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Australian Commission on safety and quality in healthcare

Best Case Scenario Event Management are delighted to be one of two professional conference organisers selected to be on the supplier panel to provide event management services to the Australian Commission on Safety and Quality in Healthcare (ACSQHC).   This type of news does wonders for the BCS team morale, just recently we were also selected to be on the Microsoft supplier program.  There is no doubt it’s our longevity in the marketplace (operating since 2007), experience and our ‘go beyond to deliver excellence’ mantra that makes us the event support of choice.

"It’s great to be involved in an initiative that makes a difference to people’s lives. We are looking forward to working with ACSQHC to deliver events that have an enormous impact on society".

Luli Adeyemo, Founder of Best Case Scenario.
ACSQHC works in partnership with patients, consumers, clinicians, managers, policy makers and healthcare organisations to achieve a sustainable, safe and high-quality health system. Over the next four years, the Commission’s strategic priorities are in the areas of:
  • Patient safety
  • Partnering with patients, consumers and communities
  • Quality cost and value
  • Supporting health professionals to provide safe and high-quality care
Please follow us on Twitter to keep up to date with our work @BestCaseEvents
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Microsoft at eResearch Australasia

The Best Case Scenario team are in Melbourne this week at Pullman Albert Park, project managing Microsoft‘s silver sponsor investment at eResearch Australasia, 2018.

Their mission during the conference is to ensure they meet Microsoft’s clear business objectives:

  • Generate awareness of the Microsoft Azure platform to researchers at the event
  • Drive engagement at the exhibitor stand
  • Capture event highlights

Of course their engagement and planning of this event began well in advance of the conference, the team used their unique process and methodology to ensure that both Microsoft employees and conference delegates have an enjoyable experience when they visit the Microsoft exhibitor stand.

Team Best Case Scenario Responsibilities

  • Project manage the entire process end to end, from booth design to customer experience on the stand.
  • Create a ‘show book’ for all Microsoft staff attending the event to ensure they were fully briefed on the journey of the delegate while on the stand.
  • Ensure staff readiness, the show book is instrumental to this and included a checklist so all staff are prepared on the day.
  • Liaise with exhibitor stand designers to ensure the exhibition stand was configured to constantly drive engagement.
  • Set up and manage the lead generation process to ensure all leads are effortlessly captured during the conference.
  • Select merchandise that will excite, delight and engage conference delegates.
  • Manage all legal and logistical requirements to run a competition for delegates.
  • Test all Microsoft devices and demos pre-event.
  • Prepare and present a comprehensive post-event debrief for Microsoft.
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A seriously unique duo from Europe

The famous fashion designer Julien MacDonald described their show as fabulous, they have performed at Lindsay Lohan’s new beach club in Mykonos for her forthcoming new reality show on MTV, they have hung out with Patricia Field, Emmy award winner for Best Costume Design for Sex and The City. Their final two credits? They are #20 on the Traxsource Soulful House chart and are produced by New York’s Legendary DJ Lenny Fontana.

The Starletts debut track is available for download on iTunes, Google Play, Spotify. What more could you want to make your employees happy, do something different with your corporate entertainment.

Introducing The Starletts

My brother is part of a successful duo called The Starletts, who hail from Greece. I am incredibly excited to have them over for Christmas Dinner, but on a more serious note before your organisation settles on entertainment that has been seen many times, consider The Starletts to spice up your Christmas and/or New Year events.

They are performing for large Australian technology clients, but still have dates available to fit in more performances.  On a recent visit to Greece, I had the pleasure of seeing them perform and work the crowd, they have a rare magnetism when they perform and are a unique act on the corporate entertainment scene.

New album out now

Make Memories, energise corporate entertainment and create a serious sense of style

The Starletts are classic house music, disco divas, 80’s/90’s soul, rich harmonies and belt out memorable lyrics.  Their incredibly infectious debut track ‘On His Mind’, produced by New York house music legend Lenny Fontana will have the audience kicking their heels on the dance floor.

How to book them for your next corporate event

They are being represented by Australian agents, Ovations. Founded in 1988, they specialise in providing professional entertainment and motivational speakers to Australian organisations.

Corporate entertainment agency logo | OvationsJane Rowland Smith, Chief of Client Experiences
Ovations International
jane@ovations.com.au
Mob: 0417 481924

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Welcome to our Channel Partner Program Director

The Best Case Scenario team continues to grow to better support the needs of our clients. Greg joins our team to support the needs of our technology clients who wish to grow and refine their channel sales model.

While we continue to offer a full set of event support services, we are expanding our services to offer channel sales and marketing support for our technology clients.

It is Greg’s strong knowledge and wealth of experience in all areas of the technology industry that makes him the right fit for Best Case Scenario, as well as his focus on building strong relationships by offering a good customer experience and ROI.

Greg has chosen to become part of the Best Case Scenario team as he can see the enormous impact event based marketing has on customer acquisition, networking and loyalty.

"I’m really pleased that Greg has joined the team, these are exciting times for BCS and we are constantly responding to our clients needs and Greg is a ‘hit the ground running’ professional".

Luli Adeyemo, Founder of Best Case Scenario.

Greg has vast experience when it comes to channel sales and marketing, especially addressing common challenges faced by this sales model, his experience includes:

  • Developing direct and channel marketing programs
  • Demand generation programs
  • Regaining control of the sales process if partners are mismanaging deals
  • Initiating and managing change across multiple channels for example, changes in sales strategy, messaging, introduction of new products
  • Improving the channel feedback cycle, work with the channel to gather, analyse and interpret customer feedback and use results for future marketing activities
  • Reducing potential conflict in some circumstances direct salespeople compete with the channel for the same business.

Greg’s Bio

Prior to joining Best Case Scenario Greg previously worked with marketing services company Direct IT for 14 years, prior to that he spent 3 years at Hi-Tech Solutions.

While at Direct IT, Greg was responsible for managing and growing the business, servicing a customer base consisting largely of enterprise technology vendors and distribution houses.

Greg is an Eastern Suburbs local, who currently likes to spend his free time finding his downward dog and tending his backyard market garden. On the rare occasion he can also be caught celebrating a win over a local football team.

Please join us and welcome Greg to the Best Case Scenario fold.

For enquiries on Best Case Scenario channel sales and marketing support please contact greg@bestcasescenario.com.au

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Turning away clients helps our event management business

Seriously, I don’t like turning away business, but I had to graciously decline a brief recently. It’s important to me that we are a perfect ‘fit’ for our clients and our team remain focused on what they do best.

A taster of the brief…

“to manage a Halloween party for 60 students and teachers, (with a $400 budget for the tap bar – ‘at least’)”.

On the upside, Best Case Scenario are appealing to the millennial generation, after all 13% of Millennials are making B2B buying decisions, and an additional 28% are influencing that decision-making (source: SnapApp).

My business relies heavily on customer referrals, this means referred business is a better match for our services – because the person making the referral knows both us and the referee. Organisations do not want to spend time waiting for a PCO (Professional Conference Organiser) to get up to speed with their industry, hence why we get our bulk of referrals from within Government, Health and Technology sectors.

We especially enjoy sitting in a room with a group of like-minded people shooting ideas around –

  • how to do we get the most out of sponsorship investment at a Cybersecurity event?
  • how can we simplify Artificial Intelligence and demonstrate its capabilities?
  • who can we get to talk about different technology issues, such as security, data, automation?
  • which influential people from Government can we bring together to have a conversation that can make a difference?
  • how can we get more from this event, as it’s not just an isolated activity – we need more than just a one hit wonder!
  • And our ultimate favourite: Why would a person attend this? What’s in it for them?

It’s easy to see why the student Halloween party didn’t really push our buttons, I’m sure it will be a really fun event, but our passion lies in making a difference for our clients and the industry they are involved in.

For those of you in doubt of the types of events we work on see our case studies or Success Stories as we like to call them. There is a recap over our 2018 event schedule.

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Microsoft’s Artificial Intelligence 3rd Party Events

The Best Case Scenario event management team are delighted to be part of Microsoft’s goal of successfully demonstrating the practical use of AI today. Microsoft will demonstrate how they are taking an industry-leading approach to responsible and ethical AI. Our job is to ensure that they get the most out of their sponsorship presence at three AI 3rd party events.

The Planning

The team really enjoyed taking part in the journey of providing input for the build and visuals for Microsoft’s exhibitor stand, it is very innovative, creative and interactive with the aim of taking delegates from a general understanding of AI to getting hands on with their tools. Our expert events team started their event management support in Sydney  on September 10th at IoT Impact, a two-day learning campus for Australian business executives. The Best Case Scenario Event Management team will then work with Microsoft on the AI & Machine Learning Summit, September 11-13. It doesn’t stop there, the third event where Microsoft will demonstrate their leadership in AI is at AI Digital Summit Victoria (October 18th).

Juice Bar Powered by AI at the AI & Machine Learning Summit

Microsoft at AI and Machine Learning Summit

Delegates will experience their very own perfect juice powered by Microsoft Azure.  The delegate stands in front of a screen that has a webcam behind it, they are shown three images to evoke a reaction – the AI platform matches the attendee reaction to the images to a juice.

"It’s an event series like this that the team at Best Case Scenario excel at, their ability to move onto the next event seamlessly and get the most out of sponsorship investment through efficiencies and adaptability is of real benefit to our client's ROI".

Luli Adeyemo, Founder of Best Case Scenario.
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Spice News monthly guest columnist

Each month she will share her opinions and insights that will delight and entertain readers. Read her latest piece on Human Rights and Technology.

Luli’s content is an honest and sometimes harsh observation of how we as an industry have a responsibility in making digital inclusivity a reality. Her intention is to generate awareness, educate and create action among event and marketing managers when it comes to web accessibility at events.

Spice News is full of fresh ideas and techniques, it’s the most comprehensive news service for the Australian MICE and event management industry.

Spice News and Luli Adeyemo at Best Case Scenario Event Managment
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Web accessibility is the future

Results from a poll at a recent webinar saw 100% of respondents indicated that web accessibility is a priority for their future events. This is a great indication to me that web accessibility and inclusion is indeed at the forefront of Australian event planning.

Meetings and Events Australia (MEA) invited us to host a webinar for their members on July 12th, it gave us an opportunity to interact with an influential audience who can bring about change.  The audience included marketing/event managers from Government, major event venues and technology organisations.

Conversation starter

The purpose of the webinar was to assist our attendees to start a conversation around web accessibility within their organisation. We have made the slides from the webinar available on SlideShare for everyone to share.

Questions asked…

Questions were asked during the webinar that really demonstrated to me that interest in this area is genuine and growing. For example, one delegate is planning to build a new website for their business and asked if there is a list they should use as a guideline to ensure accessibility. Another question was around colour contrast and its importance. If you are curious to find out more watch the recording of the video below.

Change from the top down 

The usual step after someone takes our web accessibility health check is to review the results internally and start a discussion with their IT department. This is great, but I’m also of the opinion that change needs to take place from the top down.

Organisations want their events to be web accessible and this is an excellent place to start as event websites are like the windows to the soul of a business. However, a total cultural change comes about from executive involvement. My hope is that every webinar, blog, article published on web accessibility will eventually reach the powers that be and it will be seen as a team effort.

Where do we go from here? 

Well, I’m going to continue to host a series of free webinars on web accessibility. Each webinar will take delegates further along the journey of web accessibility, the next one is a practical, hands-on webinar. I have invited Humanitix to participate, an amazing Australian charity that is changing our events industry for the better – both social inclusion and accessibility are top of their agenda. Peppermint magazine has described them as ‘change makers’, they have won numerous awards, most recently Microsoft’s Hack4Good at PwC’s Barangaroo offices, focused on hacking solutions for people with disabilities.

BTW – 100% of participants who offered feedback on our webinar said they would recommend it to a work colleague 😉

Join, participate or just observe the conversation now and tag us on Linkedin / Facebook @webaccessibilityforeventplanners

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Find the right corporate event management company in Sydney

Hiring a corporate event management company to handle the organisation.

If you’re totally new to events management, or need to host a corporate event that’s never been done before then it’s always wise to take stock and be clear on how demanding or complex the task ahead is so that you can select the right option. If you decide that hiring in an event management company in Sydney is the right step for you then here are all the things you should know, before you make your selection.

1. Be 100% clear on what you want and need.

If you’re starting from scratch then it’s always a good idea to make an event wish list to make sure the corporate events company can deliver on exactly what you need. You don’t need to get into too much detail at this point but do be specific and concise, for example:
  • Do you need someone who has experience of working with Government authorities or specialises in running events for technology companies?
  • Will you need them to find professional speakers for you or do you already have them?
  • Do you have the necessary contacts to make this a stand out event or do you need access to a network of professionals?
  • There are lots of event management companies to choose from in Sydney, so knowing what you want will mean you can easily rule out any companies that don’t meet your minimum requirements quickly and efficiently.

2. Do a background check

As with any new supplier or partner, you need to factor in doing your research before you sign the contract to work with them. Check out the offices If you’ve opted to go with a small or new events company then take a visit to their offices. Ask them for examples of corporate events they’ve run and if they have any references you could call or speak to in person. Meet the team Another recommendation is to ask if you can meet the team you’ll be working with. Learn more about their personal background and ask them what they can bring to your corporate event. At Best Case Scenario we consider our staff to be our unique selling point and each team member is fully trained and experienced when it comes to Events Operations. We are passionate about getting to know our our clients industry, and welcome you to give us a call if you’re thinking about hosting a corporate event. Don’t forget the website or social media Any experienced corporate events company with a solid reputation should be able to send you in the direction of happy customers who can give you a glowing recommendation. Don’t forget to check their website for events success stories to get a better understanding. Search for some of their previous events online and check social media posts, reviews and write ups to see what others thought of the event. Take a look through any photos or video footage you can find to get a real feel of the quality. Look for creativity Just because it’s a business or corporate event doesn’t mean it has to be uninspired and follow standard protocol of ‘what’s expected’. If you’ve put together a great brief then sit with the companies and listen to their ideas and advice. You want to choose a company that inspires and excites you when you talk to them. In today’s competitive corporate and business creating a memorable experience is key to success – so look to work with events professionals in Sydney who inspire you.

3. Will they give your event the competitive edge?

With the constant stream of new technology in every aspect of modern day life it’s easy to fall behind with the latest advancements. However events and corporate event planning are evolving into new, dynamic formats and so it’s essential that you engage an company that can make sure your event stands out from the crowd and give you the competitive edge. At Best Case Scenario we primarily use Cvent and Ivy registration platforms at events, but not exclusively. The team are also adept at getting familiar with any technology or mobile apps organisations wish to use on site, whether it’s an integrated mobile app for event registration right through to polls or downloading literature.  Best Case Scenario’s event management is proud to announce it is in the process of joining the Microsoft Supplier Program, which means we are one of their preferred suppliers for event management services in Australia. In addition we are WeConnect certified, a global network that connects women-owned businesses to qualified buyers around the world. It pays to establish the quality, validity and experience a corporate events management company has. If you are planning on hosting an upcoming event and are looking for an experienced corporate event management company then get in touch with us today.
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The ultimate event checklist

Whether it’s your first event or your fifty first, planning an event or large meeting can be a stressful experience. Every event has many moving parts, and to help things run smoothly (and to plan), it’s always a good idea to keep track of which tasks need to be completed, and when. To help you manage your time when hosting your next event our team of experienced event managers have put together some top tips on what you need to consider when creating an checklist for your own event. This list of key points can be used whether you are planning a meeting, a small corporate event or charity event.

Event Budget

Before you start any event planning you need to establish the budget you have to work with, so this should always feature as an item right at the top of your checklist.
  • How much budget you have
  • When deposits need to be paid
  • Budget approval timeline

Venue and location

An equally important task is to secure the venue. Once you’ve found the perfect venue for your event make sure you make a note to check off the following points:
  • Have you confirmed the dates and signed the contract?
  • When does a deposit need to be paid and what is the agreed payment schedule?
  • Food and beverage packages agreed
  • Floorplans (for each room) confirmed
  • Have you confirmed the AV requirements?

Event Program Management

Another group of tasks on your event checklist should be related to what’s actually going to happen on the day.
  • Have you confirmed the agenda for the event?
  • Have you confirmed the speakers?
  • Do you need entertainment?
  • Have all relevant parties been briefed?
  • Do they need any accommodation?
  • Have you collated any presentations, handouts or information for people to takeaway?

Event Sponsorship

Lining up the right sponsor is often a crucial step in ensuring the success of an event. So start planning early.
  • Have you agreed on the sponsorship packages?
  • Have you identified potential sponsors and have they been contacted?
  • Do the sponsors require an area at the event?
  • Sponsorship signage
  • Do you require expert help to source the right sponsor?

Marketing and Promotion

Making sure you have a clear marketing and promotion plan in place well in advance of your event is key to making sure it’s a sell out success and people show up!
  • Create marketing and promotion plan
  • Get promo material to the designers
  • Build a website and optimise it for the search engines
  • Submit event info to all relevant event listing websites
  • Write and distribute a press release

Attendee Management

Creating a great first impression and welcoming experience is a really important aspect of any event. Make sure you tick all the boxes by considering the points below.
  • Have all attendees been invited and confirmed?
  • Can people register online and if so have you created the online form?
  • How are you going to handle registration at the event?
  • Have attendees been sent all essential event info (directions, parking instructions etc.)

Post event

Don’t forget that once the event is over there are still a few tasks to complete to wrap things up.
  • Thank you emails, letters, calls to performers, staff and volunteers and sponsors
  • Evaluation and debrief with all key stakeholders
  • Finalise and close the budget
  • Event survey sent and analysed
  • Make note of how to improve the event next time!
If you want some professional help to tackle this event checklist then get in touch with the Best Case Scenario team today.