Australia, FinTechNZ, Global Victoria, New South Wales Government, Stone and Chalk and Tech Nation.
“This is an exciting event that will showcase the ‘best of the best’ in the fintech industry across both regions, opening new markets and creating opportunity for expansion, growth and jobs as the global economy looks to recover from the devastating impact of the coronavirus.”
Claire Marriott, CEO of Newfound APAC
Newfound will launch the Market Missions programme with a free event on July 15th to be opened by the Lord Mayor of London William Russell. The launch will feature sessions from leading figures in fintech, who will talk about the challenges and opportunities for fintechs scaling to the UK and Australia in the COVID era.
This will be followed by a 2-week digital trade mission to Australia on September 7th and then a UK equivalent commencing on September 14th. The programme featuring 100+ in-market experts will attract high-growth fintech firms from the UK, EMEA and APAC regions.
The trade mission has gained strong support from the fintech sectors lead industry body, FinTech Australia, with CEO Rebecca Schot-Guppy applauding Newfound’s innovative approach in creating a program where UK fintechs can learn and realise the benefits of an Australian expansion, all without leaving home.
“Newfound’s programme works around the limitations of COVID-19, allowing us to keep growing the global renown of our ecosystem in a period where we are largely cut off from the rest of the world.”
Rebecca Schot-Guppy, CEO of FinTech Australia
With the Australian fintech sectors revenue predicted to exceed 4 billion in investment [1] prior to the coronavirus and with more than 50% of Australian fintechs looking to expand overseas, the timing of this world first trade mission could not be better, as Australia and the UK look to recuperate from the devastating economic impact of the coronavirus.
"It is time to help kickstart the world’s economies and Newfound’s Market Mission for fintechs is a significant step in that direction, as we bring these innovative fintech businesses together, who are ready to grow and expand their operations into new markets.”
Peter Gillingwater, Newfound UK’s CEO and Founder
The Newfound fintech trade mission comes on the heels of positive negotiations that are now underway to create a Free Trade Agreement between the UK, Australia and New Zealand, which Mr. Gillingwater says is creating great excitement across both regions.
“Trade deals between nations and trade missions such as these are key to global economic recovery, which must continue, even with closed physical borders,” Mr her said.
To register your interest in Newfound’s Market Missions programme and attend the event on July 15th 2020 please click here.
Watch a short explainer video from Best Case Scenario’s Jen Murray. Find out the four simple steps to get started on event journey mapping.
Since the start of the Covid-19 restrictions we have served the changing online behaviours among your our client’s target audience. Our journey mapping methodologies are built around our experience and shift in marketing consumption giving you a clear view of what marketing asset mix is needed to get your prospects moving through the funnel.
I’m talking about the four simple steps you can take to creating a customer journey specific to event marketing
It takes at least 17 interactions in a b2b journey to get a response from a prospect, it's important to keep in mind that the same marketing asset isn’t a one size fits all.
For example: Thought leadership assets can be effective at the beginning and end of a customer journey. At the beginning of a delegates journey – the focus on a thought leadership marketing asset is usually a wider- industry focused piece and demonstrates expertise and knowledge.
But as that delegate travels further on in the journey, thought leadership takes on a different role, where it’s more specific around a solution and how attending the event can be beneficial
We advise our clients to do 4 things to get them on the right track to journey mapping
Email Jen for a copy of her journey mapping guide at jen@bestcasescenario.com.au
Now that most of you have probably selected your webinar platform of choice, and run a webinar or two, there is one element that can vary greatly from one webinar to the next and that is engagement. So how can you control this and what webinar prep can you do to prevent your audience from screen flicking, multitasking or grabbing a quick coffee? View Webinar.
Luli Adeyemo from Best Case Scenario and Therese O’ Dwyer from RDA Sydney sat down with radio presenter Alexi Boyd to discuss how a two week planning window achieved a 100% attention rate and a very low drop off rate during their webinar entitled ‘Remote Working Strategies’ attended by Government, Councils, Universities & Australian businesses.
The key points addressed during their discussion include webinar adaptation, speaker collaboration and key steps to preparation all having a measurable impact on webinar engagement and beyond the webinar itself.
“The prep work that is done in developing a rapport between speakers before a webinar is important, there is then a natural element that flows between them”
Luli Adeyemo, BCS Director
The right content for the right audience – Therese referenced how they shaped the webinar on issues that they knew their audience wanted to know more about. It was here that Luli used her network to source three of the four speakers for the webinar. One additional valuable asset was the independent research report authored by the moderator and speaker (Tim Sheedy, Principal Advisor, Ecosystm) on the topic of remote working.
The outbound engagement strategy was a success because of the ideal marrying between great content and access to an audience who wanted this content.
Ask participants for questions when registering – another simple engagement game changer was adding a field on the webinar registration form for delegates to submit a question they would like addressed during the webinar itself.
“Participants were asked to submit questions before the webinar, rather than stumbling on the day with questions, the answers were coming quickly from speakers. One really good aspect was also the answering of questions that were asked during the webinar in a follow up email, this was really good.”
Therese O'Dwyer, Director of Regional Development/ Executive Officer at Regional Development Australia (RDA) Sydney
Therese also mentions that the post event content that is sent out to audiences was a great way to engage people and to keep them staying on until the end.
The webinar closes off with Luli discussing the adaptability of the events space and how it is evolving in the current climate. She mentions webinars have always been available, but their adoption and use is now on a massive scale. The current situation just showcases to people that webinars deliver the same engagement you get with physical events and it shouldn’t just be used in a crisis.
She also hopes it will drive people to ask the question, why are we doing this webinar, is it necessary? She has noticed that when working with her clients there is a real purpose behind each webinar.
Based on the processes and methodologies used in building RDA Sydney’s webinar a simple blueprint now exists on the ingredients needed (or ‘secret sauce’ as Alexi refers to it) to continually ensure webinar engagement and attentiveness during webinars. Contact us for the blueprint.
Please contact me at luli@bestcasescenario.com.au to discuss if our framework is suitable for you.
Best Case Scenario (BCS), Sydney based conference marketing company has today announced a partnership with Ecosystm, the disruptive technology research and advisory firm.
BCS identified a need to build and validate their client’s marketing strategy and event program messaging and development with support from independent, real-time and fact-based research. They have also witnessed a major shift in their clients’ needs as they want to give event participants more opportunities to collaborate, co-create and discuss content.
Ecosystm is in a unique position to provide BCS and its clients with access to its growing network of technology influencers and can further support their messaging and thought leadership requirements with its unparalleled real-time-research-as-a-service tool.
“Through this partnership our clients can experience how event content can be used beyond the time of the event itself. It’s the combination of Ecosystm’s self-sustaining online peer-to-peer community, best in class analysts and primary research that can bring true business value to my client’s event strategy.”
Luli Adeyemo, Founder of Best Case Scenario
According to EventMB 2020 will shift the bar tremendously when it comes to delegate collaboration at events, eliminating the lack of presentation engagement in other words, ‘death by PowerPoint scenario’. Their analysis shows that 73% of conferences and 50% of trade shows offer some level of workshop as a component of their event.
Events with a strategically-aligned purpose bigger than money and revenue outperform their competition by over 350%*.
“As the event landscape gets more and more competitive, along with changing trends in delegate consumption of experiences and expectations at events, a much more purposeful, sophisticated and collaborative approach to event creation is a must. Our clients can further foster thought leadership, collaboration and credibility amongst their target audience by leveraging both BCS and Ecosystm’s capabilities”.
Luli Adeyemo, Founder of Best Case Scenario
Download their quick guide on how to leverage this new service to amplify event experiences for all event participants.
“Ecosystm’s mandate is to democratise market information to empower and support every business and IT stakeholder in making well informed and fact based decisions. The partnership with BCS fits perfectly into our belief that a strong ecosystem of best in class experts and providers, empowered by dynamic and relevant information, is what the market demands to navigate through these disruptive time.”
Ullrich Loeffler, COO Ecosystm
“We are extremely excited to collaborate with BCS on some joined projects and solutions. BCS has established itself as a leading provider for marketing and event solutions and their culture and professionalism and partnership approach with their clients is a natural fit to Ecosystm’s business and values” Ullrich adds.
About Best Case Scenario
Established in 2007, BCS has been serving the Australian market place for well over a decade and this track record has resulted in it becoming an invaluable partner to its clients who continue to work with BCS in order to leverage their market knowledge and networks.
BCS through the provision of end-to end event management services strives to help its’ customers including Government, Healthcare & Technology organisations to harness the business value of events.
For media enquiries, please email Jennifer Murray at jen@bestcasescenario.com.au
About Ecosystm
Ecosystm is a digital Technology Research and Advisory Platform that brings together tech buyers, vendors and analysts into one integrated platform. The firm moves away from the highly inefficient business models of traditional research firms and instead focuses on data democratisation, with an emphasis on accessibility, transparency and autonomy.
With technology becoming the number one source for innovation and differentiation, and global annual spending on technology due to exceed US$5 trillion by 2020, Ecosystm aims to enable all companies to harness the power of real-time market data and insights from best in class analysts to make informed decisions. Offering data and research input, sourcing and subscription services, Ecosystm promises its users in-depth and relevant research by default.
For media enquiries, please email David Bass (Bass Public Relations) at david@basspr.com.au
OR Chris White, Director of Tech Communities, Ecosystm at chris.white@ecosystm360.com
Presented at AIMed Australia’s inaugural summit in Sydney on 12–13 November 2019, the AI-driven app, Theratrak reflects AIMed’s mission to excel AI adoption in healthcare to change lives. The award was presented by Dr Anthony Chang, cardiologist at CHOC Children’s Hospital and founder of AIMed, who is spearheading the AI global movement designed by clinicians for clinicians.
“Theratrak was founded in early 2018 and launched the first version of the app later that year. The digital platform supports allied health clinicians to work collaboratively to create, monitor and track custom therapy programs for their clients. To receive this coveted award less than a year after Theratrak’s launch marks a great milestone in our journey — at AIMed we pitched our innovation to experts in the field of AI in medicine. We are delighted to be in the company of other AI innovators who are using AI to enable better-value health care. We will continue to work harder to change patient’s lives and remove the administrative burden of clinicians.”
Laura Simmons, Founder and CEO of Theratrak
Dr Ian Oppermann, one of the AIMed Shark Tank judges and Chief Data Scientist and CEO of the NSW Data Analytics Centre, acknowledged how important digital innovation is to the Australian healthcare industry.
Laura Simmons is a passionate paediatric occupational therapist, helping families and working with children living with range of disabilities. She has worked in the private health sector in Australia for over seven years, and in this time has noticed a distinct lack of innovative technology solutions targeting the ongoing care of clients outside of direct therapy and how this is impacting the client’s overall treatment. Simmons identified a problem on both the clinician and client side.
“AIMed Shark Tank attracted many AI innovations hoping to win the AIMed Shark Tank award; however, Theratrak was a clear winner in the category Enabling Better Value Healthcare. This award is about letting clinicians, innovators and the public know that AI in Australia is fuelling better patient outcomes now and not just in the future.”
Luli Adeyemo, Best Case Scenario founder and AIMed Content Director
For clients, she identified research suggesting that the minute a client leaves a medical practitioner they forget 40–80% of what they’ve been told, which reduces the ability to get the most out of every treatment session. The solution? Theratrak captures visual information and therapist’s notes and sends this directly to the client to enable them to easily complete their program at home. The patient is at the forefront of Theratrak’s design.
For clinicians, Simmons identified that clinicians are significantly time poor, treat clients with significant care needs and have increasing medicolegal requirements. The solution? Theratrak works with the therapist to create custom home programs that are sent to the client within a therapy session. Theratrak’s platform also enables clinicians to track their clients’ progress from a distance.
Hypothetically speaking let’s say an event planner secures a speaker with a very active social media profile. Let’s imagine it is Google’s CEO, Eric Schmidt, first on the list of top 10 CEOs using Twitter, with 2.34 million followers. Let’s take this dream scenario to the next level, Eric is so impressed by the content of the event he happily ‘boasts’ he is speaking on more than one occasion. Job done?
Event planners have every reason to believe they have hit the jackpot, especially since research conducted by CEO.com revealed social media adoption is sluggish among Fortune 500 CEOs: 61% are not active on any of the major social networks, so this is a dream situation.
Let’s get back to reality, when it comes to event social media marketing a robust plan should be launched at least 14 weeks out from the event date.
Recently, Best Case Scenario was approached by an organisation who had an established event but wanted to increase their delegate attendance by 30%. This wasn’t an unrealistic goal, we researched their target audience in terms of potential growth and also reviewed the event’s social media footprint.
We were very impressed with the volume of attendee-generated content during and post-event. To us, this was more than an Eric Schmidt moment. It was the event attendees who were consumers of the event generating content. According to a Comscore study , when people are exposed to a mixture of user generated content (UGC) and professional content, engagement can increase by up to 28%, taking the burden off event organisers.
Leveraging this content for our client’s next event is a no-brainer but is often overlooked in social media marketing plans. It’s easy to get mislead by vanity metrics, such as likes and followers.
The below principles for event social media will avoid any over reliance on an Eric Schmidt moment.
Do not use social media marketing as a stand-alone campaign, leverage traditional marketing opportunities also such a PR, Telemarketing etc…
Jen Murray has worked in the field of event marketing for over 20 years. Recently she earned herself a Diploma in Digital Marketing (Distinction) from the Digital Marketing Institute. Her background includes working for organisations such as Polycom, BancTec and Gartner.
The Best Case Scenario team are in Melbourne this week at Pullman Albert Park, project managing Microsoft‘s silver sponsor investment at eResearch Australasia, 2018.
Their mission during the conference is to ensure they meet Microsoft’s clear business objectives:
Of course their engagement and planning of this event began well in advance of the conference, the team used their unique process and methodology to ensure that both Microsoft employees and conference delegates have an enjoyable experience when they visit the Microsoft exhibitor stand.
Team Best Case Scenario Responsibilities
Each month she will share her opinions and insights that will delight and entertain readers. Read her latest piece on Human Rights and Technology.
Luli’s content is an honest and sometimes harsh observation of how we as an industry have a responsibility in making digital inclusivity a reality. Her intention is to generate awareness, educate and create action among event and marketing managers when it comes to web accessibility at events.
Spice News is full of fresh ideas and techniques, it’s the most comprehensive news service for the Australian MICE and event management industry.
