Categories
News Technology

TechDiversity Foundation appoints new management

The TechDiversity Foundation is thrilled to announce that event management agency, Best Case Scenario will take over the management of the TechDiversity Awards and operation of the TechDiversity Foundation.

The TechDiversity Team believe Luli and Best Case Scenario are the obvious choice – they are committed to diversity in the tech sector, possess an unwavering desire to make a difference and facilitate some of the largest tech events in the country.

After 5 years of running the #TechDiversity Awards we recognise greater full time effort is required to take the #TechDiversity Awards to a national stage and to truly celebrate our TechDiversity champions. We couldn’t imagine TechDiversity being in better hands.

“Diversity for the sake of diversity doesn’t work”

Luli Adeyemo, Managing Director of BCS views diversity as a by-product for businesses who put great effort into maximising business success. Luli comments, “Inclusive organisations do not view diversity as just policy, but acknowledge the core value it can bring to organisations – diversity for the sake of diversity doesn’t work. I am extremely excited and grateful that the TechDiversity team approached me to take over the operation of the TechDiversity Foundation and management of the TechDiversity Awards. It’s exhilarating to be part of something that showcases and celebrates the true business value that diversity and inclusivity brings to an organisation”.

“Luli’s passion for inclusivity in business comes from real life experiences. The Best Case Scenario team were appointed to make Government events digitally inclusive. Since then, Luli has been campaigning to make sure that diversity and inclusion is front and centre for organisations hosting events, resulting in a better delegate experience, increasing delegate attendance and creating a more inclusive event."

It is because of these beliefs that the TechDiversity Foundation approached Luli at the beginning of 2020. Luli will continue the fantastic work of the TechDiversity founders and inspire tech-based organisations to implement long-lasting change around diversity, based on the examples set by others. The TechDiversity team and committee will also continue to have strategic input and act as an advisory to Luli and her team.

Luli wants to eliminate any thoughts that inclusivity and diversity is just a tick on an organisation’s corporate social responsibility policy and the TechDiversity Awards 2020 program will be built on the business value diversity and inclusion bring to an organisation.

To support our flagship event, we will be running a series of thought-provoking webinars throughout the year, providing our community and supporting organisations with access to relevant information and resources. This will provide participants the opportunity to engage with speakers, each other and organisations; the opportunity to align their brand and be seen as true leaders in this field.

“We all agreed at TechDiversity that Luli and her team were a perfect fit - they have supported other non-profit awards ceremonies such as the AIIA’s iAwards which celebrates technology innovation among Government, universities, students and corporates.”

The first webinar in a series of 4 will tackle ” Why should diversity be top of your recovery strategy?” Smart leaders are currently looking very frankly at their future strategies and considering where their organisation is going to be in the new norm. The priority for leaders is identifying how innovation can spark new growth opportunities. Research supports that diverse companies are better able to win top talent, orient themselves well with their customers and improve decision making.

Gain answers to strategic questions for your business

  • Why the financial returns of companies that invest in diversity are higher than their counterparts?
  • How do I create a diverse tech workforce now to mirror economic stages that lay ahead?
  • Why ICT professionals are the most in demand
  • How technology can enable a diverse work culture
  • Where do I start with a diverse workforce? What stakeholders should be involved?

Register for this webinar

For more information, please visit the TechDiversity or contact Best Case Scenario:

Luli Adeyemo
luli@bestcasescenario.com.au 0415 209 334

Stacey Hutchinson
stacey@bestcasescenario.com.au
0415 468 075

Categories
Finance News Start-Up

Fintech virtual market mission

London, UK & Melbourne, Australia, 2nd July 2020: Global expansion specialists Newfound today announced the first ever virtual fintech trade mission between the UK and the APAC region since the coronavirus shutdown. The mission aims to open export markets, create new jobs, and scale up opportunities for the fintech sector and the broader digital economy across both regions.

The virtual trade mission has won wide support across both public and private sector with launch partners including Best Case Scenario, FinTech Australia, FinTechNZ, Global Victoria, New South Wales Government, Stone and Chalk and Tech Nation.

“This is an exciting event that will showcase the ‘best of the best’ in the fintech industry across both regions, opening new markets and creating opportunity for expansion, growth and jobs as the global economy looks to recover from the devastating impact of the coronavirus.”

Newfound will launch the Market Missions programme with a free event on July 15th to be opened by the Lord Mayor of London William Russell. The launch will feature sessions from leading figures in fintech, who will talk about the challenges and opportunities for fintechs scaling to the UK and Australia in the COVID era.

This will be followed by a 2-week digital trade mission to Australia on September 7th and then a UK equivalent commencing on September 14th. The programme featuring 100+ in-market experts will attract high-growth fintech firms from the UK, EMEA and APAC regions.

The trade mission has gained strong support from the fintech sectors lead industry body, FinTech Australia, with CEO Rebecca Schot-Guppy applauding Newfound’s innovative approach in creating a program where UK fintechs can learn and realise the benefits of an Australian expansion, all without leaving home.

“Newfound’s programme works around the limitations of COVID-19, allowing us to keep growing the global renown of our ecosystem in a period where we are largely cut off from the rest of the world.”

With the Australian fintech sectors revenue predicted to exceed 4 billion in investment [1] prior to the coronavirus and with more than 50% of Australian fintechs looking to expand overseas, the timing of this world first trade mission could not be better, as Australia and the UK look to recuperate from the devastating economic impact of the coronavirus.

"It is time to help kickstart the world’s economies and Newfound’s Market Mission for fintechs is a significant step in that direction, as we bring these innovative fintech businesses together, who are ready to grow and expand their operations into new markets.”

The Newfound fintech trade mission comes on the heels of positive negotiations that are now underway to create a Free Trade Agreement between the UK, Australia and New Zealand, which Mr. Gillingwater says is creating great excitement across both regions.

“Trade deals between nations and trade missions such as these are key to global economic recovery, which must continue, even with closed physical borders,” Mr her said.

To register your interest in Newfound’s Market Missions programme and attend the event on July 15th 2020 please click here.

Categories
News

Explainer video: 4 simple steps to event journey marketing

Watch a short explainer video from Best Case Scenario’s Jen Murray. Find out the four simple steps to get started on event journey mapping. 

Since the start of the Covid-19 restrictions we have served the changing online behaviours among your our client’s target audience.  Our journey mapping methodologies are built around our experience and shift in marketing consumption  giving you a clear view of what marketing asset mix is needed to get your prospects moving through the funnel.

I’m talking about the four simple steps you can take to creating a customer journey specific to event marketing

  • It’s about driving prospects to interact and take notice of your event
  • It’s about taking a holistic view of the pre, during and post event journey
  • And most importantly don’t assume everyone is on the same journey and the same time

It takes at least 17 interactions in a b2b journey to get a response from a prospect, it's important to keep in mind that the same marketing asset isn’t a one size fits all.

For example: Thought leadership assets can be effective at the beginning and end of a customer journey.  At the beginning of a delegates journey – the focus on a  thought leadership marketing asset is usually a wider- industry focused piece and demonstrates expertise and knowledge.

But as that delegate travels further on in the journey, thought leadership takes on a different role, where it’s more specific around a solution and how attending the event can be beneficial

We advise our clients to do 4 things to get them on the right track to journey mapping

  • Identify 3-4 ideal personas you would like to see at your event
  • Do some research into their persona’s marketing consumption
  • Look internally to see what exists in terms of marketing assets
  • Now you can identify the gaps in the journey and what resources are needed to balance the experience of the delegate with achieving event and corporate goals.

Email Jen for a copy of her journey mapping guide at  jen@bestcasescenario.com.au

Categories
News

Transform online meetings into meaningful experiences

Since we joined forces with research firm Ecosystm, organisations approach us to leverage their thought leadership. Coupled with our ability to transform content for online delivery, it ensures our clients stay front of mind in their industry. Together, both Ecosystm & Best Case Scenario deliver a framework for clients and prospects to interact with their peers and thought leaders – getting answers to questions and a better understanding of market trends and changes. From virtual round-tables to online intimate panel discussions we can provide end to end management or we can customise offerings depending on your resource. online webinar offerings Visuals speak louder than words, below is a sample of how a virtual webinar looks to clients and prospects.
  1. Webinar Platform Logistics & Front End Landing Page Creation
Online Webinar Registration Page 2. Webinar Overview – Content Supported by Real Research for Added Credibility  Webinar Leadership Content 3. Key Take Homes & Messaging Clearly Defined  Webinar Key Takehomes 4. Generate a Post Webinar Thought Leadership Report  This is where our clients find true value in hosting online discussions, this report serves as follow-up piece to not only participants, but also clients, prospects, media and other key stakeholders who consider our client as trusted advisers within their industry. (Please note this is a sample of report and not related to the above webinar, which is currently in progress) Thought Leadership Report The key benefit for all business leaders in Technology, Government and Health is that we do the leg work in terms of meeting your key objectives, by using our tried and tested framework for guaranteed success. Please contact me at luli@bestcasescenario.com.au to discuss if our framework is suitable for you.
Categories
News

Webinar prep to keep audiences engaged

Now that most of you have probably selected your webinar platform of choice, and run a webinar or two, there is one element that can vary greatly from one webinar to the next and that is engagement. So how can you control this and what webinar prep can you do to prevent your audience from screen flicking, multitasking or grabbing a quick coffee? View Webinar.

Luli Adeyemo from Best Case Scenario and Therese O’ Dwyer from RDA Sydney sat down with radio presenter Alexi Boyd to discuss how a two week planning window achieved a 100% attention rate and a very low drop off rate during their webinar entitled ‘Remote Working Strategies’ attended by Government, Councils, Universities & Australian businesses.

The key points addressed during their discussion include webinar adaptation, speaker collaboration and key steps to preparation all having a measurable impact on webinar engagement and beyond the webinar itself.

Highlights From Webinar

How can you achieve 100% audience attentiveness during a webinar? Secure an expert moderator – Luli mentions this is probably one of the biggest ingredients to success – an expert moderator who can keep the conversation on track between speakers and deal with questions from the audience. Ensure diversity of speakers and perspectives – This keeps the content engaging and interesting. Build speaker rapport before the webinar – This is probably one area that differs from a live event.  Luli suggests a ‘dress rehearsal’ prior to the webinar.

“The prep work that is done in developing a rapport between speakers before a webinar is important, there is then a natural element that flows between them”

The right content for the right audience – Therese referenced how they shaped the webinar on issues that they knew their audience wanted to know more about.  It was here that Luli used her network to source three of the four speakers for the webinar.  One additional valuable asset was the independent research report authored by the moderator and speaker (Tim Sheedy, Principal Advisor, Ecosystm) on the topic of remote working.

The outbound engagement strategy was a success because of the ideal marrying between great content and access to an audience who wanted this content.

Ask participants for questions when registering – another simple engagement game changer was adding a field on the webinar registration form for delegates to submit a question they would like addressed during the webinar itself.

“Participants were asked to submit questions before the webinar, rather than stumbling on the day with questions, the answers were coming quickly from speakers. One really good aspect was also the answering of questions that were asked during the webinar in a follow up email, this was really good.”

A screenshot of a webinar with Luli Adeyemo, Teresa O'Dwyer and Alexi Boyd

Therese also mentions that the post event content that is sent out to audiences was a great way to engage people and to keep them staying on until the end.

The webinar closes off with Luli discussing the adaptability of the events space and how it is evolving in the current climate.  She mentions webinars have always been available, but their adoption and use is now on a massive scale.  The current situation just showcases to people that webinars deliver the same engagement you get with physical events and it shouldn’t just be used in a crisis.

She also hopes it will drive people to ask the question, why are we doing this webinar, is it necessary? She has noticed that when working with her clients there is a real purpose behind each webinar.

Based on the processes and methodologies used in building RDA Sydney’s webinar a simple blueprint now exists on the ingredients needed (or ‘secret sauce’ as Alexi refers to it) to continually ensure webinar engagement and attentiveness during webinars. Contact us for the blueprint.

Please contact me at luli@bestcasescenario.com.au to discuss if our framework is suitable for you.

Webinar prep to ensure high engagement and low drop off rate

Categories
News

Collaboration to address changing trends in event consumption and expectations

Best Case Scenario (BCS), Sydney based conference marketing company has today announced a partnership with Ecosystm, the disruptive technology research and advisory firm.

BCS identified a need to build and validate their client’s marketing strategy and event program messaging and development with support from independent, real-time and fact-based research.  They have also witnessed a major shift in their clients’ needs as they want to give event participants more opportunities to collaborate, co-create and discuss content.

Ecosystm is in a unique position to provide BCS and its clients with access to its growing network of technology influencers and can further support their messaging and thought leadership requirements with its unparalleled real-time-research-as-a-service tool.

“Through this partnership our clients can experience how event content can be used beyond the time of the event itself.  It’s the combination of Ecosystm’s self-sustaining online peer-to-peer community, best in class analysts and primary research that can bring true business value to my client’s event strategy.”

According to EventMB 2020 will shift the bar tremendously when it comes to delegate collaboration at events, eliminating the lack of presentation engagement  in other words, ‘death by PowerPoint scenario’.  Their analysis shows that 73% of conferences and 50% of trade shows offer some level of workshop as a component of their event.

Events with a strategically-aligned purpose bigger than money and revenue outperform their competition by over 350%*.

“As the event landscape gets more and more competitive, along with changing trends in delegate consumption of experiences and expectations at events, a much more purposeful, sophisticated and collaborative approach to event creation is a must.  Our clients can further foster thought leadership, collaboration and credibility amongst their target audience by leveraging both BCS and Ecosystm’s capabilities”.

Download their quick guide on how to leverage this new service to amplify event experiences for all event participants.

“Ecosystm’s mandate is to democratise market information to empower and support every business and IT stakeholder in making well informed and fact based decisions.  The partnership with BCS fits perfectly into our belief that a strong ecosystem of best in class experts and providers, empowered by dynamic and relevant information, is what the market demands to navigate through these disruptive time.”

“We are extremely excited to collaborate with BCS on some joined projects and solutions. BCS has established itself as a leading provider for marketing and event solutions and their culture and professionalism and partnership approach with their clients is a natural fit to Ecosystm’s business and values” Ullrich adds.

About Best Case Scenario

Established in 2007, BCS has been serving the Australian market place for well over a decade and this track record has resulted in it becoming an invaluable partner to its clients who continue to work with BCS in order to leverage their market knowledge and networks.

BCS through the provision of end-to end event management services strives to help its’ customers including Government, Healthcare & Technology organisations to harness the business value of events.

For media enquiries, please email Jennifer Murray at jen@bestcasescenario.com.au

About Ecosystm
Ecosystm is a digital Technology Research and Advisory Platform that brings together tech buyers, vendors and analysts into one integrated platform. The firm moves away from the highly inefficient business models of traditional research firms and instead focuses on data democratisation, with an emphasis on accessibility, transparency and autonomy.

With technology becoming the number one source for innovation and differentiation, and global annual spending on technology due to exceed US$5 trillion by 2020, Ecosystm aims to enable all companies to harness the power of real-time market data and insights from best in class analysts to make informed decisions. Offering data and research input, sourcing and subscription services, Ecosystm promises its users in-depth and relevant research by default.

For media enquiries, please email David Bass (Bass Public Relations) at david@basspr.com.au

OR Chris White, Director of Tech Communities, Ecosystm at chris.white@ecosystm360.com

Categories
News

AI-driven app wins AIMed Shark Tank Innovator Award

Presented at AIMed Australia’s inaugural summit in Sydney on 12–13 November 2019, the AI-driven app, Theratrak reflects AIMed’s mission to excel AI adoption in healthcare to change lives. The award was presented by Dr Anthony Chang, cardiologist at CHOC Children’s Hospital and founder of AIMed, who is spearheading the AI global movement designed by clinicians for clinicians.

“Theratrak was founded in early 2018 and launched the first version of the app later that year. The digital platform supports allied health clinicians to work collaboratively to create, monitor and track custom therapy programs for their clients. To receive this coveted award less than a year after Theratrak’s launch marks a great milestone in our journey — at AIMed we pitched our innovation to experts in the field of AI in medicine. We are delighted to be in the company of other AI innovators who are using AI to enable better-value health care. We will continue to work harder to change patient’s lives and remove the administrative burden of clinicians.”

Dr Ian Oppermann, one of the AIMed Shark Tank judges and Chief Data Scientist and CEO of the NSW Data Analytics Centre, acknowledged how important digital innovation is to the Australian healthcare industry.

Transforming clinician workflow burden and getting the most out of treatment sessions for clients

Laura Simmons is a passionate paediatric occupational therapist, helping families and working with children living with range of disabilities. She has worked in the private health sector in Australia for over seven years, and in this time has noticed a distinct lack of innovative technology solutions targeting the ongoing care of clients outside of direct therapy and how this is impacting the client’s overall treatment. Simmons identified a problem on both the clinician and client side.

“AIMed Shark Tank attracted many AI innovations hoping to win the AIMed Shark Tank award; however, Theratrak was a clear winner in the category Enabling Better Value Healthcare. This award is about letting clinicians, innovators and the public know that AI in Australia is fuelling better patient outcomes now and not just in the future.”

For clients, she identified research suggesting that the minute a client leaves a medical practitioner they forget 40–80% of what they’ve been told, which reduces the ability to get the most out of every treatment session. The solution? Theratrak captures visual information and therapist’s notes and sends this directly to the client to enable them to easily complete their program at home. The patient is at the forefront of Theratrak’s design.

For clinicians, Simmons identified that clinicians are significantly time poor, treat clients with significant care needs and have increasing medicolegal requirements. The solution? Theratrak works with the therapist to create custom home programs that are sent to the client within a therapy session. Theratrak’s platform also enables clinicians to track their clients’ progress from a distance.

Categories
Healthcare News

Human-to-human engagement… all in a day’s work

Best Case Scenario’s Director, Luli Adeyemo is humbled by speakers, blown away by presentation visuals and bringing a focus on challenges facing the metropolitan population of NSW

I have a genuine interest in all of my client’s industries and this is where I learn about trends, opportunities and synergies emerging between different sectors, in particular technology, government and health.  One of the perks of my job is being able to attend our client’s sessions and speak with delegates and speakers.

Yesterday, I was brought to tears by Biomedical engineer Jordan Nguyan, who spoke at a conference Best Case Scenario managed – Private Healthcare Australia Conference.  I was humbled by his mission in life is to improve the lives of as many people as possible and to be a driving force behind positive human and technological evolution into the future.  There were other great sessions also such as ‘Disruption of private health from the inside – will this save the sector?’ and ‘Patient’s and their medical records – much more than just accessing their data’.

November has been a busy month for the team at Best Case Scenario, kicking off with our own event AI-In-Medicine (AIMed) early November. Yesterday, November 28th was an epic day for the BCS team in terms of event management – between them they ran four events on this day.  A briefing on behalf of AIIA NSW Healthcare Briefing- Local Health Districts, as mentioned above a conference showcasing the best of the Australian Private Healthcare industry, managing Microsoft’s sponsorship engagement at LGIT 2019 Conference and Exhibition that attracted representatives of local government, state government agencies and business corporations and also in Canberra, Microsoft’s excitement days targeted at their clients.

We are truly blessed to be part of the human to human engagement platforms that are important to the lives of Australians.  We of course welcome in 2020 with a plethora of small briefings, intimate round tables, spectacular summits and engaging conferences in our core sectors – Government, Technology & Health.

Human to human engagement

Human to human engagement is what my team does best, we have capacity to use the experience and knowledge we have gained for new projects. Please email us if you are thinking of ways to engage with your clients.

Highlights  – Team BCS running four events in one day!

Categories
News

The Safe Children Conference 2019

The team and I sat down with this unique request for tender before Christmas, we read through it carefully and decided collectively we wanted to be part of this.

The technology industry is fast paced and busy so it’s easy to live in a bubble, this isn’t a bad thing, it just means it’s easier to overlook what is going on outside of our bubble.

For all those corporate executives who were shocked by the revelations of The Royal Commission’s report into institutional responses to child sexual abuse, where over 8,000 private sessions were held with abuse survivors and 4,000 institutes were reviewed over allegations of sexual abuse, there is a way we the corporate world can contribute and prevent this from happening again.

The BCS team are now working on the Safe Children Conference 2019 hosted by The Child Abuse Prevention Service (CAPS) that educates & provides the tools to implement child safe principles recommended in the report from The Royal Commission into institutional responses to child sexual abuse.  We have just finalised the sponsorship packages for the conference and are gearing up to take registrations from agencies and professionals who work with children shortly.

Empowerment, Prevention & Protection

CAPS who host the conference have been running safe children, safe families programs for some time now. Their valuable community work has long reaching consequence for child safety and adult awareness. Their unique programs have significant influence over children’s capacity to understand, absorb and implement protective behaviours information. It’s this proactive approach on educating carers, parents and children to identify early warning signals that will reduce the amount of abuse cases in Australia. CAPs is a not for profit and registered charity, their donations can only go so far.

How can corporates help to protect and prevent?

Part of the reason I took on this project is because I know that large corporates are no longer assessed by their financial performance, social impact and the relationship they have with their community are just as important metrics.  Any organisation can support this from technology, retail, Government to consumer good organisations and more.

“Australian businesses are recognising the intensifying call to action to serve a social purpose, with 84% of Australian survey respondents citing corporate citizenship as important or very important”

Support Change

Contact us for a support pack to see how your organisation can help.

Categories
News

Hiring event management support

Event Management Support | Contract Role in Sydney

Do not apply for this role if you are fond of hand holding. Please apply for this role if you are looking for an organisation that respects a healthy work life balance and has a supportive, dynamic and fun working environment where team members are encouraged to make their mark and ‘shine through’.

WARNING ROLE SIDE EFFECTS:  This role will also offer up a healthy amount of learning and development preventing the onset of boredom.

Best Case Scenario (BCS) is a high energy, dynamic event management workplace where B2B events are marketed and managed by BCS on behalf of their clients from the following industries: Technology, Education, Financial Services, Government and Health.

If it’s variety you are looking for as well as continual personal and professional development then BCS is waiting for you. We encourage our team members to make a mark in the events industry and many of the team publish their experiences on the BCS blog section, as well as share experiences via social media. Below is just a sampling of BCS team generated content.

Australian event professionals reveal 6 meeting and event trends for 2019

Is event social media marketing enough of a drawcard?

Delegate journey mapping, why do delegates have varying experiences at event?

Client Video: Intel Extreme Masters

We encourage staff to be proactive and share their successes.

Where are we?

We are based in the heart of one of Sydney’s most vibrant suburbs, Surry Hills.

Who would suit this role?

We would love to hear from you if you grasp information quickly and manage a project almost immediately. This job would suit an individual who has a minimum of three years event experience and looking to progress their career in B2B events.

  • Dynamic and adaptable? then most certainly apply, as BCS manage multiple events on behalf of our clients, each event is different so if you are always looking for new challenges and opportunities then look no further.
  • A bit of a dynamo at administration. The position requires an individual who has extremely strong administration skills that include – managing budget spreadsheets, using excel or word for project management purposes.
  • Showcase great interpersonal skills, as you will be working with clients up to executive level. Nurturing client relationships and managing client expectations is an important part of the skill set required. You will also need to effectively support and muck in with BCS team members.
  • Troubleshooting on your feet is a piece of cake for you
    The position requires you to think on your feet, multi-task and use your initiative when needed.
  • A snap shot of your tasks
    • Marketing support (not a necessity but some knowledge an advantage)
    • Pre-event planning & deliverable execution with clients & vendors
    • Maintaining operations budgets (high proficiency of excel)
    • Data Management (excel and capability of grasping new software if required)
    • Venue search and negotiation (managing information and presenting it clearly – project management)
    • Food and beverage management
    • Audio visual coordination
    • Logistics
    • Speaker management (document and track all speaker requirements – project management)
    • Sponsor management (document and track all speaker requirements – project management)
    • Vast administration support

Skills & Experience

  • Proficient MS office suite (Excel, PowerPoint, Word)
  • Ability to multi-task and excellent time management skills
  • Ability to work independently
  • Ability to organise workload efficiently
  • Calm exterior under pressure
  • Project management skills
  • Organisation of travel arrangements
  • Strong organisational skills
  • Deadline oriented
  • Ability to travel interstate

Interested? Please send your CV to luli@bestcasescenario.com.au